Data Science - Architect

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Creative & Art Direction

• Define and drive the visual style, tone, and overall artistic direction across projects.
• Develop moodboards, style references, and design treatments aligned with brand identity and campaign objectives.
• Collaborate with creative directors, producers, and directors to bring storyboards and visual concepts to life.
• Oversee set design, props, styling, and visual aesthetics for all production outputs.
• Ensure consistency in visual tone and quality across multiple projects and formats.

Company Description

Ruvimo is redefining stress-free learning by connecting top tutors from India with students across the globe. We currently focus on math, but we’re on a mission to teach everything from academics to cool extracurriculars—impacting 1 million families worldwide. We blend expert human tutoring with global opportunities, building confident learners and empowering tutors to shine.

Role: Sales Executive

Full-time | Mulund, Mumbai | Hybrid (3 days office) | US Night Shift

As an Inside Sales Exec at Ruvimo, you’ll be the first point of contact for parents and students exploring our platform. Your job? Turn curiosity into enrollments. You’ll qualify leads, book trial classes, follow up like a pro, and close deals. You’ll keep our CRM (Zoho) crisp, hit your weekly/monthly targets, and share insights that help us level up our sales game.

What We’re Looking For

• Sales Rockstar: 2–6 years in B2C/Inside Sales with a solid track record of conversions and revenue.
• People Person: Strong communicator who can build trust fast and guide parents through decisions.
• EdTech/US Sales Experience: Bonus points if you’ve sold to US customers or worked in EdTech.
• CRM Savvy: Comfortable handling high-volume pipelines (Zoho experience = plus).
• Go-Getter Vibes: Organized, target-driven, and someone who owns their work.
• Night Owl: Cool with a fixed US night shift.

What you will be doing:

1. Enable growth:

• Create a design that effectively communicates the intent or the purpose of the collateral in interesting

ways.

• Convert creative briefs into compelling design for our target audience to enable growth.

• Comfortably manage multiple projects simultaneously with the best turnaround time.

• Work closely with the Design team and Marketing team to achieve the best results.

Internal

2. Develop Agile Design:

• Adapt to Brand Guidelines and design collaterals in an efficient way.

• Minimize monotony and efficiently work on value-driven design projects.

• Conduct multiple iterations based on the team feedback and Brand Communication.

• Contribute to Internal Communications, Sales, Social, and Brand communication seamlessly.

3. Be Curious & Creative:

• Continuously improve the existing designs with a growth and experimentation mindset.

• Contribute creatively to social media Posts, Interactions, and responses.

• Stay ahead in design thinking by actively learning and researching.

• Develop the brand repository, which is an inspiration for Layout, composition, illustrations, graphics, etc.

What you need to bring:

• 2-4 years of experience in Graphic designing or a similar role.

• One should be highly creative and have an impressive portfolio of design projects.

• Proven experience with Adobe Suite- proficiency in Adobe Illustrator, InDesign, Photoshop.

• Team spirit: effective communication skills to collaborate with various stakeholders.

• Must have good written and verbal communication skills with the ability to seamlessly coordinate with

external clients.

• Great at managing time with multi-tasking ability.

• Any graduate or non-graduate with relevant field experience is welcomed into the family.

Role: Sales Manager/DGM:

• Working closely with the founders for new corporate partnerships

• Responsible for new business prospecting and account planning across mid-market and enterprise clients

• Responsible for generating qualified meetings and pipeline, leveraging one’s own network as well as other tools for lead generation

• Engaging, building and maintaining key contact and stakeholder relationships with clients

• Nurturing prospective clients through the sales journey, and converting to clients

• Cross-collaboration with marketing and client operations team on lead generation activities

• Achieving monthly and quarterly sales targets. Defining the KPIs for the junior sales managers and

• Brand ambassador for Jify by sharing your passion and knowledge with customers, contacts and prospect

Successful applicants:

• 3 to 8yrs experience in acquiring and/or farming mid/enterprise corporate customers

• Prior experience in hunting and converting enterprise scale business is a must; Preference for experience

in technology sales to CHROs and/or to C-suite

What you will do

• Develop high-quality software based on the technical design provided by team lead
• Adherence with software development processes. Demonstrate problem solving skills, and attention to quality and detail
• Perform code reviews and unit testing, validation, and verification testing of program modules
• Develop well managed, high quality, scalable and reusable code using .NET components, web service API’s, database procedures, JavaScript, etc.
• Build automation pipeline (CI/CD) through appropriate tools and scripting
• Debug code, solve incidents and defects. Document unit test plans.
• Adhere toOWASP security standards while coding and regulatory requirements

Who you are

• Experienced Software Developer with 1 to 3 years of total IT experience.
• At least 2 years of development experience with Microsoft technology stack (.Net)
• Good knowledge of software development, agile methodologies, and the following technologies:

C#, http://asp.net/">ASP.NET Core, Web API, HTML/CSS, MVC, WCF, JavaScript, Oracle/SQL Server,AngularJS/ReactJS, Apache Kafka, Mule ESB, Apache Spark, PowerBI, Azure DevOps

• Experience developing highly responsive web and mobile applications (UI/UX) using HTML5/CSS3, W3.CSS, Bootstrap, JavaScript, XML, Xamarin, etc.
• Familiarity with various operating systems (Linux, Mac OS, Windows)
• Hands-on experience in software development and agile methodologies
• Proficiency in relational databases like SQL Server and Oracle. Knowledge of cloud technologies (AWS, Azure, Google cloud), container and virtualization will be a big plus.
• Familiarity with Continuous integration (Azure DevOps/Jenkins/Hudson) and version control (GitHub, SVN). Knowledge of modern frameworks and design patterns, and test automation tools for Unit and Performance testing.
• Experience creating secure RESTful web services in XML and JSON

• Deeply understand what drives customer purchase decisions, what companies do today to meet those customer needs, and how 3D/AR technology can address current pain points.
• Ideate new formats for interactive 3D/AR commerce that deliver customer delight. 
• Build the engine that powers the next stage of interactive shopping experiences – current on smartphones and future on AR glasses.
• Build cutting-edge products with real-time computer vision, NLP, and other machine learning technologies.
• Ride the massive Augmented Reality wave with the introduction of AR glasses.
• Explore the trillion-dollar global potential of 3D and AR-powered commerce.

What we look for:

• Minimum of 4+ years of software product management experience, preferably in the Product based, e-Commerce, or Retail industry.
• Ability to solve complex problems using first principles thinking and translate these solutions for engineering teams to execute.
• Have solid execution capability and can inspire a team to deliver challenging projects with high-quality delivery. 
• Up to date with the latest developments in AR and AI technologies.
• Preferably with previous experience as a software engineer and moved to a product management role.
• Preferably have experience working on e-commerce product descriptions or brand pages.
• Preferably have experience building and launching deep learning AI (computer vision, NLP, etc) products.
• Someone who loves learning and can step out of your comfort zone to quickly pick up and apply new technologies and concepts.

What’s in it for you? 

• Join a highly energetic and innovative team 
• Be part of the key function of the business transformation 
• Competitive compensation and enjoy a workplace flexibility culture

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.
• Provide outstanding services and ensure customer satisfaction.