Marketing Executive

Prishusoft is looking for a seasoned International Business Development Executive with strong exposure to the IT services domain. This role is ideal for a strategic thinker who excels at global client acquisition, relationship building, and driving long-term revenue growth. The position involves working closely with internal technical and delivery teams to craft customized IT solutions aligned with client goals across international markets.

Position Details

• Profile: Business Development Executive 
• Experience: 4 to 9 Years
• Level: Senior / Managerial
• Market Focus: International (Global Clients)
• Industry: IT Services & Consulting
• Employment Type: Full-Time, Permanent
• Work Mode: Work From Office
• Location: Ahmedabad, Gujarat
• Compensation: Market-aligned (based on experience and interview performance)

Key Responsibilities

• Identify, approach, and onboard international clients, converting prospects into long-term business partners.
• Manage end-to-end sales cycles independently, from lead generation to deal closure.
• Schedule and conduct client discussions, discovery calls, demos, and business presentations.
• Work closely with technical, pre-sales, and delivery teams to ensure accurate requirement understanding and timely solution delivery.
• Generate and nurture leads through multiple channels such as email outreach, calls, LinkedIn, and professional networks.
• Collaborate with marketing and pre-sales teams to qualify, pursue, and close global opportunities.
• Strengthen client relationships to drive repeat business, cross-selling, and upselling opportunities.
• Prepare, review, and refine proposals, sales presentations, and business documentation.
• Track and report sales performance, pipeline status, and forecasting to senior management.
• Conduct international market research to identify new technologies, service demands, and emerging business opportunities.
• Collect and analyze client feedback to improve service offerings and customer satisfaction.
• Stay informed about industry trends, competitor movements, and evolving client expectations.

Required Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, IT, Computer Science, Engineering, or a related discipline.
• 5 to 9 years of hands-on experience in business development within IT service-based organizations.
• Proven ability to manage international clients and global sales engagements independently.
• Strong verbal and written communication skills with a professional, consultative approach.
• Experience with international IT sales is highly preferred.
• Practical exposure to CRM and sales platforms such as LinkedIn Sales Navigator, HubSpot, Zoho, Salesforce, or similar tools.
• Excellent organizational, time-management, and multitasking abilities in a fast-paced environment.
• Proactive, adaptable, and resilient mindset with a strong customer-first attitude.
• Preference for immediate joiners and candidates based in Gujarat.

Education

• Undergraduate: BBA / BMS (Management), B.Tech / B.E., or any relevant graduate degree
• Postgraduate: MBA / PGDM (Marketing), MCA, or equivalent qualification

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)

Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.

Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.

Key Responsibilities:

1. Lead Generation:

• Identify and target potential customers through various digital channels.
• Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
• Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.

1. Performance Marketing:

• Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
• Implement A/B testing to refine ad copy, creative, and targeting strategies.

1. Content Creation:

• Contribute to the creation of engaging and compelling content for digital marketing campaigns.
• Brainstorm ideas for concept on new campaigns
• Collaborate with the content team to ensure alignment between content and performance marketing goals.

1. Analytics and Reporting:

• Compile and analyze data from various sources to generate reports on campaign performance.
• Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.

1. Research and Stay Updated:

• Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
• Research and recommend new approaches to enhance lead generation and performance marketing efforts.

Qualifications:

• Currently enrolled in a relevant undergraduate or graduate program.
• Strong interest in digital marketing, lead generation, and performance marketing.
• Basic understanding of digital marketing concepts and platforms.
• Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
• Strong communication skills, both written and verbal.
• Proactive, self-motivated, and eager to learn.

Duration: 6 months(can be extended).

Location: Onsite

SEO,Digital Marketing,Display Advertising,SEM,Google Analytics,Google AdWords,Online Marketing,SMO,Webtrends,Digital Campaigns,Social Media,Social Media Manager,Facebook Marketing,facebook sales,Graphic Designing,Email Marketing

Job Description :

  Fluenct is English

  Proven track records

  Strategic digital acumen & ability to execute flawlessly

  Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening

  Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising

  Guard the brand guidelines, identity & usage in the social media space across various mediums

  Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty

  Responsible for consumer insights for creating the best in class digital campaigns

  Execute all facets of digital marketing strategy from paid media to social engagement to launch activations

  Content marketing strategies must have experience in storytelling campaigns

  Drive organic acquisitions of consumers via SEO , SEM programs

  Drive digital audience understanding & profiling exercises

  Evaluate , develop , manage , test & implement Ecommerce initiatives

Skills & Competencies:

  Minimum 3 years experience in Digital Marketing.

