
Job Description for Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Company: Mydbops
Location: Pondicherry
About Mydbops
Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.
Role Summary:
We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.
Key Responsibilities
- Campaign Management & Execution
- Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
- Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
- Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams
Analytics & Data-Driven Decision Making (Critical Requirement)
- Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
- Build comprehensive campaign performance dashboards with actionable insights
- Analyze campaign data to identify trends, optimize spend, and improve conversion rates
- Provide weekly/monthly performance reports with clear recommendations
- Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
- Conduct A/B testing and implement data-backed improvements
Content & Creative Development
- Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
- Collaborate with technical teams to translate complex database concepts into compelling marketing messages
- Design infographics and explainer visuals for technical blog posts and LinkedIn content
Technical Collaboration
- Work closely with DBAs and technical staff to understand product offerings and client pain points
- Develop technically accurate marketing content for database optimization, migration, and managed services
- Stay updated on database industry trends and competitive landscape
AI & Automation
- Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
- Explore and implement marketing automation tools to improve efficiency
Must-Have Skills
Analytics & Tools (Non-negotiable)
- Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
- Experience setting up conversion tracking, UTM parameters, and attribution models
- Ability to analyze data and extract actionable insights
- Excel/Google Sheets proficiency for data analysis and reporting
Campaign Management
- 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI
- Experience with B2B lead generation and marketing funnel optimization
Design & Content
- Proficiency in Canva, Figma, or Adobe Creative Suite
- Strong copywriting skills for technical B2B audiences
- Experience creating social media content and ad creatives
Technical Aptitude
- Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
- Familiarity with WordPress/Webflow, hosting platforms, and web technologies
- Comfortable working with technical teams and translating technical concepts
Nice-to-Have Skills
- Experience marketing SaaS, cloud, or database products
- Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
- Certification in Google Analytics, Google Ads, or digital marketing
- Experience with AI-powered marketing tools and LLM applications
- Understanding of SQL or database concepts
Job Details:
- Job Type: Full-time opportunity
- Work time: General Shift
- Mode of Employment - Work From Office (Pondicherry)
- Experience - 2-4 years

About MyDBOPS
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Experience -
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Company Description
What We Do
Miratech helps visionaries to change the world. We are a global IT services and consulting company that brings together global enterprise innovation and start-up innovation. Today we support digital transformation for the largest enterprises on the planet.
By partnering with both large and small players, we stay at the leading edge of technology, remain nimble even as a global leader, and create technology that helps our clients further enhance their business. Our culture of Relentless Performance enables over 99% of Miratech’s engagements to succeed by meeting or exceeding scope, schedule and/or budget objectives since our inception in 1989.
Job Description
We are looking for a Senior Perl Developer to join our team, who will help us work on solutions and implement technologies that will improve user experience.
Responsibilities:
- Developing and maintaining large-scale Perl applications.
- Perform application modifications and enhancements based on business needs.
- Develop clean, high-quality and reusable codes based on programming standards.
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Qualifications
- 7+ years of experience in Perl development.
- Experience of developing and maintaining shell scripts.
- Strong working knowledge in Perl and Unix based systems.
- Experience of developing database-driven web services/applications against SQL databases such as Oracle or MySQL.
- Detail focused, experience of reviewing technical documentation, diagrams and plans in order to help meet and/or define requirements.
- Able to communicate technical information verbally in a clear manner to both technical and non-technical stakeholders.
Position Title:
Client Service Executive/Lead
Department:
IT Recruitment – State and Federal
Business Segment
Recruitment
Reporting to:
Prashant Devaliya
Level (Fresher-Jr./Mid/Sr./V. Sr)
Mid
Type of Position
Replacement: 1 New:
Exiting Employee Name
Shayan Saiyed
Exiting Employee Code
CTC
Up to INR 90000
Number of Openings
1
Salary Budget (Monthly)
Min: INR 80000 Max: INR 90000 (Negotiable)
Location
Vadodara Gujarat India
Major Job Responsibilities
Building excellent relationships with business partners such as internal Recruiting and Business development teams.
