Associate Program Manager - Business Development at Tours and travels Industry · Gurugram · 1 - 3 years · ₹6L - ₹12L / yr · Posted 23 Mar 2026

Associate Program Manager - Business Development
at Tours and travels Industry
Required Skills: Brand Strategy, Project Management, Go-to-market strategies, Analytical and Problem-Solving skills, Research & Analysis, Excellent Communication & Stakeholder Management, Good MS OFFICE skills, Execution
Criteria:
● Candidate must understand business development and help in growing partners and expanding the overall network.
● Candidates from Good Startup companies will be preferred.
● Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.
● Experience in partner engagement or program management with proven ability to build programs from 0–1.
● Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.
● Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.
● High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.
Description
About the Role
We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the company operator community. This is a high-ownership, multi-faceted role that blends research, strategy, storytelling, and hands-on execution. You will turn insights into impactful engagement initiatives and craft compelling narratives that strengthen operator trust, loyalty, and long-term connection across multiple channels.
If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0–1, and are motivated by creating meaningful operator experiences, this role enables you to make a direct impact on operator engagement, trust, and community growth.
Key Responsibilities
1. Map the Bus Operator Landscape & Identify Whitespace Opportunities
- Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem — emotionally, psychologically, and logically.
- Identify gaps and opportunities for operator-focused initiatives.
2. Develop Brand Strategy & Narrative
- Translate insights into compelling brand storytelling, messaging, and engagement formats.
- Ensure communication resonates authentically and strengthens operator trust and brand perception.
3. Design & Execute Engagement Initiatives
- Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).
- Test hypotheses to decide whether to kill, iterate, or scale initiatives.
- Build playbooks to ensure distinctive and consistent messaging across channels.
4. Drive Cross-Functional Execution & Project Management
- Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.
- Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.
5. Optimize Engagement & Brand Impact
- Build structured frameworks to track initiative performance using relevant metrics.
- Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.
Qualifications & Skills
- Bachelor’s degree in Business, Marketing, Management, or a related field.
- 1–2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.
- Experience building programs from 0–1, launching initiatives, and scaling engagement programs.
- Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.
- Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.
- Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.

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Read this First: Is this role right for you?
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
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Product Marketing Associate
About Trademo
At Trademo, we are transforming global trade and supply chains through AI and technology. Our AI-driven platform helps businesses gain visibility into global trade, strengthen compliance, manage supply-chain risks, and make data-driven decisions with confidence.
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What Will Make You Stand Out
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- Exposure to industries such as trade, supply chain, logistics, compliance, fintech, or enterprise technology is a plus.
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You'll have the opportunity to work at the intersection of AI, global trade, supply chains, and enterprise SaaS, and play a key role in shaping how innovative products are positioned and taken to market.
We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.
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: ● Minimum3years of working experience as a Marketing Manager.
● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
● Proven experience in project management.
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Job Description
Marketing Executive / Marketing Manager
Department: Marketing
Location: Bangalore
About the Role
We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.
The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.
Key Responsibilities
Channel Partner Marketing
- Develop and execute marketing initiatives focused on engaging channel partners.
- Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
- Build and maintain a consistent communication calendar to improve partner awareness and engagement.
Campaign Planning & Execution
- Plan and execute marketing campaigns aligned with the sales and product calendar.
- Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
- Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.
Sales Enablement
- Create and maintain high-quality marketing collateral, including:
- Product brochures
- Sales presentations and pitch decks
- One-pagers
- Banners and promotional creatives
- Product FAQs
- Campaign communication materials
- Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.
Regional Marketing Support
- Partner with regional sales teams to execute localized marketing initiatives.
- Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
- Customize campaigns and collateral based on regional business requirements.
Cross-Functional Collaboration
- Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
- Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.
Reporting & Analytics
- Track campaign performance using predefined KPIs.
- Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
- Recommend improvements based on campaign analytics and business feedback.
Key Performance Indicators (KPIs)
- Campaign engagement and reach
- Partner participation and activation
- Lead generation support for the sales team
- Product campaign adoption
- Sales enablement effectiveness
- Timely delivery of marketing campaigns
- Quality and effectiveness of marketing collateral
- Regional campaign execution success
- Feedback and satisfaction from channel sales teams
Qualifications
Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- MBA in Marketing is preferred.
Experience
Marketing Executive
- 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.
Marketing Manager
- 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.
Required Skills & Competencies
- Strong campaign planning and execution capabilities.
- Excellent written and verbal communication skills.
- Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
- Ability to create compelling marketing collateral and presentations.
- Strong stakeholder management and cross-functional collaboration skills.
- Analytical mindset with the ability to interpret campaign performance and recommend improvements.
- Excellent project management and organizational skills.
- Proficiency in Microsoft Office and Google Workspace.
- Experience with CRM and marketing automation platforms is preferred.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.
Preferred Industry Experience
- FinTech
- Financial Services
- Wealth Management
- Investment Platforms
- Banking & NBFC
Success in This Role
A successful candidate will:
- Drive consistent engagement with channel partners through structured marketing initiatives.
- Execute high-impact campaigns aligned with business and sales objectives.
- Improve product awareness and partner participation.
- Enable the sales team with timely and effective marketing collateral.
- Support lead generation and revenue growth through strategic marketing programs.
- Build a scalable partner marketing engine that strengthens brand recall and business performance.
Associate: Marketing
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Work Mode: Work from Office
Experience: 2–5 Years
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Industry: IT Services & Consulting
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We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.
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- Research and write blogs, thought leadership content, website copy, and technology-focused content.
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Sales Enablement & Campaigns
- Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
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- Work with sales teams to create content that supports business development.
Stakeholder Collaboration
- Work directly with founders, leadership, sales, project managers, designers, and technical teams.
- Understand business objectives and translate them into actionable marketing plans.
- Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.
AI & Creative Tools
- Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
- Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
- Have basic proficiency in Figma and a good understanding of visual communication.
- Create visual concepts and AI-generated references that can be effectively communicated to designers.
What We’re Looking For
- 2–3 years of experience in digital marketing, content marketing, or a similar role.
- Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
- Experience working in a startup or fast-growing technology company is preferred.
- Experience creating content for the US market or US-focused businesses is preferred.
- Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
- Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
- Strong writing, research, communication, and storytelling skills.
- Ability to manage multiple initiatives and work independently.
- Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.
Good to Have
- Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
- Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.
Interested candidates can share their resumes on













