Sr Business Analyst

Title                                : Marketing Analytics Specialist

Experience                   : 5 to 8 yrs

Location                       : Anywhere in India – Preferred Chennai

Type of Hire                  : PwD/Non PwD

Work type                      : Remote

Employment Type      : Full Time

Notice Period               : Immediate

Workday                        : Mon to Fri

Role Overview

We are looking for an experienced Marketing Analytics Specialist to derive actionable commercial insights from Reckitt’s cross-channel e-commerce sales data. The role involves integrating data from multiple, inconsistently structured sources, developing scalable data pipelines and data models, creating business intelligence dashboards, and analyzing the impact of media platform spending on sales performance across various retailer platforms.

Key Responsibilities

• Commercial Analytics: Analyze cross-channel e-commerce sales data to identify trends, performance drivers, and actionable commercial insights.
• Business Requirements: Collaborate with business stakeholders to understand reporting requirements and translate them into analytical solutions.
• Data Architecture: Design and implement efficient data storage, retrieval, and processing architectures.
• ETL Development: Build and maintain robust, scalable ETL pipelines to integrate data from multiple source systems into data warehouses or other storage solutions.
• Data Modelling: Develop and maintain data models aligned with business reporting and analytical requirements.
• Data Quality: Implement data quality checks, validation, and reconciliation processes to ensure data accuracy, completeness, and consistency.
• BI Dashboards & Reporting: Design and develop interactive dashboards and reports that communicate business performance and insights effectively.
• Media Spend Analysis: Analyze the impact of media platform spending on sales performance across multiple retailer platforms and identify opportunities to improve marketing effectiveness.
• End-User Training: Provide training, documentation, and ongoing support to enable business users to use BI tools effectively.

Required Skills

• 5+ years of experience in Marketing Analytics, Data Analytics, Business Intelligence, or a related field.
• Prior hands-on experience in Marketing Analytics, with full proficiency in Claude AI
• Strong SQL skills for data extraction, transformation, and analysis.
• Hands-on experience with ETL/ELT pipelines and data integration from multiple sources.
• Experience with data warehousing concepts and data modeling.
• Proficiency in Power BI, Tableau, or other BI visualization tools.
• Experience analyzing e-commerce sales, marketing performance, media spending, or retailer data.
• Knowledge of data quality, data validation, and reconciliation techniques.
• Strong analytical, problem-solving, and stakeholder communication skills.

Good to Have

• Experience in FMCG, retail, consumer goods, or e-commerce analytics.
• Understanding of digital marketing metrics such as ROI, ROAS, and campaign performance.
• Exposure to marketing attribution or Marketing Mix Modeling (MMM).
• Experience with cloud data warehouses such as Snowflake, BigQuery, Redshift, or Azure Synapse.
• Knowledge of Python or data transformation tools such as dbt.

About VerbaFlo.ai:

VerbaFlo.ai is a fast-growing AI SaaS startup revolutionizing how businesses leverage AI-powered solutions. As a part of our dynamic team, you’ll work alongside industry leaders and visionaries to drive innovation and execution across multiple functions.

Role Overview:

We are seeking a Senior Business Data Analyst with strong experience in analytics, SQL, and dashboarding (preferably Metabase) who can independently lead complex analytical initiatives, translate business problems into scalable data solutions, and mentor junior analysts. This role demands someone who can think strategically, operate with high ownership, and ensure the company runs on accurate, timely, and actionable insights.

Responsibilities:

Strategic & Cross-Functional Ownership

• Partner with leadership (Product, Ops, Growth, Finance) to translate business goals into analytical frameworks, KPIs, and measurable outcomes.
• Influence strategic decisions by providing data-driven recommendations, forecasting, and scenario modeling.
• Drive adoption of data-first practices across teams and proactively identify high-impact opportunity areas.

Analytics & Dashboarding

• Own end-to-end development of dashboards and analytics systems in Metabase (or similar BI tools).
• Build scalable KPI frameworks, business reports, and automated insights to support day-to-day and long-term decision-making.
• Ensure data availability, accuracy, and reliability across reporting layers.

Advanced Data Analysis

• Write, optimize, and review complex SQL queries for deep-dives, cohort analysis, funnel performance, and product/operations diagnostics.
• Conduct root-cause analysis, hypothesis testing, and generate actionable insights with clear recommendations.

Data Infrastructure Collaboration

• Work closely with engineering/data teams to define data requirements, improve data models, and support robust pipelines.
• Identify data quality issues, define fixes, and ensure consistency across systems and sources.

Leadership & Process Excellence

• Mentor junior analysts, review their work, and establish best practices across analytics.
• Standardize reporting processes, create documentation, and improve analytical efficiency.

Core Requirements:

• 5–8 years of experience as a Business Analyst, Data Analyst, Product Analyst, or similar role in a fast-paced environment.
• Strong proficiency in SQL, relational databases, and building scalable dashboards (Metabase preferred)
• Demonstrated experience in converting raw data into structured analysis, insights, and business recommendations.
• Strong understanding of product funnels, operational metrics, and business workflows.
• Ability to communicate complex analytical findings to both technical and non-technical stakeholders.
• Proven track record of independently driving cross-functional initiatives from problem definition to execution.
• Experience with Python, Git, or BI tools like Looker/Power BI/Tableau.
• Hands-on with data warehouses (BigQuery, Redshift, Snowflake).
• Familiarity with product analytics tools (Mixpanel, GA4, Amplitude).
• Exposure to forecasting, financial modeling, or experimentation (A/B testing).

Why Join Us?

• Work directly with top leadership in a high-impact role.
• Be part of an innovative and fast-growing AI startup.
• Opportunity to take ownership of key projects and drive efficiency.
• A collaborative, ambitious, and fast-paced work environment.
• Perks & Benefits: gym membership benefit, workation policy, and company-sponsored lunch.

If you’re looking for an exciting role that combines strategy, execution, and leadership exposure, we’d love to hear from you!

Apply now to join VerbaFlo.AI on this journey.

About the Role

Work at the intersection of business and technology, supporting operations, data analysis, automation, and digital tools to improve efficiency and growth. 

 Responsibilities 

• Support business operations using tech tools (Excel, CRM, dashboards)  
• Analyze data and generate insights for decision-making  
• Assist in automation workflows and process improvements  
• Coordinate between tech and business teams  
• Help in implementing digital solutions and tools  

 Skills Required 

• Basic knowledge of Excel / Google Sheets  
• Good analytical and problem-solving skills  
• Understanding of business processes  
• Interest in technology and automation  

 Details 

• Duration: 3–6 months  
• Mode: Remote  
• Certificate + PPO based on performance