
About CraftMyPlate
CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.
We move fast, think bold, and build with impact — and design is at the heart of how users connect with us. Every screen, every interaction, every pixel is a chance to make someone’s special moment feel easier, more joyful, and more memorable.
We are now looking for a Design Lead to own and elevate our B2C design vision, lead our design team, and craft intuitive, user-centric experiences that make people fall in love with our brand.
Role Overview
This is a full-time, leadership role based in Hyderabad. As the Design Lead, you will be responsible for end-to-end design ownership — from UX research to polished, ready-to-build UI, across both web and mobile platforms. You will guide a talented team, work closely with Product, Growth, and Tech, and ensure every user touchpoint is beautiful, consistent, and impactful.
Key Responsibilities
1. Lead the Design Team
- Manage, mentor, and inspire a team of UI/UX designers.
- Conduct design reviews, set quality benchmarks, and ensure consistency across platforms.
- Create a culture of design excellence, continuous learning, and innovation.
2. Own the User Experience
- Champion user-first thinking across all teams — every design decision starts with the question: “How will this feel for our users?”
- Lead UX research, usability testing, and journey mapping to understand user needs deeply.
- Translate insights into wireframes, prototypes, and high-fidelity designs.
3. Drive B2C Impact
- Design conversion-optimized flows that are visually delightful and business-smart.
- Collaborate with Growth & Marketing on campaigns, landing pages, and brand touchpoints that inspire trust and action.
- Ensure every interaction reduces friction, increases retention, and builds loyalty.
4. Collaborate Across Functions
- Work with Product Managers to define user flows and feature priorities.
- Partner with Developers to ensure smooth handoffs and accurate implementation.
- Align with Marketing & Brand to maintain a unified design language.
5. Evolve the Brand
- Maintain and evolve the CraftMyPlate Design System.
- Keep our visual identity premium, approachable, and celebration-ready.
- Stay ahead of design trends, tools, and UX best practices.
Required Skills & Experience
- 4+ years in UI/UX or Product Design (with at least 2 years in a lead role).
- Proven experience designing B2C products (web + mobile).
- Strong portfolio showing problem-solving, UX thinking, and measurable impact.
- Mastery of Figma and other modern design/prototyping tools.
- Experience in user research, A/B testing, and data-informed design.
- Ability to communicate design decisions clearly to both technical and non-technical teams.
- Startup experience is mandatory; food, catering, or e-commerce industry experience is a plus.
Why Join Us
- Impact: Your designs will shape how thousands of people experience celebrations.
- Ownership: Full creative authority over B2C design direction.
- Growth: Work closely with the founder & leadership team to influence product strategy.
- Culture: A founder-led, design-first startup where ideas become reality fast.
Success in This Role Means
Within your first 6 months, you will have:
- Established a scalable, consistent design system.
- Led 2+ major product UX overhauls that improved engagement/conversions.
- Built a high-functioning design team culture focused on impact and quality.

About Craft My Plate
About
India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."
Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.
Candid answers by the company
Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.
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Senior Software Engineer (L4 - Tech Lead)
Because you belong at Twilio.
The Who, What, Why and Where
Twilio is growing rapidly and seeking a Staff Software Engineer to lead the design and implementation phases of cloud-based distributed systems built to seamlessly scale to several million transactions per day.
Who?
As a Staff, Software Engineer (L4 - Tech Lead) in the Account Security team, you will lead the design and implementation phases of cloud-based distributed systems built to seamlessly scale to several million transactions per day. Not only will you be responsible for tackling some of the most complex and exciting technical problems in the industry, you will also be sharing your technical expertise with other engineers and leading them through an accelerated learning process.
You are intrigued by the intersection of the cloud, telecommunications and security spaces, how to harness the power of SMS and voice to enable millions of consumers to securely sign up and sign in every day using the services from the global brands they trust. You enjoy the challenge of owning a mission critical service and engineering it to work reliably in any circumstance.
You are also passionate about collaborating with multiple R&D and product teams, crafting together microservices and APIs that developers around the world will demonstrate to deliver new applications. You have strong communication skills, and a belief that team output is more important than individual output.
Minimum Qualifications
- 7+ years of experience with at least two programming languages such as Java, Scala, Python, Ruby, JavaScript or Go.
- 5+ years of experience working with modern agile product development teams of engineers, product managers and designers.
