Director – Brand Marketing OTT platform company only

About the Role

We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.

Key Responsibilities

• Develop and strengthen the brand across retail and digital channels.
• Plan and execute marketing campaigns to increase brand awareness and customer engagement.
• Create cost-effective marketing initiatives that deliver measurable results.
• Drive marketing activities that contribute to retail sales growth.
• Manage the brand's social media and digital presence, including content planning and campaign execution.
• Track campaign performance, analyze ROI, and optimize marketing efforts.
• Coordinate with sales, retail, and design teams to ensure successful campaign execution.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities.

Required Skills & Experience

• 2–5 years of experience in Marketing, Brand Management, or a related field.
• Experience in retail, fashion, or consumer brands is preferred.
• Strong understanding of digital marketing and social media platforms.
• Ability to plan and execute campaigns within budget.
• Analytical mindset with experience measuring campaign performance.
• Excellent communication, coordination, and project management skills.
• Self-motivated, creative, and proactive approach to problem-solving.

Qualifications

• Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.

What We're Looking For

• A creative thinker with fresh ideas.
• Someone who can balance brand-building with business objectives.
• A collaborative professional who enjoys working in a fast-paced environment.

Experience: 2–5 Years

Schedule: Monday to Friday (5 Days Working)

Employment Type: Full-time

hands-on Marketing Manager to lead brand building and campaign efforts for Numero Uno.

out-of-the-box ideas to the table, drives high

DUTIES & RESPONSIBILITIES

cost-efficient marketing activations (organic social, partners

end-to-end -

continuously optimize spend allocation across channels.

HIRING COMPETENCIES

ideas-first mindset - someone who brings new concepts to the table rather than waiting to be

marketing, and e

KEY RESPONSIBILITIES

• Own end-to-end campaign curation — from concept and messaging to execution and post-campaign review.

• Lead marketing execution across channels, coordinating with internal teams and external partners (agencies, freelancers, platforms). •

Build and safeguard brand identity, tone, and positioning across all consumer touchpoints.

• Plan and execute go-to-market strategy for new product launches and collections.

• Work closely with the content and creative teams to translate brand strategy into campaigns, videos, and social content. • Track campaign performance and marketing effectiveness, and use insights to refine future campaigns.

• Manage marketing calendars, ensuring timely execution of campaigns across key dates, drops, and sale periods.

• Collaborate with the Growth Engine (e-commerce, performance marketing) to align brand campaigns with sales and growth goals. • Manage brand marketing budgets and vendor relationships where applicable.

MUST-HAVE REQUIREMENTS

• 3-6 years of experience in marketing, with clear exposure across brand marketing and campaign execution (not performance marketing alone).

• Demonstrated experience owning campaigns from ideation through to execution and results.

• Strong understanding of brand building — positioning, tone of voice, visual identity, and consistency across channels.

• Experience leading or closely coordinating with creative, content, and design functions.

• Comfortable working with data to evaluate campaign performance, even if not a performance marketer by function.

• Strong communication and project management skills — this role requires leading execution across multiple stakeholders and timelines. • Mandatory: prior experience with a lifestyle brand; D2C lifestyle brand experience is strongly preferred.

Hiring: Marketing Manager

Experience: 2–6 Years Industry: Fashion / Retail / Apparel

Working Days: 5 Days

We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns

The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.

Key Responsibilities

• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints • Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall • Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations • Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores • Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence • Track campaign performance, ROI, and sales impact and continuously optimize marketing spends • Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches • Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant

Required Skills & Competencies

• 2–6 years of experience in Marketing, Brand Management, or a related field • Fashion, retail, or apparel industry experience preferred • Strong ideas-first and entrepreneurial mindset • Proven ability to deliver impactful campaigns with limited or no budgets • Strong understanding of social media, digital marketing, and e-commerce platforms • Ability to analyze campaign metrics, ROI, and sales impact • Excellent communication, coordination, and project management skills • Strong understanding of brand building and retail marketing

Qualification

Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.

This role is a great fit for someone who is creative, bold, and deeply excited about building brands people remember. You’ll work closely with the Founders and the GTM leadership team to shape Reo.Dev’s brand narrative - how we show up in the market, how we’re talked about, and how we stand out in a crowded DevTool ecosystem.

Reo.Dev is at a breakout moment. We launched in Oct 2023, and within just two years we’ve become one of the most talked-about platforms in the DevTool world. The best DevTool companies globally use Reo, and we’ve reached strong PMF. Now we’re entering our next chapter - moving from being known to owning the DevGTM narrative.

This is where you come in.

🎨 What will you be working on?

• Conceptualising and executing bold brand campaigns that make Reo.Dev memorable in the DevTool and GTM ecosystem
• Coming up with out-of-the-box, viral-worthy ideas - content, stunts, collaborations, launches, narratives
• Building brand moments around launches, reports, events, conferences, and cultural moments
• Collaborating with creators, designers, and agencies (especially in the US / global markets) to bring ideas to life
• Experimenting with formats - video, social, community-led campaigns, experiential ideas
• Owning brand execution end-to-end: idea → execution → distribution → learning
• Helping Reo.Dev build a distinct, memorable, category-defining brand

What would help you excel at this job:

1. Someone who naturally thinks in ideas and narratives
2. Comfortable taking creative risks and trying unconventional approaches
3. Strong execution bias - you don’t stop at “this would be cool”
4. Experience working with or managing creators, freelancers, or agencies
5. Exposure to US / global markets and sensibilities is a strong plus
6. Enjoy operating in early-stage environments with high ownership
7. Prior experience in a creative agency is a plus

👯 What qualities we look for in our team members?

