Marketing Executive

Strategic Planning and Execution :

● Develop and execute comprehensive business development strategies specifically tailored for the domestic market.

● Identify market trends, consumer behavior, and competitive landscape to formulate effective strategies that align with company objectives. Digital Lead Role:

● Take ownership of driving revenue growth through various digital channels and platforms.

● Develop and execute comprehensive digital marketing strategies to achieve sales targets and objectives.

● Utilize a mix of digital marketing tactics such as SEO, PPC, social media, email marketing, and content marketing to generate leads and increase conversions.

Sales and Revenue Generation:

● Lead the sales process from prospecting to closure, negotiating contracts, and achieving sales targets.

● Identify opportunities for upselling and cross-selling digital marketing services to existing clients.

Market Research and Analysis:

● Conduct thorough market research to identify emerging trends, competitive threats, and new business opportunities within the domestic digital marketing landscape.

● Analyze sales data and performance metrics to evaluate the effectiveness of marketing campaigns and identify areas for improvement.

Client Relationship Management:

● Act as the primary point of contact for clients, maintaining regular communication and providing exceptional customer service.

● Address client inquiries and concerns promptly, coordinating with the technical department to resolve any issues related to products or post-sale services.

● Conduct conference calls and presentations to update clients on project progress, discuss strategy adjustments, and address feedback.

Online Media Planning and Presentations:

● Develop comprehensive online media plans that outline the recommended digital marketing tactics, budget allocation, and expected outcomes for clients.

● Deliver compelling presentations to clients, showcasing proposed strategies, campaign ideas, and performance metrics in a clear and persuasive manner.

Lead Management:

● Effectively manage inbound leads generated through various marketing channels.

● Qualify leads based on predefined criteria and prioritize them for follow-up and conversion.

● Implement lead nurturing strategies to maintain engagement and move leads through the sales pipeline towards closure.

Our client is building cross-border payments infrastructure that provides businesses access to global markets, starting with those in India and subsequently other parts of South & South East Asia. They are enabling users to accept and payout money globally in a simple, reliable, compliant, transparent and financially compelling manner and are seeking an experienced Content Writer with 3-5 years of experience to join our marketing team. The ideal candidate will be responsible for creating compelling and informative long-form articles that will be used in our marketing campaigns for a B2B payment platform. The content writer will work closely with the marketing team to create engaging and high-quality content that targets our target audience.

Responsibilities:

• Write high-quality, long-form articles for our B2B payment platform that will be used in marketing campaigns
• Conduct research on relevant topics and stay up-to-date with industry news and trends
• Collaborate with the marketing team to ensure all content is aligned with our brand messaging and target audience
• Write clear, concise, and engaging content that conveys complex ideas in a simplified manner
• Optimize content for SEO and ensure all articles are formatted properly
• Edit and proofread all content before publication
• Ensure all content is delivered on time and meets our high-quality standards

Requirements:

• Bachelor's degree in English, Journalism, Communications, or related field
• 3-5 years of experience as a Content Writer, preferably in a B2B environment
• Exceptional writing and editing skills, with a keen eye for detail
• Experience with SEO optimization and content formatting
• Strong research skills and ability to synthesize information from multiple sources
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication skills and ability to collaborate with cross-functional teams
• Strong work ethic and commitment to meeting deadlines

• Oversees all company social media accounts management and reporting.
• Plan strategies to drive traffic and engagement to generate leads.
• Develop engaging, creative, innovative content and graphics for regularly scheduled posts, which promote brand-focused messages.
• Coordinate with other departments to plan social media activities.
• Design and handle paid advertising campaigns on LinkedIn and Facebook.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Monitor and develop reports on competitor activity within social media spaces.
• Monitoring users' engagement with and feedback on every post.
• Exploring the potential value of social media sites that are not yet in our repertoire.
• In-depth understanding of all the latest and familiar social media sites with their associated algorithms.
• Finding relevant groups on social channels and contribute.
• Connecting with potential leads, and influencers to build a connection.
• Stay up to date with social media trends.
• Connect with social media influencers to improve brand reputation.

• Experience – 3+ years of experience
• Minimum a bachelor's degree
• Prior social media handling experience min 3 years
• Experience in handling social media automation tools such as Hoot suite, Hub spot, Buffer etc.
• Expert knowledge of all leading social media sites.
• Good communication skills.
• Flexible and engaging writing style.
• Experience with a designing tool (Canva, Illustrator, etc)

Growth Marketing Manager

Experience - 2.0 to 6.0 Year(s)

Location - Delhi

Working days - 5

Qualification - Any Graduate (Full time)

Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set

Job Responsibilities:

• Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++)
• Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life
• Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights
• Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals
• Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth

Job Requirements:

• 2 years Hands-on Experience on Facebook or Google Marketing
• Excel & data analytics skill set (SQL knowledge is a plus) 
• Strong with number crunching
• Analytical bent of mind; can break down data and assess it efficiently 
• Willing to learn in fast-paced startup ecosystem with Result-driven mindset 
• Ability to work under pressure, tight timelines & handle uncertainty 
• Ability to manage and prioritize multiple projects and tasks simultaneously 
• Strong interpersonal, time management, and problem-solving skills

About Role: 

Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.