3 MQL Jobs in India

Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

• Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
• Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
• Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

• Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
• Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

• Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
• Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
• Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

• Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
• Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
• Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

• Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
• Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
• Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

• Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
• Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
• Core Skills:
• Demonstrated capability in driving MQLs through paid and organic channels.
• Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
• Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
• End-to-end webinar management and digital outreach experience.
• Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
• Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.

About the Role

We’re looking for a Demand Generation Lead who can create and manage content that resonates with a US audience. You’ll plan, write, and manage different types of content that tell our story, support growth, and drive engagement. If you love writing, enjoy building content strategies, and can juggle multiple projects, this role is for you.

What You’ll DoContent Strategy & Marketing

• Plan and execute content strategies that align with business and ABM goals.

• Write and edit across formats: blogs, case studies, emails, newsletters, templates, social posts, and landing pages.

• Own the content-driven demand generation funnel from awareness to MQLs to pipeline influence.

• Create and manage gated assets (ebooks, whitepapers, playbooks, case studies) to drive lead capture.

• Engage with clients and experts through content strategies that drive engagement and conversions.

SEO & Content Management

• Manage end-to-end blog workflows, including topic research, keyword planning, assigning content to writers, editing, creating CTAs, and publishing.

• Collaborate with SEO teams and freelancers to ensure all content is optimized for search and published on time.

• Use analytics to measure content performance and suggest improvements.

• Track and optimize content performance based on traffic, conversions, MQLs, and pipeline contribution.

Campaign & ABM Support

• Create and review newsletter content, manage group postings, and track analytics.

• Support ABM and LinkedIn campaigns by providing required collateral.

• Work closely with the Sales and Growth teams to align content with ICP-driven ABM campaigns.

• Support outbound and inbound motions with sales enablement content.

Planning & Coordination

• Own and manage monthly content calendars to ensure smooth delivery across channels.

• Collaborate with design, product, and social media teams to align content with campaigns.

Performance, Quality & Metrics

• Maintain consistent tone, voice, and messaging across all channels.

• Review and approve freelance work, and manage their monthly budgets and invoices.

• Monitor newsletter subscribers and maintain records.

Performance & Growth Metrics (New Section)

You will own and optimize key metrics, including:

• Content-driven leads and MQL growth

• Engagement rates across assets and channels

• Contribution to pipeline and revenue influence

• Performance insights via Google Analytics, HubSpot, and LinkedIn Campaign Manager

What We’re Looking For

• 5-6 years of experience in demand generation, content marketing, or SEO.

• Experience creating content for a US audience.

• Strong writing, storytelling, and ABM-focused content skills.

• Comfortable with SEO basics and tools like Google Analytics.

• Strong project and deadline management skills.

• Team player with excellent communication abilities.

Good to Have

• Experience in B2B SaaS or tech.
• Knowledge of social media marketing and paid campaigns.
• Familiarity with tools like HubSpot, WordPress, or other CMS platforms.

Why You’ll Love Working Here

• Own and shape our content marketing and ABM initiatives.
• Work with a friendly, collaborative team.
• Flexible, remote-friendly work setup.
• Make a real impact on our brand growth in the US.

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.