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Editorial Jobs

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content marketing manager

Founded 2015
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Location icon
Bengaluru (Bangalore)
Experience icon
4 - 8 years
Experience icon
Best in industry10 - 13 lacs/annum

Responsibilities: Looking for someone with very strong experience in content coming from product based,saas,subscription based model Or Marketing agency background . · Build and manage a rich content cum social media calendar that attracts a qualified audience to increase the visibility & emerge as thought leader. (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.). · Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them. · Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. · Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness. · Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism · Conducting ongoing usability tests to gauge content effectiveness. Work on website optimisation, A/B testing tools, heat maps, Google Analytics for optimisation & to increase the efficacy. · Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn & YouTube). · Engage with influencers to convert them into brand advocates · Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies. An ideal candidate would reflect the following traits · 3-4 years of content marketing experience, specifically in developing editorial calendars, inbound marketing. · Ability to plan and create content relevant to a specific audience with a strong focus on SEO. · A self-starter & a go-getter. candidates only from bangalore location can apply.

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