About Sustainable Solutions
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About the Company
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.
Roles & responsibilities:
• Proven experience in Digital Marketing and an understanding of Media channels.
• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)
• Flair for communication and presentation to engage and influence stakeholders positively.
• Creation of tactical plan presentation and supporting media plan templates
• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments
• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights
• Set budget allocation & key channels identified for each to hit the objective
• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
• Work on the brand portfolio, brand positioning, and GTM strategy as necessary
• Expertise in problem-solving and technology development.
Requirements:
• At least 4 years of relevant experience (strategy, media, consulting, research)
• Experience in digital media, advertising, marketing
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs
• Understanding of brand and DR objectives
• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
About Company:
The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.
Role & Responsibilities:
- Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand. Experience in a marketing, communications or internal communications role with a marketing mindset is expected. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must.
- Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
- Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements
- Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
- Carry out demographic surveys to identify potential customers
- Contact potential customers through emails, calls, and home visits to create product/service awareness
- Employ knowledge of company goals in carrying out marketing operations
- Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
- Support marketing managers in the development of pricing strategies to set suitable prices for products.
Requirements
1. Excellent written and oral communication skills and detail-oriented
2. Very good planning & project management skills
3. Experience in creating digital ads, video, and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail, and display
4. Capable of managing a team & work independently with external vendors
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Role - Account Director (Client Servicing)
This mid-management business ops role is a combination of revenue operations and account targets, marketing analytics, client engagement and solutioning. This is an opportunity to combine your operational and tactical problem-solving skills, creativity, relentless execution mindset, process orientation, decision making and leadership to drive non-linear business growth across new and existing customers.
If you enjoy rolling up your sleeves in an operationally intense startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.
Responsibilities -
1. Active participation in sales pitches, media & strategy planning.
2. Management of paid media execution, in line with target yields and spendclevels
3. Collaborate with Sales leaders to develop an optimal lead contact and
conversion strategy for the sales team, with alignment on sales contact
strategy
4. Make engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally
5. Managing a team of campaign managers / media planners / account
managers to train them on 360-degree growth into campaign management & account management.
6. Tracking regular key performance metrics. Proactive risk management.
Suggesting course correction to internal teams.
7. Up Sell & grow, Cross Sell campaigns with a brand’s strategic approach towards performance. 8.Competitor Analysis – Reporting and strategizing steps for the advertisers.
Competencies –
1.Bachelor's or master’s degree in a quantitative discipline with 7+ years of relevant experience.
2.Proficiency with digital marketing platforms and technologies - Adwords,
Facebook, Linkedin & affiliates.
3.Prior experience in managing teams of 5+ and handling clients across different industries
4.Excellent communication skills, negotiation skills and presentation skills.
5.Strong analytical, problem-solving and execution skills.
- Consolidating daily reporting from different advertiser dashboards
- Monitoring discrepancy between advertiser and publisher numbers
- Maintaining month-end consolidated reports for Publishers and Advertisers
- Perform ad trafficking, ensuring accurate implementation of creative assets, tracking codes, and targeting specifications.
- Monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness and optimize ROI.
- Collaborate with cross-functional teams to ensure campaigns are executed according to client objectives and deadlines.
- Stay up-to-date with industry trends, ad tech developments, and best practices to enhance campaign strategies.
• Drive revenue growth through marketing channels
• Work with Inside sales team to deliver consistent business growth
• Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability
• Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach
• Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine
• Plan and deliver successful webinars every quarter
• Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies
• Create customer presentations and contribute in building key proposals Build Community/s
• Branding / Messaging: Define and refine messaging for the ICP
• Generate value through Event marketing
• Would be expected to lead all communication effort including internal communication, public relations and analyst relations.
Job Location: Chennai
Condé Nast is looking for a Project Manager - Product Operations who has proven
experience in project management and the ability to lead projects across various
teams. We are looking for a creative and dedicated individual who will fit with our
collaborative culture. You will be working closely across teams to ensure that all
project requirements, deadlines, and schedules are on track.
Primary Responsibilities
● Become a subject matter expert on experience with customer
segmentation, profiling, merchandising and targeting
● Produce high-level product requirements, iterate with design and
engineering teams.
● Engage and coordinate across teams to maintain product and strategy
alignment.•
● Manage the roadmap, prioritize product opportunities, refine feature ideas and
maintain existing features to drive business goals.
