Digital Marketer

AdElement is an online advertising startup based in Pune. We provide AI driven ad monetization solutions for Publishers as well as personalization and media buying solutions for Advertisers. We are looking to grow our teams to meet the rapidly expanding market opportunity.

Job Description

- Analyze Publisher and Demand side data using statistical methods

- Generate actionable insights to improve monetization and implement the strategies

- Manage publishers and build long-term business partnerships

- Work with a variety of platforms ( Cedato, Project Limelight, Internal Ad Servers, Tools)

- Analyze data to determine best practices and share this information with the rest of the Operations team

- Strong understanding of programmatic advertising, Open RTB standards, trafficking and debugging issues with integrations

- Grow the business and work to achieve revenue and profitability targets

Required Skills

- Inquisitive and having great problem-solving skills

- Ability to work independently once given a direction

- Detail oriented and extremely organized to ensure no mistakes in supply/ demand setups 

- Good background in statistics, probability & hypothesis testing 

Tools Expertise - Relational Databases -SQL is a must along with some scripting knowledge (Python). Familiarity with AWS Athena, Redshift is a plus

Experience

2-7 years

Education

UG - B.Tech/B.E.; PG - M.Tech/ MSc, Computer Science, Statistics, Maths, Data Science/ Data Analytics

We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry and time management skills. Should be aware of below activities.

• Proficient in On Page and Off page Optimization.
• Able to run Google Ad words Campaign.
• Online Marketing for various social Marketing Social Portals like-Facebook, Instagram, Twitter etc per the planned Campaign.
• Preference for those who can handle the content part on their own on website and social media portal.
• Planning of keywords and Campaign.
• Handling all aspects of SEO (Search Engine Optimization- On Page and Off Page SEO), SMO (Social Media Optimization), should be able to work on, plan and execute SEO white-hat tactics.
• Work with web developers and marketing teams to properly implement SEO best practices.
• WordPress content- Blog and article posting- Directories submission and link. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
• Should be able to work on on-Page, Off-Page, articles, link building and blogs to attract more traffic to the desired website.
• The creation of on-page, off-page, and local SEO strategies for clients in various industries.

About The Role:

Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:

• Manage active campaigns, test and optimise
• Conduct keyword research and create audiences for targeting
• Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
• Track KPIs to assess performance and pinpoint potential issues
• Find new opportunities to improve results
• Stay up to date with PPC (Pay per click)

Requirements

• Keyword Analysis
• On-Page Optimization
• Off Page Optimization
• SEO Tools
• Site Analysis
• Google Search Console
• Local Business SEO

• Job Type: Full-time
• Experience: 3+ year (Preferred)
• Excellent client servicing skills
• Computer proficiency
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven
• Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
• Salary: Up to 25K