Shubham Vishwakarma
Full Stack Developer - Averlon
About Sustainable Solutions
About
Connect with the team
Company social profiles
Similar jobs
Designation: Digital Marketing Manager
Location: HSR Layout, Bangalore
Working days: Monday-Friday
Client: Sustainable Fashion Brand
Salary: 15-25 LPA
About the Company:
Our client is a leading sustainable fashion brand dedicated to merging global fashion with ethical practices. Renowned for its commitment to using only conscious fabrics and ethically sourced materials, they also
stands out in the fashion industry for its transparency.
The brand openly discloses its environmental footprint, ensuring that consumers are fully informed about the impact of their choices. Thier dedication to animal welfare is further underscored by its PETA
certification, affirming its adherence to cruelty-free standards. By prioritizing both style and sustainability, they are redefining modern fashion with integrity and responsibility.
Why Should You Join Us?
● Be part of a purpose-driven brand that’s redefining fashion with sustainability at its core.
● Collaborate with a dynamic and creative team in a fast-growing company.
● Opportunity to lead and shape the future of media strategy in the fashion industry.
Role:
In this role, you will be responsible for developing and executing Digital Marketing Campaigns across Social and Google to enhance our brand presence, drive traffic, and increase customer engagement across various digital channels. You will work closely with the marketing, content, and product teams to design and implement effective campaigns that align with our business goals.
Key Responsibilities:
●Campaign Development: Plan, create, and execute end-to-end digital marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn for both India and International markets
●SEM Strategy: Lead SEM initiatives to improve organic search rankings, and manage campaigns to drive paid traffic and conversions.
●Work on building creatives that are channel appropriate with the Brand team for the requisite collection
●Social Media Management: Manage and grow brand’s presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including content scheduling, community engagement, and performance analysis.
●Analytics & Reporting: Monitor key performance metrics (KPIs) for all digital marketing campaigns. Provide regular reports on campaign performance, audience insights, and ROI to stakeholders.
●Budget Management: Manage the digital marketing budget, optimizing spending to maximize results and meet growth targets.
Qualifications and Skills:
● 4+ years of hands-on experience, in a fashion category.
● Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.
● Strong understanding of SEO, SEM, Google Analytics, and Google Tag Manager.
● Experience with email marketing tools (e.g., Mailchimp, HubSpot) and CRM systems.
● Strong copywriting and communication skills for creating engaging digital content.
● Knowledge of web analytics tools (Google Analytics, Hotjar, etc.).
● Develop and monitor the company’s growth strategy for all stages in the funnel including
defining a roadmap for each marketing channel
● Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional
media) and offline marketing efforts (hosting events, word of mouth, etc.)
● Maximize the effectiveness of user discovery and our onboarding experience
● Develop a system to track conversion rates and measure progress against goals, constantly
looking to eliminate bottlenecks, improve processes, and introduce creative ideas and
solutions that are quickly tested and evaluated
● Provide customer insight to the Product team by blending data with a deep understanding of
user needs, habits, and perceptions developed through targeted interviews, usability studies,
and customer feedback
● Identify user personas and translate our product and outcomes into external messaging and
communications
● Balance business goals and revenue targets with top-notch user delight as a North Star
● Set up CRM to capture detailed and timely data at all user/customer touchpoints
● Communicate strategies and results to the leadership team on a consistent basis
Qualifications
● 4+ years of relevant experience in a growth marketing or growth hacking role
● Experience setting, executing, and iterating on a growth strategy
● Experience scaling customer acquisition, activation, and retention while maximizing lifetime
value
● Experience building, leading, and managing a team of marketers and/or sales persons
● Proven experience tracking analytics and developing KPIs
● Proven experience in online acquisition tactics and best practices
● Strong written and verbal communication skills
● Strong organizational skills and attention to detail
● Ability to manage multiple tasks and priorities at once
● Ability to perform well in a fast-paced, cross-functional, dynamic, and ambiguous startup
environment
About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
Google AnalyticsRole-
You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Intern
will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.
Responsibilities-
- Coordinate with other support functions to develop marketing material
- Define schedules, handle posting on social media
- Keep an eye on the trends, suggest and execute campaigns around them
- Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
- Design, build and maintain social media presence, increase the availability of multiple platforms
- Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications-
- BS/MS, BMM degree in marketing or a related field
- Proven working experience of 0-1 year in digital marketing & contribution to B2B sales if any
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Eager to learn and grow from marketing coordinator to digital marketing executive
Merkle Sokrati, India’s leading Digital Marketing and Analytics firm, is looking for a motivated professional to become part of its young Client Engagement Team that would spearhead the organization towards the next level of growth. This individual will build strong relationships & deliver great performance for some of today’s most well-known brands which are our largest clients.
We are looking to hire for our Delhi team to handle Media planning, engagement and growth for key accounts.
What do we want from you?
- Build thorough understanding of client’s brand, business, brand, customers and competitive landscape and provide strategic guidance in building requisite digital marketing initiatives.
- Drive strategic client engagements on performance strategy, media planning, account growth and revenue.
- Manage a team of client strategy managers in addition to collaborating with larger cross functional teams of analysts and technologists to implement and deliver on client commitments.
