Marketing Executive

Job Summary

As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus

Responsibilities and Duties

Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.

Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.

To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.

Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.

Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).

Coordinate with developers, analysts, and researchers to drive projects forward.

Required Experience, Skills and Qualifications

Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.

Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills

Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.

Understanding best practices for UI and UX for websites

Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)

Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus

Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus

Prior experience working in diverse client portfolio

Benefits

5 Day working

Flexible work from home policy

Company sponsored team outing and parties

Company sponsored lunch

No dress code

Salaries at par and above the industry standards

Great Learning and growth opportunities

Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally

Diverse and exciting client portfolio of internationally renowned brands

Role: Social Media Manager

Exp: 3+ Years

Salary: up to 60K

Key responsibility areas of a Social Media Manager:

1. Ideation and strategy for the allocated brands

2. Smooth execution of the strategy and working with team on content creation

3. Conduct morning meetings each day with your team

4. Grooming and training the team

5. Review all the social media accounts on a monthly/weekly basis.

6. Coordinating with all other departments for execution of design, content, blogs and all the technology related requirements

7. Setting processes for smooth work-flow and follow the existing structure without errors

8. Creating and nurturing a positive and inspiring work environment for all the team members

9. Client liaisoning and providing clients with the best customer experience

We are product development & technology consulting studio.


1.) Love for technology & technology trends is first & foremost requirement
2.) We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
3.) “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale

4.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space


Experienced Digital Marketing Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Social Media Optimization (SMO), Microsoft Office, and Research. 

We are looking for a Content writer a technical content writer responsible for creating high-quality content that effectively communicates complex technical information to a variety of audiences.

This role requires a deep understanding of technical concepts, excellent writing skills, and the ability to translate technical jargon into plain language that is easily understood by non-technical audiences.

Key responsibilities of a technical content writer include:

·        Research technical topics and stay up-to-date with industry trends and developments.

·        Developing a deep understanding of the target audience and creating content that speaks to their needs and interests.

·        Creating original content, such as blog posts, whitepapers, case studies, and technical documentation.

·        Collaborating with subject matter experts to ensure the accuracy and relevance of content.

·        Editing and proofreading content to ensure clarity, accuracy, and consistency.

·        Optimizing content for search engines and ensuring that it adheres to best practices for SEO.

·        Managing content calendars and ensuring that deadlines are met.

·        Analyzing the performance of content and making data-driven decisions to improve content effectiveness.

·        Communicating complex technical concepts clearly, concisely, and engagingly.

·        Staying up-to-date with the latest content creation tools and technologies.

Qualifications:

·         Bachelor's degree in a relevant field, such as technical writing, computer science, or engineering.

Experience:

·        Proven 2-3 years of experience as a technical writer or similar role

·        Experience with content management systems and other content creation tools.

·        Experience in a technical writing or content creation role is preferred.

Skills:

·        Strong writing and editing skills, with the ability to write clear, concise, and engaging content.

·        Excellent research skills and the ability to learn new technical concepts quickly.

·        Knowledge of SEO best practices and the ability to optimize content for search engines.

·        Familiarity with programming languages and software development methodologies.

·        Attention to detail and a commitment to producing high-quality content.

·        Strong communication and collaboration skills.

·        Ability to work independently and manage multiple projects simultaneously.

• Excellent LSI-based content writing, editing, and proofreading skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and ability to adhere to tight deadlines.
• Familiarity with SEO, digital marketing strategies, WEB 3.0, WEB 2.0, brand storytelling, SEO friendly website consulting.

   Company Benefits

·        PF,ESI.

·        Fun Friday.

·        Team Lunch.

·        Birthday Celebration.

·        Annual Party.

·        RNR Program.

·        Joining Bonus for immediate joiners.

We're Looking For A Digital Marketing Executive. The Candidate Should Be Very Intelligent, Skillful, Practical, And Smart. Must- Have Knowledge About Digital Marketing Field.

Roles & Responsibilities:

1. Conducting On-Site And Off-Site Analysis For SEO
2. Creating High-Quality SEO Content.
3. Leading Keyword Research And Optimization Of Content.
4. Keeping Up-To-Date With Developments In SEO.
5. Good Knowledge Of Back Link Analysis.
6. Familiarity With Google Analytics And Other Analytic Tools.
7. Excellent Written Communication Skills Using Google Analytics
8. Assisting With Blog Content.
9. Administer Search Engine Programs (XML Sitemaps, Shopping Feeds, Webmaster Tools) For Purposes Of Diagnostic Reporting On Client Projects
10. Proficiency In MS Excel, PowerPoint, And Word

Required Knowledge & Skills:

1. Digital Marketing
2. Seo
3. Google Tools
4. Advertising
5. Marketing

Who Can Apply

Only Those Candidates Can Apply:

1. Who Are From Surat
2. Who Have Relevant Skills And Interests

Roles & Responsibilities:
·Manage company’s various online bidding profiles
·Identifying quality lead and bringing up the projects for the company
·Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
·Handle the initial discussions and collect the strategic information about the prospects
·Understand complex project requirements and prepare proposal /bid to generate leads
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
·Scout for new bidding platforms and websites to catch out the opportunities.
 
Skill & Experience Required
·Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
·Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
·Experience with lead generation and prospect management via various online bidding platforms.
·Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
·Lead generation through LinkedIn, database, and other social networks would be an added value.
·Ability to handle the sales independently or as part of a team

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
•  

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities