
Head - Performance Marketing
at Mission to build the worlds largest menstrual health company
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.

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Primary Skill
6+ years of experience in ServiceNow development, administration, and customization. Strong working knowledge of ITSM modules:
Incident Management
Problem Management
Change Management
Asset Management
Service Catalog / Service Request
Experience working on standalone and multi‑domain instances
Strong ITBM configuration & administration experience (Ideation, Demand, PPM, Resource Management)
Hands‑on working knowledge of CMDB / CSDM
Facilitate and support Change Management (including CAB meetings)
Process RITMs, Incidents, and operational tickets
Develop reports, dashboards, and templates (e.g., Incident templates)
ServiceNow System Administrator Certification
ServiceNow Developer Certification
Strong communication skills (oral & written)
Ability to translate business requirements into workable ServiceNow solutions
Experience creating & managing Service Catalog items and workflows
Support end‑user requests and provide ongoing assistance
Data analysis skills (interpretation & reporting)
Ability to interact with internal customers to scope solutions and workflows
Audit Change tickets as per Change Management policies
Working knowledge of Agile methodology
Ability to break down requirements, demo dashboards/reports to users
Ability to manage multiple client requests with prioritization
Strong client‑interaction and relationship‑building skills
Desired Skill/Good to Have
Experience supporting ServiceNow upgrades and maintaining upgrade testing protocols
Ability to create/maintain system design & operations documentation
Strong self‑starter who can independently manage remote work across multiple engagements
Understanding of solution sustainability and long‑term platform scalability
Experience in migration, standardization, and ServiceNow version upgrades
1. Job Overview: The position requires a dynamic Sales and Marketing Engineer with experience in BUILDING AUTOMATION SOLUTIONS Project Sales. The role involves driving sales, building client relationships, and promoting BUILDING AUTOMATION SOLUTIONS to achieve business objectives.
2. Responsibilities:
Sales and Marketing Strategy:
Develop and implement comprehensive sales and marketing strategies for BUILDING AUTOMATION SOLUTIONS.
Identify and pursue new business opportunities in target markets and industry segments.
Collaborate with the marketing team to create compelling promotional materials.
Client Engagement:
Build and maintain strong relationships with existing clients while actively seeking new partnerships.
Conduct client needs assessments and propose tailored BUILDING AUTOMATION SOLUTIONS
Conduct product demonstrations and presentations to showcase the benefits of offerings.
Technical Expertise:
Possess in-depth technical knowledge of BUILDING AUTOMATION SOLUTIONS & ELV systems.
Provide technical support to clients during pre-sales and post-sales phases.
Stay abreast of industry trends to position solutions competitively.
Market Analysis:
Conduct market research to identify industry trends, competitor activities, and market demands.
Analyze customer feedback and market dynamics to enhance product offerings.
3. Qualifications:
Bachelor& degree in Instrumentational / Electronics Engineering, Automation, or a related field.
Proven experience in sales and marketing of BUILDING AUTOMATION SOLUTIONS.
Strong technical understanding of HVAC and BUILDING AUTOMATION SOLUTIONS.
Excellent communication and presentation skills.
Results-oriented with a track record of meeting or exceeding sales targets.
4. Key Skills:
Automation Sales BUILDING AUTOMATION SOLUTIONS/ELV /Project Sales
Additional Skills:
Automation Products/Project Knowledge.
5. Benefits
Competitive salary and commission structure.
Health insurance and other benefits.
Opportunities for professional development.
Experiences: 8 – 10 years
- Assist in designing user-friendly interfaces for web and mobile applications.
- Create wireframes, prototypes, and visual designs to demonstrate design concepts.
- Conduct user research, gather feedback, and analyse user needs.
- Collaborate closely with developers, project managers, and other teams as per requirement of projects.
- Ensure designs align with usability principles, accessibility standards, and brand guidelines.
- Iterate on designs based on feedback and testing results.
- Stay updated with design trends, tools, and best practices in UI/UX design.
