Digital Marketer

Role - Manager - Paid Social, India (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Manager – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

This role reports to the Director – Performance Marketing  

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your local Social team

● Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels 

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Job Title: SEO Executive

Responsibilities:

Conduct keyword research and optimize website content.

Implement on-page and off-page SEO strategies.

Monitor website analytics to assess performance.

Collaborate with content teams for SEO-friendly content.

Stay updated on search engine algorithms and trends.

Skills:

Proficient in SEO tools (e.g., Google Analytics, SEMrush).

Basic understanding of HTML, CSS, and web development.

Strong analytical and problem-solving abilities.

Excellent communication and teamwork skills.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

3 years of experience in SEO roles.

KINDNESS IS OUR SUPERPOWER - and our goal is to build and bring all kind of brands onto a single platform. kindlife is built to bridge the gap between customers’ values & brands’

values.

kindlife is the world’s first well-being ecosystem that enables conscientious consumers with the largest community of well-being experts, brands, and content creators. kindlife platform

houses more than 150+ kinder brands in beauty, nutrition, and home care and has a thriving community of well-being experts and enthusiasts. We believe it is essential to be kind and in that pursuit, we bring together all products that are kind to you, kind to those around you, and kind to the environment. For us, any move; big or small; on the well-being spectrum is a kindmove and must be celebrated.

About the role:

This position will work closely with the marketing, merchandising & community building teams and run end-to-end campaigns from the campaign briefing through influencer selection and campaign execution and measurement.

What Your Impact Will Be:

● Develop annual planning and strategy under each category

● Manages all aspects of influencer campaign design, execution, and measurement on the community and social platforms

● Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives

● Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs

● Ensure final creative and integrations are consistent with the brand brief and meet legal standards

● Compile, analyze and interpret data to optimize execution and report on campaign performance

● Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)

What We’re Looking For:

● 2-4 years in an influencer marketing, media, or PR role, with a focus on digital platforms

● Significant knowledge across content, influencers, and media products

● Critical thinking and the ability to quickly assess opportunities and challenges

● Ability to set long-term strategy, clear goals, and KPIs

● Excellent organization and communication skills

● Experience being a team player collaborating across departments

● Ability to manage multiple projects simultaneously and prioritize demands

● Strong people skills and ability to effectively manage a direct report

● Self-direction and an ability to manage ambiguity

● Experience managing and nurturing junior team members

kindlife is at its best when every member of our crew feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

What It’s Like To Work Here:

We are a purpose driven company and work towards empowering the crew to reach their full potential. We live up to our purpose employing the following behaviors

● We collaborate : Being a part of the kind crew means being part of one team with shared values and common goals.

● We innovate : At kindlife we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

● We execute : We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Visit us at: https://kindlife.in/ or Join the conversation here :

● Instagram: https://www.instagram.com/kindlife.in/

● YouTube: https://www.youtube.com/channel/UCB2jIIGdFEhHKeoddqfP-Gg

Do a reference check with a crew member. We’ll keep it anonymous, we promise!

Apply now!

• Own and execute consumer acquisition strategies using online marketing tools.
• Drive user engagement and conversions, retention programs, and enhanced community initiatives.
• Create and implement the company's communications strategy to multiple constituencies.
• Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
• Manage PR, social media, blogs, and other online campaigns.
• Refine and execute monetization strategy and roadmap.
• As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).

• 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
• Extremely creative, the out-of-the-box thinker!
• Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
• A history of success with multiple user acquisition methods.
• Experience with campaign management.
• Experience with site flow conversion optimization and A/B testing.
• Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
• A great team player and motivator!
• Strong, clear communication, presentation, and writing skills.
• BA/BS degree; MBA preferred.

Role Description - 

- Workindia is a 100% Product Company [Not Product-Enabled]. With PMF Stage completed 2 years ago, Company has seen rapid scale to become the largest Blue Gray Collar Recruitment Company in India today.

- With scale, Company focuses on one, expansion of existing business initiatives and two, addition of new business initiatives on an ongoing basis. 

- Role of the candidate is to head the digital marketing Team

Eligibility - 

1. Academic background: Engineering Only. Non-Engineers are not eligible to apply for this role. 

2. Work Experience: Minimum 4 years of experience required. 

3. Candidate should have good analytical skills, effective leadership and communication skills. 

4. Candidate should have experience in using marketing data tools and marketing analytics. 

5. Candidate Should have been involved in deciding team size, team structure, have experience of budget allocation to the various marketing channels, independent thinking on strategy vs. only execution.

Just to inform you; the company has excellent work environment and work culture.

Qualifications - 

BE / B tech/ MBA only requested to apply. Good institutes will be given preference.

If interested, kindly share your updated CV along with the following details:

1. Total experience:

2. Current CTC

3. Expected CTC 

4. Notice Period

5. Contact Number:

6. Email ID

7. Qualification:

Contact Person:

Shubha Gupta
HR Manager