Marketing Executive

Hiring for AGM- Performance Marketing at EaseMyTrip.com

Location-Gurugram- Sec-32

Experience - 10-15 Years in Performance Marketing

6 Days Working

Preffered candidate from Travel Industry

About The Role

The AGM- Performance Marketing at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Preferred Candidate Profile:

• Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
• Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
• Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
• echnical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
• Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
• Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
• Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
• Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
• Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
• Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

• Company Overview

EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population’s travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.

Job Title: Marketing Manager – US Market (Hybrid, Night Shift)

Location: Hyderabad, India

Shift: US Hours (3:00 PM – 1:00 AM IST)

Experience: 3–7 years

Mode: Hybrid (Office + Work from Home)

Job Overview

We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.

Key Responsibilities

·      Develop and implement GTM strategies tailored for US clients across various channels.

·      Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.

·    Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.

·      Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).

·      Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.

·      Prepare and present detailed performance reports and insights for management review.

·      Must have experience in design & maintaining websites.

·      Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.

·      Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.

Required Skills & Qualifications

·      5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.

·      Bachelor’s degree in any discipline.

·      Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.

·      Exposure to website designing.

·      Strong analytical, reporting, and communication skills.

·      Willingness to work in US shift hours (6 PM – 3 AM IST).

·      Professional communication and collaboration skills across organizational levels.

At least 3-5 years of experience in managing Facebook Ads campaigns.

● Strong knowledge of digital marketing principles and best practices

● Core experience with companies of a Digital-first nature.

● Must have experience with D2C companies.

● Must have scaled budgets and campaigns efficiently over time.

● Proficiency in Facebook Ads and Instagram Ads platforms

● Experience in optimizing campaigns for lead generation and conversions

● Familiarity with campaign budget management

● Excellent analytical and problem-solving skills

● Ability to work effectively in a team environment and manage a team of 5-6 people

● Strong communication and presentation skills

● Facebook Ads certifications are a plus.

Key Responsibilities:

-Social Media Strategy Development: Collaborate with the marketing team to craft and implement social media strategies that align with company goals, driving engagement, brand awareness, and lead generation.

-Content Creation & Curation: Research, create, and schedule engaging social media content including posts, banners, and short-form videos to effectively communicate the brand’s message and promote campaigns.

-Community Management: Monitor and engage with social media communities, responding to comments, messages, and inquiries to foster positive relationships with followers and build brand loyalty.

-Campaign Management: Design, execute, and optimize paid social media campaigns on platforms like Meta, LinkedIn, and Twitter to generate leads, boost brand visibility, and achieve targeted KPIs.

-Performance Tracking & Reporting: Use analytics tools to track, analyze, and report on the performance of social media campaigns and posts, making recommendations for improvement and growth.

What We’re Looking For:

Creative Thinkers: Passionate about exploring new trends and content formats.

Self-Starter: Independent, results-driven, and able to manage projects with minimal supervision.

Qualifications:

Education: Bachelor’s degree in Marketing, Communications, or related field.

Experience: 1+ year(s) in social media marketing or content creation.

Skills: Strong English communication skills and creative content abilities.

Digital Marketing Executive

We are looking an experienced Digital Marketing Executive and result-driven person, who join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.

Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Digital Marketing Executive Responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company’s social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Requirements

• Good Command Over Language: Excellent writing skills for creating manual content.
• Basic Knowledge of Data Analysis: Ability to analyze data for SEO and website reporting.
• Content Creation: Skilled in generating new and creative content ideas for posting.
• Graphic and Animation Video Creation: Proficiency in creating graphics and animation videos using AI tools.
• SEO/SMO: Understanding of SEO tools and strategies for optimizing content and improving online presence.
• Social Media Platforms: Knowledge of various social media platforms and content marketing strategies.
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Analytical Skills: Strong ability to interpret data and generate insightful reports.
• Adaptive Skills: Flexible and able to adapt to new challenges and changes in the environment.
• Communication Skills: Excellent verbal and written communication abilities.
• Lead Generation: Knowledge of lead generation techniques and strategies.
• Understanding of Product USP (Unique Selling Propositions): Ability to grasp and communicate product Unique Selling Propositions (USPs)

Job Location: Rajkot, Gujarat

Position: 02

Qualification: BCA, MCA, B.Sc. IT, M.Sc.IT, BBA, MBA, Diploma

Experience: Fresher – 1 year

Required Skills: Good command over language, Basic knowledge of data analysis, content creation, content marketing, SEO/SMO, social media platforms, etc

B2B sales and marketing for an IT company.

Approach clients with the portfolio.

Get orders from new customers.

Comission from profit from each successfully order with 20% of profit per order.

