
Head - Performance Marketing
at Mission to build the worlds largest menstrual health company
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.

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Location: Remote (2 PM - 11 PM IST)
Experience: 12+ Years
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Employment Type: Contract (1 Year Extendable)
Job Description:
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Job Title: Lead Generation Specialist
Location: Baner, Pune
Experience: 2–3 Years
Employment Type: Full-Time | WFO
About the Role:
We are looking for a Lead Generation Specialist with proven experience in identifying, nurturing, and converting qualified leads through outbound channels. The ideal candidate will have hands-on experience in email campaigns, LinkedIn outreach, and cold calling targeting international markets such as DACH, BENELUX, and the UK.
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Required Skills & Experience:
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Job Profile: Business Development Executive (BDE)
Company Profile: Skill Deck is a dynamic and young company focused on providing trainings to corporates and individuals and help them upskill in the HR and IT domains. We have various courses like payroll expert, talent sourcing expert, UI Development, PHP Development, MERN Stack Development etc. We also conduct workshops on various topics like PF Act, Labour Laws, Indian Payroll System etc. We are a trusted name in the field of HR and IT trainings and corporates rely on us for giving the best trainings to their workforce. We are venturing into training engineers too this year.
We also provide training to college students. We are empanelled with colleges for doing so. We are a trusted name there too. Upskilling is a byword for us.
Offices in: Bengaluru and Amritsar
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Sector: Learning and Development
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Role: Individual Sales, Corporate sales and sales to academia.
Domain: B2B and B2C.
Location: Pan India. WFH.
Working Days and Hours: Monday to Saturday from 9:30 a.m. to 6:30 p.m. with a 1 hour break in between.
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Language: Speaking good English is mandatory.
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Telephonic screening
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● Excellent problem-solving, critical thinking, and communication skills.
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Job description :
We are hiring an Inside Sales Manager who will help drive high-quality output from our Inside Sales Team of Team Leads & Telesales Executives with 100+ members, owning their input metrics and the revenue generated from their efforts, in addition to managing team morale, hiring, training, upskilling and attrition
You will be working closely with the internal stakeholders and will be responsible for sales strategy, implementation, and process optimization.
Job Roles and Responsibilities:
- Create a sales strategy for our range of products & execute it with excellence.
- Train TeleSales Team Representatives to deliver their best in every call that they do & adhere to Company’s promises & call flow.
- Own the entire sales funnel & improve conversion rates, generating Sales Reports
- Work closely with the recruitment team to find exceptional talents for the telesales team.
- Focus on finding out the key tracking metrics for performance improvement and implementing them.
- Engage with internal stakeholders viz. Marketing, operations, etc. for smooth operations and improvements.
Who Would Be a Best Fit:
- 5+ years of experience in Inside Sales/telesales experience in a B2C environment is mandatory.
- Building, developing & leading a high performance in telesales team.
- Managed a sales quota of more than 1 crore per month.
- Is required to be a great people manager and should have managed 100+ Team members/Large Teams experience.
- Has delivered exponential growth in previous roles by turning around the sales team performance by leveraging technology with innovative solutions.
- Have exemplary people management skills with inspirational leadership skills.
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· Oversee the workflow and the workforce involved in the entire software development process · Responsibilities include creating strategies for optimal performance, coordinating with different teams and departments to identify strengths and weaknesses, implementing training and workshop programs, and liaising with external agencies, including key clients |
- Key Accountabilities
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Application Development · Pioneer and drive Agile development practices, leading sprint teams and backlogs · Provide guidance to the team and ensure they adhere to development standards · Ensure team structure is optimized, and resources managed, to facilitate efficient project delivery - seamlessly integrate, mentor, and manage internal (remote) and external teams (contractors), continually monitoring quality and effectiveness · Innovation and product development – generate and facilitate ideas development, requirement gathering and user evaluation to continually develop new and exciting features and value add services · Balance competing priorities – have a good understanding of software technical debt and ensure we've got the right balance between paying it down, delivering new projects and offering outstanding customer support · Create and/or refine lean processes to ensure effective, scalable, and profitable workflows – identify and analyze problems and implement solutions. Ensure consistent and iterative delivery of high-impact, high-quality work · Ensure that the business objectives and customer requirements are at the heart of all processes and projects · Take part in deep-dive troubleshooting exercises - drive technical post-mortem discussions to identify the root cause of complex issues and implement appropriate solutions Designers & Developers · Manage a team that designs, develops, troubleshoots, and debugs software and is the go-to team for all aspects of maintenance starting with resolving software bugs, managing delivery of software and working on customer escalations · Work with product managers, designers & developers to translate internal and external customer and market requirements into a system, product, and technology roadmaps Vendor Sourcing & Management · Manage relationships with various technology vendors and contract agreements to ensure technically and economically efficient products and services are provided Application Management · Ensure new application upgrades or transformation are compliant with current applications, commercials involved in their upkeep and overlook the future need of applications and their upgrades from software development perspective · Ensure availability of in-house applications to business/ functional users as per requirement · Ensure that in-house application related incidents, events, problems, and service requests get closed in an efficient, consistent manner per the committed SLAs
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- Skills Required for the role
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Strong leadership capabilities |
Excellent client/customer service mindset
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Excellent written, interpersonal, and verbal communication skills |
Project Management and Delivery skills
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IT Product development knowledge |
Analytical and inquisitive, with excellent attention to detail
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Strong stakeholders’ management skills |
Ability to multi-task and stay organized in a dynamic work environment
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- Ensuring Timely development of bench-top prototypes, stability study, sensory and scale up for commercialisation.
- Identifying new market opportunities and developing new product concepts to address customer and market demand
- Developing & managing time-lines, budgets, and product development activities
- Identifying & reviewing new ingredients, products and technologies to determine scientific viability and applications
- Identifying source and partners of raw material ingredients. Actively searching products, vendors which will support the development and pipeline
- Collaborating with internal and external stakeholders, such as Procurement, Quality Assurance, Nutrition, Regulatory, Business development & Manufacturing
- Managing multiple complex projects simultaneously
- Reviewing Documents for:
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- Being responsible for environment health and safety In organisation as per company policy/ regulations
What you need to have:
- 12+ years of experience in Nutra vertical and Ayurvedic products industry. Must be from Food Technology Background
- Exposure to ERP/ SAP
- Project management & data interpretation skills
- Ability to make & deliver process training sessions
- Knowledge of domestic and international markets
- Proficient with use of the Internet, MS outlook, MS office - including word, excel and power point
- Highly technical/ scientific acumen and familiarity with ayurvedic and Nutraceutical ingredient raw materials
- Knowledge of food science, process technology and good understanding of nutrition & Food regulations
- Talent for communicating, influencing, problem-solving and analytical skills
- Analytical thought process and excellent organisational skills








