2+ Above The Line Marketing (ATL) Jobs in India

About Us

Aakash is synonymous with trust in India's test preparation landscape, offering a blend of superior classroom and online learning experiences, granting students an invaluable edge. We specialize in preparing students for Medical and Engineering entrance exams such as the National Eligibility Cum Entrance Test (NEET) and the Joint Entrance Examination (JEE - Main & Advanced), alongside school/board examinations, including prestigious scholarship exams like NTSE and Olympiads.

AESL (Aakash Educational Services Limited) adopts a student-centric ethos in test preparation, acknowledging the uniqueness of each student and catering to their individual needs. Our team comprises highly qualified and experienced instructors deeply committed to nurturing students' aspirations. Our programs are meticulously crafted for flexibility, and our teaching methodologies are enriched by cutting-edge technologies, ensuring students are thoroughly equipped for their examinations.

Aakash Advantage:

35 Years of Excellence: Providing comprehensive and result-oriented test preparation for over three decades.

Nationwide Presence: With over 315 branches across India, we facilitate preparation in your city.

Expert Faculty: Our pool of 6000+ expert faculty members serve as mentors and guides, ensuring personalized attention.

Proven Success: In 2023 alone, 122,000+ Aakashians qualified in NEET & JEE examinations.

Digital Integration: Embracing the future, our classrooms are 100% digitized across all branches.

Hybrid Learning: Offering the best of both worlds, our hybrid classrooms seamlessly blend traditional and online learning experiences.

A Great Place to Work: We take immense pride in announcing that Aakash has been honoured with the prestigious Great Place to Work title for three consecutive years, a testament to our unwavering commitment to fostering a positive and enriching work environment.

Purpose of the Admission Officer role:

Admission officer is responsible for lead generation through variety of marketing activities resulting in counselling and enrolling the students.

As an Admission officer, you are expected to:

1.      Generate admissions by maintaining a continuous influx of data by conducting “Above The Line” (ATL) & “Below The Line” (BTL) marketing activities such as- seminars in schools, open seminars in town & residential spots within a specified territory.

2.      Contribute towards set targets by doing school visits for meeting principals, coordinators and management personals for business development.

3.      Ensure a delightful customer experience while going for home visits to counsel students and parents and close admissions resulting in enrolling the students.

4.      Capitalize on business opportunities by liaising with local tuition teachers.

5.      Ensure adherence to internal processes and compliances.

To be successful in the Admission Officer role you are required to have:

1.      Ability to handle customers in a calm, empathic & patient manner, along with strong sales persuasion skills.

2.      Excellent networking and presentation skills to conduct seminars.

3.      Proficiency in Microsoft Office and writing emails, & comfortable while working on software related to Sales & Services.

4.      Fluency in communication of English and Regional Language.

5.      Comfortable for traveling and public speaking.

Must Attitude:

1.      Customer Orientation

2.      Sense of Ownership and Accountability.

3.      Result orientation

4.      Emotional intelligence for working in a team.

Qualification:

1.      Must have bachelor’s degree.

2.      Preferred BTech / MBA /Masters in Psychology, Education etc.

Experience:

1.      Previous experience in counselling in education or careers counselling.

2.      

Previous experience of Business to Customer (B2C) Sales across industries.

Key Interactions:

·        External

o  Students, Parents & Schools.

o  Partners and Vendors for Above The line (ATL) and Below The line (BTL) activities.

·        Internal

o  Branch’s Academic & Non-Academic teams.

o  Regional Student Support Centre.

o  Regional Sales & Operations Team.

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

Salary: Upto 12LPA (Negotiable)

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