Senior Brand Strategist

What will you own

The Story TV brand, end to end. This means the strategy behind it, the work that expresses it, the partners who amplify it, and the numbers that prove it’s working. Specifically:

• Brand strategy and positioning. The argument for who StoryTV is, who it is not, and what it stands for. Tagline, visual identity, and brand architecture as we scale beyond a single app.
• Campaigns, both digital and physical. Always-on brand work, tentpole moments around show launches, and the spectacle-driven activations we increasingly lean into (Pink Auto fleets, truck convoys, cultural takeovers).
• IP and show marketing. Launching our biggest titles the way a studio launches films. Turning shows into cultural moments, not just content drops.
• Talent and creator partnerships. Building the roster, Celebrity signings, creator tie-ups, and ambassador programs.
• PR, communications, and editorial. Earned media, spokesperson narratives, crisis response, and founder and leadership voice.
• Agency ecosystem. Creative, PR, experiential, and production. You are the person they call, the person who briefs them, and the person who holds them to craft.
• Brand team and budget. Hiring, structuring, and running the brand org and its spend.

KRAs

• Define and codify the Story TV brand platform (positioning, tagline, identity system, tone) and get it adopted across product, marketing, and content.
• Deliver an annual brand calendar of campaigns and activations, with clear tentpoles tied to show launches, category moments, and cultural events.
• Build a talent and partnerships roster that extends the Chahal playbook across sports, film, and digital creators.
• Run the PR and comms function so StoryTV is the default name journalists reach for when they write about microdrama in India.
• Operationalize brand measurement through brand health studies, share of voice tracking, and a clear read on how brand investment moves business metrics.
• Manage the brand P&L with discipline, and make the case internally for what brand spend is buying.

KPIs

• Brand health, tracked quarterly via a dip study: unaided awareness, aided awareness, consideration, and preference vs. the competitive set in our priority markets.
• Share of voice in the microdrama and short-form entertainment category across earned media, social conversation, and paid.
• Organic and branded search volume for StoryTV and our top IPs.
• Direct and organic install share as a percentage of total installs, the cleanest proxy for brand pull vs. paid pull.
• Show launch performance: first-week viewership, social traction, and earned media for every tentpole title.
• Talent and partnership impact: reach, engagement, and attributable installs from each signing.
• PR output: tier-1 coverage volume, sentiment, and share of quotes in category stories.
• Campaign efficiency: cost per reach and cost per engaged user for brand campaigns, benchmarked against category norms.
• Brand budget discipline: spend vs. plan, and brand-driven contribution to blended CAC over time.

Strong Brand Marketing Manager profiles, with experience with well-known B2C brands

Mandatory (Experience 1): Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)

Mandatory (Experience 2): Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brands

Mandatory (Core Skills): Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..

Mandatory (Education): Candidates from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)

Mandatory (Company): Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.

• Define and execute innovation pipeline for the brand – knowing the stage Gate process
• Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
• Responsible for driving and delivering business results on the brand
• Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
• Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
• Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

• Category Management
• Understanding of Marketing Communication Development and Assessment
• Strong Analytical Skills
• Knowledge of Business & Financial Analysis

• Identify and sign up with influencers in the digital platforms to increase brand reach through content
• content planning, strategy to improve brand engagement in the social media
• tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
• work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
• Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
• Outstanding project management skills
• Strong analytical ability – analyze data, develop insight
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We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

• Conducting extensive primary and secondary research.
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data and trends.
• Creating competitive reviews and situational analyses.
• Identifying insights, challenges and opportunities.
• Developing brand architecture, positioning and strategy.
• Writing compelling brand stories.
• Meeting and presenting to clients.
• Briefing and collaborating with creative teams.
• Leading ideation and brainstorming sessions.
  
  

• Degree in business, marketing, branding, communication or related field required.
• Previous experience as a brand strategist or similar role.
• Excellent communication skills, both verbal and written.
• Experience leading client meetings.
• Analytical and problem-solving mindset.
• Creative and compelling storyteller.
• Strong research skills.
• Strategic thinker.
• Excellent presentation skills.