While there is no stencil for the type of people we like, there are a few traits that might make Reo.Dev a better fit for you. Reo.Dev might be a good fit if you:

• Work hard, hands-on and want to grow really fast.
• Care about your work a great deal, find it highly unsettling if the quality of work is even slightly sub-par.
• Execute fast.
• Are hands on (we will not have elaborate reporting structures for the foreseeable future and hopefully ever).
• Are someone people like to work with, low on ego, high on humility
• Have the ability to fail, learn and keep trying till you win. Start-ups are tough and we will not get everything right the first time
• Have a longish view of your career growth and not optimising for the next 1-2 years

We are looking for an Employer Branding Manager to build our reputation as a great place to work.

Responsibilities

• Own the employer brand and careers site
• Run recruitment marketing campaigns
• Create employee stories and social content
• Measure the brand's impact on applications and hiring

Requirements

• 3+ years in employer branding or recruitment marketing
• Strong content and campaign skills
• Experience with social and digital channels

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

Job Description – Design Lead (Brand

Design)

Location: Jaipur, Rajasthan

Experience: 4–6 Years

Employment Type: Full-Time

Department: Design / Brand

About the Role

We are looking for a highly creative and strategic Design Lead / Brand Design Lead who

can take complete ownership of the visual identity and brand design across the company.

The role will involve working across brand identity, marketing design, publication

graphics, packaging, creative communication, and brand strategy, ensuring that every

visual touchpoint is consistent, impactful, and aligned with the company's vision.

Key Responsibilities

 Own and strengthen the company's overall brand identity and visual language.

 Lead design for all major brand and marketing initiatives.

 Develop and maintain brand guidelines, visual systems, typography, color

systems, and design principles.

 Design and oversee marketing creatives, campaigns, social media assets,

advertisements, and digital communication.

 Lead the design of publication graphics, educational content, and learning

products.

 Work on logo design, brand assets, packaging, product branding, and other

physical/digital brand touchpoints.

 Translate marketing and business objectives into strong creative concepts and visual

solutions.

 Develop creative concepts and ensure high-quality execution across multiple formats.

 Collaborate closely with the Marketing, Content, Product, and Business teams.

 Ensure consistency of the brand across campaigns, products, publications, packaging,

and customer communication.

 Contribute to brand strategy through design, helping define how the company

should look, communicate, and be perceived.

 Review and provide direction on designs created by other designers and build a strong

design culture within the team.

 Manage multiple design projects simultaneously while maintaining quality and timelines.

 Stay updated with evolving design trends, consumer behavior, and emerging creative

formats.

What We Are Looking For

 Strong experience in Brand Design, Visual Identity, Marketing Design, or

Creative Design.

 Proven experience working on the brand side/in-house, preferably with consumer-

facing or D2C brands.

 Strong understanding of brand strategy and its connection with visual design.

 Excellent conceptual thinking with the ability to turn ideas into compelling visual

communication.

 Strong portfolio demonstrating branding, campaigns, marketing creatives,

packaging, publications, and/or visual identity work.

 Ability to think beyond individual creatives and build complete design systems and

brand experiences.

 Strong leadership and communication skills.

 Ability to independently take ownership of projects and drive them from concept to

execution.

Educational Qualification

 Bachelor's or Master's degree in Design, Visual Communication, Graphic Design,

or a related field.

 Graduates from reputed design institutes such as NID, NIFT, IIT, or equivalent

institutions would be preferred.

 Candidates with relevant design qualifications such as B.Des / M.Des are preferred.

Preferred Experience

Candidates with 4–6 years of relevant experience, particularly in brand-side/in-house

design teams, consumer brands, D2C companies, education companies, or agencies handling

large brands, would be preferred.

Why Join Us?

This is a high-ownership role where the Design Lead will have the opportunity to shape the

company's brand identity from the ground up, influence how millions of customers

perceive the brand, and build a strong and recognizable visual language across products,

marketing, publications, and packaging.

We’re Hiring: Head - Corporate Communications

Location: Coimbatore | Type: Full-Time | Industry: Education

KGiSL Educational Institutions is looking for a strategic and creative leader to drive our brand, PR, and communications across our campus.

Branding Skills

• Brand Strategy – Developing a clear brand vision, mission, values, and positioning.
• Brand Identity Management – Maintaining consistency in logos, colors, typography, and messaging.
• Market Research – Understanding customer needs, competitors, and industry trends.
• Brand Storytelling – Crafting compelling narratives that connect with audiences.
• Digital Branding – Managing online presence through websites, social media, and digital campaigns.
• Customer Experience Management – Ensuring every customer interaction reflects the brand promise.
• Creative Thinking – Developing innovative campaigns to strengthen brand recognition.

Corporate Communications Skills

• Written Communication – Preparing press releases, newsletters, speeches, reports, and executive communications.
• Verbal Communication – Delivering presentations, media briefings, and public speeches with confidence.
• Media Relations – Building and maintaining relationships with journalists and media organizations.
• Public Relations (PR) – Managing the organization's public image and reputation.
• Crisis Communication – Responding effectively to issues that may impact the organization's reputation.

Digital & Marketing Skills

• Social media management
• Content marketing
• Email marketing
• Search Engine Optimization (SEO)

Key Competencies Employers Value

• Brand development and positioning
• Corporate reputation management
• Public relations and media engagement
• Corporate storytelling
• Strategic communication planning
• Crisis and issues management

What We’re Looking For:

- 6-12 years experience in Corporate Communications/PR in Education/Corporate

- Strong storytelling, media handling & leadership skills

- MBA/Masters in Mass Comm, PR, or related field preferred

Be part of a growing institution group shaping the future of education!