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The duration of this internship is 1.5-2 months.

Responsibilities

 

 

Assist in the formulation of strategies to build a lasting digital connection with consumers

 

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

 

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

 

Be actively involved in SEO efforts (keyword, image optimization etc.)

 

Collaborate with designers to improve user experience

 

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Company Profile:

We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.

 

Requirements:

• Relevant experience in E-com.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
• Ability to think strategically.
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
• Ability to execute high level sales volume.
• Demonstrates strong motivation and team building skills.
• Stay up to date on latest SEO trends and technical/algorithm search engine updates.

 

 

Responsibilities:

• Create content recommendations to gain organic traffic
• Track, report, and analyse website analytics
• Work with client development teams to ensure that SEO best practices
• Work with client teams to drive SEO in content creation and development.
• Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
• Maximize revenue through diligent management of the products/categories/campaigns across the website.
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
• Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
• Analyse and report lead provider/Lead aggregator performance to increase sales.

 

If you believe you can do marketing miracles, then this is for you. Responsibilities: - Planning and executing digital marketing initiatives which includes email marketing, SEO, SMO, SEM, content marketing, influencer marketing, affiliate marketing - Building and managing digital marketing team and leading the community building exercise - Developing social media strategies, innovative and creative ideas and solutions that deliver measurable results - Deliver regular feedback, analysis and reporting to demonstrate how social media initiatives are adding value - Monitor relevant trends and competitor behaviour and derive useful insights Identity social media tools that can benefit the company and implement where appropriate Must haves: - Sincere love for travel - Excellent content development skills - Excellent leadership skills and ability to handle a team - Experience in digital and social media marketing - Imagination and the ability to effectively express it About ToRoots: ToRoots is an early stage angel funded startup. We are a team of people who believe in experiential learning. If you are looking for something where you can implement your learning and learn while experimenting, ToRoots is a place to be. You will be among the people who will set a company culture, and we intend to (and will) be listed among the best places to work in the world. If you think that you can make reach out to the relevant audience in least possible resources, then write to us. PS. We will be noticing how you market yourself :) PPS. You need to have the mindset of working with a early stage start-up and the risks and rewards associated with it. PPPS. Apart from monetary compensation, there is ESOPS plans also in place.

The duration of this internship is ___2_ months.