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Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.
Must be a self-starter with a strong orientation to build a high growth brand.
Requirements
1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.
2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)
3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.
4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.
5.Strong communication and collaboration skills.
6.Ability to work in a fast-paced, results-driven environment.
6.Certifications in Google Ads and other relevant platforms will be a plus.
- Develop and execute a comprehensive marketing strategy that includes brand positioning, product positioning, and go-to-market plans.
- Increase brand awareness and drive demand for our products through a variety of channels, including digital marketing, social media and events.
- Collaborate with the product and sales teams to develop and execute campaigns that drive conversion and generate leads
- Analyze market trends and customer data to inform marketing decisions and optimize performance
- Work closely with the senior leaders to align marketing efforts with overall company goals and objectives.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Strong analytical skills and data-driven thinking.
- Coordinating for website development
- Coordinating for E-newsletters design
- Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor response
An SEO analyst is responsible for optimizing websites and online content to improve their visibility on search engine results pages (SERPs) and drive organic traffic. They perform keyword research, optimize on-page elements, build high-quality backlinks, analyze website performance, and collaborate with teams to achieve SEO goals.
https://smart-tech.melbourne/
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads
SEO Associate is responsible for managing all search engine optimization and marketing
activities such as content strategy, link building, and keyword strategy to increase rankings on
all major search networks and get traffic on the website from all marketing channels.
Responsibilities:
● Develop overall SEO strategies that increase company rankings in search
engines
● Perform keyword research in coordination with business objectives to optimize
existing content and uncover new opportunities
● Provide SEO analysis and recommendations in coordination with elements and
structure of websites and web pages
● Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific
● Administer search engine tools (Google Analytics, Google Search Console & Heatmap
tools) for purposes of diagnostic reporting on product websites
● Help to create and support marketing content to socialize and use for social media
purposes (e.g. Landing pages, customer case studies, blog posts, Infographics etc.)
● Implement link building campaigns in achieve SEO goals
● Set measurable goals that demonstrate improvement in SEO efforts
● Monitor daily performance metrics to understand SEO strategy performance
● Assist in the development and execution of communication/content strategies via
social communities in coordination with SEO goals
● Monitor and evaluate search results and search performance across the major search
channels
● Collaborate with others within the marketing department to manage SEO strategy
● Communication to team and management on product development, timelines, and
results
● Keep pace with SEO, social media and internet marketing industry trends and
developments to come up with new ideas to implement for better results
Key Skills and Experience:
● Understanding of search engine algorithms and ranking methods
● Experience with SEO industry programs, such as GA, GSC, Ahrefs, SEMRush, Moz,
Screaming Frog etc
● Knowledge of keyword research and data research tools
● Able to complete competitive analysis of other companies within the industry
● Excellent written and verbal communication skills
● Familiarity with WordPress or other content management systems
● Experience with other aspects of marketing, such as growth hacking, Content
Marketing and Sales Ops, is a plus.
Professional Competencies
● Passion for SEO and internet marketing
● Outstanding ability to think creatively, and identify and resolve problems
● Attention to detail and the ability to effectively multi-task in a deadline-driven
atmosphere
● Ability to clearly and effectively articulate thoughts and points
● High levels of integrity, autonomy, and self-motivation
● Excellent analytical, organizational, project management and time management skills
This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.
Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.
He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.
Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.
Responsibilities:
- Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
- Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
- Manage budget allocations and bid parameters to deliver the most efficient results
- Understanding of Listing Management, A+ Content, Inventory Management
- Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
- Analyse data, look for various patterns, use them to create campaigns and get new users
Requirements:
- Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
- Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
- Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
- Good to have exposure of handling budget of upwards of 50L a month
- Experience in optimizing landing pages and user funnels
- Strong analytical thinker with good business acumen
- Excellent interpersonal and communication skills
- Bachelor’s degree or MBA preferred
● Responsible for planning, executing, and maintaining performance marketing campaigns
across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.
● Work and coordinate with cross-functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels
to drive acquisition with an implement, test, and measure mindset.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.
The ideal Performance Marketing Specialist at Mindler is an entrepreneurial and innovative out-of-the-box thinking digital native with a get-things-done attitude, who thrives in a fast-paced environment.
If you have an unrelenting drive for running new tests and experiments on a regular basis, then this role is for you. You should love data, but even more, you relish implementing changes based on insights – instead of just creating dashboards.
You’ll have an important role to play in scaling up Mindler’s marketing efforts across all paid channels.
Responsibilities:
- Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
- Optimising campaigns across multiple channels to deliver the best return on investment.
- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
- You write content for marketing ads, campaigns and landing pages.
- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
- You build and run A/B tests across landing pages and the homepage.