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Job Description:

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• To fix bad domain reputation, IP reputation
• Knowledge of Spam rate, resolving any impromptu issue related to the backend of email marketing
• Follow up on interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Provide recommendations for new and existing campaigns including triggers, and automation
• Build creative, messaging, and content for campaigns using email and automated marketing

Required Candidate Profile:

1. Minimum 1 year of experience in Email marketing, bulk emailing & email campaigns.
2. Should have experience in generating leads through email marketing, Data mining, and database development using different tools.
3. Should have knowledge of lead data extraction from search engines and other lead portals.

Position Summary:

We are seeking a highly motivated and data-driven Marketing Growth/Demand Generation Manager to join our marketing team. You will play a crucial role in optimizing the lead-to-customer conversion process by enhancing lead engagement and scoring methodologies. This role requires a blend of creativity and analytical skills to effectively manage email nurture strategies, improve website engagement through chat and CTA optimization, and oversee landing page effectiveness. Additionally, you will be responsible for the execution of targeted newsletter programs and will support marketing operations through tools such as Marketo and various analytics dashboards.

Qualifications:

• Proven experience in digital marketing with a focus on lead conversion and engagement.
• Expert in marketing automation tools (specifically Marketo) and CRM platforms (specifically Salesforce).
• Strong analytical skills and experience with A/B testing, data analysis, and optimization techniques.
• Experience with web analytics and dashboard creation (e.g., Looker or similar).
• Excellent written and verbal communication skills, with an ability to create compelling content for various audiences.
• Creative thinker with the ability to troubleshoot issues quickly and effectively.
• Strong organizational skills and attention to detail.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 

Experience:

• At least 5-10 years of experience in a digital marketing role with a proven track record of improving lead conversion rates.

WeAssemble is looking for an Email Marketing Executive to support and build marketing communications. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment.

This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.

Responsibilities

●       Control and direct the email marketing channel, as well as the related analysis

●       Create engagement strategies based on an understanding of customer needs and intent.

●       Support the execution of automated lead generation programs

●       Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.

●       Marketing Automation Platform expert

●       Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

●       Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.

●       Take ownership of marketing technology platforms

●       Analyse and report on the performance of channels and campaigns.

●      Make it easier to report on marketing impact.

●       Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.

●       Ensure that email permissions are followed.

●       Implement best practices for email marketing.

●       Aid in the evaluation of new innovative opportunities to increase engagement and/or results.

●       Keep up to date with changes/developments in the IT sector through self-learning, training, and research

Desired Candidate Profile

●       3+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect

●       Must be able to demonstrate a high level of marketing automation

●       Excellent communication skills written, verbal, presentation

●       Proven ability to work in a collaborative environment as well as being a motivated, self-starter

●       Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.

●       Report on critical email and marketing automation campaign metrics

●       Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns

●       Support the execution of automated lead generation programs

●       Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities

●       Monitor the campaigns and make necessary changes to generate the lead. 

We are looking for a talented and competitive Sales Development Representative who thrives in a quick sales cycle environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. The ideal candidate must be a pro at using Linkedin, Sales CRM, Email and comfortable making connections via Skype chats or calls every day.

Job Responsibilities:

• Learn & understand our products and our prospective clients well.

• Understand customer pain points, requirements and correlate ZapInventory & ZapApps.io solutions and customer requirements.

• Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers.

• Respond, engage and qualify inbound leads and inquiries.

• Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence.

• Execute planned sales activities and develop a target list of high potential new customers.

• Resolve customer complaints regarding sales and services.

• Achieve monthly & quarterly quotas.

• Perform effective online demos to prospects.
  Manage customer queries on Intercom (or other chat tool we might be using) and email.

Requirements:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
• Ability to make focused efforts to close deals. The ideal candidate should be strategy driven with a research-based approach.
• Proven sales development experience, preferably at an Internet startup or SaaS industry.
• Savvy with LinkedIn sales navigator, and CRM tools.
• Proficient with corporate productivity and web presentation tools.
• Ability to multitask, prioritise and manage time effectively.

Additional Responsibilities: We also expect this person to handle our SEO management task which includes working with bloggers and digital media executives.

We are looking for a talented EMAIL MARKETING MANAGER to own our email marketing channel. Your main duties include running email marketing campaigns end-to-end, managing email databases, and creating newsletters.

Here’s what you will do:
● Identify target audience and grow our email list
● Design and implement direct email marketing campaigns
● Proofread emails for clarity, grammar, and spelling
● Write newsletters including all company updates
● Upgrade our email templates using graphics, personalization, and advanced features
● Ensure prompt and accurate communication with clients email to minimize unsubscribes
● Create email databases for lead generation
● Analyze campaign performance and suggest improvements
● Report on sales revenue generated from email marketing efforts
● Ensure emails follow industry policies and best practices

Here’s what you should have:
● 4+ years of proven work experience as an Email marketer
● Hands-on experience with HTML and content management systems
● Proficiency in marketing automation technology
● Knowledge of SEO/SEM and Google Analytics
● Familiarity with analytical and database tools
● Excellent written communication and copywriting skills
● Strong project management skills

• Manage and build an overall email marketing strategy.
• Create various email lists and campaigns.
• Test every campaign's success.
• Determine email marketing KPIs.
• Develop and present reports on a weekly basis.
• Develop a lead generation strategy.
• Create smart email lists.
• Increase email subscriptions.
• Analyze data to get smart insights.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are mobile-friendly.
  Follow up on interested respondents.
• Distributing emails through the use of automation software.

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

About the job

The Marketing Manager will be responsible for design and execution of marketing strategies, planning the product portfolio, allocating marketing activities, handling digital marketing and marketing communication, setting goals and ensuring the long-term viability of each location.

Responsibilities

• Strategic market research through different sources to analyze the current trends for having a strong media presence.

• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.

• Ideate and implement marketing plans through (digital and offline) campaigns and programs

• Monitor/track the monthly performance of brands against budgets and deliver the objectives

• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.

• Manage all aspects of Digital marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.

• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share

• Ensure quality and timely delivery/execution of various Marcom requirements like, EDM’s, case studies, video content, PDF’s, Use Cases etc

• You will be responsible for engaging with customers to ensure that we receive feedbacks and suggestions through testimonials, etc.

Requirements

• Experience using Microsoft Excel to manipulate and analyze data

• Experience building, executing and scaling cross-functional marketing programs

• SaaS sales Experience/ Exposure in product selling

• Experience using data and metrics to measure impact and determine improvements

• Experience presenting metrics and progress to goal with stakeholders

• 5+ years of marketing experience

• MBA with 7+ years of marketing experience

• Languages to be known- English and Hindi

• Demonstrated ability of strategic problem solving and creating/building solutions from scratch

• Seasoned in creating customer-facing experiences and programs

• Demonstrated analytical skills in quantitative and qualitative consumer research methodology