Digital Marketer

Responsibilities:

• Develop and implement digital marketing campaigns
• Manage social media accounts and create engaging content
• Conduct market research and analyze data for optimization
• Assist in SEO strategies and content creation
• Collaborate with cross-functional teams for campaign success

Requirements:

• Freshers with good knowledge or 6+ months of digital marketing experience
• Bachelor's degree in Any Information Technology, Marketing or related field
• Basic knowledge of SEO, SEM, and social media platforms
• Strong communication and creative skills
• Analytical mindset with a passion for digital trends

Perks:

• Mentorship and hands-on training
• Dynamic work environment
• Opportunity for career growth

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=

LogiNext is looking for a dynamic flexible marketer who will be responsible for the growth of our inbound sales channels. You will be responsible for developing and analysing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity. Ultimately, you will build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain. You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Design, build and maintain our social media presence Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

Job Description:

This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.

You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.

Your responsibilities will include:

Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.

Growth

You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO

Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.

Is this someone that looks like you?

• A hands-on marketing leader who absolutely loves their craft
  • Experience: 7-15 years experience in driving demand in the B2B SaaS space
  • Have used content as a key medium for demand generation
  • Have a good handle on product, digital and performance marketing
  • Both right and left brained - can think of creative ideas and alongside crunch numbers
  • An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
  • We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Collaborates with agencies and other vendor partners.

Evaluates emerging technologies.

Provides thought leadership and perspective for adoption where appropriate.

An SEO analyst is responsible for optimizing websites and online content to improve their visibility on search engine results pages (SERPs) and drive organic traffic. They perform keyword research, optimize on-page elements, build high-quality backlinks, analyze website performance, and collaborate with teams to achieve SEO goals.

https://smart-tech.melbourne/

As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. 

Responsibilities

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
• Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ideally, should have gaming or e-commerce industry experience.

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