Company Overview A well-funded women-centric healthtech start-up backed by India’s top VC - Fireside Ventures. Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company. Work Description: Achieve company sales targets using paid marketing channels Google : Search, YouTube, Adwords, GDN, Affiliate Social : Facebook, Instagram Marketplace : Amazon, Flipkart, healthcare and women platforms Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS Lead video content marketing using creatives, audiences, A/B tests Build cross-platform FUNNELS to implement retargeting strategies Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website Sharp focus on hyper-growth yet achieve profitable unit economics Accountable for digital marketing from strategy to execution Candidature requirements: 7+ years of digital marketing experience in performance marketing with digital first brand Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates Video-content-led online marketing added plus Deep expertise in performance marketing especially using remarketing strategies Strong analytical mindset with data driven decision making Highly digital tools savvy to drive performance Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment Why & Who should consider : Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
Software Architecture & LeadershipEntrepreneurial MindsetOpenSource ContributionSolution/Problem SolvingStartUp
• P&L responsibility of the digital agency business. • Recruiting, Account management, Client servicing, Heading day to day operations, Business Development & reporting to the management. • Spearheading the Digital vertical & looking at long term business visions & goals with the management. • Create and maintain strong industry relations with existing clients. • Grow the business by identifying potential clients and leading the business development portfolio. • Defining a comprehensive growth strategy for the business and strengthening the key verticals of the business. (Social Media Marketing, Digital Marketing, SEO, SEM, etc.) • Setting high standards of client servicing in terms of ROI and turn-around time. • Set processes and practices in place to define business verticals. • Leveraging existing clients / brands to further business objectives. • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. • Monitor trends in social media tools, trends and applications. • Encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's services. • Research on industry & competitor trends to apply best practices to client portfolio. • Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising. Email Marketing, Affiliate Marketing & more. • Work jointly with internal team to drive campaign strategy & development • Identify growth opportunities from existing client portfolio and drive revenue by creative up-selling and cross-selling initiatives. • 5+ years of experience in a business development / client servicing role , selling core digital advertising solutions. • Strong understanding of social media, digital marketing and digital activations. • Understanding of SEM- Google Adwords, SEO, Google Analytics, Display Advertising, Email Marketing, Affiliate Marketing, Social Media Marketing. • Great communication, presentation skills and client servicing skills. • Excellent time management and organizational skills. • Proactive and a self-starter.
We are a year old bootstrapped startup, working on a social sharing mobile app to explore drinks and drink related activities happening around the city. We have recently launched in the public beta space, and are all set to experiment with innovative ways to reach out to our target users and capture their attention. We are looking connect with creative, passionate & vibrant individuals, via this platform, who can help us with lean growth of our user base as well as evolve the product. We are looking to collaborating with a freelancer or consultant, who can help us ideate and strategise the way forward. We haven't mentioned a suggested salary range in the current posting since we'd prefer discussing it upon connecting with the individual. We are a small team. We love discussing experimental ideas and can't contain our curiosity for cocktails & more.