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Director – Brand Marketing OTT platform company only
Director – Brand Marketing OTT platform company only

Director – Brand Marketing OTT platform company only at Talent Pro · Noida · 8 - 12 years · ₹40L - ₹55L / yr · Bootstrapped · Posted 17 Jan 2026

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Director – Brand Marketing OTT platform company only

Mayank choudhary's profile picture
Posted by Mayank choudhary
8 - 12 yrs
₹40L - ₹55L / yr
Noida
Skills
Brand Management

8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.

Experience working on or scaling meaningful consumer brands (media/entertainment preferred)

Must have owned brand meaning, not just executed campaigns

Must have launched or scaled a brand platform, not only shows or campaigns

Prior ownership of earned media, social brand voice, and PR

Fluent Hindi is mandatory

Exposure to regional cultural contexts is a strong advantage

OTT experience is a plus


Need candidate from these Target Companies ONLY :

Netflix India

Spotify India

Hoichoi

Aha

TVF

Tata Tea

Surf excel

Fevicol

Amul

ITC

Asia Paints

Britania

CRED

Zomato

Dunzo

Swiggy

Meesho

Zepto

IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC

Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Talent Pro

Founded :
2024
Type :
Services
Size
Stage :
Bootstrapped

About

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Company social profiles

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TorqWars is building India's competitive RC racing. We are a sports-entertainment business running on three engines: experience-led arenas with timed racing, a league, and a D2C store for RC cars and parts. Our first arena opens soon in Bandra, Mumbai, and we are backed by The Foundery. Our mission is to make battling with machines a real sport. You will work directly with the founders and own how your function is built from the ground up.


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You will own how TorqWars looks and feels everywhere: social media, campaigns, the arena, merchandise and packaging. Our design, video and content production runs through agencies and freelancers today; you will set the creative direction, brief and manage them, and own quality, timelines and budgets. When needed, you will design, edit or shoot yourself.


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KPIs

Creative quality and brand consistency, organic reach and engagement, production cost and on-time delivery.


Requirements

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  • Experience managing freelancers and vendors to budget and deadline.
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Good to have

Experience with gaming, motorsport, streetwear or sports brands. 3D, motion design or photography. Has run your own studio.


How we assess

A quick AI voice interview with your camera on (about 20 minutes, five main questions): two projects from your portfolio (the brief, your role, the decisions you made and what you would change), how you ran freelancers and agencies, how you would take the TorqWars brand into the arena and onto social, and what your last manager would say about you. We do not expect you to know RC cars; we will teach you the sport. We hire for intelligence, energy and integrity. Recent hands-on work matters more than total years, and we speak to references before any offer.


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Brand guidelines, templates and an asset library the whole team uses; arena branding and the launch campaign delivered; and a reliable roster of freelancers and agencies working from clear briefs.


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Location

Work from office, Mumbai: our Worli office and the Bandra arena.


Hiring process

A short AI interview, a call with a founder, a short design assignment for shortlisted candidates, a portfolio review in Mumbai with reference checks, a final conversation with our co-founder, and an offer within 2 weeks of the first call.


When you apply, share

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CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.


We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.


If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.


About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.


That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.


We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.


What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

  • Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
  • CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
  • CAC payback period short enough that growth doesn't starve cash flow
  • Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
  • A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

  • Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
  • Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
  • Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
  • Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
  • Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
  • Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why


Required Skills & Background

  • A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
  • 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
  • Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
  • Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
  • Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
  • Experience managing a team (content and/or performance). This role leads people, not just plans
  • Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
  • Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product


Good to Have

  • Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
  • Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
  • Prior experience at an early-stage startup where they built the growth function rather than inheriting one
  • Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally


What We Offer

  • Direct ownership of the marketing function, reporting to the founders and CMO
  • Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
  • Competitive pay, with ESOP and ownership options so your upside grows with the company's
  • A team that already executes well. Your job is to point it in the right direction, not build it from zero
  • Real accountability: revenue and ROI, not vanity metrics
  • Fast growth and more scope as the company scales
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Job description:

Marketing Specialist – CredXHire & CredXInfra

Companies: CredXHire and CredXInfra


Type: Full-time


Work mode: On-site


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Reports to: Founder


About us


You'll market two brands under one founder: a fast-growing HR tech startup and an established real estate company.


