Marketing Executive

At least 3-5 years of experience in managing Facebook Ads campaigns.

● Strong knowledge of digital marketing principles and best practices

● Core experience with companies of a Digital-first nature.

● Must have experience with D2C companies.

● Must have scaled budgets and campaigns efficiently over time.

● Proficiency in Facebook Ads and Instagram Ads platforms

● Experience in optimizing campaigns for lead generation and conversions

● Familiarity with campaign budget management

● Excellent analytical and problem-solving skills

● Ability to work effectively in a team environment and manage a team of 5-6 people

● Strong communication and presentation skills

● Facebook Ads certifications are a plus.

We are looking for a strategic, driven, and creative marketing mind to join our team and own all of our prospect-facing digital marketing efforts through the buyer’s journey. Working collaboratively with the founders, the digital marketing manager will be responsible for overseeing all online demand generation programs for Sarcon. This includes, but is not limited to, channels and tactics such as SEO, CRO, landing page optimization, SEM (AdWords), paid social, third-party review sites, and more. This position will play a lead role in expanding our presence, regularly optimizing our existing and upcoming channels, and evolving our brand outreach.

• Lead digital marketing planning and execution against specific MQL, MQA, pipeline, and revenue goals
• Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
• Own the strategy for all on-page SEO, landing page optimization, and conversion rate optimization
• Work collaboratively with other marketing team members and the Sales team on evolving our email nurture strategy and full-funnel prospect outreach
• Create and organize marketing and content calendars, deliverables, and program documentation
• Play a role in evolving our technology stack, discovering new opportunities for us to reach prospective customers
• Work closely with Sales on feedback, collaboration, and education

• Have 5+ years of experience in marketing
• Have proven experience creating, managing, and optimizing marketing programs resulting in new business and positive ROI
• Have a strong history of B2B (preferably SaaS) marketing experience
• Have working knowledge of all Google platforms, including AdWords and Analytics
• Demonstrated ability to shift marketing messaging, tactics, and strategy for small, medium, and enterprise-sized companies
• Have strong analytical and critical thinking skills
• Work collaboratively and respectfully with other team members, regardless of position
• Have strong oral and written communications skills
• Enjoy learning and growing in new environments
• Experience working directly with Sales

Roles and Responsibilities

• Plan and execute digital marketing campaigns, email marketing campaigns, social media, and paid advertising campaigns.
• Conduct market research to identify trends and insights, and optimize strategies accordingly.
• Create and manage content for various digital platforms, ensuring it aligns with the brand's tone and messaging.
• Create, manage and Automate digital marketing campaigns on buffer/Hootsuite (or any other tools).
• Create and manage content calendar for Hiringhood brand accounts.
• Monitor and analyse the performance of campaigns, using data-driven insights to make continuous improvements.
• Collaborate with cross-functional teams to coordinate marketing efforts and ensure brand consistency.
• Social Media Marketing: Create and manage Groups/Pages and Content across various social media platforms, engage with the audience, increase the followers and grow our social media presence.
• SMM (Social Media Management): Monitor and analyze social media performance metrics, generate insights, and adjust strategies accordingly.
• Email Marketing: Assist in email marketing campaigns, including content creation and segmentation, to drive customer engagement and conversions.
• Analytics and Reporting: Generate regular reports on digital marketing performance, highlighting key metrics and areas for improvement.

Must-Have Skills

• Only candidates who have completed their graduation will be considered. Individuals currently pursuing their degrees are ineligible for this position.
• Knowledge of digital marketing principles, strategies, and tools.
• Familiarity with social media platforms and digital marketing trends.
• Knowledge of Building digital creatives in various formats like Banners, Videos, slideshows, GIFs, Animations, market flyers, promos & ads for posts using tools like Canva, Photoshop, or any other tools.
• Excellent presentation, communication, visualization, and articulation skills.
• Bachelor's degree in Marketing, Communications, technology, or any related field.
• Fresher / Experienced with knowledge in Social Media Marketing / Digital Marketing.

Good to Have Skills

• Candidates with a portfolio of existing digital marketing projects will be preferred over candidates who do not have related experience.
• Candidates with related micro/nano courses and certifications in digital marketing will be given additional preference.
• A strong passion for digital marketing, a willingness to learn new tools, and tech savviness.
• Ability to work with programmatic advertising and the ability to compare and contrast campaigns across different platforms.
• Ability to automate marketing on instant messaging Apps/Channels like WhatsApp, telegram, Slack, etc, using NoCode tools like WATI.

