Job Description:
We are seeking a CPC expert to join our product marketing team. In this role, you will manage our online advertising campaigns and optimize our CPC to drive revenue growth. You will work closely with our product, sales, and analytics teams to develop and execute data-driven strategies that maximize ROI and achieve business objectives.
Responsibilities:
Develop and execute online advertising campaigns across various channels, including search, display, and social media
Optimize CPC bids to achieve maximum ROI and drive revenue growth
Conduct keyword research and analysis to identify high-value search terms and optimize ad targeting
Analyze campaign performance data and use insights to inform campaign optimization and strategic decisions
Create ad copy and messaging that effectively communicates our value proposition and drives clicks and conversions
Collaborate with cross-functional teams, including product, sales, and analytics, to align advertising strategies with business objectives
Stay up-to-date with industry trends and best practices in CPC advertising and apply learnings to improve campaign performance
Identify opportunities to improve conversion rates and implement testing plans to optimize ad landing pages and user experience
Manage advertising budget and ensure campaigns are executed within budget constraints
Create reports and presentations to communicate campaign performance to stakeholders
Qualifications:
Bachelor's degree in marketing, business, or a related field
4+ years of experience in online advertising with a focus on CPC optimization
Strong analytical skills and ability to use data to inform decision-making
Experience with ad platforms, such as Google Ads and Facebook Ads, and analytics tools, such as Google Analytics and Adobe Analytics
Strong written and verbal communication skills, with the ability to create compelling ad copy and messaging
Demonstrated ability to work effectively with cross-functional teams, including product, sales, and analytics
Experience in B2B technology or software markets preferred
Experience in a startup or high-growth environment preferred
If you meet the qualifications above and are excited about this opportunity to drive the success of our online advertising campaigns, we would love to hear from you.