Business Development Executive/Manager

Digital Marketing Specialist with Expertise in Google Analytics and Targeted Email Campaigns

Job Type: Full Time

Location: Indore

Position Overview:

 We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in using Google Analytics, email marketing tools, and analytics platforms to design and execute targeted email campaigns. This role involves leveraging data-driven insights to optimize marketing strategies, improve customer engagement, and increase ROI.

Key Responsibilities:

Google Analytics Management:

Set up, manage, and analyze Google Analytics accounts to track website traffic, user behavior, and campaign performance.

Generate insightful reports to support data-driven decision-making for marketing strategies.

Identify trends and opportunities through data analysis to improve website conversions and user engagement.

Email Marketing Campaigns:

Create, execute, and optimize targeted email marketing campaigns tailored to customer segments and business goals.

Use analytics tools to track email campaign performance, such as open rates, click-through rates, and conversions.

Develop and maintain customer lists, ensuring proper segmentation for personalized outreach.

Analytics Tools & Platforms:

Utilize advanced analytics tools (e.g., Google Tag Manager, HubSpot, Adobe Analytics) to measure campaign effectiveness.

Conduct A/B testing and multivariate testing to refine marketing strategies.

Provide actionable insights for customer behavior, preferences, and lifecycle.

Strategy & Optimization:

Collaborate with the marketing team to define digital marketing strategies that align with business objectives.

Monitor key performance indicators (KPIs) and adjust tactics to achieve optimal campaign performance.

Stay updated with the latest trends in digital marketing, analytics tools, and email marketing best practices.

Collaboration:

Work closely with the content, design, and sales teams to create cohesive and effective campaigns.

Ensure seamless integration of marketing campaigns across channels, including social media and paid advertising.

Qualifications/Requirements:

Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Experience:

Proven experience (2+ years) in digital marketing with a focus on analytics and email campaigns.

Hands-on experience with Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo, or similar).

Proficiency in using CRM tools and platforms like Salesforce or HubSpot is a plus.Skills:

•    Skills:

•    Strong analytical skills with the ability to interpret complex data and deliver actionable insights.

•    Excellent understanding of customer segmentation and targeting strategies.

•    Familiarity with A/B testing and optimization techniques.

•    Exceptional written and verbal communication skills.

•    Preferred Skills:

•    Certifications in Google Analytics or related analytics platforms.

•    Knowledge of SEO and paid advertising platforms (e.g., Google Ads, Facebook Ads).

•    Experience with data visualization tools like Tableau or Power BI.

•    Why Join Us?

•    Opportunity to work in a fast-paced, data-driven environment.

•    Access to the latest marketing tools and platforms.

•    Collaborate with a passionate and creative team.

Location: Mumbai

Department: International Business Relations

Industry: Financial Services / Proprietary Trading

Experience Level: Entry-level / Fresher-friendly

Position Overview Are you passionate about global markets, trading strategies, and client relations? We are looking for a sharp, finance-savvy Business Coordinator who will be the first point of contact for our international clients – including top-tier traders and researchers from across the globe. This role blends client-facing communication, market intelligence, and business strategy. As the bridge between clients and leadership, you'll be responsible for profiling client strategies, building strong relationships, and translating insights into actionable inputs for our management team.

Key Responsibilities

• Client Engagement & Strategy Mapping
• Represent the firm during introductory meetings with international clients.
• Understand and map out their trading styles, strategies, and business needs.
• Build lasting professional relationships with traders, quants, and fund managers.
• Business Analysis & Reporting
• Gather detailed insights on client portfolios, market behavior, and trading logic.
• Prepare structured reports and strategic briefs for senior management.
• Maintain well-documented, real-time client interaction logs.
• Meeting & Communication Management
• Coordinate internal and external meetings, ensuring smooth handovers to management.
• Liaise with HR and internal teams to ensure timely follow-ups and client tracking.
• Market Intelligence & Research
• Interact with traders, analysts, and financial researchers to stay updated on market trends.
• Relay valuable intelligence to the management to inform growth strategies.
• Relationship Management
• Proactively address client inquiries and concerns with professionalism.
• Drive high levels of client satisfaction, fostering trust and long-term partnerships.

Who Should Apply?

• If you are pursuing or have completed: MBA in Finance (Full-time or Online) BAF, BBA (Finance), BMS (Finance) Or any finance-related degree with an interest in trading, markets, or client engagement And you have:
• Strong foundational knowledge of financial markets and trading instruments
• Excellent communication and interpersonal skills
• A flair for breaking down complex ideas into simple, structured reports
• Proficiency in MS Office (especially PowerPoint & Excel); familiarity with CRM tools is a bonus Key Skills & Competencies Analytical thinking & financial acumen
• Business communication & client rapport building
• Organizational efficiency & multitasking
• Cultural awareness & global mindset

Why Join Us?

1. Work with a globally diverse clientele and fast-paced financial professionals.
2. Be at the forefront of trading intelligence and strategic business communication.
3. Gain exposure to real-world markets, high-stakes decision-making, and global trading ecosystems
4. Grow with a company that values initiative, learning, and ownership.

·Sales Strategy and Planning:

•  Develop and implement comprehensive sales strategies aligned with company goals. 
•   Analyze market trends, competitor activity, and customer needs to identify new business opportunities. 
•  Set sales targets and quotas for the sales team. 
• Create sales forecasts and monitor performance against targets. 

Team Management:

• Lead and motivate a sales team, including hiring, training, coaching, and performance evaluation. 
• Delegate tasks effectively and empower team members to achieve individual goals. 
• Foster a positive sales culture and promote collaboration within the team. 

Client Relationship Management:

• Build and maintain strong relationships with key clients and identify potential new customers. 
• Understand client needs and develop customized solutions to meet their requirements. 
• Negotiate contracts and close deals effectively. 

Sales Operations:

• Monitor sales activities and performance metrics to identify areas for improvement. 
• Implement sales processes and procedures to ensure efficiency and compliance. 
• Manage sales pipelines and track progress towards sales targets. 

Reporting and Analysis:

• Prepare regular sales reports and presentations for senior management. 
• Analyze sales data to identify trends and insights to inform strategic decisions. 

• Understand product specifications and user psychologyConduct concept and usability testing and gather feedbackCreate personas through user research and dataDefine the right interaction model and evaluate its successDevelop wireframes and prototypes around customer needsFind creative ways to solve UX problems (e.g. usability, findability)Work with UI designers to implement attractive designsCommunicate design ideas and prototypes to developersKeep abreast of competitor products and industry trends

Experience creating PowerPoint slide decks and along with that experience in automating the PowerPoint slide creation using excel VBA Formats extracted data based on expected report output with batching capability and multiple data formatting requirements Consolidate and combine extracted data from multiple resources using automated tools excel, VBA macro, SQL database, and/or from different system/tools/Database in one single database using SQL queries to standardize data structure

Professional Attributes :
Gathers and analyse report requirements from stakeholders Identify the processing tool Excel / SQL and provide a robust solution which can be easily leveraged or extended to other domains Building complex VBA scripts to automate Excel spreadsheet processes

Fulfil’s software engineers develop the next-generation technologies that change how millions of customer orders are fulfilled by merchants. Our products need to handle information at a massive scale. We're looking for engineers who bring fresh ideas from all areas into our technology.

• Experience in Java Programming with Selenium and Mobile Application (Appium).
• Experience in designing developing data quality automation and executing test plans.
• Experience in CI/CD and developing Test Automation Tools for Data Quality Assessment.