Google AnalyticsAbout the Account Executive Role
The full-cycle Account Executive role turns inbound and outbound leads into long-last relationships. The Account Executive needs to have experience selling SEO services and a working knowledge of SEO and Digital Marketing. Below is a breakdown of the Account Executive Role.
About Us
FirstPrinciples Growth Advisory is a premier digital marketing partner to help scale MQLs cost-effectively by identifying the right growth channel for your SaaS Business.
Role Break-Up
Lead Generation (25%)
The Account Executive will also be partly responsible for generating his/her leads. We expect to spend about 2 hours (about 70) dials making outbound calls using our CRM/day.
Nurturing New Leads/Pitch Cals (25%)
We expect between 1 to 2 Pitches scheduled daily from both inbound and outbound leads. Each Pitch takes 45 minutes to an hour, including following up with the next steps. This time is also spent working with our team to create the SEO Proposals and learning about the client before the call.
Nurturing Existing Leads & Customers (25%)
Reach out for the next steps, follow up on leads, social selling, and do other things to be front and center with the client.
Strategy (10%)
Analyzing results of past campaigns and tweaking future outreach campaigns and approaches.
Coordination & Administrative(15%)
Updating templates, the CRM and coordinating with the team as required. Coordination with the Ops team
What is in it for you?
The earning potential for this role is high. SEO/PPC clients are recurring clients, and our retention rate is high.
Requirements for the Account Executive Role
- 2 to 5 years of experience selling Digital Marketing Services
- Ability to conduct “Mini-Closes” in Succession
- Genuine customer empathy
- Organized and strong time management skills
- Experience working with Ahrefs and doing fundamental SEO Analysis for client sites
Shubham Vishwakarma
Full Stack Developer - Averlon
About FirstPrinciples
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Full Stack Developer - Averlon