Digital Marketing

We want you to love working at MUrgency. If you are smart, expect to work with a passionate team while you make your mark as an individual, and are ready to take a step up in your career, this company is for you! This role will be pivotal in taking our Online Marketing strategy to the next level. We are looking for a strategic, results oriented individual who will help us position the product and company for growth and tell the, "Why MUrgency"- story of transforming the way Medical Emergency works worldwide. Key to success in this role will be an ability to manage multiple agendas from the Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing. Specific accountabilities will include : - Bring new users into the MUrgency ecosystem (month on month growth) - Plan multi-channel marketing (word of mouth, digital, social, influencer, content, partnerships, growth hacking) - Build, execute and optimize an integrated marketing plan for innovative programs that cover awareness, demand generation campaigns, digital marketing, online media, SEO/SEM, web, social, etc - Work closely with Customer Support Team to ensure consistent Marketing that drives real value to prospects and existing customers - Analyze results and identify insights, optimizing for increased marketing qualified leads - Track funnel analytics, working to improve conversion rates - Be a champion for next generation marketing and operations best practices Other required skills and experience include : - 4+ years in marketing, developing, executing and managing multi-faceted campaigns and programs in Customer Centric or Service Based Industry - Preference will be given to candidates from a Tier 1 Engineering/ Business Schools like IIT's/ IIM's/ ISB. - Proven capability of driving large scale customer acquisition through digital marketing in an online commerce environment. - Established track record in operations and analytics with the ability to deliver comprehensive metrics that clearly measure performance - Profound knowledge of user onboarding, influencer marketing, content marketing and social media. - Should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing etc. - Profound expertise in optimizing the marketing funnel, AB testing, usability tests, email & social media marketing, - Exceptional communication & presentation skills. Verbally articulate and skilled at telling a visual story - A hands-on, can do attitude, and a drive for outcome focused performance - You are practical, dedicated, independent, entrepreneurial in your work, and a convincing team player. - Hunger and ambition to get the job done, to be the best, to win. - You don't like being thrown in at the deep end. You like to jump yourself! - You must be able to thrive in chaos while being organized and detail oriented to be productive. Must be able to roll up the sleeves and do things. ABOUT MUrgency : MUrgency - One Global Emergency Response Network, is rolling out one seamless global emergency response network on mobile phone around the world vide a Mobile App. MUrgency is a cloud platform and mobile application, which physically connects people facing a medical emergency to the closest first responder that includes, Doctor, Nurses, Hospitals & Ambulances. The initial pilot is currently on in Punjab, Delhi and Mumbai. The network is being created in the top 12 cities and it is expected to launch by Jan 2018. Founder & CEO Shaffi Mather, Serial Entrepreneur Lawye & Public Policy Analyst. Shaffi previously founded the pioneering Emergency Ambulance Service in India (Dial 1298 for Ambulance / Ziqitza Healthcare Limited - www.zhl.in) which has grown to be the largest 'for profit' Ambulance Company in the Developing World and Lifesupporters Institute of Health Sciences which has grown to be Asia's largest Pre-hospital Care Training Organization. Investors in ZHL include Acumen Fund, Envision Healthcare (World's Largest Emergency Care & Ambulance Company) and India's leading three financial institutions - HDFC, IDFC & IVFA. Shaffi is a Young Global Leader (WEF), World Young Leader (BMW Foundation), Asia Young Leader (Asia Society), Ted Fellow (TED), Aspen ILI Fellow (Aspen Institute), Kenneth Galbraith Scholar (Harvard University) & British Chevening Senior Gurukul Scholar. Director : Sweta Mangal - Ms. Sweta Mangal, is a Director at MUrgency Inc. She along with Shaffi co-founded Ziqitza Healthcare Limited (ZHL), India's first private Emergency Medical Response Service. - Keeping alive the dream of quality, accessible education for the children in her native town in Rajasthan, India, she founded the CBSE-accredited K-12 Mangal Newton School that currently has over 1100 students. Ms. Mangal completed her MBA from Rochester Institute of Technology, USA and is a British Chevening Gurukul - Senior Scholar from the London School of Economics. She has been recognized with several honors including CEO India Award - Start up Category, 2014; - Woman of Substance-, FICCI FLO, 2013; Times of India Social Impact Award 2013; Spirit of Humanity Award from Americare Foundation; Special Recognition in Public Interest from BCI and Deloitte, 2011; Excellence in Social Enterprise from ZEE TV, 2011; Tata TiE Stree Shakti Award, 2009; Godfrey Philips Bravery Award for Social Act of Courage, 2007; Dean's List, Rochester Institute of Technology, Rochester, NY, USA, 2000 Investors : Mr. Ratan Tata, and Axilor Ventures (by Infosys Founders Kris Gopalakrishnan & S.D. Shibulal) and Rishad Premiji have invested in our vision to transform emergency response across the world.