Performance Marketing Manager at Kindlifein · Gurugram · 4 - 8 years · ₹8L - ₹20L / yr · Raised funding · Posted 1 Mar 2022
KINDNESS IS OUR SUPERPOWER - and our goal is to build and bring all kind of brands onto a single platform. kindlife is built to bridge the gap between customers’ values & brands’
values.
kindlife is the world’s first well-being ecosystem that enables conscientious consumers with the largest community of well-being experts, brands, and content creators. kindlife platform
houses more than 150+ kinder brands in beauty, nutrition, and home care and has a thriving community of well-being experts and enthusiasts. We believe it is essential to be kind and in that pursuit, we bring together all products that are kind to you, kind to those around you, and kind to the environment. For us, any move; big or small; on the well-being spectrum is a kindmove and must be celebrated.
About the role:
This position will work closely with the marketing, merchandising & community building teams and run end-to-end campaigns from the campaign briefing through influencer selection and campaign execution and measurement.
What Your Impact Will Be:
● Develop annual planning and strategy under each category
● Manages all aspects of influencer campaign design, execution, and measurement on the community and social platforms
● Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives
● Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
● Ensure final creative and integrations are consistent with the brand brief and meet legal standards
● Compile, analyze and interpret data to optimize execution and report on campaign performance
● Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)
What We’re Looking For:
● 2-4 years in an influencer marketing, media, or PR role, with a focus on digital platforms
● Significant knowledge across content, influencers, and media products
● Critical thinking and the ability to quickly assess opportunities and challenges
● Ability to set long-term strategy, clear goals, and KPIs
● Excellent organization and communication skills
● Experience being a team player collaborating across departments
● Ability to manage multiple projects simultaneously and prioritize demands
● Strong people skills and ability to effectively manage a direct report
● Self-direction and an ability to manage ambiguity
● Experience managing and nurturing junior team members
kindlife is at its best when every member of our crew feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
What It’s Like To Work Here:
We are a purpose driven company and work towards empowering the crew to reach their full potential. We live up to our purpose employing the following behaviors
● We collaborate : Being a part of the kind crew means being part of one team with shared values and common goals.
● We innovate : At kindlife we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
● We execute : We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Visit us at: https://kindlife.in/ or Join the conversation here :
● Instagram: https://www.instagram.com/kindlife.in/
● YouTube: https://www.youtube.com/channel/UCB2jIIGdFEhHKeoddqfP-Gg
Do a reference check with a crew member. We’ll keep it anonymous, we promise!
Apply now!
Shubham Vishwakarma
Full Stack Developer - Averlon
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About Nimuki
Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.
At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.
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In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.
We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.
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- Post content, Stories, Reels, captions, hashtags, and respond to DMs.
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- Reply to comments and messages on the same day.
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- Suggest new content ideas and trends that fit the brand.
2. Influencer & Creator Partnerships
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- Kids' play areas and family entertainment centres.
- Pediatric clinics and wellness centres.
- Art, music, sports, and swimming classes.
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- This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
- This is not a remote position. Being based in Kolkata is mandatory.
- This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.
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- Existing connections with mommy bloggers or parent influencers in Kolkata.
- Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
- Understanding of the Indian D2C market and customer behaviour.
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- Shares updates without being reminded.
- Brings solutions and ideas instead of only pointing out problems.
- Enjoys building and growing a brand from the ground up.
- Treats the brand with ownership and care.
- Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.
If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.
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Build brands. Drive conversations. Own the digital presence.
At Vue Studios, we work with ambitious brands across fashion, lifestyle, D2C and emerging businesses, helping them build meaningful digital ecosystems.
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🎨 Creative freedom to experiment and execute
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🤝 A collaborative team that values ownership over hierarchy
📈 Opportunity to grow with a fast-moving agency
This is not a “post-and-report” role.
We’re looking for someone who wants to build brands, understand audiences and create work that actually moves the needle.
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Think you’re the right fit?
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Full Stack Developer - Averlon