Responsibilities:
- Design and develop clean, high-performing, responsive and multilingual user experiences for our eCommerce sites using alpinejs and tailwind
- Working closely with project managers to address client requests
- Managing multiple projects simultaneously, and be able to address their specific needs and requirements quickly
- Proactively identify and address engineering challenges to enhance the overall quality and performance of our web applications.
Skills:
- Excellent communication skills with the ability to understand business requirements and effectively translate them into technical requirements.
- Ability to write algorithms in Javascript
- Strong knowledge of web technologies and concepts, including HTML, CSS, Tailwind CSS, components architecture, performance optimization techniques, and tools like Lighthouse.
- Proficiency in core JavaScript concepts and familiarity with jQuery.
- Knowledge of modern frameworks such as AlpineJS providing an added advantage.
- Familiarity with working with RESTful APIs.
- Understanding of B2C user experience metrics using industry-standard analytics tools.
- Knowledge of php and Magento would be an advantage.
- Understanding of web UIs, demonstrated through a portfolio
Requirements:
-
5-8 years of experience in software development
-
Solid working experience in Java and J2EE development skills.
-
Object-oriented and service-oriented design concepts, including knowledge of data transfer objects and associated design patterns.
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Experience with Angular Framework, JavaScript, and CSS.
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Comprehensive knowledge of Web design patterns and front end technologies like HTML5, JQuery and MVC framework like spring and Spring Boot.
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Excellent communication skills with the ability to solicit and formalize requirements and work with end users/customers.
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Experience with agile development methodology.
*Experience on Magento Enterprise & Magento 2.0, Experience in development, customization and integration on Magento 2.0, Proficient in PHP/MySQL
*Experience on Magento Enterprise, Development of new Magento plugins
*Working knowledge shopping cart development with shipping, and Payment Gateway Integration for E-commerce websites
Your Qualifications:
7 to 12 years of experience with majority as Java engineer
Strong hands on experience on building application using technologies Java, Spring, Hibernate, Maven/Gradle.
Experience in building Micro Services using Spring Boot / Go.
Strong knowledge and experience with SQL queries and databases like Postgre SQL/Oracle.
Strong knowledge and experience on Platform components such as Docker, Kubernetes and Service Mesh (Istio).
Good knowledge of scripting languages (preferably Python and Bash)
Familiarity with CI/CD environment (Jenkins).
Experience on Observability stack such as ELK Stack, Prometheus & Grafana would be added advantage.
Should have experience on Active MQ based async queuing system design and deployment.
Strong experience of system design and implementation of end-to-end integrated systems.
Familiarity with Hazelcast and Zk Solution would be a plus.
Strong skills to write technical design documentation.
Experience of leading a team as tech lead.
Ability to work effectively in a team environment as well as independently.
Good communication skills with tech/non-tech people.
What You'll Do:
Assigned to software development projects and/or system enhancements as tech lead.
Be engaged in a whole process of development project (requirements analysis, design, implementation, testing/verification, deployment, operation/maintenance).
Work closely with project manager and other engineers. Some of them are in different locations such as Japan and Singapore.
Always improve the design quality, code quality, testing quality and system quality spontaneously. In addition, create such a culture in our team.
Understand business needs and user behavior and develop solutions to those needs.
Develop and maintain a deep understanding of our systems and propose system improvements.
Guide and support less-experienced members as mentor and role model to improve the team productivity and achieve team’s goals together.
Better to Have:
Familiarity with Telecom Service Provider’s Billing Ecosystem/BSS Systems.
Familiarity with and experience on Cloud Native Technologies.
Familiarity with Agile Software development process.
Familiarity with and experience on Linux/Unix environment
Work experience with a remote team
Familiarity with Atlassian tools (JIRA, Confluence, HipChat)
Familiarity with source control system (Gitlab, SVN, etc.)
OUR COMMITMENT TO YOU:
You'll benefit from our network of global communities and collaborative culture that will help you build technical and functional skills and capabilities. And because we serve more than 28 countries industries globally, you'll have the opportunity to develop valuable industry-specific expertise.
The scale of our capabilities and client engagements and the unique way we innovate, operate and deliver value will give you the opportunity to deepen your existing skills even as you help create the latest technology trends. You'll have access to leading-edge technology.
Skills and Experience :
- 2-7 years of experience as a Java/J2EE developer.
- 1-3 years of experience with Angular / React is desirable.
- 2-5 years of experience in using Spring and Spring Boot frameworks.
- Thorough knowledge of server-side development.
- Proven experience as a Full Stack Developer or similar role.
- Good understanding of web services (WSDL SOAP, RESTful).
- Hands-on experience in using Application Servers like WebSphere.
- Expertise in relational databases (Oracle, SQL Server).
- AI/ML domain knowledge is desirable.
- Familiarity with common stacks.
- Knowledge of multiple frontend languages and libraries, like HTML/ CSS, JavaScript, XML, jQuery.
- Experience in implementation of Microservices
- Experience with AWS (S3, SQS, SNS, ECS, EC2, ALB, API Gateway, Lambda, etc.) is highly desirable
- Good understanding of Docker & Kubernetes is highly desired.
- Familiarity with databases (MySQL, MongoDB, PostgresSQL), web servers (Apache), and UI/UX designs.
- Excellent communication and teamwork skills.
About LevaData
LevaData, the Cognitive Sourcing Platform, offers global enterprises the ability to improve gross margins by reducing supply chain costs, with a focus on delivering measurable and accountable supply chain solutions and strategies that transform companies and markets. Customers include leaders in the top global supply chain organizations, as well as medium-sized OEMs seeking to achieve best-in-class direct materials sourcing practices. LevaData is privately held and headquartered in Sunnyvale, Calif. For more information, visit https://www.levadata.com/">www.levadata.com.
Levadata Clientele: IBM, Fitbit, Lenovo, Zebra, Poly, Commscope
LevaData Fundings:
June, 2018: Series B, $12 million.
Aug, 2017: Series A, $5 million.
influencers (especially nano and micro level influencers) partner with different brands.
Its focus was to convert consumers into brand marketers and build strong word of
mouth advocacy at scale. The team shifted base from Kolkata to Mumbai in September 2019 for better partnerships. Last month, the startup pivoted to the current format to build more stable revenue streams for the influencers and creators.
The team believes that there is a bigger untapped opportunity in India for the
same, considering the craze around celebrities/influencer in India.
Each influencer or celebrity is listed on the platform, with rates specified by
them. The user can click on their favourite celebrity and make a payment. S/he receives a shoutout within the next seven days.
The Growth Metrics
They started as an influencer marketplace that ran for over 10 months working with over 100 brands, including Hershey's, Bounce, and Raw Pressery, and on-boarded over 80,000 influencers. In February, they clocked over $150,000 in GMV and $37,000 in revenue, almost jumping 400 percent from the previous month. Since it pivoted, the
platform has done 310 shoutouts. Influencer marketing has grown as an industry over
the last few years from $1.7 billion in 2016 to $4.6 billion in 2018. According to reports,
global influencer marketing is poised to be a $20 billion industry by 2020. Of this, India
accounts for a fledgling chunk of between $75 and $150 million.
Role Overview
Required Skills for this Role:
Strong experience with full-stack Javascript framework, Mongo DB,Express,
React.JS, Node JS.
Must have worked with creation of deeplinks for mobile apps
Must be well experienced in AWS, especially elastic bean in AWS
Must have worked with push notifications service
Must know socket programming
Self-motivated with the ability to work independently or jointly in a self-directed
way.
Demonstrated successful development of enterprise-grade web applications
Proven analytical and problem-solving capabilities
Comfortable leading product development
Strong work ethic and desire to build industry-leading products
Also Nice to Have Skills and Background:
Startup experience
Worked on product development







