Marketing Executive

Job Title   :    Junior SEO intern

Job Type     :    Full time

Experience             :   0 to 1 Year

Job Location     :    Pune

Educational Qualification    :   Any Graduate / Computer Science 

Job Description:

Dimakh Consultants is on the lookout and is searching for a sharp mind to join our team. In this profile you are required to have experience of client interaction. If you think you are an expert in SEO then this is the right place for you.

What You Need:

· Sound experience of advance Google tools-Google Analytics, Google Search Console, Image SEO, Video SEO, You tube Video optimization. Voice SEO, SEM rush, Aherf tool and advanced SEO tools.

· Competition Analysis, Ranking Report Creation, Google Analytics Set Up & Report Creation.

· Experience of all Off-Page activities, Article submissions, Press-release Submission, Blog Submission, Blog Posting, Knowledge Google Algorithm, Keyword Research.

· Experience of On-Page & Off-Page Optimization, Keyword Research.

· Must have the knowledge of AMP page optimization, and latest Google trends.

· Should be open to learn and adapt to the fast changing trends in digital marketing.

· Should be able to share his/her digital marketing success stories.

· Should have good communication skills.

What You Will Do:

You will be required to rank various websites, interact with clients and generate reports. Develop content migration/production workflow plan. The Job will demand you to show results and achievements by getting top ranking on Google, Bing and yahoo for client keywords and also analyse the campaigns.

Responsible for managing + executing content for social media platforms like Instagram, LinkedIn, YouTube, etc.

Build and execute social media marketing strategies.

Working with our marketing team to design and create the campaign test to communicate the results to using the data to inform future business decisions.

 Collaborate with other departments (marketing, video team, etc.) to create engaging social media content (Stories, posts, reels, etc).

 Planning, Creation, and Publishing of Instagram Reels.

 Managing ORM of IIDE s Social Media.

 Creating the entire campaign, shooting it out, monitoring it, and analyzing it.

 Measure output and revise social media strategies from time to time.  Takedown any other activities from your reporting manager as and when required.

 Flexibility and willingness to go beyond the call of duty (a go-getter).  Required Experience and Qualifications:  Basic Shooting skills using the phone

 Basics of Adobe design & Video tools - Illustrator, Photoshop & Premiere Pro

The Opportunity

We have a new opportunity as part of our newly developed Events & Experiences team at Extramarks Education- India's leading education tech company. 

A position based out of the head office in Noida, we are looking for a Marketing Manager- Events with experience marketing large scale events, IPs across lifestyle and entertainment events. 

In a hands-on role, our ideal candidate is a great communicator and collaborator, can plan and execute effective event marketing strategies focusing on result-driven metrics, lead multiple events, are solutions-focused, and know the country's events landscape. If creating quality consumer engagement strategies and driving audience metrics sounds like your thing, we'd love to hear from you.   

Who are you?

As a person, you are organized, thorough, and not afraid to get your hands dirty. Driven and confident, you are a good listener and can communicate effectively across organizational levels, external partners, and the team. You want to get the job done but not at the cost of quality and substance. Collaborative and easy-going, you have a strong work ethic with a penchant to mentor and inspire your team. 

The Role

You will play a key role in creating, shaping, executing, and managing event marketing strategies across our events calendar. 

• Bring exceptional people and project management skills driving multiple initiatives across our events calendar.  
• Solutions-focused, you bring quantitative, analytical, and problem-solving skills to draw insights from metrics, recommendations from the analysis and present marketing plans/solutions to internal & external stakeholders.
• Understand brand values, objectives, and goals to devise well-articulated communication across requirements and recommendations.
• Collaborate and work in sync with support teams across the organization to bring alive marketing plans. 
• Establish marketing goals and key KPI's for event marketing initiatives across events 
• Manage and foster media partnerships and key relationships to derive maximum media value and brand awareness across events.

Responsibilities

• Conceptualize and execute campaigns, including budgets, for events across the events calendar, including partnered events
• Work with the consumer insights team to understand consumer feedback and engagement pre and post events to customize solutions for event and consumer segments.
• Track, monitor, and analyse metrics across business units and HO level, working closely with the digital marketing team. 
• Be up to date and well-versed in marketing trends across digital and offline channels, industry news, talent, and collaborators and have bankable standing relationships with industry professionals, vendors, and agencies. 
• Work closely with event management and sales teams to create an event marketing plan that includes media deliverables for partners wherever needed.
• Create timely feedback reports on data and consumer engagement post events 
• Manage and mentor a team of marketing executives working across events.

Professional & Educational Qualifications 

• 7+ years of experience in event marketing and execution, ideally with an agency or with a brand with an in-house events team
• Ability to analyse data to drive conclusions and form recommendations and solutions
• Excellent communication, presentation, and analytical skills. 
• Experience having managed a team as well as lead other internal stakeholders in managing small to large events. Work cross-functional, building trust, and fostering collaboration.
• Very organized, detail-oriented, and a strong problem-solver
• Graduate/Post Graduate Degree
• Travel, as required.

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

* Developing and managing digital prospecting and remarketing campaigns

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

* Identifying and testing new channels to continue to meet or exceed established critical metrics

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

* Curious and a strong problem solver.

Our client is a leading provider of specialised marketing services that enables businesses across different sectors to grow effectively. This decade old venture founded by a woman entrepreneur offers innovative solutions by leveraging cutting edge technology based on the individual needs of the client. Their services include market research, in- store promotions, store launches, road shows, retail merchandising, events and exhibitions, among others.

Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.

• Building long-term relationships with clients
• Making presentations
• Planning and monitoring content calendars
• Addressing client queries effectively and in a timely manner
• Investigating and determining clients wants and needs
• Planning and implementing digital strategies for clients
• Presenting and training on social media strategies to clients, addressing queries
• Coordinating requirements internally within team
• Analyzing the effectiveness of digital campaigns
• Monitoring insights and analytics
• Setting up a list of KPIs to track for each client
• Preparing and presenting reports on their progress
• Keeping abreast with new trends in digital technology

Desired Candidate Profile

• Minimum 3+ years of working experience as a Digital Account Manager or field related to Client Servicing/Project Management/Customer Service
• 2 years of experience with Social Media and Google Adwords campaigns
• Strong communication skills to communicate requirements and updates with clients and internally with the team, over the phone, email and in-person
• Sense of ownership and pride in your performance and its impact on company’s success
• Ability to think critically and problem-solving skills
• Attention to detail
• Good time-management skills