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Role Overview
We are seeking an experienced SEO & Digital Marketing Specialist to lead organic growth and
digital visibility across search engines and marketing platforms. This role focuses on SEO,
content optimization, social media, video marketing, and PPC, with working knowledge of
WordPress for SEO implementation and content management.
Key Responsibilities
SEO
Conduct technical, on-page, and off-page SEO audits
Perform keyword research and competitor analysis
Optimize website content for search visibility and conversions
Implement on-page SEO including meta tags, headings, internal linking, and schema
basics
Coordinate with developers for technical SEO fixes
Plan and execute link-building and off-page SEO strategies
Track and analyze SEO KPIs using tools like Google Analytics, Search Console, Ahrefs,
SEMrush
Prepare monthly SEO reports with actionable insights
Knowledge of work with client directly.
WordPress
Manage and optimize content within WordPress CMS
Implement SEO updates using tools like Yoast, Rank Math, or similar plugins
Ensure SEO best practices for URLs, metadata, image optimization, and internal linking
Publish and optimize blogs and landing pages in WordPress
Coordinate with developers for advanced WordPress or technical changes
Content & Optimization
Optimize blogs, landing pages, and marketing content for SEO
Create SEO content briefs and optimization guidelines
Ensure alignment between content strategy and keyword goals
Optimize bulk URLs of the job posting
Social Media Marketing
Plan and manage social media strategies and content calendars
Write captions, research hashtags, and schedule posts
Engage with audiences and monitor platform performance
Video Marketing
Ideate and support short-form video content (Reels, Shorts, LinkedIn)
Optimize video captions, titles, and descriptions for reach
PPC
Support PPC campaign setup and optimization
Assist with keyword and audience research
Track ad performance and optimization metrics
Required Skills & Experience
5+ years of experience in SEO and digital marketing
Strong understanding of SEO best practices and search algorithms
Working knowledge of WordPress CMS for content publishing and SEO implementation
Experience with SEO tools: Ahrefs, SEMrush, Screaming Frog, GA, GSC
Familiarity with SEO plugins (Yoast, Rank Math, etc.)
Experience in social media management and content marketing
Basic to intermediate knowledge of PPC platforms
Strong client communication and reporting skills on daily basis and client calls.
Key Responsibilities:
- Perform keyword research and competitive analysis to guide content strategy
- Optimize website pages for search engines (on-page SEO)
- Monitor and improve technical SEO elements like crawlability, site speed, and indexing
- Build and manage backlinks to improve domain authority (off-page SEO)
- Track SEO metrics such as rankings, organic traffic, and conversions using tools like Google Analytics and Google Search Console
- Conduct regular SEO audits and provide recommendations for improvement
- Collaborate with content writers, developers, and marketing team to implement SEO best practices
- Stay up to date with the latest trends and algorithm updates from search engines
Requirements:
- Minimum 2 years of experience in SEO or digital marketing
- Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog)
- Familiarity with Google Analytics, Google Search Console, and Tag Manager
- Understanding of HTML, CSS, and website architecture basics
- Experience with CMS platforms (WordPress preferred)
- Good analytical and problem-solving skills
- Excellent written and verbal communication

