Digital Marketing Executive

REQUIRED SKILLS & QUALIFICATIONS:
● 2+ years experience in SEO.
● Strong knowledge of Google Analytics.
● Experience with coding techniques - basic WordPress and Elementor desirable.
● Good knowledge of back link analysis.
● Exposure to the US market is desirable

WHAT YOU WILL DO:
● Researching for relevant link building opportunities
● Managing and executing integrated backlink campaigns for link placements
● Working with internal SEO Lead to implement backlink strategy, content alignment, and reporting for
improved ranking position in SERPs
● Working with the content team to ideate and create linkable content.
● On-site and off-site analysis of web SEO competition.
● Using google analytics to conduct performance reports regularly

Office Time :10:00 AM TO 7:00 PM
Saturday & Sunday Off

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Understanding of SEO and web traffic metric
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Critical thinker and problem-solving skills
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
• Provide constructive feedback
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven

• Job Type: Full-time
• Experience: 3+ year
• Working Days: Mon to Sat (Except 1st, 3rd and 5th will be have off)
• Salary: Up to 35K
• Work Location: 801, Anand Mangal 3 opp. core Biotech, Rajnagar club Lane, Nr. Municipal school Ambawadi Ahmedabad Gujarat- 380006

 Online marketing campaigns
 Guide sales teams on how to market digital products
 Contributing to global marketing strategies for products
 Assist in drafting marketing copy for websites and maintaining activity on these websites
 Liaising with software developers to enable search engine optimization
 Analyzing web traffic to company websites and providing monthly reports
 Liaising with web and graphic designers to create visually effective software
 Creating and maintaining social networking channels
 Assist in drafting internet friendly write-ups for email marketing campaigns
 Assist in Creating brochures and other printed materials to supplement online products
 Communicating key information relating to digital products to non-digital marketing colleagues
 Creating strategies to increase online traffic to the organization’s website
 Tracking the conversions and improving the percentages and numbers
 Taking care of everything from Wordpress, SEO, SEM to Social Media Marketing
 Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
 Attending conferences, product launches and networking events

About FirstPrinciples & The Role

FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.

Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required. 

Requirements

• Conceptual understanding of SEO and Digital Marketing Principles
• Strong eye for web and mobile site design
• Past experience working with the WordPress CMS
• Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
• Strong written and verbal communication skills
• Strong project coordination skills

 

 

What you need to have:

 

Job Brief -

• We are looking for a Facebook & Google Ads expert to support our lead strategists with social & search ad campaigns for our clients. 
• You will be tasked with pulling reports, making optimization recommendations, getting ads live, and making strategy adjustments as needed. 
• You'll learn how we create and optimize campaigns using our process and conversion techniques that deliver real results and get to share in the success of our marketing/advertising objectives. You will spend most of your time in Google Ads, Facebook & Linkedin & experience with Google Analytics, and Google Tag Manager is a must.

Looking for a candidate having - Good Communication Skills - Basic understanding of social media - Willingness to learn and work in a demanding environment

About the role: We are looking for a young and amazing, data-driven marketeer to own the SEM section of the marketing funnel for our company. (S)he will be required acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM. It would be beneficial for the person to be Google Analytics Certified and further have a knowledge of other PPC platforms. The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a laser sharp focus on generating ROI at a per unit level. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio of PPC traffic generated. Key responsibilities: • Work towards monthly, quarterly and yearly Digital Marketing department performance targets and ensure that all campaigns are run at the given budget, RoI and deadlines. • Track, measure, and analyse all initiatives to report on SEM ROI • Manage the strategy and setup of all paid campaigns. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Requirements • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting. • Experience handling AdWords budgets and forecasting/reporting results • Establish and maintain scalable processes that ensure best practices in campaign and lead management.

If interested, kindly fill the Google form: SEO Executive: https://goo.gl/forms/lJeTI0HlojIcQhmL2 Roles and Responsibilities • Maximize ROI in paid search campaigns by executing tests, collecting and analyzing data, identifying trends and insights • Tracking, reporting and analysis of Web Analytics and PPC initiatives / campaigns • Managing and forecasting campaign budgets and reconciling discrepancies • Optimizing landing pages for search engine marketing • Keyword optimization, discovery and expansion • Research and implementation of search engine optimization recommendations • Analysis and research on competitor advertising links • Development and implementation of link building strategy • Implementation of SEO best practices on newly developed code • Drive SEO in content programming and creation by working with marketing team • Improve SEO positions for target keywords on website • Increase rankings on all major search networks through link building, content strategy and keyword strategy • Manage SEM campaigns on Google, Yahoo and Bing to maximize ROI Skills and Other Requirements • 1 – 3 years of relevant experience • Understanding of performance marketing, conversion and online customer acquisition • Proven SEM experience in managing PPC campaigns • In-depth knowledge of Web Analytic tools • Experience with Bid Management Tools • Experience with AB and multivariate experiments • Working knowledge of HTML, CSS, Javascript development and constraints • Up-to-date with latest trends and best practices followed in SEO and SEM PlatoWorks About We at PlatoWorks explore and build products in Blockchain, Cryptocurrencies and VR/AR. We help traditional businesses become more efficient, streamlined, creative and innovative by helping them realize the potential of latest tech - Blockchain and VR/AR. We provide complete end to end solutions and even help companies in research based projects that require engineers and manpower that can approach a problem through non-traditional and unconventional routes. Benefits of Joining • Challenging Startup Environment • Extensive learning opportunity to develop and enhance your skills • Develop leadership qualities – Lead projects on your own • Flexible work timings • Free snacks and drinks