VP - Engineering/Technical Product Head

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

• Interacting via various channels, such as live chat, emails, social media and direct calls
• Modifying sales pitches in response to customer demand
• Acquiring and retaining contact information databases
• Put forward suggestions in accordance with the requirements of the consumer
• Ensure a smooth procedure for the consumer by transferring windows of opportunity to the appropriate department for further action

Strong knowledge of liquid programming language

Generate custom – tailored Shopify theme and altering pre – existing template.

Act as Shopify expert, specializing in all facets of the ecommerce platform.

Strong hands to Install & Customize new Shopify theme.

Clear concept of HTML5, CSS3, javascript/Jquery.

Knowledge in other ecommerce platform like Magento, woocommerce, BigCommerce will be preferred.

Strong hands to Install & Customize new wordpress theme.

Candidates should be Confident, self -motivated, who can work well in team environments.

Excellent communication skills required.

Toplyne is a global SaaS product built to help revenue teams, at businesses with a self-service motion, and a large user-base, identify which users to spend time on, when and for what outcome. Think self-service or freemium-led companies like Figma, Notion, Freshworks, and Slack. We do this by helping companies recognize signals across their - product engagement, sales, billing, and marketing data.

Founded in June 2021, Toplyne is backed by marquee investors like Sequoia,Together fund and a bunch of well known angels. You can read more about us on - https://bit.ly/ForbesToplyne" target="_blank">https://bit.ly/ForbesToplyne , https://bit.ly/YourstoryToplyne" target="_blank">https://bit.ly/YourstoryToplyne.

• Design, Develop and maintain scalable data pipelines and Data warehouse to support continuing increases in data volume and complexity.

• Develop and implement processes and systems to supervise data quality, data mining and ensuring production data is always accurate and available for key partners and business processes that depend on it.

• Perform data analysis required to solve data related issues and assist in the resolution of data issues.

• Complete ownership - You’ll build highly scalable platforms and services that support rapidly growing data needs in Toplyne. There’s no instruction book, it’s yours to write. You’ll figure it out, ship it, and iterate.

• 3-6 years of relevant work experience in a Data Engineering role.

• Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases.

• Experience building and optimising data pipelines, architectures and data sets.

• Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.

• Strong analytic skills related to working with unstructured datasets.

• Good understanding of Airflow, Spark, NoSql databases, Kakfa is nice to have.

Job Summary

Develop plans and strategies for developing business and achieving the company’s sales goals

Create a culture of success and ongoing business and goal achievement – possibly more important than the first item on this list

Proven track record of success building security business in any or all of Security Consulting, Managed Security Services, Vendor - Security Softwar

Classically Sales trained, Well networked locally across - end users, partners and industry bodies / associations

Challenger mentality

Experience Level : 10 + Yrs 

Must possess strong customer service skills

Excellent written and verbal communication

Must have good negotiation skills and must be able to create good presentations

Must have excellent interpersonal skills and must be detail-oriented and an active listener

Ability to work under pressure

Should have your own laptop / Vehicle Ability to think pro-actively to attain the task assigned. Employee support is highly required to stay a long period with the company.

A passion for sales & willing to visit the client's place on a daily basis.

Be ready to take a survey of the project by home.

Daily visit a minimum of 25 outlets and 25 home visits Explaining product benefits