Business Development Associate

Byju’s, Ola Cabs, Dunzo, Swiggy, Zomato, Uber.

What is common across all of these shining stars of Indian Startup World? They are the most valued startups of the country. True. They are Unicorns or Soonicorns. That’s also true. They are changing the game and consumer behavior in their respective segments. Correct!

But there is one small detail common across these. CupShup was fortunate enough to partner with all of these brands during nascent/early stages of their journey and we are still helping them reach their audience pan India!

CupShup, a 7 year old RoI-focused growth partner to startups and brands like HUL, Marico, SBI, ICICI, have been a major contributor in scaling the biggest names in the startup world. We are proud to contribute in our small way in taking these brands to its target audience in an innovative way and make a name for ourselves to rely upon in the process. We are a 200 member team spread across 12 cities of the country which specializes in scaling up the brands quickly. CupShup is a 360 degree growth partner with offerings across Creative, Digital and Offline marketing that provides a seamless planning, marketing budget allocation and execution to reach brand goals. CupShup has helped more than 300 brands scale up to its potential across the country and currently we are scaling up a cohort of 45 brands.

We need more hands on the deck! People who are fascinated by the entrepreneurial zeal that has gripped our country and hustle that goes behind the scenes. If you are a hustler who wants to understand and be part of the sea change that India is witnessing and wants to be a part of a dynamic team.

CupShup is on a mission to brew innovation and delight all stakeholders, i.e., Clients, Employees, and Partners by creating value at each stage of their journey. Join us to create the tomorrow that we all will be proud of. Let’s brew Innovation!

• Interacting with channel partners and their major end customers to solicit inputs for devising a product & price strategy to meet end user requirements
• Communicating actively with dealers & customers to help foster a team environment
• Building strong relationship with dealers & customers
• Reviewing performance of channel partners — off take and order flow for ensuring achievement of monthly targets
• Implementing the sales strategy for the sale of product(s) in a specified area to increase turnover
• Developing and implementing sales & marketing plans to drive sales and profit
• Meeting and exceeding sales targets for assigned territories
• Monitoring achievement of collection targets to reduce exposure to outstanding receivables
• Monitoring competitor activities in terms of their MOP, products, market share & production capacity for respective areas
• Identifying and acquiring new customers, as well as upselling to existing customer base by regularly visiting dealers/customers
• Coordinating with QSC, CSC, production & dispatch teams for meeting customer order requirements within agreed timelines
• Ensuring timely payment and debt free transactions along with reconciliation of accounts

• A Master's degree in business administration (MBA), Marketing
• Minimum 5-6 yrs of Sales experience with understanding of paper industry
• Excellent verbal and written communication skills
• Willingness to travel regularly to different markets
• Proficiency with Microsoft office
• Strong analytical skills and ability to work well with little supervision    

• Contributing to the business growth in a fast paced, collaborative and fun atmosphere, as a valued member of our firm
• Being a part of the business development team, locating and pitching to leading Advertisers and Brand Marketers within the region.
• Identifying, filtering, calling, emailing and presenting f2f - offerings to new prospects and existing stakeholders.
• Working closely with Engineering, Delivery and Marketing teams to surface opportunities and generate targeted pipeline.
• Fostering and maintaining client relationships with key accounts, coordinating with account management teams for client handovers upon signature of a deal (and again upon occasion for renewals, or upgrades)
• Designing and delivering online media plans / growth strategies / presentations for clients.
• Preparing formats for Sales Collaterals like Proposals, Decks, Engagement Letters, etc.
• Negotiating the terms of agreement and close sales.
• Representing company at trade exhibitions, events and demonstrations.
• During the sales process, if appropriate, managing the proof of concept with support from a product engineer.
• Helping continue to build a strong team environment and set structure for future business development team members.

• Graduate from Tier1/ Tier2 college
• 2 - 5 years of experience in SaaS or Digital Advertising or SEO technology / agency sales
• Fluent in English and Hindi
• Strong written, verbal, and presentation skills

• Understand the changing nature of the online advertising industry and ecosystem as a whole
• Natural ability for consultative and solution-based selling
• Proven ability to work well as part of an extended sales team
• Experience selling at the "C" level – CEO and CMO is a plus
• Track record of results-oriented work.
• Experience in a startup or entrepreneurial venture would be a big plus.
• Being relentless in pursuit of growth
• Engineering or Maths Honors educational background