- Drive internal projects to completion and enable team to address any challenges.
- Do annual planning & strategy preparation for the assigned portfolio.
Who could you be?
- You should have at least 10 years of experience and have worked with a start-up or an agency in an operations/ account management/ engagement role.
- You have prior experience into Digital Marketing and understanding of Media channels like Google, Social Media, Programmatic buying, etc.
- You have strong program management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.
- Strong solutioning, negotiating and pitching skills. Must be able to exert influence and drive initiatives across client organization.
- You are exceptional at problem-solving, analytical skills and business understanding.
- You are great at articulating your thoughts and presenting a clear well-defined structure.
- Love Digital Marketing and everything around it.
- And most importantly, LOVE customers & strive for every inch of their satisfaction.
What’s on Offer
- Fast track growth opportunity with one of India’s most promising companies in the digital marketing industry.
- Directly engage with CxOs from e-commerce, BFSI, internet apps, gaming, food-tech, health among others and be part of digital industry’s most high impact campaigns.
- Unparalleled learning opportunities in the company of ridiculously smart folks, with very high levels of expertise in their respective functions.
- Fantastically transparent, vibrant and positive work culture.
Additional Information
Please checkout what our current Client Partners have to say about the company and the role. Oojwal Manglik - Client Partner sharing his thoughts, ideas and more in the video below -
- Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.
- Create, manage, and improve our social media presence.
- All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)
- Identify patterns and insights, and then improve your spending and performance based on them.
- Consider fresh and innovative growing techniques.
- Experiments and conversion tests should be planned, executed, and measured.
- Work with internal teams to develop landing pages and improve the user experience.
- Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.
- Conversion points are measured and user funnels are optimized.
- Collaborate with other vendors and agencies.
SOCIAL MEDIA MANAGER
Tesseract Esports is looking for an experienced, creative and passionate Social Media Manager to join our team. As a Social Media Manager you will be responsible for managing all our social media accounts including those of our owned/co-owned/shared/white-label projects and IPs. You will be responsible for developing and implementing social media strategies in order to increase online presence and improve our marketing efforts for our brand and projects.
You will be working closely with the operations and creative teams and other client staff for successful implementation of social media plans and campaigns.
About Tesseract Esports
Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.
We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.
Requirements/Skills
- Passionate about gaming and Esports.
- Excellent interpersonal, presentation, verbal and written communication skills.
- Excellent knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and other major social media platforms and best practices.
- Excellent copywriting skills.
- Proficient computer skills, Microsoft Office Suite & Google Suite.
- General Knowledge of Search Engine Optimization (SEO), internet ranking for web content, keyword research, google analytics and web traffic metrics.
- Ability to plan and execute long-term and short-term social media campaigns
- Working knowledge of multi-social posting platforms such as Hubspot and Agora Pulse.
- Good understanding of social media KPIs and social media marketing strategy.
- Good time management, multi-tasking, problem solving and analytical skills.
- Ability to work in a highly collaborative and fast paced work environment.
You will be responsible for (not limited to)
- Manage, administer and grow all existing and new company social networks including Facebook, Twitter, Instagram, YouTube, LinkedIn etc.
- Create and execute social media plans and campaigns for different projects by collaborating with the content team and client staff.
- Develop and implement social media plans, competitions, strategies and campaigns to build brand/company/project awareness and drive engagement.
- Incorporate optimization strategies, analyze data and research best ways to increase traffic.
- Track, tabulate and report social media metrics consistently
- Oversee day to day management of campaigns, review success of campaigns and develop ways to improve.
- Research new media platforms, trends and industry opportunities in gaming and Esports.
- Provide feedback from social media trends and research to different teams.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Monitor SEO and user engagement and suggest content optimization
- Communicate with followers and respond to queries in a timely manner.
Your Experience
1-3 years experience in related field (Social Media Manager, Community Manager, Social Media Specialist, Marketing, PR, Communications, Gaming, Esports etc.)
What we will be excited to see in you
- Strong understanding of local and global gaming and esports ecosystems
- Social Management/Community building experience in gaming and esports field.
- Experience in setting up and optimizing google ad word campaigns
- Self-Learning
Role
We are looking for a Growth hacker to join the core team. The role will start off as a strong individual contributor and later involve building the team as well as we scale. It will mean taking on full responsibility for driving revenue through ideas and actions that help meet brand, product and business objectives.
Key Work Areas
- Evaluate and enhance end-to-end customer experience across multiple channels and customer touch points
- Test and optimize marketing tactics for customer acquisition, retention and conversion rate optimization
- Manage, optimise and execute multi-channel marketing and retargeting campaigns
- Analyse own content stream to optimise content strategy
- Write crisp copy with quick turn-around time
- Optimise listing for e-commerce marketplaces
- Draw insights from product sales data for product portfolio optimisation
- An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
- Planning, implementing and monitoring our digital marketing campaigns across all digital networks
- Optimize content for the social media platforms
- Ensure that the brand message is consistent
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
- With Good Communication Skills
- Candidates from Marketing Agency can apply.
- Immediate with 15 days joinees preferred.
- An ideal candidate would be someone who handles end to end digital marketing
Google Analytics
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon