Head - Performance Marketing

Mission to build the worlds largest menstrual health company

Head - Performance Marketing

Qrata

Company

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Head - Performance Marketing

at Mission to build the worlds largest menstrual health company

Agency job

via Qrata

3 - 12 yrs

₹15L - ₹30L / yr

Mumbai

Skills

Digital Marketing

Marketing

Analytical Skills

Entrepreneurship

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.

https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.

Work Description:

Achieve company sales targets using paid marketing channels

Google : Search, YouTube, Adwords, GDN, Affiliate
Social : Facebook, Instagram
Marketplace : Amazon, Flipkart, healthcare and women platforms

Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS

Lead video content marketing using creatives, audiences, A/B tests
Build cross-platform FUNNELS to implement retargeting strategies

Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
Sharp focus on hyper-growth yet achieve profitable unit economics
Accountable for digital marketing from strategy to execution

Candidature requirements:

7+ years of digital marketing experience in performance marketing with digital first brand
Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
Video-content-led online marketing added plus
Deep expertise in performance marketing especially using remarketing strategies
Strong analytical mindset with data driven decision making
Highly digital tools savvy to drive performance
Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.

This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.

Company Overview

Work Description:

Achieve company sales targets using paid marketing channels

Google : Search, YouTube, Adwords, GDN, Affiliate
Social : Facebook, Instagram
Marketplace : Amazon, Flipkart, healthcare and women platforms

Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS

Lead video content marketing using creatives, audiences, A/B tests
Build cross-platform FUNNELS to implement retargeting strategies

Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
Sharp focus on hyper-growth yet achieve profitable unit economics
Accountable for digital marketing from strategy to execution

Candidature requirements:

7+ years of digital marketing experience in performance marketing with digital first brand
Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
Video-content-led online marketing added plus
Deep expertise in performance marketing especially using remarketing strategies
Strong analytical mindset with data driven decision making
Highly digital tools savvy to drive performance
Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.

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