  Analytical & Data oriented marketing focus to drive results

  Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs

  Exposure & understanding of content business will be an advantage

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness. 

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Position – 

Business Development Executive

Qualification – 

MBA (Marketing) with Bachelor or master’s degree in computer science or Information Technology 

Communication – 

EXCELLENT COMMUNICATION REQUIRED 

Experience – 

1-3 Years 

Skills – 

Business Development, Lead Generation, Pre-sales, Digital Marketing, Marketing Research, Research Analysis, Market Initiative, etc.

• Technology Acumen
• Must have a good understanding of digital technologies of Web/Mobile App Development, Cloud Services (especially AWS), Big Data and DevOps
• Overall messaging and branding
• Should be able to create brand offerings, brand positions, brand promise, messaging for target audiences with their trust and business.
• Digital Marketing
• Enhance social media presence with unique 10 posts/month and post them to 2-3 channels. Each post would be published for 5-10 times in a month across channels.
• 3rd party profiles and Management
• Shall create profiles on listing sites like Clutch, GoodFirms etc and help in collecting client reviews
• Lead Generation
• Should run targeted email and social outreach campaigns to target audience and bring appointments for your sales team to close
• Domestic/International Exposure
• Should have experience in dealing with international market & businesses (especially USA and Europe) as ours’ B2B market
• Content Strategy and Execution
• Should be able to define the content strategy and curate the quality content – posts, blogs, newsletters, website, etc.
• Should be able to help on working on proposal and sales
• Should be able to nurture the relationships with customers

Roles & Responsibilities –

• Demand/Lead generation through outbound marketing activities. Researching organizations and individuals to identify new leads and potential new markets.
• Prospect Identification, Nurturing & Closure. Researching the needs of other companies and learning who makes decisions about purchasing
• Lead Generation and Management by Contacting potential clients via email or phone to establish rapport and set up meetings / Cold Calling
• Strong lead generation skills (establishing initial contact and gathering information)
• Generate new leads and set appointments for the Business Development Managers, within a defined territory, for specific lines of business, through telemarketing
• One would typically be involved in setting up a volume of qualified appointments to increase the chances of more contract conversion and ensure the healthy sales pipeline. 
• Researching Organizations and Individuals online (especially on social media) to identify new leads and potential new markets.
• Planning and overseeing new marketing initiatives
• Attending conferences, meetings, and industry events
• New Business Acquisition 
• Contacting clients to inform them about new developments in the company's products
• Developing quotes and proposals
• Negotiating and renegotiating by phone, email, and in-person
• Developing sales goals for the team and ensuring they are met
• Training personnel and helping team members develop their skills
• Market Research and Analysis
• Understand client requirements
• Research accounts, identify key players and generate interest
• Maintain and expand the database of prospects
• Proficient in Microsoft Office Suite specifically Microsoft Excel, PowerPoint, Word, and Outlook
• Clearly and effectively communicates the Company's Solutions to prospects
• Technology selling experience
• Experience with online demos and conducting virtual meetings
• Blend of Startup and MNC culture is an add on
• Self-starter who can function both individually and as part of a team 
• Should visualize the big picture about the product and the partners' requirements

About Scalex – 

We are cloud-born product development, consulting and technology services start-up, having a presence in Pune (India) and Seattle (USA). We have been working closely with leading-edge start-ups and mid-size companies across the globe in their journey to ideate, implement and innovate next-gen technology products and solutions using re-defined user experience and digital technologies of Cloud, Mobility, and DevOps. We leverage the power of digital technologies to build the products with a customer-centric approach and agile methodologies as the backbone.

What differentiates us from other consulting businesses is our focus on constant innovation and dedication to the products or solutions we work on for our customers. With the fast pace of innovation and changing technology, the end products are updated constantly and rapidly. So, our engineers are therefore enjoying the challenge of learning new technologies and synthesizing the acquired knowledge to solve business and real-world problems.

We follow agile work culture, where we believe in giving autonomy and flexibility to our engineers. At the same time, they will be given responsibility distribution to deliver the best-in-class and quality solutions in time with the limited formalities. 

Last but not least, you will get an opportunity to work with high performing teams and competitive businesses.

https://scalextechnologies.com">https://scalextechnologies.com