Head - Performance Marketing
at Mission to build the worlds largest menstrual health company
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
Shubham Vishwakarma
Full Stack Developer - Averlon
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About Moative
Moative, an Applied AI Services company, designs AI roadmaps, builds co-pilots and predictive AI solutions for companies in energy, utilities, packaging, commerce, and other primary industries. Through Moative Labs, we aspire to build micro-products and launch AI startups in vertical markets.
Our Past: We have built and sold two companies, one of which was an AI company. Our founders and leaders are Math PhDs, Ivy League University Alumni, Ex-Googlers, and successful entrepreneurs.
Work you’ll do
As an AI Engineer at Moative, you will be at the forefront of applying cutting-edge AI to solve real-world problems. You will be instrumental in designing and developing intelligent software solutions, leveraging the power of foundation models to automate and optimize critical workflows. Collaborating closely with domain experts, data scientists, and ML engineers, you will integrate advanced ML and AI technologies into both existing and new systems. This role offers a unique opportunity to explore innovative ideas, experiment with the latest foundation models, and build impactful products that directly enhance the lives of citizens by transforming how government services are delivered. You'll be working on challenging and impactful projects that move the needle on traditionally difficult-to-automate processes.
Responsibilities
- Utilize and adapt foundation models, particularly in vision and data extraction, as the core building blocks for developing impactful products aimed at improving government service delivery. This includes prompt engineering, fine-tuning, and evaluating model performance
- Architect, build, and deploy intelligent AI agent-driven workflows that automate and optimize key processes within government service delivery. This encompasses the full lifecycle from conceptualization and design to implementation and monitoring
- Contribute directly to enhancing our model evaluation and monitoring methodologies to ensure robust and reliable system performance. Proactively identify areas for improvement and implement solutions to optimize model accuracy and efficiency
- Continuously learn and adapt to the rapidly evolving landscape of AI and foundation models, exploring new techniques and technologies to enhance our capabilities and solutions
Who you are
You are a passionate and results-oriented engineer who is driven by the potential of AI/ML to revolutionize processes, enhance products, and ultimately improve user experiences. You thrive in dynamic environments and are comfortable navigating ambiguity. You possess a strong sense of ownership and are eager to take initiative, advocating for your technical decisions while remaining open to feedback and collaboration.
You are adept at working with real-world, often imperfect data, and have a proven ability to develop, refine, and deploy AI/ML models into production in a cost-effective and scalable manner. You are excited by the prospect of directly impacting government services and making a positive difference in the lives of citizens
Skills & Requirements
- 3+ years of experience in programming languages such as Python or Scala
- Proficient knowledge of cloud platforms (e.g., AWS, Azure, GCP) and containerization, DevOps (Docker, Kubernetes)
- Tuning and deploying foundation models, particularly for vision tasks and data extraction
- Excellent analytical and problem-solving skills with the ability to break down complex challenges into actionable steps
- Strong written and verbal communication skills, with the ability to effectively articulate technical concepts to both technical and non-technical audiences
Working at Moative
Moative is a young company, but we believe strongly in thinking long-term, while acting with urgency. Our ethos is rooted in innovation, efficiency and high-quality outcomes. We believe the future of work is AI-augmented and boundary less.
Here are some of our guiding principles:
- Think in decades. Act in hours. As an independent company, our moat is time. While our decisions are for the long-term horizon, our execution will be fast – measured in hours and days, not weeks and months.
- Own the canvas. Throw yourself in to build, fix or improve – anything that isn’t done right, irrespective of who did it. Be selfish about improving across the organization – because once the rot sets in, we waste years in surgery and recovery.
- Use data or don’t use data. Use data where you ought to but not as a ‘cover-my-back’ political tool. Be capable of making decisions with partial or limited data. Get better at intuition and pattern-matching. Whichever way you go, be mostly right about it.
- Avoid work about work. Process creeps on purpose, unless we constantly question it. We are deliberate about committing to rituals that take time away from the actual work. We truly believe that a meeting that could be an email, should be an email and you don’t need a person with the highest title to say that out loud.
- High revenue per person. We work backwards from this metric. Our default is to automate instead of hiring. We multi-skill our people to own more outcomes than hiring someone who has less to do. We don’t like squatting and hoarding that comes in the form of hiring for growth. High revenue per person comes from high quality work from everyone. We demand it.
