Marketing Executive

🚀 Join Our Team! Digital Marketing Genius Wanted! 🚀

Are you passionate about digital marketing? Do you have a knack for driving engagement and conversions? We're on the hunt for a creative and results-driven Digital Marketing Specialist to join our dynamic team.

🔍 Responsibilities:

• Develop and execute digital marketing strategies across various platforms
• Manage social media accounts and engage with our audience
• Optimize website content for SEO and user experience
• Analyze campaign performance and provide actionable insights
• Collaborate with cross-functional teams to achieve marketing objectives

💼 Requirements:

• Proven experience in digital marketing
• Strong understanding of SEO, SEM, and social media platforms
• Excellent written and verbal communication skills
• Analytical mindset with the ability to interpret data and trends
• Bachelor's degree in any Information Technology, Marketing or related field

🌟 What We Offer:

• Competitive salary and benefits package
• Opportunity for career growth and development
• Vibrant and collaborative work environment
• Make a real impact in a growing company

Ready to take your digital marketing career to the next level? Apply now and join our passionate team!

Wanna Make Travel Awesome? (And Score Some Equity While You're At It?)

We're Journey, a travel startup and our first product is travel eSIMs. Forget fumbling with SIM cards at airports – we're all about seamless connectivity, so travellers can focus on exploring, not stressing about data at such affordable rates. We believe we have built one of the best eSIM tech out there and product performance is superior. 

Now, India is calling, and we need YOU to lead the charge!

This ain't an average corporate gig. We're looking for an entrepreneur, hustler, a networker, a deal-maker extraordinaire to blow up our presence in India. You'll be the face of Journey eSIM in India.This is a unique opportunity to play a pivotal role in shaping the future of our company in a dynamic and rapidly growing market. You will have the autonomy to build the business from the ground up, forge strategic partnerships, and establish our brand as a leader in the travel eSIM space.

Responsibilities:

Develop and execute a comprehensive business development strategy for India:

• Conduct thorough market research to identify key trends, opportunities, and challenges in the Indian travel industry.
• Define clear goals, objectives, and key performance indicators (KPIs) for business growth.
• Develop and implement tactical plans to achieve targets, including sales strategies, marketing initiatives, and partnership programs.

Identify and build strategic partnerships:

• Identify, target, and establish relationships with key players in the travel industry, including travel agents, online travel agencies (OTAs), tour operators, and travel technology providers.
• Negotiate and secure mutually beneficial partnership agreements that drive customer acquisition, revenue growth, and brand awareness.
• Develop and maintain strong relationships with partners to ensure long-term collaboration and success.

Explore new business opportunities:

• Continuously explore new avenues for growth and partnerships within the travel industry and related verticals like insurance, banking etc. 
• Identify potential opportunities to expand our product offerings or target new customer segments.
• Analyze and evaluate the feasibility of new business ventures and make recommendations to the leadership team.

Represent the company at industry events:

• Attend relevant industry conferences, trade shows, and networking events to promote our brand and generate leads.
• Build relationships with industry professionals and stay abreast of the latest trends and developments.

Manage and track business performance:

• Monitor key performance indicators (KPIs) to track progress towards goals and identify areas for improvement.
• Prepare regular reports on business performance, including sales figures, partnership activities, and market insights.
• Analyze data to identify trends, opportunities, and challenges, and make recommendations for adjustments to the business strategy.

Marketing & Operations:

• Work with designers to drive engagement on social media and Instagram and  increase brand awareness and engagement.
• Create compelling content across various social media platforms.
• Manage and optimize Shopify store, including product listings, inventory, and customer service.
• Plan and execute email marketing campaigns to nurture leads and drive sales.
• Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.

Build and manage a high-performing team (future responsibility):

• As the business grows, you will be responsible for building and managing a team of business development professionals.
• Recruit, train, and mentor team members to ensure they have the skills and knowledge to succeed.
• Foster a culture of collaboration, innovation, and high performance.

Qualifications:

• Exceptional communication, interpersonal, and relationship-building skills.
• Excellent negotiation and closing skills.
• Ability to work independently and take ownership of outcomes.
• Strong organisational and time management skills.
• Proficiency in English and Hindi (or other relevant regional languages).
• Bachelor's degree in business administration, marketing, or a related field.
• Tech-savvy and comfortable with digital tools and platforms.

Bonus Points:

Existing network of contacts in the Indian travel industry.

What You'll Do:

• First 15 Days: Immerse yourself in the Indian travel market, conduct extensive research, and map out key players and potential partners. Start building relationships with travel agents and OTAs.
• First 30 Days: Secure initial partnerships and pilot programs. Refine your business development strategy based on early learnings.
• First 45 Days: Achieve significant traction in customer acquisition and revenue generation. Begin exploring new business opportunities and expanding your network.

Benefits:

• Competitive salary
• Opportunity to earn equity in a high-growth startup.
• Be part of a dynamic and innovative team.
• Make a real impact on the company's success in India.
• Significant career growth potential as you will lead the India business.

ROLES AND RESPONSIBILITIES 

● Understand the business and the potential to promote the business and brand.

● Analyzing market and sales information

● Identification of prospective clients.

● Preparing a go-to marketing strategy on digital, social media and print media

● Set up a Brand identification strategy and execution plan

● Research competitive products by identifying and evaluating product characteristics,

market share, pricing, and maintaining research databases.

● Tracks product line sales and costs by analyzing data and reviewing the competitors

reach

● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,

account analysis, new product information; relaying customer service requests

● Follow up with Clients through the CEO's contacts

● Website maintenance and press releases

● Marketing collateral – creation and maintenance and presentations

● E – campaign coordination

● Setting up tracking systems for marketing campaigns and online activities

● Reporting to management on marketing and sales activities

Must Haves:

● A marketing professional with a BBM/MBA in marketing

Must Haves:

● A marketing professional with a BBM/MBA in marketing.

● 4+ years of relevant experience.

● Academics from the city, where communication skills both written and spoken are

excellent.

● A dynamic professional who is very articulate, driven, and creative.

● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.

● The incumbent needs to be an expert in digital marketing that includes

a. Designing and conceptualizing visual aids – LinkedIn banners, videos, etc

b. Written skills to create thought leadership posts, blogs, etc

c. Content management to work around the products on digital mediums

d. An expert in LinkedIn and other digital tools

e. Google and derivatives

f. Website and traffic generation

g. Market research and campaigns

h. Ability to work independently as well as in a team environment

• Lead & manage the marketing function of the studio end to end from planning to execution for quality lead generation
• Manage and refine our social media channel with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPI’s will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like clutch, etc.

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self-motivated and committed to perform
• Ability to track, measure, and iterate based on results

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Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

• Keyword research
• On-page keyword targeting
• Knowledge of WordPress
• SEMrush, keyword tool.io, ahref’s
• Google analytics
• Google webmaster
• Generating Sitemap of website
• Indexing the website on various search engines
• Microsoft Excel
• Yoast SEO
• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
• Good in writing and editing contents

Roles & Responsibilities

• On-page SEO optimization
• Off-page SEO (Link Building Backlinks)
• Social media marketing
• Checking & removing Duplicate content
• Formatting of content for better ranking
• Email marketing
• Running Facebook ads
• Running Google PPC, Display & remarking campaigns

Qualifications

• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

Responsibilities and Duties

1.Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps, and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software