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Marketing Executive
Marketing Executive

Marketing Executive at StarApps · Pune · 1 - 4 years · ₹6L - ₹12L / yr · Profitable · Posted 24 Sep 2026

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Marketing Executive

Shivani Kawade's profile picture
Posted by Shivani Kawade
1 - 4 yrs
₹6L - ₹12L / yr
Pune
Skills
Marketing
B2B Marketing
SaaS
Social Media Marketing (SMM)
Artificial Intelligence (AI)
Go-to-market strategy

About AppMaker (by StarApps)


We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.


The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.


What You’ll Drive


A. Business Growth & Global Expansion

  • Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
  • Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
  • Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.


B. Brand & Community Curation

  • Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
  • Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
  • Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.


Who You Are

  • Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
  • AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
  • An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.


Bonus Points If You Have:

  • Deep knowledge or prior experience within the Shopify ecosystem.
  • Experience building highly automated AI outbound workflows.



Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.


Ready to build the future of mobile commerce? Apply now.

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About StarApps

Founded :
2016
Type :
Product
Size :
20-100
Stage :
Profitable

About

StarApps Studio is a product-driven SaaS company building Shopify apps that power thousands of online stores. We’ve developed 6 highly-rated Shopify apps (averaging 4.9★) used by 30,000+ Shopify merchants worldwide, including over 1,000 Shopify Plus stores. In just a few years, our bootstrapped team grew from $5.5M to $10M in Annual Recurring Revenue (ARR) by obsessing over quality and merchant success. We’re a tight-knit, 20-person team based in Baner, Pune, on a mission to help e-commerce brands create world-class shopping experiences.

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Tech stack

skill iconReact.js
skill iconRuby on Rails (ROR)
SQL
skill iconAmazon Web Services (AWS)

Candid answers by the company

What does the company do?
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We build softwares for e-commerce businesses powered by Shopify. Our tools are designed to increase the store's sales and help merchants run their online store more efficiently.

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  • Manage and scale distribution across Amazon and retail formats.
  • Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.


Pillar 2: Client Content & Strategy (External)

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Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

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Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.


Pillar 3: AI Transition & Infrastructure

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Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.


Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

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  2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
  3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
  5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.


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Technical & Creative Skills

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  • Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
  • Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
  • SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
  • Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
  • Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
  • Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
  • Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
  • Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.


WHAT WE ARE LOOKING FOR?

  • 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
  • Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
  • Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
  • Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
  • Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
  • Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
  • Clear written English, and the judgement to start from context rather than a brief.
  • Willing to be measured on pipeline influenced.


BONUS POINTS

  • B2B enterprise or regulated-industry experience
  • Account-based marketing
  • Developer marketing or technical community work
  • An informed opinion on how large language models surface brands
  • Enough HTML and CSS to unblock yourself
  • Exposure to both Indian and international markets.
  • Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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