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Job Description:Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentationsUnderstanding business objectives and designing surveys to discover prospective customers’ preferencesCompiling and analyzing statistical data using modern and traditional methods to collect itJob briefWe are looking for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.ResponsibilitiesCollect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentationsUnderstand business objectives and design surveys to discover prospective customers’ preferencesCompile and analyze statistical data using modern and traditional methods to collect itPerform valid and reliable market research SWOT analysisInterpret data, formulate reports and make recommendationsUse online market research and catalogue findings to databasesProvide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operationEvaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correctRemain fully informed on market trends, other parties researches and implement best practicesRequirementsProven market research analysis experienceAbility to interpret large amounts of data and to multi-taskStrong communication and presentation skillsExcellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS OfficeSearch engines, web analytics and business research tools acumenFamiliarity with CRM programsAdequate knowledge of data collection methods (polls, focus groups, surveys etc)Working knowledge of data warehousing, modelling and miningStrong analytical and critical thinking
