Head - Performance Marketing
at Mission to build the worlds largest menstrual health company
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
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Remote Working | Engineering Team | Full-time
The Impact you will create on the Job:
Developing SDKs on IOS with support for cross-platform technologies like ReactNative, Flutter along with hybrid development over platforms like Cordova.
Apply data structures and algorithms to optimize the code for a lower memory, battery, and processing footprint - all with the goal to build plug-and-play SDKs that don’t expect the app developers to write any supporting code in the app.
You will be liaising with the cross-functional teams to get an in-depth understanding of the functional requirements and propose scalable solutions.
As an individual contributor, you will tackle some of our broadest technical challenges that requires deep technical knowledge, hands-on software development and seamless collaboration with all functions.
You will envision and develop features that are highly reliable and fault tolerant to deliver a superior customer experience.
You will get an opportunity to work with some of the best talent while learning from various highly-functional teams in the company.
You will collaborate with your team and set an example by delivering high quality and innovative engineering solutions for complex use cases.
Plan and execute the roadmap with the engineering team to build and deliver next-generation systems.
What we look for?
Bachelor’s/Master’s degree in Computer Science/IT from premier institute.
2-4 years of industry experience in iOS development, with at least one live app on App Store.
Good knowledge of Objective-C, Swift 5, data structures and algorithms.
Fair understanding of Native Frameworks, specifically concurrency handling, data persistence (User Defaults, Keychain, Core Data), and background tasks.
Good understanding of iOS Frameworks related to UI and network.
Fair understanding of Apple’s concurrency handling, Core Data, and NS Operation classes.
Familiarity with developing UI with both XIB/Storyboard and code.
Good understanding of SDK integrations, debugging, and troubleshooting.
Interested in exploring mobile app development ecosystems like React Native, Cordova and Flutter.
Comfortable with tackling ambiguous problems and unblocking yourself.
Fair understanding of Push Notification ecosystem.
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Exp: 2 to 7 years in the marketing of Plastic Containers or packaging industry
Education: Bachelors in Engineering or BMS.
Skills: Communication Skills, Intermediate level of Excel & Presentation skills
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Managing existing clients, responding to them on calls, email and visits.
Follow up on collections for overdue invoices
Checking the internal orders, supply management and resolving quality issues if any with QC team
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Development of new business, filling new tenders and follow up on prospective Business
Developing new products
Collecting market information
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Crewscale is exclusive partner of Toplyne.
About Crewscale:
Crewscale is a premium technology company focusing on helping companies building world
class scalable products. We are a product based start-up having a code assessment platform
which is being used top technology disrupters across the world.
Crewscale works with premium product companies (Indian and International) like - Swiggy,
ShareChat Grab, Capillary, Uber, Workspan, Ovo and many more. We are responsible for
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We focus on building only world class tech product and our USP is building technology can
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Toplyne
Who are we? 👋
Toplyne is a global SaaS product built to help revenue teams, at businesses with a self-service motion, and a large user-base, identify which users to spend time on, when and for what outcome. Think self-service or freemium-led companies like Figma, Notion, Freshworks, and Slack. We do this by helping companies recognize signals across their - product engagement, sales, billing, and marketing data.
Founded in June 2021, Toplyne is backed by marquee investors like Sequoia,Together fund and a bunch of well known angels. You can read more about us on - https://bit.ly/ForbesToplyne" target="_blank">https://bit.ly/ForbesToplyne , https://bit.ly/YourstoryToplyne" target="_blank">https://bit.ly/YourstoryToplyne.
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Design, Develop and maintain scalable data pipelines and Data warehouse to support continuing increases in data volume and complexity.
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Develop and implement processes and systems to supervise data quality, data mining and ensuring production data is always accurate and available for key partners and business processes that depend on it.
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Perform data analysis required to solve data related issues and assist in the resolution of data issues.
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Complete ownership - You’ll build highly scalable platforms and services that support rapidly growing data needs in Toplyne. There’s no instruction book, it’s yours to write. You’ll figure it out, ship it, and iterate.
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3-6 years of relevant work experience in a Data Engineering role.
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Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases.
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Experience building and optimising data pipelines, architectures and data sets.
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Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.
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Strong analytic skills related to working with unstructured datasets.
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Good understanding of Airflow, Spark, NoSql databases, Kakfa is nice to have.
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- Swift (relevant knowledge)
- iOS Fundamentals
- MVVM/VIPER (relevant knowledge and experience )
- SOLID principles
- Third party integrations likes google map, firebase, Analytics
- Know about push notification & deep linking
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- We are looking for a qualified Front-end developer to join our team.
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- Use markup languages like HTML to create user-friendly web pages
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- Understanding of key design principles.
- Experience in HTML, CSS, JavaScript, and JS Frameworks like Angular, Backbone and React.
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- Understanding of SEO principles.
- Good problem-solving skills.
- Excellent verbal communication skills.
- Good interpersonal skills.
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