6+ Above The Line Marketing (ATL) Jobs in India

Marketing Manager

Experience Required: 9+ years

Education: MBA in Marketing (or equivalent)

Location: Vadodara (Onsite)

About the Company

A leading software solutions provider with a strong presence in the B2B space. The organisation is known for innovation, customer‑centric products, and a collaborative work culture. This is an exciting opportunity to take ownership of the marketing function and drive impactful initiatives in a fast‑paced environment.

Role Overview

We are seeking an experienced, proactive, and self‑driven Marketing Manager who can independently manage and execute the overall marketing function. The role demands expertise in both traditional and digital marketing, with the ability to plan, implement, and monitor campaigns end‑to‑end.

You will be responsible for enhancing brand visibility, generating leads, and aligning marketing strategies with business goals.

Key Responsibilities

• Develop and execute quarterly and annual marketing plans.
• Plan and manage campaigns for product promotion, lead generation, and brand building.
• Oversee PPC campaigns (Google Ads, paid media) and optimise for ROI.
• Drive SEO initiatives and manage website performance.
• Lead content creation across blogs, social media, brochures, case studies, and videos.
• Manage exhibitions, trade shows, and offline marketing activities.
• Collaborate with sales teams for lead management and CRM integration.
• Conduct market research, competitor analysis, and prepare performance dashboards.
• Monitor KPIs, prepare reports, and run A/B tests for continuous optimisation.

Requirements

• 9+ years of marketing experience (preferably B2B).
• Strong expertise in digital marketing (PPC, SEO, analytics).
• Excellent communication, planning, and coordination skills.
• Proficiency in Google Ads, Analytics, Search Console, MS Office, and CRM systems.
• Knowledge of WordPress/CMS platforms.
• Ability to manage multiple projects independently with high ownership.

Desirable Skills

• Experience with LinkedIn, Facebook, and Instagram marketing.
• Familiarity with email marketing tools/automation platforms.
• Creative thinking and copywriting ability.
• Google certifications are an added advantage.

Review Criteria:

Mandatory:

• Strong B2C Brand Marketing Profile
• Must have 3+ years of experience as a marketer preferably across tech, mobility, energy, fintech, or high-growth apps
• Must have experience executing end-to-end brand and consumer campaigns across Instagram, WhatsApp, content platforms, ATL/BTL, and on-ground activations.
• Must have strong experience in digital storytelling, including social content, creator/influencer collaborations, product videos, and explainer assets
• Strong ability to turn business targets into creative strategies that drive measurable outcomes
• Must have at least 1 year of experience managing a team of marketers
• B2C Product companies
• Candidates must be comfortable working on the 1st and 3rd Saturday of every month.

Preferred:

• Experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.

Role & Responsibilities:

You will lead the company's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.

• This is a role for someone who wants to build from scratch, shape a category, and influence
• the experience of millions of EV users in India.

Key Responsibilities:

• Brand Leadership & Strategy: Build and scale a company's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.
• Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.
• Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.
• Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.
• Manage, mentor, and scale the organic marketing team including social media and content creators.

Ideal Candidate:

• 3–5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.
• Proven track record in leading brand campaigns, digital storytelling, and communication strategy.
• Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.
• Experience working cross-functionally and influencing product, growth, and creative teams.
• Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.
• Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.

Marketing Manager / Sr. Manager

( Base - Noida, HO ) -

Preferred Candidate:

Experienced with both BTL & Digital Marketing

Qualifications: Education: MBA / PGDBM in Marketing Work

Experience:

• Minimum 3 years of relevant experience in Retail, Consumer Electronics, Mobile, Telecom, or Technology companies.

• Proven track record in Retail Marketing, BTL, and Catchment Area Marketing.

• Experience working directly with retailers or franchisees to increase footfall and sales.

Skills & Attributes:

• Possesses strong command of English & Hindi language (written and verbal).

• Strong understanding of consumer behaviour and retail activation techniques.

• Creative thinker with the ability to design impactful campaigns with limited budgets.

• Highly energetic, self-motivated, and execution-focused.

• Open to frequent travel across North India for on-ground implementation and coordination.

• Strong skills in planning, vendor negotiation, and performance analysis.

• Collaborative team player with a result-oriented mind-set.

• Ability to create impactful MIS reports and presentations with expertise in PowerPoint, Excel, and reporting.

Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

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Job Description – Admission Officer

About Aakash

Aakash Educational Services Limited (AESL) is a pioneer in India’s test preparation industry, with over 35 years of excellence in preparing students for competitive examinations such as NEET, JEE (Main & Advanced), school/board exams, and national-level scholarship programs including NTSE and Olympiads.

With 315+ branches across India, 6,000+ expert faculty, fully digitized classrooms, and a robust hybrid learning model, Aakash offers a student-centric learning environment focused on delivering consistent results. In 2023 alone, 122,000+ Aakash students qualified in NEET & JEE.

Aakash is proud to be recognized as a Great Place to Work for three consecutive years, reflecting our commitment to employee growth, collaboration, and a positive work culture.

Role Purpose

The Admission Officer is responsible for driving student enrolments through lead generation, counselling, and conversion by executing effective ATL & BTL marketing activities and delivering a superior customer experience.

Key Responsibilities

• Generate admissions through Above The Line (ATL) and Below The Line (BTL) marketing activities such as school seminars, open seminars, and residential outreach within the assigned territory
• Conduct school visits to build relationships with principals, coordinators, and school management for business development
• Counsel students and parents through centre visits and home visits, ensuring a positive experience and successful admission closure
• Identify and leverage business opportunities by networking with local tuition teachers and academic influencers
• Achieve assigned admission targets while adhering to internal processes, systems, and compliance guidelines

Required Skills & Competencies

• Strong customer handling skills with a calm, empathetic, and patient approach
• Effective sales, persuasion, and negotiation skills
• Excellent communication, presentation, and networking abilities
• Working knowledge of MS Office, email communication, and CRM/sales software
• Fluency in English and the regional language
• Willingness to travel extensively and confidence in public speaking

Desired Attitude

• High customer orientation
• Strong sense of ownership and accountability
• Result-oriented mindset
• Emotional intelligence and team collaboration skills

Qualifications

• Bachelor’s degree (mandatory)
• Preferred: B.Tech / MBA / Master’s in Psychology, Education, or related disciplines

Experience

• Prior experience in education counselling or career counselling preferred
• Experience in B2C sales across any industry will be an added advantage

Key Stakeholder Interactions

External:

• Students, Parents, Schools
• Partners and vendors for ATL & BTL activities

Internal:

• Branch academic and non-academic teams
• Regional Student Support Centre
• Regional Sales and Operations teams

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

Salary: Upto 12LPA (Negotiable)

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