Liaison between MSP/Clients and internal teams. Assist MSP managers acquiring great talent and ensuring that Client hiring objectives are achieved. Understanding and Communicating job requirements, and or changes, compliance onboarding requirements in a timely manner to internal teams. Building a solid relationship as the company's sole point of contact for both internal customers and external partners.
Lead Role that will be backup for Sr. Account Manager
Essential Educational Qualification
Any Graduate
Desirable Educational Qualification
Min. Experience Required
8+ Years in Staffing Industry, Recruiting, Staff Augmentation, Onboarding, MSP experience
Essential Technical Skills Required
Solid communication skills, Email etiquettes, General IT terminologies
Desirable Technical Skills Required
Soft Skills Required
MS office
Hiring Approved by
Sabine Wheeler
Additional Remarks (If any)
Attention to detail; Ability to communicate effectively; prioritize and work multiple activities and tasks effectively to produce high quantity and quality; ability to lead a team.
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How many hours are they expected to work?
- - Full time position ( 40+ hours a week)
What hours should they work?
- - Prefer 9-5 EST but there is wiggle room
Will there be nights and weekends?
- - Nights and weekends are not scheduled, however we are looking for someone that takes pride in their work and will lean in to hit a deadline or to fix a bug if it has a significant impact on the platform.
Should they be expected to lead?
- - Yes, you should be expected to lead and to communicate/ cooperate with other devs as a team. Some coding might be alone but the hope of the app is that it all works seamlessly together and to ensure that there needs to be communication among all devs front end and back end.
Who will they report to?
- - They will report to Product OwnerRob and Product ManagerJulietta daily for standups and well as pushing tasks through the appropriate structure of review, QA, and production.
- They will also report and check in with Client SuccessCourtney as we look to make the app have a seamless customer experience and customer value. The goal of Attribute should be to try and give as much value as quickly and easily as possible.
Will they work alone or in a team?
- In some spots they might be expected to work alone and on a separate sprint from others, however, everything needs to tie in and work together, because of that the developer must be team oriented in both development and problem solving.
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Accountability
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Quality focused
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Focused on the whole
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Creativity and Experimentation
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Unfeathered, Honest, Respectful Communication
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Next Man or Woman Up Mentality
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Upward Mobility and Vesting Opportunity
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skills and Organizational skills combined with attention and Time management skills.
Identify key metrics for business growth
Map various business processes, systems to drive key metrics
Design and implement business plans, processes to drive business growth
Set comprehensive goals for performance and growth
Oversee daily operations of the company and the work of executives (IT, Marketing,
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Evaluate performance by analyzing and interpreting data and metrics
Write and submit reports to the CEO in all matters of importance
Requirements
Proven experience as a growth leader in identifying key metrics and underlying process
for business growth
Demonstrable competency in driving process implementation
Understanding of business functions such as HR, Finance, marketing etc.
Working knowledge of data analysis and performance/operation metrics
Working knowledge of budgeting, sales, business development, and strategic planning.
Agri Industry background is preferable
Outstanding organizational and leadership abilities
Excellent interpersonal and public speaking skills
Aptitude in decision-making and problem-solving
MBA from a Tier 1/2 University
Personal Attributes
Proven leadership ability.
Ability to set and manage priorities judiciously.
Excellent written and oral communication skills.
Excellent interpersonal skills.
Ability to articulate ideas to both technical and non-technical audiences.
Exceptionally self-motivated and directed.
Keen attention to detail.
Superior analytical, evaluative, and problem-solving abilities.
Exceptional service orientation.
Ability to motivate in a team-oriented, collaborative environment.
Should have excellent problem solving and programming skills in Python/Java.
Strong interpersonal, communication and analytical skills
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Should have the zeal and adaptability to learn new technology frameworks.
Should have passed out in 2020 or is passing out in 2020 and have consistently scored above 75% or CGPA of 8.








