Digital Marketer

About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.

 Job Description:

• Develop and oversee performance marketing strategy
• Manage Ad campaigns on Facebook, Google & Marketplaces
• Create engaging content for digital platforms
• Conduct regular CRO audits and execute A/B tests
• Implement user testing for enhanced conversion rates
• Review and optimize advertising campaigns for planned ROAS/ACOS
• Identify and optimize performance marketing channels
• Manage Analytics for campaign tracking
• Troubleshoot campaign-related issues
• Stay updated on industry trends and emerging technologies

Requirements

• 3-4 years of proven Performance Marketing experience
• Bachelor's degree in Marketing, Business, or related field
• In-depth knowledge of digital marketing channels and analytics
• Strong creative skills with attention to detail
• Data-driven mindset and analytical abilities

Key Responsibilities:

Developing and implementing HR strategies and initiatives aligned with the overall business

strategy

Bridging management and employee relations by addressing demands, grievances or other

issues

Managing the recruitment and selection process

Job brief

We are looking for a skilled HR manager to oversee all aspects of Human Resources practices and

processes. You will support business needs and ensure the proper implementation of company

strategy and objectives.

The goal is to promote corporate values and enable business success through human resources

management, including job design, recruitment, performance management, training & development,employment cycle changes, talent management, and facilities management services.

Responsibilities:

Develop and implement HR strategies and initiatives aligned with the overall business strategy

Bridge management and employee relations by addressing demands, grievances or other

issues

Manage the recruitment and selection process

Support current and future business needs through the development, engagement, motivation

and preservation of human capital

Develop and monitor overall HR strategies, systems, tactics and procedures across the organisation.

Nurture a positive working environment

Oversee and manage a performance appraisal system that drives high performance

Maintain pay plan and benefits program

Assess training needs to apply and monitor training programs

Report to management and provide decision support through HR metrics

Ensure legal compliance throughout human resource management

Requirements:

Proven working experience as HR manager or other HR executive

People oriented and results driven

Demonstrable experience with human resources metrics

Knowledge of HR systems and databases

Ability to architect strategy along with leadership skills

Excellent active listening, negotiation and presentation skills

Competence to build and effectively manage interpersonal relationships at all levels of the

company

In-depth knowledge of labour law and HR best practices

Bachelor's/ Master’s degree in Human Resources or related field

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms.

• Expertise in React tools including React.js, Webpack, Babel, Redux/Flux, React router.
• In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
• Practised in any one CSS frameworks like material UI, Semantic UI, Bootstrap, ANT design.
• Experient working on web API like RESTful Web services, • Proficiency in using Graphql, WebSocket, webhooks.
• Should be able to design and build modern user interfaces to enhance application performance.
• Hands-on experience in browser-based debugging, performance testing software and deployment, with an attention to detail that supports the software development cycle.
• Experience with automated testing suites, like Jest or Mocha
• Experience in an Agile environment

• Development & maintenance of Cleartrip’s product lines
• Involved in entire lifecycle including analysis, development, fixing, and monitoring of issues on the assigned Cleartrip product lines
• Unit test cases – Review and writing

• 2+ years of Product Development experience
• Java, Spring Framework preferred
• Solid experience with databases (Oracle/MySQL) – a must
• Excellent OO and design skills
• Experience with Test Driven Development within a continuous Integration environment (Lunt, CruiseControl, etc)

• BE/B.Tech Computer Science Personality Traits/Attributes:
• Excellent communication skills
• Excellent interpersonal skills – team player & desires to works closely with teammates, QA & product teams
• Problem-solving skills – Ability to research, analyze & find solutions independently.

• Excellent knowledge of multiple technologies like .NET 4.0-4.6, ASP.NET, MVC, CSS, C# .NET, VB.NET,  AJAX, JQuery, AngularJS, ADO .NET, Entity Framework.
• Working Knowledge in MVC Architecture will be preferable.
• Experience in Web Services, WCF, Web API.
• Experience in Windows Forms, WPF.
• Experience in JavaScript, Ajax, JQuery.
• Working knowledge in SQL queries Stored Procedures, with a strong background in SSRS/SSIS report writing.