Marcom Manager

Senior Brand Manager – Marketing

Location: Gurgaon, 6 days a week

Experience: 3-8 years in D2C

Reports to: Founder

We are hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you are someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.

Key Responsibilities:

Brand & Content Strategy

·        Own and evolve brand voice, positioning, and narrative

·        Build quarterly brand calendars aligned with product, content, and performance goals

·        Develop, brief, and lead brand campaigns from concept to execution

·        Identify and act on key cultural and consumer moments to stay relevant

Social & Digital

·        Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach

·        Ensure consistency in visual and verbal identity across digital platforms

·        Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories

·        Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)

Campaigns & Community

·        Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs

·        Partner with stylists, creators, production teams to bring ideas to life

·        Collaborate with PR, influencer & partnership leads to amplify campaigns

·        Nurture community engagement — from DMs to comments to events

Team Management & Collaboration

·        Lead the content, copy, and design team; motivate, review, and manage output

·        Coordinate cross-functionally with performance, CX, product, and founder team

·        Build processes to drive clarity, ownership, and timely delivery

Who We are Looking For:

·        3-4 years of experience in brand marketing (preferably D2C)

·        Proven track record of building engaging brand campaigns with measurable outcomes

·        Deep understanding of the Indian social media and cultural landscape

·        Experience managing content/design teams and external agencies

·        A strong design + copy sensibility, you are picky in the best way

·        Ability to think creatively + commercially (can balance vibes with ROI)

·        Self-starter attitude, comfort with chaos, and hunger to build something meaningful

MAIL UPDATED RESUME WITH CURRENT SALARY-

EMAIL: etalnthire[at]gmail[dot]com

Satish: 88O 27 49 743

Responsibilities will include:

• Define the brand’s marketing strategy, deliver against app brand objectives
• Drive the development and execution of integrated marketing campaigns at national/regional levels
• Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
• Coordinate with agency and internal design team to execute the campaign
• Analyze campaigns and provide strategic recommendations

Attributes we value:

• Strong analytical foundation with meticulous attention to detail
• Strong verbal and written communication skills
• Strong intellectual curiosity
• Extremely organized and detail-oriented
• Proficiency in Excel

Requirements:

• Graduation/Post-Graduation from a tier-1 institute
• Demonstrative experience in executing brand campaigns
• Work-ex: 4 - 8 years

The Company:

Testing Ground is disrupting the way new business ventures develop and grow in the different industries. We help founders and innovation leads in companies figure out where their new business vertical, test demand for it from customers across Asia and help them scale it up. We hand the new to the world and new to market products and solutions which will change the way the industry operates. We also work towards creating a workforce who is able to help other companies test and grow their business model.  

Testing Ground is a Singapore based startup with early satellite bases in Indonesia, Malaysia, India, Bangladesh, China and Vietnam. Joining us means that you will get the opportunity to learn from the founding members. Our founder has deep experience building and mentoring start-ups across Southeast Asia. His previous startup counts Eduardo Saverin, Co-founder of Facebook, as one of their investors. Our co-founders are experts in community and partnership development in China and Singapore as well as skilled in future oriented capabilities such as digital marketing, viral growth, content marketing and latest innovation strategies.

At Testing Ground, we want our team to be made up of people who have the ability to become the best. We practice Lean Startup and Agile. We do stand-ups and run experiments often. We have an open work culture but yet we are very focused and very energetic.

If you would like to learn and get your hands dirty in doing the work related to the latest innovation and methodology to creating a sustainable business model, this is the place for you. 

As a startup, everyone in the team are do-ers and want to make a name for themselves. We are driven and open to new ideas. Join us and have a chance to craft out your own growth as well as the company’s growth. 

The Opportunity:

Unleash your capability with us

Small and medium enterprises (SMEs) are facing an upcoming upheaval with technology disrupting the way things are currently run. Beyond providing consulting services to these companies, we want to help them by providing them with a clear methodology to support them through this transition. 

That is where you come in.

As a copywriter at Testing Ground, you will have the opportunity to architect the copy of our collaterals, as well as play a part in envisioning the direction for our company and our clients. We are looking for someone who is always hungry to learn new tools and skills to develop great content that communicate key messages in a clean, simple way. Apply now if you thrive on watching your content come to life while bringing out the spirit of our brand. 

About the Role:

• Create Brand Identity

• Produce Testing Ground’s pitch deck, brochure, fliers, sales decks as well as other marketing material
• Produce other content-based collateral based on our clients’ project brief
• Research competitors /industry clients and extract exact pointers for us and our clients.

• Manage Content from Concept to Production

• Work according to briefs for the branding needs and guidelines
• Write clear, persuasive, original copy
• Proper documentation of all content files

Why You Will Love Working with Testing Ground:

• If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.   
• The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities. 
• You will be exposed to different platforms and tools to help you become more efficient in doing your job.

Requirements:

At least Diploma in English-related/Communications-related backgrounds

Skills Required:

•  Strong copyediting and proofing skills.
• Experience in creating publicity/marketing collaterals
• Attention to small details in both copy decks and designs.
• ·Strong organizational skills and the ability to meet strict deadlines, often while working independently.
• ·Perfect in English.
• Independent learner, can conceptualize available information into good quality content 

What we’re looking for in you:

• Desire to learn and adapt to new technologies
• Able to work independently and proactively in a team
• Strong communication skills to liaise with marketing team and external vendors
• Ability to prioritize and manage multiple projects deadlines
• Positive attitude and willingness to learn
• Keen eye for detail

P.S: Assess us like we assess you. If you’d like to check out who our founder is, you can connect with him via his LinkedIn page url here and say “Hi, I saw your job post on….” :https://www.linkedin.com/in/thehappybryan/"> https://www.linkedin.com/in/thehappybryan/

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

• Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
• Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
• Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
• Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
• Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
• Track the effectiveness of marketing campaigns, gain insight, and assess against goals
• Analyse metrics and optimise email and advertising campaigns
• Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
• Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
• Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

• Outstanding written and verbal communication, strong copywriting and content creation skills
• Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with the ability to supervise multiple projects
• Proven track record of developing and executing creative communications plans
• 5+ years of experience in the communications role
• Availability during weekends.

What Is Nice To Have

• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Ability to communicate in Tamil, English and Hindi
• Prior experience of working or volunteering with NGOs
• Good network in the traditional media and digital/social media influencers 

Other Information:

• Designation: Manager to Director based on candidate’s profile
• Reporting to: Executive Director
• Scope: Full time
• Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
• Expected Joining Date: Immediate

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
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DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.