If this role and our work is of interest to you, please apply. We encourage you to apply even if you believe you do not meet all the requirements listed above.
That said, you should demonstrate that you are in the 90th percentile or above. This may mean that you have studied in top-notch institutions, won competitions that are intellectually demanding, built something of your own, or rated as an outstanding performer by your current or previous employers.
The position is based out of Chennai. Our work currently involves significant in-person collaboration and we expect you to work out of our offices in Chennai.
Responsibilities
• Ownership of social media channels including the execution of activations from concept to post-implementation analysis.
• Work with brand team, external agencies, aggregators, product team, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms. • Measure and analyse performance and make real-time and long-term optimizations recommendations; create a framework for KPIs, goals, and attribution for success. • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the brand and its content. • Analyse and report social channel and campaign performance to quantify the effectiveness of campaigns and drive scalable learnings. • Tracking effectiveness of various campaigns and course corrections as required. • Design content for our partnership with various aggregators, platforms, and websites. Requirements • 3-5 years of experience in social media marketing for e-commerce or other consumer-facing business.
• Strong data-driven orientation and analytical mindset
• Hands-on experience with Adobe Illustrator, Photoshop, CorelDraw, etc. • Excellent verbal and written communication skills.
• Ability to create content – from reels to snaps, google pages, LinkedIn page, etc. • Someone who is passionate about wellness and lifestyle brands with a strong aesthetic sense. • Soft skills include super promptness, proactive in responses online, and confidence. • Effective copywriting skills
Inventory Planning and management, ERP Exp. working in Manufacturing or Trading Company with large SKU
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets
∙ Tele consult incoming Buyers, assisting them throughout their property search. ∙
Attend inbound requests and queries on selected units, scheduling/confirming site visits with trained team members for site visits. ∙
Understand the buyer's requirements, update all details in the portal, suggest best options, collect feedback, educate the buyer on facts and real estate appreciations, and guide the buyer to a decision.
∙ Moderate negotiations or forward interested buyer profiles to a team of experts for negotiations and settlement.
- Preparation of Drawings, Estimates, Calculations, etc for covered and not covered items (MEP) for running properties.
- Prepare technical documentation for structural and MEP works.
- Preparing Queries/ Clarifications getting cleared from a consultant.
- Preparing the bill of Quantities (BOQ) as per the drawing.
- Comparison of BOQ with Technical specifications.
- Mechanical, Electrical, and Plumbing engineering execution works
- MEP Engineer has to identify problems in the execution, planning, managing, and delivering of multiple projects.
Required Candidate profile
- Preparation of detailed specifications for selected items.
- Preparation of RA Bills & certification.
- Reconciliation of materials and certification of RA bills of contractors to the management for every month
Golang (Go)
2) Software architecture, data structures, modern design
patterns, microservice and internet protocols
3) Database management experience using relational and/or NoSql database
technologies
4) Excellent Communication Skills
Around 3 years of Experience in GoLang
Enhancement of existing applications in terms of new features and technologies available to ensure higher security, stability, speed and user friendliness of applications.
Knowledge of .Net 2.0, 3.5 and 4.0 coding using C#.
Knowledge of IIS 6.0, IIS 7.0 and IIS 8 and above.
Hands on experience of MS SQL 2012/2016 database programming & Management, writing complex SQL queries and procedures.
Experience of designing applications interfacing in .Net and MS SQL.
Java experience would be an added advantage.
Knowledge of API, Web Services and Ajax controls.
Should be able to integrate .Net applications with API.
Should have knowledge/experience of cross browser development.
Should be sound with Object Oriented Programming Concepts
ATM domain knowledge will be an added advantage.
#Hurryup #hiringalert
We have urgent opening for #Accountant in leading manufacturer & exporter of Stainless Steel product..
Vacancy:- 01
JobLocation:- Drive IN Road , Ahmedabad
Noofdays:- 6
yearsofexperience :2yr to 4yr
qualifications :- Degree in finance
requiredskills :- Candidate should have the knowledge of GST and should know to handle the accounts properly , Be well versed with use of Tally and M.S. Office ,Bank Reconciliation Invoice preparation, Sales-Purchase Entries, Basic Accounting, TDS, Do all Account Related work..
references are highly appreciated!
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Full Stack Developer - Averlon