Associate Program Manager - Business Development
at Tours and travels Industry
Required Skills: Brand Strategy, Project Management, Go-to-market strategies, Analytical and Problem-Solving skills, Research & Analysis, Excellent Communication & Stakeholder Management, Good MS OFFICE skills, Execution
Criteria:
● Candidate must understand business development and help in growing partners and expanding the overall network.
● Candidates from Good Startup companies will be preferred.
● Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.
● Experience in partner engagement or program management with proven ability to build programs from 0–1.
● Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.
● Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.
● High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.
Description
About the Role
We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the company operator community. This is a high-ownership, multi-faceted role that blends research, strategy, storytelling, and hands-on execution. You will turn insights into impactful engagement initiatives and craft compelling narratives that strengthen operator trust, loyalty, and long-term connection across multiple channels.
If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0–1, and are motivated by creating meaningful operator experiences, this role enables you to make a direct impact on operator engagement, trust, and community growth.
Key Responsibilities
1. Map the Bus Operator Landscape & Identify Whitespace Opportunities
- Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem — emotionally, psychologically, and logically.
- Identify gaps and opportunities for operator-focused initiatives.
2. Develop Brand Strategy & Narrative
- Translate insights into compelling brand storytelling, messaging, and engagement formats.
- Ensure communication resonates authentically and strengthens operator trust and brand perception.
3. Design & Execute Engagement Initiatives
- Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).
- Test hypotheses to decide whether to kill, iterate, or scale initiatives.
- Build playbooks to ensure distinctive and consistent messaging across channels.
4. Drive Cross-Functional Execution & Project Management
- Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.
- Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.
5. Optimize Engagement & Brand Impact
- Build structured frameworks to track initiative performance using relevant metrics.
- Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.
Qualifications & Skills
- Bachelor’s degree in Business, Marketing, Management, or a related field.
- 1–2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.
- Experience building programs from 0–1, launching initiatives, and scaling engagement programs.
- Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.
- Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.
- Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.
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