● Communicate project status, key issues and decisions, coordinate meetings
through the project lifecycle with appropriate business units and stakeholders
● Ensure delivery happen on time
● Focus on continual improvement and innovation through retrospective
Desired Skills & Qualification
● 6 to 8 years Project Management experience
● 1+ years of work experience in digital marketing / brand marketing
/ performance marketing in a consumer-centric business
● PMP certified
● A proven track record of working with engineers, and various stakeholders
to coordinate,plan, execute, and track product releases end to end.
● Experience managing data projects and online web applications
● Proven ability to manage multiple initiatives at the same time
● Excellent written and verbal communication skills
● Strong problem solving skills and willingness to think outside the box and roll
up one’s sleeves to get the job done
● Familiarity with agile software development methodologies.
● Proven ability to create clear, detailed, concise documentation -
Business Requirement, stories,
● Status reports, roadmaps, charts, etc. (please include samples)
● Proficient with one or more PM and Roadmap tools such as MS Project,
Jira, ProdPad, as well as MS Excel, Visio, PowerPoint and Word
● Experience and interest in media, publishing, and / or a related industry is a
plus
● Knowledge of UAT and QA/QC processes is an added advantage
● Strong understanding of technologies (Python, JS, Java, Cloud services, etc.) is
a plus
● Bachelor’s degree in business or information technology preferred.
About Condé Nast
CONDÉ NAST GLOBAL
Condé Nast is a global media house with over a century of distinguished publishing
history. With a portfolio of iconic brands like Vogue, GQ, Vanity Fair, The New Yorker
and Bon Appétit, we at Condé Nast aim to tell powerful, compelling stories of
communities, culture and the contemporary world. Our operations are headquartered
in New York and London, with colleagues and collaborators in 32 markets across the
world, including France, Germany, India, China, Japan, Spain, Italy, Russia, Mexico, and
Latin America.
Condé Nast has been raising the industry standards and setting records for excellence
in the publishing space. Today, our brands reach over 1 billion people in print, online,
video, and social media.
CONDÉ NAST INDIA (DATA)
Over the years, Condé Nast successfully expanded and diversified into digital, TV, and
social platforms - in other words, a staggering amount of user data. Condé Nast made
the right move to invest heavily in understanding this data and formed a whole new
Data team entirely dedicated to data processing, engineering, analytics, and
visualization. This team helps drive engagement, fuel process innovation, further
content enrichment, and increase market revenue. The Data team aimed to create a
company culture where data was the common language and facilitate an environment
where insights shared in real-time could improve performance.
The Global Data team operates out of Los Angeles, New York, Chennai, and London.
The team at Condé Nast Chennai works extensively with data to amplify its brands'
digital capabilities and boost online revenue. We are broadly divided into four groups,
Data Intelligence, Data Engineering, Data Science, and Operations (including Product
and Marketing Ops, Client Services) along with Data Strategy and monetization. The
teams-built capabilities and products to create data-driven solutions for better
audience engagement.
What we look forward to:
We want to welcome bright, new minds into our midst and work together to create
diverse forms of self-expression. At Condé Nast, we encourage the imaginative and
celebrate the extraordinary. We are a media company for the future, with a remarkable
past. We are Condé Nast, and It Starts Here.
Key Skill Set
- 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
- Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
- Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
- Understanding of data analysis, trend spotting and technology in Digital space.
- Strong written & verbal communication skills.
- Skilled in problem solving, planning, as well as being able to adapt to new environments.
Key Responsibility Areas:
- Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
- Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
- Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
- Awareness about various content marketing platforms of the Market Research Industry.
- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.
We are looking for a motivated SEO/ Google Ads/ Facebook Ads Executive to come join our agile team of professionals.
- Working at the heart of the creative team, you will develop concepts for top brands operating across many industries.
- A love for both traditional and digital will help, as you will be working across multiple channels.
- Expertise on SEO, PPC, Web analytics, Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
- Executing unique ideas for digital marketing campaigns.
- Designing for various projects and mediums like social media campaigns, website wireframes, mockups and the occasional doodling.
- Working on Email Marketing, mobile Marketing, Content Marketing, Pay Per Click (PPC), Conversion Optimization.
Job Type: Full-time