- 5+ years of Experience with SQL/NoSQL technology such as PostgreSQL, MySQL, DynamoDB understanding common use cases and performance pitfalls
- 2+ years of Experience dealing with event-driven architectures and message brokers such as RabbitMQ, KAFKA, ActiveMQ, etc and an in depth understanding of their use cases and pitfalls
- Versed in concepts such as DDD, SOLID, Cloud Native Patterns, distributed systems and architecture. Capable of understanding pitfalls and anticipating common failure modes of a microservice environment.
- Experienced in implementing prototypes and in practices and concepts such as MVP, A/B testing and feature toggles for rolling-out features to production.
- Strong communication skills: able to communicate effectively with technical and non technical partners
- Bachelor’s degree in computer science or equivalent professional experience.
- Passion for new technologies and proven capability in analysis and problem-solving.
- Strong troubleshooting and monitoring skills with practical experience in modern tools such as Kibana, Datadog, PagerDuty or related.
Preferred Qualification
- Experience with https://stackshare.io/twilio/verify-telephony">our stack
- Track record as a full-stack engineer
- Experience with AWS related technologies
- Background in telecommunications domain
- Background in security domain
What?
- BE AN OWNER: Take full end-to-end ownership of your services, from designing to operations and monitoring in production.
- EMPOWER OTHERS: Provide a safe work environment that embraces failure as a way of learning and inspires our engineers to be inventive and motivated.
- NO SHENANIGANS: You always act in an honest, direct and transparent way and uphold our values.
- WEAR THE CUSTOMER’S SHOES: Besides technical excellence, always keep in mind what is the business problem we are trying to solve for our customers and how our decisions impact them.
- WRITE IT DOWN: Evaluate opportunities, risk and technical strategies and provide key findings to internal partners.
- RUTHLESSLY PRIORITIZE: Work in a fast paced environment. It is key for you to understand, document and define risks that drive and enhance the organization's ability to prioritize while advising the business of these priorities.
- BE BOLD: Drive architecture and building systems for multiple orders of magnitude of growth. Every big idea starts small: open up the boundaries and keep raising the bar as solving small problems can bring big results. Never settle and keep pushing yourself and the teams forward.
- BE INCLUSIVE: Coach, mentor and inspire engineering teams by building and ensuring a safe and inclusive environment where all voices can be heard.
- DRAW THE OWL: Influence teams to continuously be improving while supporting progressive ways to solve problems; adopt new technologies and strategies where applicable.
- DON’T SETTLE: Always look for the next opportunity for Twilio to improve our quality, reliability and security to continuously earn our customers trust.
Why?
Our developers build the leading Twilio Verify service used by millions of customers around the world. Every day we push the boundaries of web-scale service delivery, operating with utmost reliability the API services that secure the online presence of the biggest brands. We are passionate about crafting simple APIs that developers will love.
By joining us you will have the opportunity to work on the next generation of Twilio multi factor authentication and identity verification services with a team of forward-thinking and supportive professionals who will care about helping you on a successful career path. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed, and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation, and we want you and your ideas to thrive at Twilio.
Where?
This position will be located in our office in Bangalore, India. You will enjoy our office perks: catered meals, snacks, game room, ergonomic desks, massages, bi-weekly All Hands and more. What you will also get to experience is a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience, understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves.
About Us
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
Invest in weeks dedicated to tackling hard problems and creating your own ideas. We have a cultural foundation built on diversity, inclusion, and innovation, and we want you and your ideas to thrive at Twilio
What essential skills you need
▪ 8-11 years’ experience in back end Java/J2EE application development.
▪ Expertise in developing internet web applications using Java/J2EE technologies.
▪ Experience of working in a service-oriented architecture and web-based development.
▪ Experience in writing XSD, Wiz-dull including parsers like SAX, DOM.
▪ Experience in different modules of Spring framework like Dependency Injection (IoC), Spring MVC, Spring ORM along with JPA.
▪ Experience in Java Version 7.0+. Good experience with JMS, Spring & Hibernate.
▪ Experience in identifying database solutions for a given problem, preferably MySQL.
▪ Demonstrated ability to analyze business/functional requirements, develop well-structured, maintainable code, delivered on time, with automated tests. We are an XP/Agile development team.
▪ Hands on experience on tools like Log4j, JUnit, Mockito, SVN, Maven, Covertura.
▪ Knowledge in Java queuing system.
▪ Extensive Experience in using MVC (Model View Controller) architecture for developing applications using JSP, JSTL, Java Beans and Servlets.
▪ Hands on experience in using Application/Web servers like JBoss and Tomcat servers. Worked on databases like Oracle/MYSQL/NoSQL/HQL.
▪ Experience with e-commerce, retail, analytics, advertising, or media would be an advantage