CredXHire is India's verification-first hiring platform. It connects verified job seekers with verified employers, helping companies hire genuine talent faster while protecting job seekers from fake job postings and fraudulent recruiters.


CredXInfra (formerly Karthikeya Developers) is an end-to-end real estate company with almost 25 years in the market. We handle the development, marketing, and sales of our projects in-house.


About the role


We're looking for a marketing specialist to own marketing for both CredXHire and CredXInfra, working directly with the founder.


You'll run social media, content, SEO and AEO, PR, and brand for both companies and support our two communities. You'll also lead a small team of a multimedia designer and two interns. The founder runs paid ads; you'll monitor them daily, report on results, and make sure your content and landing pages support every campaign.


This role suits someone who has handled multiple brands at an agency and wants real ownership in a growing company.


What you'll do


Strategy and planning


Build and run monthly marketing plans for both brands, with clear targets agreed with the founder.

Plan weekly priorities across CredXHire and CredXInfra based on what each business needs most.

Social media and content


Own the content calendar and social media for both brands on LinkedIn, Instagram, YouTube, Facebook, and X.

Plan and write content: posts, reel scripts, blogs, newsletters, emails, and WhatsApp messages.

Grow followers, engagement, and inbound inquiries for both brands.

SEO and AEO


Improve search rankings and website traffic through keyword research, on-page SEO, and regular blog content.

Make both brands visible in AI answers (ChatGPT, Gemini, Google AI Overviews) through FAQ content, structured data, and trusted mentions.

Manage Google Business Profile and online reviews, especially for CredXInfra.

Brand and PR


Keep each brand's voice, visuals, and messaging consistent across every channel.

Handle press releases, media outreach, and the founder's personal brand on LinkedIn.

Ads support and reporting


Monitor paid ads daily (Meta, Google, LinkedIn) and flag issues or opportunities to the founder.

Write ad copy and brief creatives for campaigns.

Prepare weekly and monthly reports on leads, sign-ups, cost per lead, reach, and engagement.

Communities


Support the CredXHire and CredXInfra communities with content, events, and member engagement.

Team leadership


Lead the multimedia designer and two marketing interns: assign work, review quality, and keep deadlines.

Manage freelancers for video, 3D renders, PR, or technical SEO when needed.

Use AI tools to speed up content and research, with every output reviewed before it goes live.

What we're looking for


3–5 years of experience in digital marketing.

Marketing experience in real estate or HR tech, recruitment, or job portals.

Experience leading a small team (designers, executives, or interns), assigning work, and reviewing quality.

Hands-on experience with social media, content marketing, and SEO, with results you can show in numbers.

Working knowledge of Meta, Google, and LinkedIn ads: you can read dashboards, track performance, and spot problems.

Comfort with analytics and reporting tools such as Google Analytics, Search Console, and platform dashboards.

Strong writing skills in English and the ability to adapt tone between a startup brand and a real estate brand.

Ability to manage several brands and deadlines at once without dropping quality.

Nice to have


Digital marketing agency experience handling multiple clients at once (strongly preferred).

Experience with AEO or getting brands mentioned in AI search results.

Experience running email and WhatsApp marketing (WhatsApp Business API, automated flows).

Experience building or editing landing pages in WordPress, Webflow, or Framer.

Experience growing a community, newsletter, or founder's LinkedIn presence.

Ability to write content in Telugu or Hindi.

Why join us?


Own marketing for two brands end to end, with direct access to the founder and fast decisions.

Build CredXHire's brand from the ground up while growing an established real estate business.

Lead your own team and grow into a marketing manager role as the team expands.

Work on a product that solves a real problem: fake jobs and fraudulent recruiters.

See the direct impact of your work on leads, sign-ups, and sales.

How to apply


Include links to two or three campaigns or brands you've worked on, with the results you achieved (for example, growth in leads, traffic, or followers).


Shortlisted candidates will go through a short assignment (one campaign idea each for CredXHire and CredXInfra) and a final interview with the founder.

Read more
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at Hiraya Digital
2 candid answers
Human Resources
Posted by Human Resources
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● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

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Shubham Vishwakarma

Full Stack Developer - Averlon
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