Marketing Executive

What You’ll Do:

• Own the Organic Growth Engine. Build innovative strategies that drive not only traffic but meaningful revenue by connecting search intent with business value.

• Execute a High-Intent Content Strategy. Move beyond generic content and identify high-value commercial keywords that drive qualified leads and user acquisition.

• Deliver Technical Excellence. Work closely with Engineering to ensure our site architecture, performance (Core Web Vitals), and crawlability become a true competitive advantage.

• Optimize for Conversion (CRO). Conduct A/B tests across landing pages, CTAs, and lead magnets to consistently convert organic visitors into customers.

• Scale Authority. Lead smart, white-hat link-building and digital PR initiatives to enhance Domain Authority and overall brand visibility.

• Drive Data-Backed Experimentation. Continuously test and refine titles, meta descriptions, and content formats to improve CTRs and search rankings.

• Conduct Competitive Gap Analysis. Monitor industry trends and competitor movements, and identify opportunities to outperform them.

lead and optimize paid media campaigns across online marketplaces including Amazon, Flipkart, and Myntra. You will be responsible for building and scaling performance marketing strategies across Meta, Google, and marketplace ad platforms to drive traffic, conversions, and revenue growth.

Key Responsibilities:

1. Marketplace Advertising:

- Manage and optimize performance marketing campaigns on Amazon (AMS), Flipkart Ads, and Myntra Ads.

- Work with marketplace teams and internal category managers to allocate budgets based on SKU performance, seasonal demand, and brand objectives.

- Leverage keyword strategies, sponsored ads, and DSPs to grow product visibility and improve organic rankings.

- Monitor daily performance and adjust bids, keywords, and targeting to meet campaign KPIs.

- Collaborate with design and content teams to develop high-performing ad creatives and landing pages.

- Own A/B testing strategy across channels (copy, creative, audience, placements).

2. Budgeting & Reporting:

- Develop and manage monthly media plans and performance forecasts.

- Maintain strict control over campaign budgets and ensure efficient allocation across channels.

- Provide weekly/monthly reporting on KPIs like ROAS, CPA, CTR, CVR, etc. with actionable insights.

- Identify growth opportunities through data-driven insights and industry benchmarking.

Key Requirements:

- 4–6 years of hands-on experience in performance marketing for e-commerce marketplaces.

- In-depth knowledge of Amazon Advertising Console, Flipkart Ads Manager, and Myntra Ads/MPP.

- Strong analytical and data interpretation skills with proficiency in Excel, and dashboard tools like Looker Studio / Power BI.

- Understanding of marketing attribution, customer journey mapping, and conversion rate optimization.

- Experience working with fashion, apparel, or lifestyle categories is highly preferred.

- Ability to collaborate cross-functionally and manage agency or in-house creative resources.

Preferred Qualifications:

- Bachelor’s degree in Marketing, Business, or related field.

- Masters in Business Administration

- 4-6 years marketing experience

🌟 We Are Hiring! 🌟

🚀 Launch Your Career in Digital Marketing with UpTeams App! 🚀

UpTeams App is on the lookout for passionate freshers and digital marketing course graduates to join our growing team!

🌟 Key Skills Required:

✅ Strong Communication Skills

✅ Creative Content Creation

✅ Campaign Management Expertise

📍 Location:

EliteEvince Technologies,

A-713, Dev Aurum Commercial,

Deer Circle, Prahladnagar, Ahmedabad

Job Description Roles and Responsibilities

1. Create and implement email marketing campaigns to drive customer engagement, sales, and retention

2. Develop creative and engaging content for emails, including subject lines, email copy, and CTAs

3. Conduct A/B testing and analysis to optimize email campaigns for the best results

4. Manage and segment our email lists to ensure targeted and personalized communications

5. Collaborate with other marketing team members to align email campaigns with broader marketing strategies

6. Monitor and report on email marketing performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates

7. Stay up-to-date with industry trends and best practices in email marketing

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Position: Frontend Engineer / MEAN Stack Developer

Location: Bangalore

Experience: 2.5 to 4 years, preferably in an agile environment

Strong Knowledge MongoDB, Express.js, AngularJS, Node.js
Strong Knowledge on User Interface and User Experience Design
Good Knowledge on Deployment Process (Nginix, Docker, AWS, Digital Ocean)
Basic Knowledge other stacks like ReactJS, View.js