Copywriter

About Us:

Excelohunt is a forward-thinking company that prides itself on innovation and delivering exceptional value to our B2B and B2C clients. We're currently looking for a talented and creative Copywriter to join our dynamic team. This individual will play a crucial role in crafting compelling email content that resonates with our diverse clientele.

Please refrain from applying if you are a freelancer.

Salary: Upto ₹ 40,000 per month

Experience Required: 2-4 years of experience in copywriting

What We Offer:

• Hybrid work model
• 5 working days
• Opportunity to join a team where you can grow and expand your professional experience
• Competitive compensation
• Working in a creative and enthusiastic international environment
• Professional Atmosphere - Meet creative people

Key Responsibilities:

• Email Content Creation: Craft compelling email copies for promotional, informational, and transactional campaigns. Develop specialized content for follow-up and cart abandonment emails to boost customer engagement.
• Understanding Brand and Audience: Create / Understand customer persona, target audience and understand client’s brand guidelines.
• Content Strategy and Planning: Actively participate in planning sessions with the marketing team. Maintain and update the work calendar to ensure timely execution of marketing strategies.
• Scriptwriting for Video Content: Write scripts for loom and promotional videos that complement email campaigns, providing clear direction to designers and video editors.
• Review and Editing: Refine email texts for clarity, grammatical correctness, and alignment with brand standards. Implement feedback to optimize content.
• Collaboration and Coordination: Engage with multiple departments including sales, design, and marketing to ensure cohesive campaign execution. Assist in the creation of presentation materials.
• Content Localization and Adaptation: Adapt content for diverse international markets, ensuring cultural and contextual relevance.

Requirements:

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Proven experience as a Copywriter or similar role, with a strong portfolio of work demonstrating creative and effective copywriting across different mediums.
• We are seeking candidates with experience in email copywriting, backed by a portfolio showcasing proficiency in B2B, B2C, and cold email strategies.
• Excellent writing, editing, and proofreading skills, with a keen attention to detail.
• Ability to think strategically and translate business objectives into compelling content.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Proficiency in using google sheets and google docs.

Additional Preferences:

• Write engaging and persuasive copy for email campaigns.
• Develop content strategies to optimize email performance.
• Collaborate with the marketing team to align messaging with overall brand strategy.
• Monitor and analyze marketing metrics to identify areas for improvement of content.

 Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

About Company

Our client is a Tech-Based Platform for freelance photographers, videographers, food stylists, and cinematographers. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Roles and Responsibilities

1. Producing a diverse range of blog posts focused on subjects pertaining to the field 

   of photography.

2. To compose a myriad of blog entries pertaining to subject matters of relevance to the

    realm of photography.

3. Undertaking comprehensive research into diverse subjects and products.

4. Supervising content interns and deliberating relevant material for blog publication.

5. Compose material for utilization in Facebook and Google advertisements.

6. Strategize and execute video content production.

7. Creation of marketing campaign material

8. Enhance content through the implementation of best practices in SEO.

Skills Required

• Excellent writing skills and proficiency in grammar and spelling.

• Ability to create compelling, engaging, and informative content

• Strong research skills to gather information from various sources.

• Knowledge of Search Engine Optimization (SEO) techniques to optimize content 

   for search engines

• Understanding of target audience and ability to write content that resonates with them.

• Strong communication skills to collaborate with other team members and clients

• Creativity and ability to come up with new and innovative content ideas

• Attention to detail and ability to proofread and edit own work

• Time management and organizational skills to meet deadlines and manage multiple 

   projects at once.

• Proficiency in providing guidance and leadership to interns for the assigned tasks.

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

• Performing research on current benchmark trends and audience preferences
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
• Monitoring SEO and web traffic metrics
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications

Desired Candidate Profile

• Proven work experience as a Social Media Manager for a minimum of 3 years
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills    

1. Write compelling content for Print Ads, Website, and Digital Marketing Ads
2. Collaborate with designers and creative teams and  Write high-quality product descriptions
3. Developing new ideas for a website, SEO, and blog content and help establish brand presence

Digital Editor Job description

We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.

Digital Editor Roles and Responsibilities:

• Create, produce and manage high-quality content 
• Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
• Supervise layout of images, graphics, videos and other artwork.
• Manage and upload day-to-day contents. Regularly check and track contents reach.
• Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
• Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
• Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
• Offer your expertise on email marketing best practice to maximize the impact of these emails.
• Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
• Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
• Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
• Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
• Use Social Media for better presence
• Adhere to copyright and privacy standards and company policies.
• Determine and track important KPIs
• Track and analyze website’s traffic 
• Produce and present reports
• Keep abreast with new trends in web technology.

Digital Editor Key Skills, Requirements and Qualifications:

• A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
• Previous working experience as a Digital Editor for 5 - 7 years
• Excellent proofreading, editing and copywriting skills 
• Available portfolio of published work
• In-depth knowledge of software such as InDesign, Photoshop, etc.
• In-depth knowledge of best SEO practices
• Knowledge of Marketing and SEO tools
• Knowledge of content management systems
• Great interpersonal, presentation and communication skills
• Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
• Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
• Management skills:  Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
• Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
• Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
• Good knowledge of at least two Content Management Systems and SEO best practice.
• Working knowledge of HTML5 and CSS3.
• Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
• Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
• Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
• Basic video making and editing skills useful - but not essential.