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Design Lead
Craft My Plate's logo

Design Lead

Yashwanth Kalimi's profile picture
Posted by Yashwanth Kalimi
3 - 7 yrs
₹15L - ₹35L / yr
Hyderabad
Skills
User Interface (UI) Design
User Experience (UX) Design
Design thinking
User Research
Responsive Design
Visual Designing
skill iconFigma
Prototyping
Rapid prototyping
Mentorship


About CraftMyPlate


CraftMyPlate is a fast-growing, innovative startup on a mission to transform how large food orders are placed and experienced. We deliver seamless, scalable, and delightful catering solutions for gatherings of 10+ people — from intimate family events to large corporate celebrations.


We move fast, think bold, and build with impact — and design is at the heart of how users connect with us. Every screen, every interaction, every pixel is a chance to make someone’s special moment feel easier, more joyful, and more memorable.


We are now looking for a Design Lead to own and elevate our B2C design vision, lead our design team, and craft intuitive, user-centric experiences that make people fall in love with our brand.


Role Overview

This is a full-time, leadership role based in Hyderabad. As the Design Lead, you will be responsible for end-to-end design ownership — from UX research to polished, ready-to-build UI, across both web and mobile platforms. You will guide a talented team, work closely with Product, Growth, and Tech, and ensure every user touchpoint is beautiful, consistent, and impactful.


Key Responsibilities

1. Lead the Design Team

  • Manage, mentor, and inspire a team of UI/UX designers.
  • Conduct design reviews, set quality benchmarks, and ensure consistency across platforms.
  • Create a culture of design excellence, continuous learning, and innovation.

2. Own the User Experience

  • Champion user-first thinking across all teams — every design decision starts with the question: “How will this feel for our users?”
  • Lead UX research, usability testing, and journey mapping to understand user needs deeply.
  • Translate insights into wireframes, prototypes, and high-fidelity designs.

3. Drive B2C Impact

  • Design conversion-optimized flows that are visually delightful and business-smart.
  • Collaborate with Growth & Marketing on campaigns, landing pages, and brand touchpoints that inspire trust and action.
  • Ensure every interaction reduces friction, increases retention, and builds loyalty.

4. Collaborate Across Functions

  • Work with Product Managers to define user flows and feature priorities.
  • Partner with Developers to ensure smooth handoffs and accurate implementation.
  • Align with Marketing & Brand to maintain a unified design language.

5. Evolve the Brand

  • Maintain and evolve the CraftMyPlate Design System.
  • Keep our visual identity premium, approachable, and celebration-ready.
  • Stay ahead of design trends, tools, and UX best practices.

Required Skills & Experience

  • 4+ years in UI/UX or Product Design (with at least 2 years in a lead role).
  • Proven experience designing B2C products (web + mobile).
  • Strong portfolio showing problem-solving, UX thinking, and measurable impact.
  • Mastery of Figma and other modern design/prototyping tools.
  • Experience in user research, A/B testing, and data-informed design.
  • Ability to communicate design decisions clearly to both technical and non-technical teams.
  • Startup experience is mandatory; food, catering, or e-commerce industry experience is a plus.


Why Join Us

  • Impact: Your designs will shape how thousands of people experience celebrations.
  • Ownership: Full creative authority over B2C design direction.
  • Growth: Work closely with the founder & leadership team to influence product strategy.
  • Culture: A founder-led, design-first startup where ideas become reality fast.


Success in This Role Means

Within your first 6 months, you will have:

  • Established a scalable, consistent design system.
  • Led 2+ major product UX overhauls that improved engagement/conversions.
  • Built a high-functioning design team culture focused on impact and quality.



Read more
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About Craft My Plate

Founded :
2023
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."

Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.

Read more

Candid answers by the company

What does the company do?
What is the location preference of jobs?

Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.

Connect with the team

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Yashwanth Kalimi
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Ram Praneeth Reddy
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Pulkit Pandey
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Akash Vardhan

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