Marcom Manager

Senior Brand Manager – Marketing

Location: Gurgaon, 6 days a week

Experience: 3-8 years in D2C

Reports to: Founder

We are hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you are someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.

Key Responsibilities:

Brand & Content Strategy

·        Own and evolve brand voice, positioning, and narrative

·        Build quarterly brand calendars aligned with product, content, and performance goals

·        Develop, brief, and lead brand campaigns from concept to execution

·        Identify and act on key cultural and consumer moments to stay relevant

Social & Digital

·        Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach

·        Ensure consistency in visual and verbal identity across digital platforms

·        Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories

·        Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)

Campaigns & Community

·        Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs

·        Partner with stylists, creators, production teams to bring ideas to life

·        Collaborate with PR, influencer & partnership leads to amplify campaigns

·        Nurture community engagement — from DMs to comments to events

Team Management & Collaboration

·        Lead the content, copy, and design team; motivate, review, and manage output

·        Coordinate cross-functionally with performance, CX, product, and founder team

·        Build processes to drive clarity, ownership, and timely delivery

Who We are Looking For:

·        3-4 years of experience in brand marketing (preferably D2C)

·        Proven track record of building engaging brand campaigns with measurable outcomes

·        Deep understanding of the Indian social media and cultural landscape

·        Experience managing content/design teams and external agencies

·        A strong design + copy sensibility, you are picky in the best way

·        Ability to think creatively + commercially (can balance vibes with ROI)

·        Self-starter attitude, comfort with chaos, and hunger to build something meaningful

MAIL UPDATED RESUME WITH CURRENT SALARY-

EMAIL: etalnthire[at]gmail[dot]com

Satish: 88O 27 49 743

Job Responsibilities:

● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs

ensuring high repeat rate

Should have worked on branded content / content marketing

● Ensuring a mix of client objectives & LBB tonality

● Social Media Marketing & execution for sales collaborations

● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from

brief to deliverables

● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion

● Mapping daily progress of branded content & reporting the success of a campaign post closure

● Keeping up with client deadlines & incorporating feedback/changes

Here's a Bit More About What We're Looking For

Job responsibilities include, but are not limited to:

● Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test,

and double down upon early signs of success.

● Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.

● Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.

● Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.

● Own growth, content and digital marketing completely: experience in PR/ Comms not needed.

● Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.

Your responsibilities will include:

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
• Creating and managing all marketing materials and collateral in line with brand direction
• Implementing online marketing activities including Social Media.
• Tracking effectiveness of various campaigns and course correcting as required
• Managing communications spend and working with vendors and agencies, to develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand
• Key Requirements
• You have a degree in Marketing, Business Administration or related field.
• You have prior experience in a similar role.
• Strong knowledge of content development and SEM.
• A strong network of PR and media contacts would be highly advantageous.
• You have exceptional verbal & written communication skills.
• You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
• You have excellent interpersonal skills and are adept at building relationships with different stakeholders.

Key Responsibilities

• There are two main responsibilities of the role:
  • to increase the overall top line by increasing the application rate(optimizing the funnel) 
  • ensuring more users are retained post the first consumption cycle. 
• Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
• Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
• Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
• Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
• Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

• Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
• Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
• Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
• Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
• Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
• Track the effectiveness of marketing campaigns, gain insight, and assess against goals
• Analyse metrics and optimise email and advertising campaigns
• Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
• Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
• Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

• Outstanding written and verbal communication, strong copywriting and content creation skills
• Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with the ability to supervise multiple projects
• Proven track record of developing and executing creative communications plans
• 5+ years of experience in the communications role
• Availability during weekends.

What Is Nice To Have

• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Ability to communicate in Tamil, English and Hindi
• Prior experience of working or volunteering with NGOs
• Good network in the traditional media and digital/social media influencers 

Other Information:

• Designation: Manager to Director based on candidate’s profile
• Reporting to: Executive Director
• Scope: Full time
• Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
• Expected Joining Date: Immediate