Social Media Marketing

HSV Digital is a B2B technology company with a 100% focus on enterprise technology firms, which includes technology providers, consultants, system integrators, managed service providers, telcos and all the other type of companies powering this ecosystem. We have worked with extensively with some of the world’s leading brands such as Microsoft, IBM, Redington, Eka Software, and Applied Information Science, helping them develop product and service messaging, build assets to communicate their stories across platforms, deliver digital campaigns, and activate channel go-to-market efforts.

As a member of the team, your major role would be to:

• 60-70% - Research, ideate and develop strategic marketing collaterals for high-profile B2B IT clients, including solution sheets, social media ads, offers, emails, infographics, landing pages and white papers.
• 10-20% - Work closely with different stakeholders to track and manage marketing programs across channels
• 10% - Research the client, their key buyer persona and customer journey & pain points.
• 10% - Attend client pitch meetings and develop custom proposals for them to support BD efforts.

JOB SYNOPSIS

We are looking for an SMO - Manager to manage all Social Media Marketing activities. You will be responsible for managing all SMO activities on all Social Channels to increase leads, traffic & brand awareness.

JOB RESPONSIBILITIES

• Responsible for the successful management of digital strategy.
• Developing and implementing strategies for companies’ social media sites focusing on Facebook, Twitter, Instagram, LinkedIn, YouTube etc.
• Knowing what type of content works best on what platform, optimizing content accordingly.
• Create engaging and professional visuals/ content optimized for the platform used and intended audience.
• Blogging, creating social media profiles, and managing regular posts.
• Gain followers, and create a positive image for the company.
• Stay abreast with upcoming social media trends and tools- including attending networking and educational events, reading blogs, and listening to podcasts.
• Analyze and report social media actions and campaigns on a monthly basis for new opportunities.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Perform research on current benchmark trends and audience preferences.
• Monitor trends, activities of main competitors on social media.
• Understanding of Google Analytics or any tool & review their Promotion /performance, bounce rate etc.
• Any Automation Tool Experience [ like Hootsuite]
• Group promotion on various social media channels

JOB REQUIREMENTS

• 2-5 years of experience as a social strategist or similar role
• Up-to-date with the latest trends and best practices in SMO
• Developing and implementing social media strategies for the websites
• Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn and other community sites.
• Posting content on relevant blogs/forums and seeding content into social applications as and when needed.
• Monitoring and reporting usage statistics and other relevant data.
• Keeping a check on the emerging trends and industry standards in social media.
• Conducting research and recommending new social media platforms and opportunities.
• Increasing the number of fans, followers on social media networks.
• Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Excellent Written Skills
• Can Create Videos/ GIF / Social media Captions to understand key challenges faced by Client
• Strong organizational, time management, and analytical skills
• Team player

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

Designation

• Digital Marketing Manager

• Performance Marketing Manager

1. Paid Marketing Manager
2. Digital Lead
3. Lead- Digital Marketing
4. Online Marketing Manager 
5. Digital Marketing Analyst/Senior Digital Marketing Analyst
6. Digital Success Manager

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
• Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
• Lead a team of performance marketers & Data Analyst
• Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
• On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
• Understand ways to scale campaigns across platforms in an optimal manner.
• Perform interest research in Facebook using audience insights and ads manager.
• Create a digital media plan based on requirements across multiple platforms
• Understand how content works across different social media platforms
• Create insightful reports based on data from performance marketing campaigns
• Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
• Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
• Work on retentiton marketing through Mo engage or internal communication.
• Coordination with SEO Team for Organic ranking updates & suggestions
• Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
• Work on launching influencer marketing campaigns & influencer network for the brand.

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.

Min. 3-4 year experience is required in this role.

THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME

Questionnaire forhttps://docs.google.com/document/d/1_DrazG6jU-PYRRIbBJ7VhKXUrx-Qr8nLLtBRrxjwRM8/edit" target="_blank"> DM Hiring

Are you passionate about content and social media? Would you like to put your creativity and knowledge into practice? Are you someone who can interview random people on the street and make it entertaining? Are you the one who is skilled at shooting, editing and making videos? Are you  a real digital addict that is available part time for a duration of 6 months? Are you currently in your bachelor's degree studying business or communications? 

Then our Social Media Specialist position might be just for you! We are looking for a hungry intern with a strong interest in digital and who is ready to give 110% in a fast-paced cross-functional work environment (remote). You are flexible, curious, entrepreneurial and do not shy away from responsibilities.

A few words about us: 

India's first disruptive EdFinTech start-up for pre-teenagers- Good Good Piggy is an online piggy bank and behavioral rewards platform...doubling up as an investment channel to build financially responsible children! 

What Would You Do During Your Internship

• Create engaging reels and tiktok (and/or outsource this effectively)for our social media platforms
• Help manage the day-to-day handling of all social media channels including LinkedIn, Facebook, Twitter, Instagram, and TikTok, adapting content to suit different channels
• Manage and facilitate social media communities by responding to social media posts and direct messages
• Research and evaluate the latest trends and techniques in order to recommend improvements to increase performance of our social media platforms.
• Creating entertaining, interesting and fun reels to help increase the reach, impressions and followers of our digital audience(s). 
• Writing and creating (video) content in English and Hindi.

What Do You Need To Succeed

• You live and breathe social media
• You are a fluent English speaker and possess outstanding copywriting skills
• You have an eye for video editing and shooting, and can design visuals for social media posts (Canva)
• You take initiative and are consistently proactive
• You have a creative mind, and you are a good organizer.
• You are highly organized and detailed-oriented
• You are a team player and able to work independently.
• You are a positive person, eager to learn and grow
• It’s a big plus if you’ve already had some hands-on experience running Social Media channels for another organization
• You are available 10 hours a week, and can respond to the deliverables assigned to you proactively 
• You are interested in working in an internationally oriented environment

What Would You Get

• Access to India’s fastest-growing Fin-tech network
• Lots of room for personal and professional development
• A tall stipend of Rs. 4500/ pm
• An international team and lots of banter! 
• Experience, and an opportunity to grow within and outside our company

• Performing research on current benchmark trends and audience preferences
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
• Monitoring SEO and web traffic metrics
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications

Desired Candidate Profile

• Proven work experience as a Social Media Manager for a minimum of 3 years
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills    

• Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Develop, implement and manage the company’s social media strategy
• Manage and oversee social media content
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
• Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Monitor and evaluate performance across the company's social channels in order to improve engagement.
• Execute quarterly marketing plans to meet overall business targets.

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors