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Marketing specialist
Marketing specialist

Marketing specialist at CredX · Hyderabad · 3 - 5 years · ₹5L - ₹7L / yr · Bootstrapped · Posted 3 Nov 2026

CredX's logo

Marketing specialist

Podimekala Prashanth's profile picture
Posted by Podimekala Prashanth
3 - 5 yrs
₹5L - ₹7L / yr
Hyderabad
Skills
Digital Marketing

Job description:

Marketing Specialist – CredXHire & CredXInfra

Companies: CredXHire and CredXInfra


Type: Full-time


Work mode: On-site


Location: Hyderabad


Experience: 3–5 years


Reports to: Founder


About us


You'll market two brands under one founder: a fast-growing HR tech startup and an established real estate company.


CredXHire is India's verification-first hiring platform. It connects verified job seekers with verified employers, helping companies hire genuine talent faster while protecting job seekers from fake job postings and fraudulent recruiters.


CredXInfra (formerly Karthikeya Developers) is an end-to-end real estate company with almost 25 years in the market. We handle the development, marketing, and sales of our projects in-house.


About the role


We're looking for a marketing specialist to own marketing for both CredXHire and CredXInfra, working directly with the founder.


You'll run social media, content, SEO and AEO, PR, and brand for both companies and support our two communities. You'll also lead a small team of a multimedia designer and two interns. The founder runs paid ads; you'll monitor them daily, report on results, and make sure your content and landing pages support every campaign.


This role suits someone who has handled multiple brands at an agency and wants real ownership in a growing company.


What you'll do


Strategy and planning


Build and run monthly marketing plans for both brands, with clear targets agreed with the founder.

Plan weekly priorities across CredXHire and CredXInfra based on what each business needs most.

Social media and content


Own the content calendar and social media for both brands on LinkedIn, Instagram, YouTube, Facebook, and X.

Plan and write content: posts, reel scripts, blogs, newsletters, emails, and WhatsApp messages.

Grow followers, engagement, and inbound inquiries for both brands.

SEO and AEO


Improve search rankings and website traffic through keyword research, on-page SEO, and regular blog content.

Make both brands visible in AI answers (ChatGPT, Gemini, Google AI Overviews) through FAQ content, structured data, and trusted mentions.

Manage Google Business Profile and online reviews, especially for CredXInfra.

Brand and PR


Keep each brand's voice, visuals, and messaging consistent across every channel.

Handle press releases, media outreach, and the founder's personal brand on LinkedIn.

Ads support and reporting


Monitor paid ads daily (Meta, Google, LinkedIn) and flag issues or opportunities to the founder.

Write ad copy and brief creatives for campaigns.

Prepare weekly and monthly reports on leads, sign-ups, cost per lead, reach, and engagement.

Communities


Support the CredXHire and CredXInfra communities with content, events, and member engagement.

Team leadership


Lead the multimedia designer and two marketing interns: assign work, review quality, and keep deadlines.

Manage freelancers for video, 3D renders, PR, or technical SEO when needed.

Use AI tools to speed up content and research, with every output reviewed before it goes live.

What we're looking for


3–5 years of experience in digital marketing.

Marketing experience in real estate or HR tech, recruitment, or job portals.

Experience leading a small team (designers, executives, or interns), assigning work, and reviewing quality.

Hands-on experience with social media, content marketing, and SEO, with results you can show in numbers.

Working knowledge of Meta, Google, and LinkedIn ads: you can read dashboards, track performance, and spot problems.

Comfort with analytics and reporting tools such as Google Analytics, Search Console, and platform dashboards.

Strong writing skills in English and the ability to adapt tone between a startup brand and a real estate brand.

Ability to manage several brands and deadlines at once without dropping quality.

Nice to have


Digital marketing agency experience handling multiple clients at once (strongly preferred).

Experience with AEO or getting brands mentioned in AI search results.

Experience running email and WhatsApp marketing (WhatsApp Business API, automated flows).

Experience building or editing landing pages in WordPress, Webflow, or Framer.

Experience growing a community, newsletter, or founder's LinkedIn presence.

Ability to write content in Telugu or Hindi.

Why join us?


Own marketing for two brands end to end, with direct access to the founder and fast decisions.

Build CredXHire's brand from the ground up while growing an established real estate business.

Lead your own team and grow into a marketing manager role as the team expands.

Work on a product that solves a real problem: fake jobs and fraudulent recruiters.

See the direct impact of your work on leads, sign-ups, and sales.

How to apply


Include links to two or three campaigns or brands you've worked on, with the results you achieved (for example, growth in leads, traffic, or followers).


Shortlisted candidates will go through a short assignment (one campaign idea each for CredXHire and CredXInfra) and a final interview with the founder.

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About CredX

Founded :
2024
Type :
Product
Size :
0-20
Stage :
Bootstrapped

About

At CredX, we are redefining the way companies hire and candidates get discovered.


For Employers

CredX helps companies tap into a verified pool of top-tier candidates, saving time, reducing hiring risks, and improving quality-of-hire. We streamline the recruitment process by combining intelligent automation, background verification, and AI-powered tools to ensure you meet the right talent—faster and smarter.


For Job Seekers

CredX empowers job seekers to stand out through a verified profile, resume enhancement, and AI interview prep. With CredX, candidates gain visibility with top companies and unlock real opportunities based on credibility, not just keywords.

Read more

Product showcase

credx's logo
credx
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At CredX, we are redefining the way companies hire and candidates get discovered. For Employers CredX helps companies tap into a verified pool of top-tier candidates, saving time, reducing hiring risks, and improving quality-of-hire. We streamline the recruitment process by combining intelligent automation, background verification, and AI-powered tools to ensure you meet the right talent—faster and smarter. For Job Seekers CredX empowers job seekers to stand out through a verified profile, resume enhancement, and AI interview prep. With CredX, candidates gain visibility with top companies and unlock real opportunities based on credibility, not just keywords.
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Candidate Practical Test

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Area

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Content creativity

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Video/creative skills

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Advertising knowledge

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SEO knowledge

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Analytics & KPI understanding

10%

Communication & presentation

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Senior: 5+ years

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A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.


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Role Overview:

We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.

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Tools Knowledge:

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  • Google Ads: To run paid advertising campaigns.
  • Meta Ads Manager: To manage Facebook and Instagram ads.
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  • AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.

Preferred Qualities:

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  • Able to manage multiple tasks and meet deadlines.
  • Comfortable working with different teams.
  • Focused on results, business growth, and continuous improvement.


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Shubham Vishwakarma

Full Stack Developer - Averlon
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