Candidate Profile:
Role: Marketing Campaign Coordinator
Vertical: Marketing
Education: Any graduate or postgraduate but MBA - Marketing( preferred)
Understanding of: Marketing Campaigns, IT Sales process, CRM system, Lead sourcing
Total Experience: Around 2 years
Overview of the Company
Armentum is an IT Services company that provides the following services.
- Website Design and Development
- Web and Mobile Application Development (LAMP and MEAN/MERN Stack)
- SEO Services
and our development center is based in Bangalore, India. Our total team strength is over (50) people. Our team has deep expertise in building large scale applications in the finance, real estate, and banking industry.
Specific Responsibilities
- Excellent Communication Skills and Content Writing skills - this is non-negotiable and is a must.
- Will be responsible for planning and managing all Inbound and Outbound outreach campaigns that are a mixture of email marketing and telemarketing
- Having prior knowledge of working with Product Marketing
- Coordinate with Telemarketer to make the follow-up to convert sourced leads into appointments
- Maintaining the KPI for the team and the campaigns, drafting an analytics report every month and evaluate the performance with the growth manager and do course correction where required.
- Prior knowledge of working on any CRM for an end to end marketing and sales campaigns
- Promptly responding to emails from potential clients, coordinating with the sales team to ensure the appointment is set up, and to ensure all sales collaterals are ready before a sales call.
Ideal Candidate Description
- 1.5-2 years of working in Marketing services specifically in IT Product Marketing.
- Excellent Writing and Communication Skills
- Proficient using tools like MS Office & Google Drive
- Must possess knowledge of CRM systems and how they operate
- Excellent presentation skills
- Ability to learn things quickly
- Industrious, Orderly and Disciplined
- Must be able to meet tight deadlines
- Excellent documentation skills
- Ability to effectively communicate with different teams
- Quick thinker, ability to get things quickly, and to manage time
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About Office Advisor:
Office Advisor is revolutionizing India's commercial real estate sector through innovative technology. We connect businesses with their perfect workspace effortlessly. Join us as we redefine workspace solutions.
Responsibilities:
- Develop and execute content marketing strategy aligned with company objectives.
- Create engaging content for various channels: website, blog, social media, email, etc.
- Collaborate with teams to maintain consistent messaging and brand voice.
- Develop and Run Email Marketing Campaigns
- Monitor content performance and optimize for SEO.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven content marketing experience, preferably in real estate or tech.
- Strong writing, editing, and proofreading skills.
- Knowledge of content management systems and digital marketing tools.
- Ability to multitask, meet deadlines, and work in a fast-paced environment.
Join us at Office Advisor and shape the future of workspace solutions with your content marketing expertise. Apply now!
- Ideating and leading design of marketing collateral for expressing product offering in the best possible way.
- Managing the creative process from concept to completion.
- Translating marketing objectives into clear actionable initiatives.
- Driving higher return on marketing spend.
- Leading and directing the creative team in the production of all marketing collateral.
- Ensuring visual communication and brand standards are met.
- Leading digital & offline campaigns across various platforms and optimize them for user acquisition.
What you need to have:
- MBA with at least 8 to 10 years of experience from Health/ wellness background.
- Proven ability to plan and manage budgets.
- Prior experience in Marketing communication and Brand Building.
- Hands-on experience in marketing innovation in campaigns and activities.
- Having deep knowledge and experience of digital marketing, public relations and content marketing.
- Strong understanding of industry trends and creative tools.
- Communication, presentation, problem-solving and project-management skills.
- Having good soft skills that enable them to inspire creativity and work well with different personality types — all while juggling various projects.
What you will do:
- Leading execution of high scale performance campaigns on multiple advertising platforms
- Exploring new channels for growth and leading their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
- 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expertise in excel-based data modelling and analytics tools
- Experience in handling mid to large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.
For colleges, we are a one-stop student recruitment solution equipping them with
High-Quality Student Leads
Highly Cost Optimal Marketing and Communication solutions
Job Responsibilities :
- Ideate and create compelling content for web and social media platforms
- Attention to detail in implementing the best SEO practices
- Knowledge of SEO/ User-friendly content for a website
- Collaborating with other departments to create narrative and informative content
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.
Skills Required :
- Proficiency in English (written and verbal).
- Proficient in MS Office (Excel, Word, and Powerpoint).
- Excellent interpersonal skills.
Career Roadmap with us:
- First Six Months [Concentration in Core Content]
- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:
- Google Webmaster and Analytics
- Google Trends
- Get professionally trained in editing and proofreading web content
- Get creative with video and pictorial representation of web content
- Next One Year [Concentration in Content + SEO]
- Become fluent in analysis - Competitors and Keywords
- Get hands-on experience with Advanced SEO Tools
- SEMRush
- Ahref
- Screaming Frog
- Crazy Egg
- Expertise in technical and Off-page SEO
- Next Six Months [Concentration on Product Development]
- Developing products or sub-products from the ideation stage to the implementation stage
- Creating the entire structure of a web portal and prototyping
- Setting up roadmaps and strategies for product performance
- Effective inter-team communication and coordination
- Use product management tools
To train and support them
To aware them of their duties and benefits
To aware them their salary and target
To create business development opportunities
To generate leads through team
To handle dealers and distributor network
To generate sales
To generate revenue
To achieve sales target
- To appoint Block Sales Manager in their respective Districts.
- To manage sales operations in assigned district to achieve revenue goals.
- To supervise sales team members on daily basis and provide guidance whenever needed.
- To identify skill gaps and conduct trainings to sales team.
- To work with team to implement new sales techniques to obtain profits.
- To assist in employee recruitment, promotion, retention and termination activities.
- To conduct employee performance evaluation and provide feedback for improvements.
- To contact potential customers and identify new business opportunities.
- To stay abreast with customer needs, market trends and competitors.
- To maintain clear and complete sales reports for management review.
- To build strong relationships with customers for business growth.