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Role - Manager - Paid Social, India (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Manager – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

This role reports to the Director – Performance Marketing  

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your local Social team

● Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels 

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,

Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

What you’ll bring:

● You are proficient in English

● You have 2+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

About the Company

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.

Roles & responsibilities:

• Proven experience in Digital Marketing and an understanding of Media channels.

• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective

• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a   communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)

• Flair for communication and presentation to engage and influence stakeholders positively.

• Creation of tactical plan presentation and supporting media plan templates

• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments

• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights

• Set budget allocation & key channels identified for each to hit the objective

• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients

• Work on the brand portfolio, brand positioning, and GTM strategy as necessary

• Expertise in problem-solving and technology development.

Requirements:

• At least 4 years of relevant experience (strategy, media, consulting, research)

• Experience in digital media, advertising, marketing

• Solid grasp of digital marketing, especially a deep knowledge of digital media

• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)

• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs

• Understanding of brand and DR objectives

• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions

Experience   2 years of experience of a digital advertising agency 

Joining : Immediate 

Responsibility

You will be part of the Operations team who offer client solutions in an innovative manner 

Primary: 

• Act as the main point of contact between the agency and client. Should be able to research clients products, services, plans competitors and target markets
• Meet clients for briefings, pitches and present proposals to clients for approval.
• Brief agency colleagues and work with them to plan and implement the best digital media solutions for the client.
• Ensure that projects are completed on time and within budget.
• Handling financial issues with the client, timely estimation collection.
• Maintain daily interaction with client and internal teams.
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines.
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote product

A Career Growth Opportunity

• Ability to pursue education with daily work 
• Get a chance to work on other lucrative projects of the company

Education: Bachelor's Degree or above in advertising, Marketing or a relevant field

Skills :

• Enthusiastic, energetic, imaginative, a clear communicator, in person and writing
• Knowledge and proficient usage of of microsoft office  
• Able to present ideas 
• To lead relationships through adding value to brands and driving results for clients
• Needs to have leadership abilities to lead a team and to show ability to put in smart work and focus on deliverables
  
  

Salary :As per Industry Standards 

About us : 

QI Spine is a disruptive Health Tech player that is solving the world’s Spine Care problem through Data Intelligence.

In an era where popping medicines and being recommended surgery has become a common practice, QI Spine has changed the face of the game. With an algorithm developed over 12 years across millions of cases, it has treated back & neck issues in the most efficient and long-lasting approach.

Launching in the US market in 6 months followed by the UK and the Middle East, QI Spine aims to target the $1.1 Bn market with a unique offering for all types of patients through Clinic care, Video care, and Digital care being made possible via its integrated mobile application. All of this enables tremendous experience, global exposure, and wealth generation in a short time for a dynamic, out-of-the-box thinker.

Website: https://www.qispine.com/

Role & Responsibilities:

• Ownership of all performance marketing initiatives and campaigns, including planning, execution, optimization, and reporting.

• Manage and coordinate with internal and external stakeholders to ensure successful execution of campaigns.

• Daily/weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.

• Experience in handling large budgets and ability to optimize spends for best ROI.

• Experience in handling both in-house and agency campaigns

• Work closely with creative team to co-create compelling and effective creative outputs.

• Analyze campaign data to provide insights and recommendations to improve performance.

• Conduct A/B testing and experimentation across channels to drive incremental growth.

• Stay up-to-date with emerging trends and best practices in performance marketing, and bring new ideas to the table.

Job Details

Job Location - Mumbai

Experience Required - 3-5 years

Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum

Digital Marketing Manager

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement