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Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

About Company: Settlin, (founded 2016) has built an efficient platform for enabling and executing property transactions and services. This is the most systematic approach to Real Estate consultancy, driven by high-end technology, built to cater every detail of it. Settlin entered the real estate industry with a vision to disrupt the resale real estate market and to automate the whole process and experience of buying a resale property by providing all the necessary information on one single platform. After a tremendous success in the resale real estate segment we have recently ventured into the primary real estate vertical to help those who are looking to buy a new property by suggesting them the right property from the plethora of projects across Bangalore.

To know more visit https://settlin.in

Basic Requirements:-

● Experience of 2-4 years in sales/pre-sales/counseling/customer support

● Good analytical, excellent leadership & communication skills (English) ● Quick learning ability, adaptability to changing business needs

● Real estate sales is an added advantage

● Any Graduate/Post-Graduate with experience in sales

Key Responsibilities:

● Meeting Triage and Management:

1. Evaluate and categorize incoming negotiation meeting requests based on validity, alignment with company objectives, and established criteria.

2. Schedule and coordinate valid meetings, including managing logistics, preparing agendas, and ensuring participant availability.

3. Maintain accurate meeting records, tracking assessments, classifications, outcomes, and action items.

4. Negotiation Support and Liaison

5. Collaborate closely with the legal team throughout the negotiation process to ensure compliance and provide necessary information/documentation.

6. Serve as the central communication hub for negotiations, coordinating between internal teams (Legal, banks, buyers, sellers) and external parties.

7. Contribute to the continuous improvement of negotiation best practices, optimizing processes and outcomes.

Additional Responsibilities: -

Participate in cold-calling activities to generate leads and build pipelines when necessary. Target Expectations: - Achieve a target of 10-12 successful deals per month.Expectation is to reach a minimum of 30 deals in a quarter Compensation: CTC: 5.4LPA to 7.8LPA plus incentives. There is a component called Productivity Pay in the compensation structure. For Eg. If your gross salary is 50k per month, 5k would be assigned to productivity pay which will be paid on the closure of the 10th deal in a month. Monthly Incentives: Close deals and watch your rewards grow! - Deals 5-9: Earn Rs. 22,000. - Reaching 10th deal will give you 12,000 and from 11th deal earn Rs.7,000 per deal. -So on achievement of 10 deals, a moderator would earn a total incentive of RS.34000 per month Bonus Opportunities: Go the extra mile, get heavily rewarded! - Earn additional Rs. 5000 per deal you source directly by suggesting a property and scheduling a Customer visit - Over & above, hit the quarterly target of 30 deals and receive a quarterly bonus of Rs. 10,000 or more

What does the core role include?

• Designing and developing high-volume, low-latency applications for mission-critical systems and delivering high-availability and performance
• Designing stateless components in React Native
• Contributing in all phases of the development lifecycle
• Working with the developers to create and maintain a robust framework to support the apps
• Working with the developers to build the interface with a focus on usability features
• 
  

What else can you expect in the role?

• Prepare and produce releases of software components
• Optimizing performance for the apps
• Problem-solving skills, analytical mind, and positive attitude
• Ability to think from end users perspective and focused on improving the overall product experience.
• Deliver across the entire app life cycle concept, design, build, deploy, test, release to app stores and support
• 
  

What can fetch you brownie points?

• Hands on experience with React Native is required
• Hands-on experience in React Native APIs, ReactJS, Javascript, ECMAScript (OOJS) and JSX.
• Strong understanding of JavaScript ecosystem
• Hands on experience on Android in creating Hybrid / Native applications
• Demonstrable UI/UX experience on a large-scale app.
• Thorough understanding of React Native development tools like IDEs (Nuclide, Atom, Sublime Text, or Visual
• Good knowledge of JS frameworks like ReactJS is a plus.

Desired Skills and Experience

Hybrid Apps,React Native, Native iOS and Android Architecture understanding

Ability to translate Wireframes and PSD Designs into functional web apps using HTML5, AngularJS, Reactjs , Node.js, Typescript and Mongodb

Binding of UI elements to JavaScript object models

Creating RESTful services with Node.js

Python or PHP knowledge will be good

Architect scalable web architectures

Work in a cross-functional team to deliver a complete user experience

Create Unit and Integration tests to ensure the quality of code

Be responsive to change requests and feature requests

Write code that is cross-platform and cross-device compatible

Ability to wear many hats and learn new technologies quickly

Qualification and Work Experience

Qualification: B.E./B. Tech/BCA/MCA

Work experience: 1- 8 years

Minimum 1-8 years of experience in Designs, develops and implementation of web-based Java applications to support business  requirements and projects.

Hands-on experience in Java and J2EE Ecosystem.

Hands-on experience in Spring boot, Hibernate and/or Struts frameworks.

Good familiarity with Object-Oriented Programming, Web services, REST, HTTP.

Strong experience with databases and MySQL.

Experience in Agile Development/Project Management, DevOps CI/CD process is a big plus.

1-6 years minimum in creating complex HTML based solutions

Detail oriented experience as a Web Developer creating Angular/React/Vue based solutions

1-6 years with Node.js and Express js

Ability to work both independently and in collaborative teams to communicate design and build ideas effectively

Experience using asynchronous RESTful services (JSON)

 Knowledge and Hands-on experience on ASP.Net, C#, MS SQL Server, Restful, C# 3.5/4.0, MVC

Desirable Skills: Excellent written and verbal communication skills. Excellent analytical and troubleshooting abilities.

Solid understanding of best practices in web application development.

Knowledge and Hands-on experience on Java, 

Exceptional attention to detail and design.

Requirements

Fluent knowledge of the latest HTML/CSS standards and best practices

Working knowledge of JavaScript, Typescript, ReactJS and Angular Working knowledge of Node.js and Express js

Solid Understanding of HTTP protocol and how server-side code is processed on the client

Understanding the nature of asynchronous programming and its quirks and workarounds Excellent hands-on experience with MongoDB , Mongo aggregation, MySQL, Ability to build REST services, Authentications, MVC applications

Excellent Object-Oriented Programming skills and ability to write modular, secure, scalable and maintainable code 

Experience with Elastic search, Redis.

Some experience with Photoshop or Sketch is a plus (creating sprites, optimizing, cutting or adjusting images)

Working knowledge of front end optimization and performance techniques

Obsession with lean, clean and organized front-end code

Cross-browser development and troubleshooting

Experience building Responsive websites for web, tablet and mobile devices

Eye for details is crucial

Able to handle multiple projects and competing deadlines

Good understanding of overall web design including basic usability, accessibility, industry standards, architecture, and navigation

Passionate about learning new technologies, take pride in code quality and a self-starter.

Exposure to AngularJS, jQuery is a plus

Experience of Groovy & Grails is a big plus.

Exposure to NoSQL databases like MongoDB is a big plus.

Experience in AWS is a big plus.

Desired Skills:

Experience with Microservices and DevOps.

Benefits :

Opportunity to work on highly challenging international projects.

Opportunity to travel & work with International clients.

Flexible and friendly work environment

Great organizational culture, focus on employee's well-being.

Work-life balance.

Be part of the best place to work for certified company

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

Work From Office

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

Requirements and skills

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

• 15+ years of Hands-on technical application architecture experience and Application build/ modernization experience

• 15+ years of experience as a technical specialist in Customer-facing roles.

• Ability to travel to client locations as needed (25-50%)

• Extensive experience architecting, designing and programming applications in an AWS Cloud environment

• Experience with designing and building applications using AWS services such as EC2, AWS Elastic Beanstalk, AWS OpsWorks

• Experience architecting highly available systems that utilize load balancing, horizontal scalability and high availability

• Hands-on programming skills in any of the following: Python, Java, Node.js, Ruby, .NET or Scala

• Agile software development expert
• Experience with continuous integration tools (e.g. Jenkins)

• Hands-on familiarity with CloudFormation

• Experience with configuration management platforms (e.g. Chef, Puppet, Salt, or Ansible)

• Strong scripting skills (e.g. Powershell, Python, Bash, Ruby, Perl, etc.)

• Strong practical application development experience on Linux and Windows-based systems

• Extra curricula software development passion (e.g. active open source contributor)

• Work independently, good communication and Excel Skills.
• Extensive experience in loading data using SF data loader.
• Expert in SALESFORCE configurations and admin activities
• Integration development experience (REST / SOAP)
• Should be expert in working with flows, process builder, Platform Events and APEX

Roles and Responsibilities

• Review the business requirements
• Prepare solution design
• Develop and test the solution
• Provide technical inputs for project

What you need to have:

• Sound knowledge on sourcing skills and knowledge about paid and unpaid job sites.
• Social media hiring, volume hiring 
• 70 % non tech roles like sales, marketing , BDM, backend support roles.
• 30% of technical recruitments like Php, Java...etc
• Very good communication skills and great negotiation skills (very important)