About Hiringhood

Hiringhood is a technology platform that offers marketplaces to employers, recruiters, jobseekers, and third parties to increase the acceleration, precision & scale of the recruitment process while decreasing the cost & time. Hiringhood aims to build a cosmos of these marketplaces across India and the world serving various industries & domains.

Hiringhood has built the world’s first and only premium bounty-hunting & crowdsourcing recruitment marketplace.

Location -  https://maps.app.goo.gl/peCn7nDHneG4dCcd7

Hiringhood, founded on 14th November 2020, is located in T-HUB 2.0, the largest incubation center and Innovation campus in Asia, a Hyderabad-based start-up ecosystem enabler. T-Hub facilitates collaborations between Startups, Angel Investors, Venture Capital Firms, Corporates, Governments, and Academia. 

Why Join Hiringhood?

• Be part of an award-winning startup that believes in the entrepreneurial acumen of every employee.
• Hiringhood offers access to a great startup environment at T-Hub you will get access to over 250+ startups, their founders, and their teams, the scope to learn is infinite.
• Hiringhood also offers great networking opportunities through T-Hub events.

Job Description Roles and Responsibilities

1. Create and implement email marketing campaigns to drive customer engagement, sales, and retention

2. Develop creative and engaging content for emails, including subject lines, email copy, and CTAs

3. Conduct A/B testing and analysis to optimize email campaigns for the best results

4. Manage and segment our email lists to ensure targeted and personalized communications

5. Collaborate with other marketing team members to align email campaigns with broader marketing strategies

6. Monitor and report on email marketing performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates

7. Stay up-to-date with industry trends and best practices in email marketing

Our team is looking for a creative Digital Marketer/Campaign Manager to devise and execute in-house marketing campaigns. You will work closely with the Marketing and Sales Managers on managing spend, schedules and leads. 

We at Royal Purandar take pride in developing and delivering a lifestyle for people who want a blend of nature and modern luxury. We don’t just sell lands or construct villas, we create a living environment that co-exists with nature.  

Responsibilities and role: 

• Devise B2C (business to consumer) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Set and run successful marketing campaigns with B2C focused to generate quality leads.
• Understand and measure campaign performance in order to polish.
• Manage the procedure, implementation, tracking and measuring of marketing campaigns.
• Bridge communication between internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
• Work within a budget and accumulate data overtime to analyze trends.
• Generate reports on campaign performance, results and spends.
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports on social reach, web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Administer the website(s).

Key skills: 

Management skills: As a campaign manager you will formulate marketing strategy along with the leaders and execute successful campaigns. 

Communication skills: Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. You are also required to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organization, of the wisdom of proposed campaigns.

Project management skills: As a campaign manager you will have to work with a specified budget, meet deadlines and ensure ROI on marketing campaigns. 

Numerical skills: An additional factor favored, as a campaign manager you need to be good with numbers. You will need to acquire data and use it to target selected groups, as well as analyze the success or otherwise of campaigns. 

Skills and qualifications required:

• Bachelor’s degree in communication, digital marketing or related fields
• 2-5 years of related job experience
• Strong problem-solving skills
• Exceptional communication and project management skills
• In-depth knowledge of running B2C campaigns preferably in Real Estate
• In-depth knowledge of setting ads on Google, Facebook and Instagram
• Thorough proficiency with Excel/Sheets to manage reports
• A good understanding of current marketing trends

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;

Dear Candidate,

Note: If it is not relevant opening for your Profile, please ignore the mail as it is a bulk mail.

Job Title: Digital Marketing Executive
Experience: More than 2 years

No. of openings: 5

Location: HSR Layout, Bangalore

Salary: Depends on the candidate, however paying higher than the market standard.

Job Description:

• Creating campaigns and ads on Google | Facebook  I Tiktok I You tube 
• Monitor and analyze campaigns to meet goals
• Hands-on Bid Optimization
• New Keyword Development and Testing
• Coordinate with the Graphic Designing team to get creatives made for ads
• A/B testing of page designs to maximize conversions
• Landing Page Optimization
• Pushing our Digital marketing Strategies beyond industry best practices

Requirements:

• Our ideal candidate has 2+ years of digital marketing experience.
• Must have managed a marketing budget of 10 Lakhs per month or more
• An analytical mind and an interest in the Digital marketing industry is must.
• Eager to learn, self-driven, independent problem-solving ability

Qualifications:

• BTech/BE
• Excellent understanding of digital marketing concepts
• Strong creative and analytical skills

Skills:

• Google Ads | Facebook Ads I Tiktok I You tube
• Creative thinking
• Data Analysis
• Marketing tools experience

Contact Person:
Shubha Gupta
HR Manager