Brand Manager

Accounts Manager

Location: Lower Parel

Responsibilities

1. Their accounting has to be strong

2. Can operate without accounting system

3. Understand tally and GST

4. Can work independently

5. Know to use excel for PnL making

6. Their fundamentals needs to be strong

7. Independently managing the accounts alone

8. Team Handling

Qualification: Bcom,

Exp: 6-7 years of experience,

Budget: 5-8 lpa

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Our client is a rapid growth stage Edtech start-up focused on solving the teacher shortage crisis in the US education system using technology by bringing teachers to the classrooms and giving them access to the right tools to teach students in a highly engaging manner.

The organization is a radically open-minded company that is scaling fast. They are a team focused on high performance, dynamism and embodying a collaborative culture at all levels. Teammates can have open, honest discussions that drive the company toward the mission. The company is in a stage of fast growth that will continue to open up new challenges and opportunities for the teams.

They have a development center in Mumbai and they are looking to scale up the teams in Pune and Bangalore as well.

What does the role entail:

• Design and implement test automation frameworks to ensure that the testing process is efficient, effective, and can be maintained over time.

• Analyse test results to identify areas for improvement in our educational product. You will work closely with the development team to identify and resolve any issues.

• Collaborate with other teams, such as development, product management, and user experience, to ensure that the testing process is integrated with the overall product development process

• Work to continuously improve the testing process, identifying opportunities to streamline and automate testing tasks.

Responsibilities:

• Design, develop, and implement comprehensive test plans and strategies for software products.

• Write, execute, and maintain automated test cases using a Selenium with Java and commercial automation tool (e.g.TestComplete, UFT, etc.).

• Evaluate and recommend automation tools and technologies and continuously assess their effectiveness.

• Work with stakeholders to define project requirements, timelines, and deliverables.

• Develop and implement automation standards and processes.

• Write code to automate the testing process, including the creation of test harnesses, stubs, and drivers.

• Collaborate with developers to identify areas for improvement in the development process.

• Understand how all components and interfaces of the product work together.

Must have skills:

• Bachelor's or master's degree in computer science, Information Technology, or a related field.

• 5 years of experience in the automation testing field.

• Strong coding and scripting skills in one or more OOPs programming languages (Java, Python, JavaScript, C#).

• Experience with enterprise commercial automation tools (Codeless tool) like TOSCA, TestComplete, Katalon, UFT etc.

• Expertise in Selenium WebDriver with Java Mandatory.

• Automation experience with CRM/ERP applications like Microsoft Dynamics 365.

• Experience in writing clear, concise and comprehensive test plans, test cases and test scripts.

• Practical experience in all types of testing including exploratory, functional and non-functional testing such as performance, reliability and security.

• Experience utilizing and testing web services, especially REST services.

• Familiar with build and continuous integration tools like Jenkins, Azure DevOps.

• Have a deep understanding of NLP, Computer Vision
• Potentially have exposure to Knowledge Graphs
• Have strong solution skills in translating customer needs to product requirements
• Engineering background mandatory, you will be expected to get hands-on with code and data
• Project manage the delivery of POCs and Product, interfacing with engineering and implementation teams
• Propose and implement fast Proof of Concepts and lightweight experiments
• Ability and experience working with technical teams, and development, requirement analysis, or PM experience around APIs is a plus
• Excellent analytical skills with a tendency to prefer data over instinct
• Experience working in a fast-paced environment, with competing resources and priorities, through planning, development, and launch.
• Exposure to data science will be a big plus.
• Exposure or experience in Financial Services a big plus

• Join a client call and understand what their requirements are
• Work with a developer (or solo) to build a quick POC using our technologies for the client
• Work with the engineering team to build and deploy production solutions (cloud and on-prem)
• Do calls with client technical, architecture, and data science teams to explain our product and deployment

• At least 3 years of diverse experience in product or services organizations working on NLP driven products
• Experience in serving Enterprise / Fortune 500 Clients
• Familiarity with the competitive landscape of NLP and Computer Vision products
• Experience in IDP / RPA a big plus
• Expertise in programming using Python or similar scripting languages
• In-depth exposure to technologies used in web-based SaaS products, including REST APIs
• Sound understanding of Postgres and NoSQL databases such as MongoDB

• AWS
• Azure
• ELK
• Google APIs
• Microservices Architecture Pattern

• Resourcefulness- - we're looking for versatile developers who are good at figuring out what they need to use, learn, build, re-purpose to get the job done quickly and efficiently.
• Ownership- - We like to be directive and not prescriptive in our management. We- d love for you to take ownership of what you work on, and tell us what to do, rather than the other way round.
• Work Ethic- - We've grown up on Wall Street. We work hard and have aggressive goals. We want our teammates to be focused, goal-oriented, and consistent high achievers.
• Execution Focus- - Our business is about getting things done and getting things done right. We want outcome-focused colleagues who can multi-task, and execute quickly and elegantly.

Desired Candidate Profile

• Proven work experience as a Head of HR Operations or in a similar role required 
• Proficiency in Human Resources Information Systems including payroll tools    Proficiency in designing compensation and benefits programs
• Strong knowledge of labor legislation
• Excellent communication skills and Leadership abilities