Copywriter

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Roles and Responsibilities:

• Initiating conversations with prospects through cold calling, emailing, and other sources.
• Have business conversations with potential customers to identify pain areas and challenges that will help in qualifying the opportunity.
• Presenting company offerings and taking the prospects through the lead generation cycle to convert them into potential opportunities.
• Moving leads through the funnel to set up meetings.
• Should be able to handle the initial customer call to identify and qualify the opportunity.
• Profiling and qualifying companies based on industries, geography, revenue, employee strength, and vertical.
• Extensively knowledgeable in secondary research on companies and decision-makers using different market research tools like LinkedIn, ZoomInfo, etc.
• Proficient in the use of CRM to track daily sales activities.
• Should have strong research capabilities and a good understanding of the North American market, industries, and IT Services.
• Identifying Decision-makers, and influencers in department-wise and collecting required information like email id, contact number, domain, responsibilities, etc.

Skillsets Required:

• Strong communication skills – verbal and written for telephonic and email exchanges.
• Strong desire and a go-getter attitude with a focus on reaching targets.
• Should have experience in IT Cold calling US/Canada Region minimum of 2 years.
• Great interpersonal Skills & should be a team player.
• Good proficiency in LinkedIn Navigator, Salesforce, ZoomInfo, and MS Office (Outlook, Word, PowerPoint, Excel)

Company Name - Propzilla

PROPZILLA is a company with rich experience in real estate advisory that believes each real estate experience should be a simple and successful execution to fulfill your DREAM Investment. We are driven by the fundamental values of customer satisfaction, credibility and professionalism.

Website :- https://www.propzilla.in/

Job Profile: Telesales Manager

Salary: Open to Discuss

No of opening: 2

Location: sector 65, Gurgaon 

Job Description:

Outbound calling on leads generated or data provided by the Company

Boost sales by reaching out to current and possible clients.

Budding clients to encourage visit to the property.

Ensuring the follow-ups by passing leads to appropriate team members with complete profile information, sources, etc.

Periodic training will be provided on the latest projects and launch including the sales pitch

Addressing clients uncertainties, grievances and provide suggestion on time.

Skills and Experience:

Candidate should have excellent communication skills.

High School Diploma or equivalent.

Prior experience as telesales or similar.

Basic knowledge about real estate industry would be an add-on.

It would be work from office.

 1.Experience in proper MERN Stack

 2.In depth knowledge of Node JS, Angular JS, MongoDB 

 3.Experience in implementing applications using AngularJS.

 4.Experience in creating front end applications using HTML 5, Angular JS, LESS/SASS 

 5.Javascript experience both on client as well as on server side

 6.Experience with MVC and MVVM design patterns

 7.Good experience with multiple third party API's integration

 8.Experience in MongoDB scaling and optimization

 9.Experience with cloud technologies AWS Lambda & EC2 setup

 10.Experience in creating RESTful based web services in JSON & XML

 11.PLUS to have additional experience in Angular 2+/

 12.Added experience in MySQL optimisation would be a great plus 

 13.Good communication, analytical and logical skills to understand and work with any kind of project requirements independently

1. Good in core php.Working Knowledge of at least one framework -
2. Codeigniter/ Laravel / Yii / Cake PHP
3.  Knowledge in MySQL,AJAX,Javascript, Jquery,HTML,
4.  CSS3.
5.  Ready to learn new technologies like angular js, node
6.  js, react js etc.    
7.  Good in English communication skill

Flexible to Learn new technologies!! 

Min 4 Years Experience in Embbeded domain

1. C++

2. C++ ★ Profinet ProfiSAFE ★ Embedded RTOS

3. rtos c c++ python ★ Industrial protocols Embedded Security Threat Modeling ★ Embedded C Embedded Linux

4. Embedded Systems ★ Embedded C ★ C++ ★ RTOS

• Graduation is a must. MBA is highly desirable
• Relevant work experience of 6 – 7 years in lending is a must
• Deep knowledge and relevant work experience of Microfinance products and BC is a must
• High standards of accuracy, integrity and attention to detail
• Excellent communication skills
• Proven experience and ability to manage a team