Copywriter at E-commerce For Pet-Care · Bengaluru (Bangalore) · 4 - 5 years · ₹8L - ₹10L / yr · Posted 17 Feb 2022
Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.
As a Copywriter, you will be responsible for starting our journey of creating conversations that connect and engage our audience.
What you will do:
- Thinking, feeling and finding the right words to connect with young pet parents in the country
- Ideating on campaigns and seeing them through execution by writing scripts and other relevant copy pieces
- Collaborating with internal partners to interpret project briefs and developing relevant concepts into copy
- Writing copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers
Desired Candidate Profile
What you need to have:- At least 3+ years work experience as a copywriter
- Skill in short form writing
- In-depth knowledge of Google and social media ad writing
- Knowledge on social media trends and content innovations
- Attention to detail
- Excellent written and verbal communication skills
- Comfort in working in a startup environment
Shubham Vishwakarma
Full Stack Developer - Averlon
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About the Company
Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.
About the role
We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.
Office location - Vile Parle, Mumbai (On-site)
Key Responsibilities
- Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
- Work with the marketing team to develop and execute marketing campaigns
- Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
- Stay up-to-date on the latest copywriting trends and best practices
- Proofread and edit all copies before it is published
Qualifications
- Bachelor's degree in English, journalism, communications, or a related field
- 1-2 years of experience in copywriting or a related field
- Strong writing and editing skills
- Ability to write clear, concise, and engaging copy
- Experience with SEO and content marketing best practices
- Experience with social media marketing
Job Role: Copywriter
Experience Level: 1.5+ years
Location: Bangalore, Onsite
Responsibilities:
● Brainstorm and bring ideas to life alongside the creative team.
● Understand client briefs and decode the communication for advertising campaigns.
● Take feedback from supervisors and make necessary corrections.
● Work on content calendars with the AMs.
● Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines.
● Collaborate with functional teams to execute client briefs.
● Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships.
● Able to work on small to midsize pitches
● Network with clients and industry professionals.
Requirements:
● High energy levels are a must.
● 2 years of Agency experience.
● Degree in English Honors, Journalism, Communications or relevant field.
Apply with your work links. Applications without the same will not be reviewed.
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Full Stack Developer - Averlon