• Creating and updating the listing on all the platforms
• Coordinating with Marketplace teams to set up and manage promotions (deals and price offs) for Amazon, Flipkart, Nykaa, Myntra, etc
• Setting up deals, opting in to relevant deals (on FK)
• Following up on confirmation of promotions
• Checking execution and performance of promotion
• Checking Debit Notes received against promotions
• Working with Stock Manager to ensure healthy inventory metrics on B2C Marketplaces
• Working with team members to ensure timely delivery of shipments to B2B Marketplace warehouses
• Working with team members to ensure timely payment from B2B Marketplaces
• Reviewing of Influencer program
• Working with the content team to develop and update content for product listings
• Maintaining properties such as Brand Pages
• Coordinating with the Content team and Marketplace teams to develop creatives for promotions
• Investigating and resolving of content related issues

Desired Candidate Profile

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing

Position – 

Business Development Executive

Qualification – 

MBA (Marketing) with Bachelor or master’s degree in computer science or Information Technology 

Communication – 

EXCELLENT COMMUNICATION REQUIRED 

Experience – 

1-3 Years 

Skills – 

Business Development, Lead Generation, Pre-sales, Digital Marketing, Marketing Research, Research Analysis, Market Initiative, etc.

• Technology Acumen
• Must have a good understanding of digital technologies of Web/Mobile App Development, Cloud Services (especially AWS), Big Data and DevOps
• Overall messaging and branding
• Should be able to create brand offerings, brand positions, brand promise, messaging for target audiences with their trust and business.
• Digital Marketing
• Enhance social media presence with unique 10 posts/month and post them to 2-3 channels. Each post would be published for 5-10 times in a month across channels.
• 3rd party profiles and Management
• Shall create profiles on listing sites like Clutch, GoodFirms etc and help in collecting client reviews
• Lead Generation
• Should run targeted email and social outreach campaigns to target audience and bring appointments for your sales team to close
• Domestic/International Exposure
• Should have experience in dealing with international market & businesses (especially USA and Europe) as ours’ B2B market
• Content Strategy and Execution
• Should be able to define the content strategy and curate the quality content – posts, blogs, newsletters, website, etc.
• Should be able to help on working on proposal and sales
• Should be able to nurture the relationships with customers

Roles & Responsibilities –

• Demand/Lead generation through outbound marketing activities. Researching organizations and individuals to identify new leads and potential new markets.
• Prospect Identification, Nurturing & Closure. Researching the needs of other companies and learning who makes decisions about purchasing
• Lead Generation and Management by Contacting potential clients via email or phone to establish rapport and set up meetings / Cold Calling
• Strong lead generation skills (establishing initial contact and gathering information)
• Generate new leads and set appointments for the Business Development Managers, within a defined territory, for specific lines of business, through telemarketing
• One would typically be involved in setting up a volume of qualified appointments to increase the chances of more contract conversion and ensure the healthy sales pipeline. 
• Researching Organizations and Individuals online (especially on social media) to identify new leads and potential new markets.
• Planning and overseeing new marketing initiatives
• Attending conferences, meetings, and industry events
• New Business Acquisition 
• Contacting clients to inform them about new developments in the company's products
• Developing quotes and proposals
• Negotiating and renegotiating by phone, email, and in-person
• Developing sales goals for the team and ensuring they are met
• Training personnel and helping team members develop their skills
• Market Research and Analysis
• Understand client requirements
• Research accounts, identify key players and generate interest
• Maintain and expand the database of prospects
• Proficient in Microsoft Office Suite specifically Microsoft Excel, PowerPoint, Word, and Outlook
• Clearly and effectively communicates the Company's Solutions to prospects
• Technology selling experience
• Experience with online demos and conducting virtual meetings
• Blend of Startup and MNC culture is an add on
• Self-starter who can function both individually and as part of a team 
• Should visualize the big picture about the product and the partners' requirements

About Scalex – 

We are cloud-born product development, consulting and technology services start-up, having a presence in Pune (India) and Seattle (USA). We have been working closely with leading-edge start-ups and mid-size companies across the globe in their journey to ideate, implement and innovate next-gen technology products and solutions using re-defined user experience and digital technologies of Cloud, Mobility, and DevOps. We leverage the power of digital technologies to build the products with a customer-centric approach and agile methodologies as the backbone.

What differentiates us from other consulting businesses is our focus on constant innovation and dedication to the products or solutions we work on for our customers. With the fast pace of innovation and changing technology, the end products are updated constantly and rapidly. So, our engineers are therefore enjoying the challenge of learning new technologies and synthesizing the acquired knowledge to solve business and real-world problems.

We follow agile work culture, where we believe in giving autonomy and flexibility to our engineers. At the same time, they will be given responsibility distribution to deliver the best-in-class and quality solutions in time with the limited formalities. 

Last but not least, you will get an opportunity to work with high performing teams and competitive businesses.

https://scalextechnologies.com">https://scalextechnologies.com