11+ MTA Jobs in Bangalore (Bengaluru) | MTA Job openings in Bangalore (Bengaluru)

About the Role

We are looking for a skilled Data Scientist to lead our Multi-Touch Attribution (MTA) modelling efforts. This role will be instrumental in accurately measuring the impact of each marketing channel and touchpoint on user conversions and business outcomes. You will work closely with marketing, growth, and data engineering teams to develop attribution frameworks, enable budget optimisation, and enhance ROI measurement.

Key Responsibilities

 Develop and implement algorithmic attribution models to quantify the impact of various

marketing touchpoints.

 Apply statistical, probabilistic, and machine learning methods to build MTA models that incorporate online and offline signals.

 Work with large-scale marketing datasets including impressions, clicks, conversions, and engagement metrics.

 Partner with marketing teams to improve channel efficiency and campaign planning based on attribution insights.

 Conduct model validations using holdout experiments and out-of-sample testing to ensure reliability.

 Automate model scoring and reporting pipelines to provide real-time attribution visibility.

 Create intuitive dashboards and documentation to communicate findings and influence strategic decisions.

Must-Have Qualifications

 5-8 years of experience in data science, marketing analytics, or attribution modelling.

 Strong hands-on experience with Python, SQL, and relevant data science libraries.

 In-depth knowledge of MTA techniques such as logistic regression, Shapley values, Markov chains, or time decay.

 Solid understanding of digital marketing channels and customer journey analytics.

 Experience with model validation, experimentation design, and lift analysis.

 Strong problem-solving and communication skills with a product mindset.

Profile- Java Developer

Experience– 4 to 7 Years

Skills Required - Java, Spring Boot, Hibernate, Microservices, Design Patter, JUnit, Mockito

Roles & Responsibilities -

• Experience in Java, J2EE, and Java 8 Features
• Experience in Java frameworks such as Spring, Hibernate.
• Experience in Microservices Architecture.
• Expertise in designing and implementing RESTful APIs.
• Familiarity with build tools such as Ant, Maven, and Gradle
• Proficient understanding of code versioning tools, such as Git
• Familiarity with Agile methodologies and Scrum framework.
• Sound knowledge of Oops programming
• Basic knowledge of any cloud and CI/CD Tools

• As ABSG Senior SAP HCM SuccessFactors Consultant, you will be working with our client with cross-functional teams. IT development team and business users as consulting level.
• Involved in the full process of data gathering and analysis on user requirement, project design, strong project implementation in HCM modules, post-implementation support and roll-out.
• Identifies, assesses and solves complex business problems for area of responsibility, where analysis of situations or data requires an in-depth evaluation of variable factors
• You will be involved in carrying out SAP HCM-SuccessFactors integration projects; defining iflows, local & exception sub-process, value mapping artifacts.
• SuccessFactors integration related configuration in SAP HCM system (Example- field mapping for hiring candidates etc)
• Employee Central Foundation Objects, Generic Objects, Event Reasons Derivations, Business Rules and Notifications, Custom MDFs and XML
• You will also be involved in SAP HCM ABAP configuration with other basic modules
• Strong function and/or technical skills in all areas of the HCM modules in a consulting environment in various industries

• Your responsibilities will include:

  • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Building win-win relationships with new and existing partners
  • Manage the marketing budget to drive sustainable bottom-line growth

   

  Key Requirements

  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role with a solid track record of success.
  • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
  • You are highly goal driven and work well in fast paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
  • You have excellent communication & interpersonal skills.
  • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

• Ionic: Ionic is a free and open-source framework certified by MIT that enables developers to use modern web technologies like HTML5, CSS3, and JavaScript. ...
• React Native: ...
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• Framework7:

• Own our user interfaces with an eye to lightning-fast performance and a great user experience
• Implement compelling and intuitive UIs, shaping the design and feel of the product alongside our founders
• Write a significant amount of code for new and existing features
• Ship high-quality code and architecture
• Mentor engineers on the team, developing their skills and helping advance their careers
• Help shape the future of our engineering organization

Requirements

• You have been building production web applications for 5+ years and know the systems from top to bottom
• You know SQL and have significant programming experience on the frontend with React
• You have a BS/MS/Ph.D. in a scientific field or equivalent experience
• You want to work in a fast-paced, high-growth startup environment that respects its engineers and customers
• Comfortable working with a 100% distributed engineering team, collaborating on GitHub, Slack, Zoom, etc. in the open and as a self-starter.

Bonus points

• You have backend experience building microservices
• You’ve contributed to open-source libraries and actively participate in the development community (blogging, meetups, tweeting, etc.)
• You have experience building interactive data visualizations
• You have worked in TypeScript, Java, Go