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MANDATORY CRITERIA:
- 1 to 4 years of experience in Google Ads campaign management.
- Should have worked with good agencies
- Must have Experience with B2C, D2C, fashion, FMCG, or aggregators
- Must have handled a minimum monthly ads budget of ₹5+ lakh.
- Strong communication skills are important
- Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.
DESCRIPTION:
WHAT YOU WILL DO:
- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
WHAT WE ARE LOOKING FOR:
- Experience: 1 to 3 years of experience in Google Ads campaign management.
- Educational Background: Btech/ BCA from Tier 1 institution
- Self-driven and a strong bias for action, fitment in startup culture.
- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
- Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
- Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
- Someone who can manage complexity and is good at problem solving with a first-principles approach
Project Head for a well-funded construction tech platform backed by a renowned group.
Responsibilities
- Responsible for supervision and execution of project as per agreed design and cost parameters.
- To coordinate with local architects and contractors to ensure detailed plans are in line with the project expectations.
- To ensure availability of materials, equipment that are needed at site.
- To check with the statutory compliance of the project and to ensure that the project site is free from complications before starting the project.
- To provide technical guidance on site whenever & wherever required and resolving critical issues on site.
- To ensure that there is safe working environment at the site and check if all safety measures are taken care of.
- Should have successfully demonstrated capability to design and implement SOPs for end-to-end construction activities.
- Should be well conversant with the quality parameters and check lists for end-to-end construction processes and monitoring mechanisms to ensure compliance with quality standards.
What is the company looking for
- BE/ B. Tech in civil engineering.
- 2-4 years prior work experience in construction and real estate.
- Should be from Kolkata or willing to relocate to Kolkata.
- Discussing potential projects and their parameters with clients, executives, and software developers.
- Planning out the blueprints for software projects, including defining the scope, allocating resources, setting deadlines, laying out communication strategies, and indicating tests and maintenance.
- Assembling and leading the project team.
- Participating in and supervising each stage of the project.
- Ensuring each project stays on schedule and adheres to the deadlines.
- Creating a project budget and ensuring the project adheres to the budget as closely as possible.
- Determining and overseeing consistent testing, evaluation, and troubleshooting of all products in all stages of completion.
- Tracking milestones, deliverables, and change requests.
- Serving as a liaison to communicate information regarding changes, milestones reached, and other pertinent information.
- Delivering completed software products to clients and performing regular checks on the products' performance.
Responsibilities and Key Accountabilities:
• Executing tests, collecting and analysing data, identifying trends and insights in order to
achieve maximum ROI in paid search campaigns
• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and
campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies
• Taking the overall ownership of the allocated accounts in term of initial research of
Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign
Optimization, Campaign reports and Client and Internal Team Co-ordination
• Punctual and Disciplined towards the Work and Office Etiquette's
Education Required:
• The knowledge, skills and abilities typically acquired through the completion of a
bachelor's degree program or equivalent degree in a field of study related to the job.
• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years
Knowledge, Skills, Abilities and Competencies:
• Proven experience in managing PPC campaigns across Google, and Social Media Platforms
• Knowledge of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g., Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent writing skills

