Key skills: Secondary research, report writing, Strategic activities, CI activities
Qualification: MBA Marketing(Must Have)
- Over 3-5 years of experience in consulting environment
- Would have worked on verity of projects with special focus on Growth Strategy
- Consulting, Market Entry, Competitor Intelligence, Opportunity Screening and Analysis, Communications and Strategic Marketing, Customer Segmentation, Innovation/Digital Transformation
- Conversant in advanced PowerPoint, Advanced Excel and other office tools
- Highly reliable and attentive, well organized
- High communication skills and team player
- Ability to work in a multi-cultural environment
Similar jobs
Responsibilities:-
Develop integrated digital media strategies
Prepare and deliver presentations
Coordinate the implementation of digital media plans
Create and manage digital campaign budgets
Negotiate and purchase digital advertising space
Collaborate with internal stakeholders to deliver fully integrated campaigns
Track digital campaign performance
Analyze campaign metrics, prepare performance reports, and provide recommendations
Monitor market trends and identify new digital opportunities
Requirements:-
Bachelor's degree in communication, marketing, or advertising
At least 2 years of digital marketing experience.
Experience with campaign management and ad serving technology, including Google Analytics.
Deep knowledge of paid search, display advertising, and social media advertising.
Strong communication and presentation skills.
Analytical thinking and problem-solving abilities.
Organizational and time management skills.
Highly passionate, collaborative, outgoing, creative media leader and thinker
Excellent communication/presentation/client management skills
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train other in the team
- Provide constructive feedback
- Adhere to rules and regulations
- Present to Senior Management
- Prepare findings and update databases to include newfound information, and create a summary of that analysis to pass on to the project manager.
- Assist other researchers with various tasks, including data entry, sample care and storage, field research etc.
- Create research summaries in multiple formats, including spreadsheets, PowerPoint presentations, and written summaries.
- Recruit the participants and assist and complete the project surveys on their behalf.
- Perform internet searches to gather relevant information, and record any findings
- Owning the ecommerce website of the brand.
- Managing the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns.
- Being a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality and timely publishing of all web content.
- Participating in building and directing a team of ecommerce professionals that can effectively help in developing and executing creative ecommerce solutions.
- Directing integrated campaigns that will deliver an increase in conversion rates, overall order size, and managing margin performance across a variety of product lines.
- Owning and managing Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.
- Providing thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices.
- Identifying new areas of ecommerce opportunities beyond current brand offering.
What you need to have:
- A seasoned professional in the digital retailing market or business-to-consumer (B2C)
- Experience in managing own ecommerce venture platforms will be a plus
- Experience in consumer based startup or D2C vertical of FMCG
- Expertise in the industry and product
- Strong communication skills and ability to work in a team
- Developing and designing online and email marketing campaigns
- Experience in Affiliate marketing, Knowledge of SEO, Digital Advertising: Google Ads, Facebook Ads
- Liaising with clients to identify specific business problems and develop ideas
- Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
- Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
- Running research groups
- Finding an 'angle' on a specific product or service on which to base a campaign;
- Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
- Meeting the client to learn the background of the brand and advising on possible approaches to the target market
- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
- Presenting conclusions and ideas to clients and other agency staff
- Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
*Develop a digital marketing plan suitable for your organization, and then implement said plan.
* Experienced in team handling is a must.
* Managing team of SEO, Content Writer, Graphics Designer, WordPress Developer, Lead/Demand Generation, BDE.
Are you looking for a long-term and full-time remote role where you can work with US-based companies? Read on!
What is Wishup?
Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Wishup was founded in 2015 by IITM & IIMA alumni and is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, Tracxn capital, and Mato Peric.
We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications to work with our US-based clients.
Job Profile:
- Prior experience in reserach work would be a great fit for this role
- The role is remote and full-time (not a freelancing assignment)
- The role would require working in the US time zone
What's in it for you?
- International exposure: You’ll get to interact and build relationships with the smartest global founders and CXOs working on cutting-edge ideas
- No hassle of US visa application; since it’s remote working
- Constant upskilling to maintain market relevance: We provide up to 4 weeks of training
during onboarding in all the latest industry tools and practices
- Stable full-time remote job in a company that has been fully remote for over 5 years: work
from home (or anywhere), forever!
