
Head - Performance Marketing
at Mission to build the worlds largest menstrual health company
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.

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Qualification Graduate in computer science, BE, /MBA Location Haryana State
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contracts, and managing the sales pipeline. Foster long-term relationships with key accounts.
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We are tech/language agnostic when it comes to developers, so the only hard
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be an advantage:
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About Typito
Typito is an online self-serve video design tool used by marketing teams and digital journalists to publish engaging videos for social media. With more than 200,000 videos created using the platform over the last 2 years, Typito is the smallest team that was featured in https://www.g2.com/best-software-companies/india" target="_blank">G2’s Top SaaS companies from India.
We strive to build a workplace that helps everyone nurture a growth mindset and here's what our https://www.glassdoor.co.in/Reviews/Typito-Reviews-E4837925.htm" target="_blank">Glassdoor reviews say. You can learn more about https://typito.com/blog/thing-called-culture-typito/" target="_blank">our culture here and http://blog.typito.com/why-we-are-building-typito/" target="_blank">here's why we are building Typito.
If all of this looks exciting, please continue reading.
We are looking for a Senior Frontend Engineer with more than 3 years of experience on any specific front-end stack like Angular/Backbone/React or equivalent and some exposure to graphic systems and WebGL. We are keen on working with people who are passionate about product UX/UI and the role that plays in delighting the end user. It’s also important to have a strong urge to identify, learn, embrace and incorporate any new tech (responsibly) that's needed to solve our problem better.
Responsibilities
- Product Engineering ownership - he/she would be expected to work closely with Product and Marketing teams to build Typito’s product suite. Engineering feature development and Product release / deployments would be part of the ownership.
Requirements
- Strong in : HTML/JS/CSS
- 3+ years experience working with any particular backend stack (Django, Rails, Laravel, NodeJS or equivalent)
- Experience with any particular front-end stack like Angular/Backbone/React or equivalent is a bonus
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Paytm is looking for hands-on technologists, who will be responsible for architecting & designing new age mobile & web 3.0 products at Paytm.
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Incumbent will be architecting our futuristic mobile & web 3.0 products and choose the best
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Driving innovations in the product constantly to remain ahead of the curve.
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Proactively identify architectural weaknesses and recommend appropriate solutions.
Balance short-term versus long-term actions, strategic versus tactical requirements, while
continuing to move forward towards the strategic vision.
Collaborate with cross functional teams to solve complex problems and building products
spanning across multiple teams to deliver end-to-end products & features.
Estimates efforts, identify risks, devises and meets project schedules.
Provide functional, design, and code reviews in related areas of expertise with-in team and
cross-team.
Mentor / coach engineers to facilitate their development and provide technical leadership to
them.
Skills required
MS or BS/B.Tech in computer science or equivalent experience from top college.
3+ years of strong software design/development experience in building massively large scale
distributed internet systems and products.
Hands-on experience in Advanced Java/ Node.JS/other backend JavaScript
frameworks, MySQL/NoSQL, golang, etc.
Excellent data structure & algorithm and problem solving skills.
Experience and knowledge of open source tools & frameworks, broader cutting edge
technologies around server side development.
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Superior organization, communication, interpersonal and leadership skills.
Must be a proven performer and team player that enjoy challenging assignments in a high-
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- Skills -
- Core (Must understand and conversant to code on at least two of these technologies)
- Java 8+/ Spring Boot/Microservices
- Spark
- Scala
- Angular
- Javascript
- ElasticSearch
- Graph Database (Tinkerpop/Janusgraph)
- MySQL/Oracle
- AWS/Azure/GCP
- Secondary
- Version Control - Jira/Bitbucket/Git
- Build Tools - Maven/SBT/Gradle
- Security
- Agile/Scrum methodology
- Should be able to create and review designs/documents
- Must be able to clearly articulate situations, problems and communicate ideas and solutions
- Core (Must understand and conversant to code on at least two of these technologies)
- Must understand System Analysis and Design with understanding of Algorithms (implementation in any language is okay)
- Design optimal and performant solutions for product backlog items spanning technologies
- Work with Product Owner/Project Manager and UX lead for providing LoE estimates for Jira backlog items
- Lead and own delivery or work items (for self and team)
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- Must be willing to learn new technologies, processes, business functions, (we measure this by OKR’s)
Qualifications and Skills
REQUIRED QUALIFICATIONS: |
Education |
No formal degree in any stream is required. |
Add additional details here: |
If you can understand code and write good software (and explain it to others), you have the required education we need for building products. |
Experience |
7-10 years’ relevant experience |
Add additional details here i.e. technical skills, and certifications |
hackerrank, Github repo details
|


