Marketing Executive

Growth & Business Lead

• One person accountable for revenue, GTM clarity, and execution discipline

• This role ensures Vasudha grows in the right direction, at the right speed, with the right discipline.

POSITION IN THE ORG

• Reports directly to: Founder

• Owns coordination across:

o Digital Marketing

o Content & Brand

o Sales & Channels

o Ops (for demand–supply sync)

Role Objective

• Single point of accountability for Vasudha’s growth

• Ensures revenue growth is intentional, repeat-led, and aligned across channels

• Bridges strategy and execution across GT, Digital, and emerging channels

• Prevents fragmented or reactive growth decisions 

ROLE MANDATE :-

Single point of accountability for revenue growth and go-to-market execution across GT and Digital channels.

Revenue & Growth

• Owns total revenue across GT, D2C, Marketplaces, Q-commerce

• Sets monthly / quarterly targets

• Tracks channel and SKU-wise performance

Go-To-Market (GTM)

• Defines channel priorities

• Decides SKU–channel fit

• Determines expansion, pause, or non-investment areas

Digital Performance

• Owns CAC, ROAS, conversion outcomes

• Approves budgets and campaign direction

• Takes scale / pause decisions 

Sales & Channel Alignment

• Aligns GT and Digital execution

• Works with stockists, distributors, sales teams

• Prevents channel conflict and price erosion

SKU & Portfolio Discipline

• Identifies hero, support, and seasonal SKUs

• Drives focus on fewer SKUs with deeper penetration

• Reviews and pauses underperforming SKUs

Metrics & Reporting

• Owns growth dashboard

• Reports revenue, SKU velocity, repeat behaviour

• Provides clear summaries to Founder & leadership

Cross-Functional Coordination

• Aligns demand with Ops and Supply

• Protects margins with Finance

• Ensures Brand & Content support GTM strategy

SUCCESS METRICS

Growth

• Consistent MoM / QoQ revenue growth

• Balanced channel contribution

• Improving repeat purchase rate Efficiency

• Stable or improving CAC

• Disciplined ROAS

• Marketing spend aligned to revenue

GTM Effectiveness

• Strong SKU velocity

• Clear SKU–channel fit

• Pilots converting into scalable plays

Ensures Organisation grows in the right direction, at the right pace, with commercial discipline.

Senior Brand Manager – Marketing

Location: Gurgaon, 6 days a week

Experience: 3-8 years in D2C

Reports to: Founder

We are hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you are someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.

Key Responsibilities:

Brand & Content Strategy

·        Own and evolve brand voice, positioning, and narrative

·        Build quarterly brand calendars aligned with product, content, and performance goals

·        Develop, brief, and lead brand campaigns from concept to execution

·        Identify and act on key cultural and consumer moments to stay relevant

Social & Digital

·        Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach

·        Ensure consistency in visual and verbal identity across digital platforms

·        Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories

·        Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)

Campaigns & Community

·        Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs

·        Partner with stylists, creators, production teams to bring ideas to life

·        Collaborate with PR, influencer & partnership leads to amplify campaigns

·        Nurture community engagement — from DMs to comments to events

Team Management & Collaboration

·        Lead the content, copy, and design team; motivate, review, and manage output

·        Coordinate cross-functionally with performance, CX, product, and founder team

·        Build processes to drive clarity, ownership, and timely delivery

Who We are Looking For:

·        3-4 years of experience in brand marketing (preferably D2C)

·        Proven track record of building engaging brand campaigns with measurable outcomes

·        Deep understanding of the Indian social media and cultural landscape

·        Experience managing content/design teams and external agencies

·        A strong design + copy sensibility, you are picky in the best way

·        Ability to think creatively + commercially (can balance vibes with ROI)

·        Self-starter attitude, comfort with chaos, and hunger to build something meaningful

MAIL UPDATED RESUME WITH CURRENT SALARY-

EMAIL: etalnthire[at]gmail[dot]com

Satish: 88O 27 49 743

Must have:

• Experience of 1-2 years in social media management and staying updated with trends
• Experience in Coordination with Video editors for high quality content editing

Key Responsibilities:

• Review podcast content to identify engaging moments, themes, and insights for social media.
• Write compelling captions for podcast promotions and Instagram stories that resonate with our audience.
• Collaborate with editors to create visually striking thumbnails and short-form content from podcast episodes.
• Develop and manage a strategic content calendar to optimize reach and engagement on Instagram and YouTube.
• Create engaging street interview content that aligns with our brand's voice.
• Analyze performance metrics to refine strategies and improve content effectiveness.
• Stay updated with social media trends, particularly for Instagram Reels, YouTube Shorts, and emerging content formats.

ROLES

We're seeking a qualified sales associate to sell annual car and bike Scotty subscription products that our customers have grown to rely on. The sales associate will utilize their skills to generate high-quality leads, build strong relationships with customers, and close deals. The ideal candidate has skills and demonstrates the ability to showcase our offerings compellingly. 

Job Location: Work from home

Position- Freelancer/Part time / full time

Selection process: HR Round followed by group discussion and sales manager round.

Qualification: Any Graduate/Post Graduate

Salary offered: As per industry standards

Working days: 6 days          Sunday is off

Shifts: Flexible timing

Mandatory language: English 

Laptop/wi-fi: candidates are to use their own laptops,

Additional Compensation: If applicable, this will be decided on the basis of your designation.

Our client is building cross-border payments infrastructure that provides businesses access to global markets, starting with those in India and subsequently other parts of South & South East Asia. They are enabling users to accept and payout money globally in a simple, reliable, compliant, transparent and financially compelling manner and are seeking an experienced Content Writer with 3-5 years of experience to join our marketing team. The ideal candidate will be responsible for creating compelling and informative long-form articles that will be used in our marketing campaigns for a B2B payment platform. The content writer will work closely with the marketing team to create engaging and high-quality content that targets our target audience.

Responsibilities:

• Write high-quality, long-form articles for our B2B payment platform that will be used in marketing campaigns
• Conduct research on relevant topics and stay up-to-date with industry news and trends
• Collaborate with the marketing team to ensure all content is aligned with our brand messaging and target audience
• Write clear, concise, and engaging content that conveys complex ideas in a simplified manner
• Optimize content for SEO and ensure all articles are formatted properly
• Edit and proofread all content before publication
• Ensure all content is delivered on time and meets our high-quality standards

Requirements:

• Bachelor's degree in English, Journalism, Communications, or related field
• 3-5 years of experience as a Content Writer, preferably in a B2B environment
• Exceptional writing and editing skills, with a keen eye for detail
• Experience with SEO optimization and content formatting
• Strong research skills and ability to synthesize information from multiple sources
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication skills and ability to collaborate with cross-functional teams
• Strong work ethic and commitment to meeting deadlines

Senior SEO and Digital Marketing Manager

We are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 10 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.

Responsibilities:

·        Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.

·        Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.

·        Develop and implement monetization plans for mobile apps and optimize website performance.

·        Understand and achieve client goals and objectives through effective digital marketing campaigns.

·        Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.

·        Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.

·        Provide training and updates to the SEO team on current trends in digital marketing.

·        Conduct online reputation management activities to maintain and enhance brand reputation.

·        Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.

·        Review client websites and develop comprehensive search engine optimization plans.

·        Make strategic recommendations applicable to client campaigns and ensure their implementation.

·        Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.

·        Coordinate with team members to develop and manage reports, analysis, and client updates.

·        Utilize social networking platforms for lead generation and campaign marketing.

·        Optimize local listings on Google, Bing, and other prominent websites.

·        Implement E-commerce SEO strategies to improve the visibility and ranking of client's online stores.

·        Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.

·        Develop and execute link building strategies specific to E-commerce websites.

·        Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.

·        Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

Skills and Abilities:

·        Vast experience in search engine optimization (SEO) and social media optimization (SMO).

·        Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.

·        Expertise in online reputation management (ORM) and social media optimization.

·        Proven track record of high-authority link building and off-page SEO techniques.

·        Proficiency in Google Analytics, webmaster tools, and other SEO software.

·        Familiarity with the latest search engine changes and updates, including Google's Panda and Penguin algorithms.

·        Ability to analyze website performance and make content modifications based on keyword research.

·        Experience with PPC platforms such as Google Ads and Facebook Ads.

·        Knowledge of email marketing strategies and implementation.

·        Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.

·        Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.

·        In-depth knowledge of E-commerce SEO strategies and best practices.

·        Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

·        Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics.

• Ability and desire to sales
• Convincing and influencing ability
• Sale the company's products like Website, CRM, Portal, Digital Marketing
• Must understand the use of technology for travel companies
• Make travel professional understand how technology can help them to drive a successful travel business
• Maintain good relationships with existing clients, gaining repeat business wherever possible
• A positive, confident, and determined approach.
• Resilience and the ability to cope with rejection.
• Negotiate, close deals and handle complaints or objections.

• Reviewing analytics reports and making recommendations for improving website performance
• Collecting data about website visitors’ interests and surfing patterns using web analytics software
• Providing customer service and support to clients via email or phone
• Learning about new technologies related to the field of digital marketing
• Monitoring social media platforms for brand mentions or negative comments about a company’s products or services
• Consulting with clients to determine their needs and goals in regard to digital marketing campaigns
• Creating and managing email newsletters and other electronic correspondence
• Developing relationships with potential clients to secure business opportunities

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!