Digital Marketing Intern

FOY for you is a hyper-personalised Smart Beauty and Personal Care e-commerce

platform with the vision of revolutionizing the BPC industry with immersive experiences

and innovative solutions. FOY aims to become India’s first customer centric retail

ecommerce platform which helps in making informed and quick purchases. We foster a

collaborative and results-oriented environment where innovation is encouraged and

employees are empowered to make a real impact on the future of beauty and personal

care.

Job Summary:

We are looking for an API Tester with UI Testing experience to join our QA team. If

you’re passionate about ensuring the quality of web and mobile applications, and have

experience testing APIs alongside UI, we want to hear from you!

Roles & Responsibilities:

• Analyze business requirements, PRDs, and functional specifications.

• Design, review, and execute test cases, test scenarios, and test plans.

• Perform functional, regression, smoke, sanity, integration, and UAT testing.

• Conduct end-to-end testing for web and mobile applications (Android & iOS).

• Perform app-based testing, including UI/UX, functionality, compatibility, and device-specific testing.

• Execute cross-browser and cross-device testing.

• Perform API testing using tools like Postman / Swagger.

• Identify, log, track, and verify defects using JIRA / ClickUp / Azure DevOps.

• Validate backend data using basic SQL queries.

• Collaborate with developers, product, and business teams in an Agile/Scrum environment.

• Support automation testing efforts by writing, executing, or maintaining test scripts (if applicable).

• Perform production sanity testing post-release.

• Prepare test execution reports, defect reports, and release sign-offs.

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Required Skills & Qualifications

• 3+ years of experience in Software Testing / Quality Assurance.

• Strong knowledge of SDLC & STLC.

• Hands-on experience in manual testing for web and mobile applications.

• Well-experienced in app-based testing (Android & iOS).

• Knowledge of API testing tools like Postman.

• Basic to intermediate exposure to automation testing (Selenium, Cypress, Playwright, etc.).

• Familiarity with test management and defect tracking tools.

• Good understanding of Agile methodologies.

• Strong analytical, debugging, and communication skills.

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Good to Have (Preferred Skills)

• Experience in performance testing using JMeter.

• Knowledge of CI/CD pipelines.

• Experience in eCommerce domains.

• Experience in mobile automation testing (Appium).Experience:

● 3+ years of experience in API testing and UI testing, preferably in a fast-paced

environment.

● Hands-on experience with API testing tools (Postman, Rest Assured, etc.) and UI

testing tools (Selenium, Appium, etc.).

● Familiarity with both manual and automated testing techniques for APIs and UI.

Technical Skills:

● Experience in scripting languages like Python for automation.

● Should have knowledge of databases, SQL and its query methods like SELECT,

INSERT, UPDATE, JOINs, DELETE.

● Strong understanding of RESTful APIs, JSON, XML, and web services.

● Experience with CI/CD pipelines and integrating tests into automation workflows.

● Should have working experience on Agile (Scrum or Kanban) methodologies and

test management tools (JIRA, etc.).

Nice to Have:

● Familiarity with cloud-based testing environments and tools like AWS Device

Farm or BrowserStack or LambdaTest.

● Knowledge of performance testing tools for APIs (JMeter, LoadRunner)

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Whom are we looking for?

- Someone with a passion for games.

- Excited to be part of a team that envisions the look and feel of games.

- Having the creative spark that’ll hook gamers to our titles.

- Someone who can bring the Game Designers’ abstractions to life.

- An artist who can craft entire worlds and unique characters through concepts and sketches.

What will you do?

- Work with different Art Pipelines, foresee bottlenecks and resolve/make it easier for the artists.

- Define the Game Art/Asset development pipeline.

- Bridge between Art and Programming teams to develop asset production pipeline.

- Define and document pipelines and tools that are conducive for artists.

- Create and produce artwork in accordance with the direction of other Artists, Art Directors, designers, and producers.

- Report the status of deliverables to your team, Art Director, Lead, Producer, and Development Director.

- Work within a small, motivated team and communicate effectively.

How will we help you grow?

- You will be provided with constant learning opportunities.

- You have the opportunity to learn from our accomplished art team from around the world.

- You will be provided with all the tools required to learn and explore new avenues and directions.

- You will be a part of bi-weekly art challenges to interact with peers and hone your skills.

Portfolio: The portfolio that would catch our eye would have UI work with great design, color, and font choices. Preferably should showcase art in hand-rendered technique with mobile-specific lightweight styles. Include pieces that give insight into how you approach your work and generate your ideas! Sketches, storyboards, stages of progression, and full implementations for features, stores, or inventory systems would be awesome.

What you need to have:

POSITION SUMMARY

Essential Skills & Key Responsibilities

• Expertise in P2P domain which includes Procurement and Account Payables and Fusion
• P2P functional implementation experience including Interfaces & RICE objects with other legacy applications.
• Leading the business analysis capability in the procurement space, building excellent business connect, influencing and negotiating between tech and business.
• Capture & clarification of business requirements through a range of analysis techniques for the Business (data flow diagrams, case tool analysis, gap analysis and work & process flow diagrams)
• Function as a techno-functional resource and assist in designing solutions for business
• Understand the business data in depth, analyse key performance indicators and use the same to analyse the requirements further
• Obtaining agreement on business analysis deliverables and ensuring that they meet all the requirements of the business
• Proactively working with business to identify, define, and clarify the scope / issues in terms of complex business/systems requirements.
• Identify options for potential solutions and assessing them for both technical and business suitability/feasibility
• Working with business to capture & clarify business requirements & support business & technology teams in data analysis, in UAT phase etc.
• Acting as a proxy customer with the development teams, facilitating open communication between the customer & development team
• Driving user acceptance criteria with the customer
• Aware of the AGILE terminologies and should have knowledge of AGILE tools like JIRA, Confluence etc.
• Basic knowledge of PL/SQL for data querying & analysis will be an added advantage.
• Exposure to MS Office products like Visio and Excel