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Above The Line Marketing (ATL) Jobs

Explore top Above The Line Marketing (ATL) Job opportunities for Top Companies & Startups. All jobs are added by verified employees who can be contacted directly below.

Brand Marketing - Senior Manager

Founded 2012
Product
51-250 employees
Raised funding
Above The Line Marketing (ATL)
Below The Line Marketing (BTL)
Marketing & Communication
Brand Management
Branding
Corporate Communications
Location icon
Mumbai
Experience icon
8 - 12 years
Experience icon
20 - 35 lacs/annum

Your role: - To develop and oversee implementation of communication strategy and to achieve the desired brand positioning and leadership status - To Formulate and direct implementation of the media plan ensuring cost and exposure alignment - Drive agency and other partners to deliver brand communication and marketing plans based on the brand briefs. Understand evaluation of agencies and creating KPIs for agencies. - Should be able to execute large scale BTL activations and also events for our B2B initiatives - Should be able to understand Consumer research both on the qualitative and quantitative side. MUST have: - 8+ years of experience in ATL Marketing - Has worked in a FMCG, Consumer Durables, or Television- GEC/Sports/Youth channels, etc with exposure to 3600 marketing communications approach - Understands media planning concepts including GRPs, CPRPs, TVR, OTS, Reach, Frequency, etc. - Can evaluate Pre and Post media campaigns and derive actionable learnings. - Drive Media and sponsorship innovations BONUS: - Love sports (especially cricket and football) and gaming

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Job poster profile picture - Parita Maniar
Parita Maniar
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Job poster profile picture - Parita Maniar
Parita Maniar
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