Purpose:
We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator.
Role and Responsibilities:
- Conduct consumer and market research
- Identify how our brand is currently positioned in the market
- Design a research-based brand strategy
- Develop and execute marketing campaigns aimed at communicating our brand message
- Communicate our brand personality internally and align company around foundational ideas
- Lead marketing team members through campaigns
- Measure and report on success of marketing campaigns
- Anticipate consumer trends and keep brand up to date
Qualifications and Education Requirements:
Bachelors is a must. PG Preferred.
Preferred Skills
- 1 – 2 years’ experience in Beauty and Healthcare
- Proficiency in MS Excel, PowerPoint, and Word
- Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
- Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc)
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Excellent presentation skills
- Working under pressure
- Being passionate and energetic about the brand
- Organizational and methodical skills are also a bonus
Similar jobs
We are looking for a dynamic and experienced professional to join our team as a Digital Marketing Specialist. This role will primarily focus on collecting, analysing, and interpreting digital marketing data from around the world, with additional responsibility for managing our social media platforms. The ideal candidate will have a strong background in digital marketing analytics, along with proven expertise in social media management across diverse regions and cultures.
Responsibilities:
- Develop and implement data collection strategies to gather digital marketing performance data from diverse geographic regions.
- Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze website traffic, user behavior, and conversion metrics across different countries and regions.
- Monitor and analyze digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to assess performance and ROI on a global scale.
- Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) across multiple countries and regions, including content creation, scheduling, posting, and community engagement.
- Develop and implement social media strategies to increase brand awareness, engagement, and follower growth in target markets.
- Create dashboards and reports to visualize key digital marketing metrics and insights for stakeholders at all levels of the organization.
- Perform in-depth data analysis to uncover actionable insights and optimization opportunities for improving digital marketing performance.
- Identify and implement data quality improvements and best practices to ensure accuracy and reliability of marketing data across global channels.
- Stay abreast of emerging technologies and industry trends in digital marketing analytics, and recommend innovative approaches to data collection and analysis.
Job Type: Full-time
Salary: ₹10,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Work from home
Schedule:
- Day shift
Supplemental pay types:
- Commission pay
- Yearly bonus
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 1 year (Preferred)
- total work: 1 year (Preferred)
Urgent looking for few professional content writers for Vyanso.com who can write unique and SEO-friendly content.
Creative Director - Extramarks
Job Description
Location – Noida
Exp Required – 8 – 12 yrs
We at Extramarks are looking are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate should be extremely creative, dedicated, and possess excellent leadership qualities and communication skills.
The creative director will work closely with various teams in marketing to deliver engaging content that meets the expectations of our customers.
Responsibilities
- Define the creative vision for all brand, advertising campaigns, and marketing messages
- Mentor and supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Conduct regular brainstorming sessions with the team to develop innovative and actionable creative solutions to business challenges
- Ensure visuals, messaging, and interactive elements for a project are properly aligned with the creative vision and brand guidelines
- Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met
Skills & Qualifications
- Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
- 8-12 years of related experience with 5+ years of creative direction in agency or corporate setting
- Hands-on experience in creative process, marketing, graphic design and brand development
- Solid understanding of design, copy and web practices
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
- Outstanding leadership and organization skills
- Excellent verbal and written communication skills
- Familiarity with a variety of software programs, such as Photoshop, Illustrator, InDesign, etc.
(Only Female Candidates Preffered)
About Proactive For Her
Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/">https://www.proactiveforher.com/).
- Location: Bangalore
- Work hours: 9 am to 7 pm
- Full-time opportunity (Monday to Saturday)
Note: Saturdays will be work from home.
Qualifications
- Masters in Marketing / Business Administration or related field.
- You have prior experience in a similar role with a solid track record of success
Requirements
- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
- You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
- Knowledge of SEO and PPC advertising methods
- You have excellent communication & interpersonal skills
- You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments
Role
You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).
- Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
- Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Ensuring consistent messaging that is aligned with the brand
- Building win-win relationships with new and existing partners
- Manage the marketing budget to drive sustainable bottom-line growth
About us-
CareerNinja is a personalized learning platform that leverages AI to create customized courses for a learner based on their goal and background. It curates the right content, provides 1:1 & 1:many live mentorship & connects to job opportunities to help youth learn in a practical manner to achieve their next career goal. We are ultimately working to make high quality experiential learning accessible to anyone at a mass-global scale.
You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers. You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them. Further, if you have real history driving growth loops, strong user adoption and great sales. You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments.
Responsibilities-
1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals.
2. Generate high-quality leads by optimising channels, messaging, landing pages, etc.
3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
5. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals
6. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
7. Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
8. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization.
9. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.
10. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.
Must Have-
1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).
2. At Least 2+ years of experience in high-performance product or growth marketing roles
3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L
6. Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
7. Strong track record of hitting weekly and monthly targets.
8. Good judgment and strong thought partner for head of product and founders
9. Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
10. Experience conducting user research and developing strong user understanding
Good to Have-
1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
5. A high level of comfort with data and strong analytical skills
Why Work With Us-
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you
do. Most importantly, if you’re looking to jump five steps ahead and think your current work opportunities aren’t keeping pace with you. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, etc are just a regular part of our work life.
● Demonstrable experience delivering content marketing, lead generation & demand gen
campaigns
● Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complex projects moving forward
● Strong interpersonal, time and project management, presentation, and communication
skills
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Solid knowledge of website analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
● Working knowledge of ad serving tools (e.g., DART, DFP)
● Experience in setting up and optimizing Facebook, LinkedIn & Google Adwords
campaigns
● Proficient in marketing automation tools and campaign documentation is a plus
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing, measurement
and the startup ecosystem
You love creating content, social media, and are completely fascinated by what’s happening in the world of Cricket. Why don't you join us and make a career in digital marketing?
CricHeroes is looking for a Digital Marketing Executive to enhance our social media presence across all platforms.
This might be a great opportunity for you if
- You are passionate about content creation, social media, and sports.
- You have prior experience in conceptualizing and executing campaigns on social media.
- You love researching, design, and writing.
Who are we?
CricHeroes is a Market Network for Cricket; the World’s largest network connecting millions of grassroots cricketers and a marketplace for thousands of local businesses and professionals around cricket.
It bridges the gap between passionate grassroots cricketers and international cricketers with the help of technology.
It helps grassroots cricketers showcase their talent, get recognition, and improve their game with data.
What are we looking for, in you?
- Excellent writing skills in English
- Genuine enthusiasm around cricket would be highly preferred
- Experience in online and digital marketing
- Has an interest in researching for content
- Prior experience in content creation and working on social media campaigns
- You have strong interpersonal skills
- You have a Bachelor's degree in English honors or a degree/diploma in digital marketing
- You have 1-2 years of experience in digital marketing in a fast-paced product company.
- Someone with prior experience in Sports Management and being a Cricket enthusiast will be highly preferred.
What are we looking for, from you?
- The ability to research Cricket related topics and generate interesting and engaging content for the app, blogs, and social media posts.
- Initiating and executing Email marketing and SMS Campaigns successfully and independently.
- Maintaining social media presence across all digital platforms.
- Collaborate with design teams internally to create engaging social media posts.
- Able to improve content delivery using search engine optimization best practices.
We are made in India by the passionate cricketers for the passionate cricketers of the world!
If this excites you and you want to be part of our team to help us win the scores by building a one of a kind app for all the cricketers around the world, please apply on the link.