- Scope of rapid growth based on bi-annual appraisals
- A healthy work-life balance
You're a great fit if you have:
- At least 2 years of full-time employment experience
- A stable career employment track record
- Impeccable written and spoken English
- An aptitude for mathematics and logic
- A solid experience in resolving work-conflict situations
- High-speed internet connection
- Laptop with an integrated camera and a pair of headphones
- Distraction-free workspace with zero external interference
- Ability to work with US time zones
- Mon-Fri, 6:30 p.m. - 3:30 a.m. IST
- Mon-Fri, 9:30 p.m. - 6:30 a.m. IST
https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eNg" target="_blank">https://www.glassdoor.co.in/
Social Media Links:
LinkedIn - https://www.linkedin.com/company/wishup-services/" target="_blank">https://www.linkedin.com/
Facebook - https://www.facebook.com/wishupnow/" target="_blank">https://www.facebook.com/
Twitter - https://twitter.com/wishupnow" target="_blank">https://twitter.com/wishupnow
Instagram - https://www.instagram.com/wishupnow/" target="_blank">https://www.instagram.com/
https://www.youtube.com/watch?v=6Uolgas0Uj4" target="_blank">https://www.youtube.com/watch?
https://www.youtube.com/watch?v=qHPMod_jzmA" target="_blank">https://www.youtube.com/watch?
Responsibilities
· Strengthen our relationship with clients and company partnerships
· Plan and execute campaigns and events
· Track, analyze and report the success of those campaigns and events
· Create online and offline marketing content
· Empower the sales team with marketing content and campaigns that help drive sales
Qualifications
· 2-3 years' of marketing experience
· BS/BA in Marketing or a related field of study
· Excellent writing and communication skills
We are looking for a methodical Market Research Analyst to discover customer preferences and statistical data in order to support customers during their decisionmaking process regarding product designs, prices, and promotions. The ideal candidate will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
SKILLS YOU MUST HAVE: Growth Consulting, Competitive Benchmarking, Secondary Research, Market Sizing Strategy Consulting, Company Analysis, Swot Analysis, Primary Research, Market Research, Industry Analysis
RESPONSIBILITIES:
- Understanding business objectives and designing surveys to discover prospective customers’ preferences
- Perform a valid and reliable market research SWOT analysis
- Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
- Collecting data on customers, competitors and marketplace and consolidating information into actionable items, reports, and presentations
- Carry out quantitative and/or qualitative research
- Analyze and interpret data to identify patterns and solutions, including surveys and focus group transcripts
- Utilize statistical software to manage and organize information monitoring the progress of research projects
- Design specific research methods such as questionnaires and surveys
- Develop industry-specific, vertical-level nuances as the function matures
- Maintaining the research knowledge repositories with up-to-date content
- Actively develop domain expertise, leveraging subject matter experts, and external sources
- Remain fully informed on market trends, other parties researches and implement best practices
Skill requirement:
- 5+ years experience in the market research or related field
- Experience in conducting research and business statistics, exposure to interacting with senior leaders.
- MBA or equivalent
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Business research includes strategy research, country analysis, competitor analysis, market analysis, financial analysis, qualitative and quantitative benchmarking, Porter's five forces, SWOT analysis, company analysis, industry analysis, and other
- Excellent Research skills and experience of working on research tools & databases
- Good summarization skills
- Good executive presence, ability to deal with senior partners
- Ability to work independently, with minimum supervision, and with geographically dispersed teams
- Good problem-solving skills
- Think strategically – should be able to understand the larger picture
- Flexible - ability to adapt to changing dynamics quickly
About What Digital Pvt Ltd:
What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.
To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager. Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America.
About the Role:
- Development and implementation of the SEO strategy for whatjobs.com
- Ownership of the organic performance targets for our global websites and the delivery against them
- Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
- Recruit your own team of SEO executives and content writers.
- Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
- You must be an expert at competitor analysis
- Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
- Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
- Answer this question in your cover letter. When is thanksgiving celebrated?
What makes you a great fit:
- 5 years+ SEO experience with at least 2 years in a senior role
- Analytically minded, expert in using Google Analytics and Google Search Console
- Ability to analyse data to derive insight and actions to drive performance
- Experience auditing on-site and off-site SEO factors to create effective SEO strategies
- Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
- Experience managing a team, their workflow and assisting in their own professional development
- Knowledge of HTML/Web Coding
- Self-motivated and enthusiastic
- Strong communication skills
- Good skills in Excel & Word
- Deep interest in the SEO industry and also be a hobbyist
- Experience integrating SEO with other digital channels i.e. Social and PR
- Have a proven track record of successful SEO campaigns
- Have both frontend and technical SEO knowledge
Benefits
- Excellent salary & be part of a bonus scheme
- We will soon be moving to brand new offices based in Central Bangalore
- You will be the ‘ go-to person’ and responsible for building your own team
- Enrolled in a company pension plan
- International travel to meet with colleagues, management and SEO events
- Leadership and Development training throughout your career
- An exciting, fast-paced working environment where you will work with and learn from the best in the business
Heard enough? Apply online today for an immediate interview.