Head of Marketing

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

We are looking for an enthusiastic business development Trainee who is passionate about

meeting new people and building conversations. Candidates must be willing to make cold

calls, write cold emails and work with our team of talented business developers to take our

products to our future clients.

What You Need for this Position

• Students pursuing any Bachelor’s or higher degree in any subject
• Must be proficient in using MS Office (MS-Word, MS-Excel, MS-PPT)
• Must have good communication, strong convincing skills, and fire in the belly attitude
• Must have good business acumen, effective presentation, and negotiation skills
• Proven ability to work independently and self-driven for performance
• Must be aggressive and dynamic with a good attitude
• Must have a zeal to research, learn and grow
• Must be self-motivated and have the ability to perform under pressure

What You Will Be Doing

• 
  
• Making cold calls & writing cold emails to generate sales and target new clients
• Contributing to branding and sales promotion of the company
• Explore, build and manage new business partnerships
• Coming up with new business development ideas
• Visiting potential prospects on the field to demonstrate our products and services
• Responsible for partner onboarding for our products and services
• Develop proposals, presentations, partnership documents, and other sales enablement
• documents for different partnership opportunities

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

Purpose:

We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator. 

Role and Responsibilities:

• Conduct consumer and market research

• Identify how our brand is currently positioned in the market
• Design a research-based brand strategy
• Develop and execute marketing campaigns aimed at communicating our brand message 
• Communicate our brand personality internally and align company around foundational ideas
• Lead marketing team members through campaigns
• Measure and report on success of marketing campaigns
• Anticipate consumer trends and keep brand up to date

Qualifications and Education Requirements:

Bachelors is a must. PG Preferred.

Preferred Skills

• 1 – 2 years’ experience in Beauty and Healthcare
• Proficiency in MS Excel, PowerPoint, and Word
• Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) 
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Excellent presentation skills
• Working under pressure
• Being passionate and energetic about the brand
•  Organizational and methodical skills are also a bonus

Responsibilities

• Manage the SEO initiatives - strategising, planning and execution
• Define key metrics and SEO road map (including link building strategy)
• Review and analyse analytics and site traffic to gauge positive and negative changes
• Create and execute an SEO plan for the assigned categories to maximise traffic from the
  channel
• Plan SEO tests, collect and analyse data, identify trends and insights on search engine
  algorithms
• Collaborate with Content team to optimise copy and landing pages for search engine
  marketing
• Collaborate with the SEM team for keyword research and complementary campaigns
• Research, analyse and benchmark against competitor performance
• Create and maintain SEO performance dashboard to provide visibility for respective pages
• Communication to team and management on project development, timelines, and results.

What We are Looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Master of on-page & off-page SEO
• Understand the co-relation of content & link-building.
• Who speaks the language of google webmaster & analytics
• Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.