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Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Required Skills: Problem solving and decision-making skills, Manage user engagement, Strong Data Analytics, Excellent Communication & Stakeholder Management, Product Strategy

Review Criteria

·       Candidate must have 3–5 years of experience as a Product Manager in Growing Startups or Product-based companies, with proven experience in a B2C product environment.

·       Candidate should have hands-on experience across the complete product lifecycle, including product vision and roadmap creation, requirement gathering and PRD documentation, feature prioritization and planning, execution with engineering teams and post-launch iterations.

·       Candidate must possess strong analytical and data-driven decision-making skills, with the ability to define and track product metrics and KPIs to measure success.

·       Candidate should have significant experience collaborating with UX/UI and design teams, including user research, prototyping, and A/B testing to enhance user experience.

·       Candidate must have a proven track record of working effectively with cross-functional teams, demonstrating strong communication and stakeholder management skills.

·       Candidate should have experience developing and implementing user retention, engagement, and activation strategies to drive product growth and customer loyalty.

Profile Overview:

Job Summary

As a Product Manager, you will play a pivotal role in shaping the user experience and driving sustained engagement. You will be responsible for developing and executing strategies to retain existing users, reactivate dormant users, and enhance overall user satisfaction.

What Will You Do?

• Take end-to-end ownership of the product — identify market requirements, define the product vision, create design concepts, and shape the product roadmap.
• Lead the entire product development lifecycle, from ideation to launch, ensuring timely delivery of high-quality features.
• Collaborate with engineering teams to translate product requirements into technical specifications.
• Work with key stakeholders to define and prioritize product features and enhancements.
• Conduct market research and competitive analysis to identify emerging trends and innovation opportunities.
• Stay informed about industry developments and competitor products to maintain company’s competitive edge.
• Champion user-centric design principles, collaborating with UX/UI teams to create seamless, intuitive user experiences.
• Gather and incorporate user feedback to drive continuous improvement in design and functionality.
• Partner with Marketing to develop go-to-market strategies for new features and product launches.

What You Bring

• Bachelor’s degree in Engineering or Computer Science
• 3+ years of proven experience as a Product Manager in the B2C segment
• Prior experience in the OTT / Streaming industry is highly preferred
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across teams
• Demonstrated ability to manage multiple projects in a fast-paced environment

Life at Company

We are a team of passionate individuals driven by the mission of creating pride in regional dialects. Every team member is customer-obsessed and treats every challenge as their own.

Working at company means contributing to a purpose-driven mission — not just a role, but a movement.

We understand that pushing boundaries takes effort, which is why we offer an unlimited leave policy, built on trust and accountability, allowing our employees to balance personal well-being with professional purpose.

Job Title: Junior Scrum Master

Location: Delhi

Key Responsibilities:

• Facilitate daily stand-ups, sprint planning, sprint reviews, and retrospectives for the Scrum team.
• Assist the Product Owner in maintaining a well-groomed product backlog.
• Remove impediments to the Scrum team’s progress and protect the team from outside interruptions.
• Ensure that Scrum principles, practices, and theory are properly understood and enacted.
• Track and report key Agile metrics (e.g., burndown charts, velocity) to ensure transparency.
• Foster an environment of collaboration, continuous improvement, and self-organization within the team.
• Work closely with stakeholders and other teams to coordinate dependencies and deliverables.
• Coach team members in Agile best practices to maximize efficiency and quality.

Required Skills & Qualifications:

• Bachelor’s degree in Computer Science, Information Technology, or a related field.
• 2 to 4 years of experience as a Scrum Master or in a related Agile role.
• Proven experience facilitating Agile ceremonies and using tools like Jira, Confluence, or Trello.
• Strong understanding of Agile frameworks (Scrum, Kanban) and the software development life cycle (SDLC).
• Excellent communication, facilitation, and conflict resolution skills.
• Ability to work with cross-functional teams and manage multiple priorities effectively.

Preferred (Nice to Have):

• Certified Scrum Master (CSM), Certified Scrum Practitioner (CSP), or equivalent certification.
• Familiarity with CI/CD pipelines and DevOps practices.
• Knowledge of Salesforce development processes or integrations (a plus).
• Experience working in an Agile/Scrum environment within a software development team.

Benefits:

• Flexible working hours.
• Certification reimbursement for relevant Agile/Scrum certifications.
• Career development support and learning opportunities.