8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
Must have owned brand meaning, not just executed campaigns
Must have launched or scaled a brand platform, not only shows or campaigns
Prior ownership of earned media, social brand voice, and PR
Fluent Hindi is mandatory
Exposure to regional cultural contexts is a strong advantage
OTT experience is a plus
Need candidate from these Target Companies ONLY :
Netflix India
Spotify India
Hoichoi
Aha
TVF
Tata Tea
Surf excel
Fevicol
Amul
ITC
Asia Paints
Britania
CRED
Zomato
Dunzo
Swiggy
Meesho
Zepto
IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC
Shubham Vishwakarma
Full Stack Developer - Averlon
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REVIEW CRITERIA:
MANDATORY:
- Strong Senior Brand Strategist Profile
- Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
- Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
- Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
- Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
- Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
- Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
- Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
- Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
- Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.
ROLES & RESPONSIBILITIES:
We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.
Experience with digital-first or digitally marketed brands is an advantage that we look forward to.
ROLES & EXPECTATIONS-
- Drive brand and business strategy processes in our firm.
- Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
- Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
- Conduct primary and secondary market research in marketing, sales and consumer experience.
- Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
- Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
- Strong understanding of pan-India markets across a wide range of verticals and categories.
IDEAL CANDIDATE:
- Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
- Proficient in putting together presentations and strategy decks.
- Good articulation and writing skills.
- Understanding business, data tools and analytics (The math of it)
- Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
- Team player capable of working across verticals with leadership skills.
ADVANTAGEOUS / OPTIONAL SKILLS-
- Experience in ethnographic, observational and behaviour studies.
- Management skills, idea creation, directing and delivering through a creative team.
- Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
- Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
- Well-informed and knowledgeable with a world view.
- Observant and aware of current trends and their evolution.
Reports to: Marketing Director / VP of Marketing
Type: Full-time
Job Summary:
We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.
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Key Responsibilities:
1. Brand Strategy Development:
Develop and implement comprehensive brand strategies aligned with business goals.
Define brand positioning, target audience, and key messaging.
2. Marketing Campaign Management:
Lead the planning, execution, and analysis of multi-channel marketing campaigns.
Collaborate with creative, media, and digital teams to ensure cohesive brand communication.
3. Market Analysis & Insights:
Conduct market research to understand consumer needs, competition, and industry trends.
Analyze sales data and campaign performance to refine strategies.
4. Budget Management:
Manage the brand budget, ensuring effective allocation of resources.
Track and report on ROI for marketing activities.
5. Product Development Support:
Work closely with product development teams to align new products with brand strategy.
Lead go-to-market strategies for product launches.
6. Team Leadership:
Mentor and guide junior brand managers and marketing coordinators.
Facilitate cross-functional collaboration with sales, PR, and product teams.
7. Brand Performance Monitoring:
Develop and monitor KPIs to track brand performance.
Provide regular reports and insights to senior management.
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Key Requirements:
Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].
Skills:
Proven ability to develop and execute successful brand strategies.
Strong analytical skills and proficiency in using data for decision-making.
Excellent communication and leadership skills.
Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).
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Key Competencies:
Strategic thinking
Creativity and innovation
Financial acumen
Project management skills
Consumer-centric mindset
---
To Apply: Please submit your resume and a cover letter
detailing your relevant experience to [contact email].
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Would you like to add or adjust anything in this JD?
Job Responsibilities:
● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs
ensuring high repeat rate
Should have worked on branded content / content marketing
● Ensuring a mix of client objectives & LBB tonality
● Social Media Marketing & execution for sales collaborations
● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from
brief to deliverables
● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion
● Mapping daily progress of branded content & reporting the success of a campaign post closure
● Keeping up with client deadlines & incorporating feedback/changes
Location: Bangalore
About The Role
• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.
Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
Google AnalyticsBrand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our
online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Responsibilities:
1. Performing research on current benchmark trends and audience preferences
2. Designing and implementing social media strategy to align with business goals
3. Setting specific objectives and reporting on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications
11. Creating campaign plans for business and marketing priorities
Basic Qualifications:
- Proven work experience as a Brand Manager/Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field"
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
About CercleX:-
CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India with an extended outlook of circularity through its various ventures into the field of sustainability.
We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.
https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.
Job Description:-
Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.
Responsibilities:
- Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Align the company around the brand’s direction, choices and tactics
Requirements:
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Past experience of working with startups is preferred
- Metric driven marketing Strategies & Campaigns
- Digital & Social Media Marketing
- Experience in Market Research & Consumer Insights is preferred
- Ability to Advertise & Activate Campaigns
Our client works as a battery swapping network so that instead of purchasing, it allows electric auto rickshaw drivers to swap batteries and pay for it as they use it. Their focus is on advantages like earning a non-stop battery for 150 KM, no waiting to charge till 100 KM and pay-as-you-go option till 50 KM.
Our client works as an App that focuses on providing comfort to people in terms of ride sharing, ride hailing and cashless payments. Their prominent features include digital payments, trained drivers, doorstep pickup, daily affordable pricing etc.
Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.
As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.
What you will do:
- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
- Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
- Building strong and positive relationships with media, influencers, and other related parties
- Developing and editing news releases, speeches, articles, and other editorial collateral
- Managing an external PR agency
- Analyzing and reporting on the results of PR campaigns & initiatives
- Checking and managing content produced for website and social media channels
- Developing and implementing PR policies and procedures
- Determining KPIs for PR department
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
- Working cross-functionally with Product, Marketing & Customer Experience teams
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinating and managing graphic designers and content team to target the market
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals
Desired Candidate Profile
What you need to have:- Demonstrable experience in marketing together with the potential and attitude required to learn
- A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
- Startup experience desired
- Ability to work in a fast-paced environment
- Willingness to roll up your sleeves and execute
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literacy, comfort working with numbers
- Ability to make sense of metrics and processing figures with spreadsheets
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
- Ideating and executing an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
- Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
- Leading a team, setting goals and tuning them to give their best performance.
- Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
- Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
- Minimum 10 years of experience preferably in a B2C product based company
PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.
ABOUT YOU
Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients
- Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
- Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
- Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
- Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
- Execution:Make sure marketing initiatives resonate with the target market
- Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.
You'll also be an integral part of the UX & Design team
- Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
- Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
- Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
DUTIES AND RESPONSIBILITIES
You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.
You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.
What to include in your application
A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon