Social Media Manager - D2C Beauty brand in Mumbai
-Social Media Management, setting up the social strategy, content calendars, scaling up social media reach
-Creative campaigns + campaign planning + execution + content strategy
-Product photoshoots for social media
-Performance driven ads for social media ads + new product design/ development + Content marketing
Preferred/ target industry:
Beauty brands
About D2C Beauty brand in Mumbai -Kiro Beauty
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Responsibilities:
Managing and updating all social media accounts of company
Good written and spoken communication skills
Passionate about social media trends
Passionate about learning new social media management tools
Assisting the followers and customers by replying them through calls, emails, chats, and comments
Requirements:
Any graduate
Must be a team player
Should be result orientated
Good analytical skills
Experience
Min. Fresher Max. 1 Year
Job Description:
We are looking for a dynamic and creative Social Media Manager with a deep understanding of Web3 technologies and trends to join our team. As a Social Media Manager in the Web3 space, you will be responsible for developing and implementing social media strategies to engage our audience, increase brand awareness, and drive community growth across various platforms within the decentralized ecosystem.
Responsibilities:
- Strategy Development: Develop and execute social media strategies aligned with our overall marketing objectives and the ethos of Web3.
- Content Creation: Create compelling and engaging content tailored to different social media platforms, including but not limited to Twitter, Discord, Telegram, Reddit, and emerging Web3 platforms.
- Community Engagement: Foster and grow our online community by actively engaging with followers, responding to comments and messages, and participating in relevant conversations.
- Brand Advocacy: Cultivate brand advocates within the Web3 community and empower them to amplify our message and mission.
- Campaign Management: Plan and execute social media campaigns, contests, and promotions to drive user acquisition and engagement.
- Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports with actionable insights to optimize strategies and campaigns.
- Trend Monitoring: Stay up-to-date with the latest trends, news, and developments in Web3 and cryptocurrency spaces, and leverage them to inform content and engagement strategies.
- Cross-Functional Collaboration: Collaborate closely with marketing, community, and product teams to align social media efforts with broader organizational goals.
- Risk Management: Mitigate potential risks and manage crisis situations effectively on social media platforms.
- Experimentation: Continuously experiment with new approaches, formats, and features to drive innovation and maximize reach and impact.
Requirements:
- Deep Understanding of Web3: Demonstrated knowledge and understanding of Web3 technologies, blockchain, cryptocurrencies, and decentralized finance (DeFi) ecosystems.
- Experience in Social Media Management: Proven experience managing social media platforms for brands or projects, preferably within the Web3 or cryptocurrency space.
- Creative Skills: Strong creative and storytelling skills with the ability to develop engaging content and narratives.
- Community Building: Experience building and nurturing online communities, fostering engagement, and driving meaningful interactions.
- Analytical Skills: Proficiency in social media analytics tools and platforms to track performance and derive actionable insights.
- Communication Skills: Excellent written and verbal communication skills, with the ability to communicate complex concepts in a clear and concise manner
strategy of the organization. This is an opportunity to build the brand from scratch by having
thoughtful content to engage its key target audience of parents across various platforms.
Key Responsibilities
• Conceptualize and create content to educate and engage our target audience
• Write research-backed, high-quality pieces that demonstrate thought leadership
• Produce different content types – longform, social media content, website content etc
• Monitor analytics to measure the effectiveness of the content strategy
What are we looking for?
• 2+ years of experience in professional content writing
• Passionate about writing – Get a kick out of writing well-crafted sentences
• High sense of ownership – Personally feel responsible for all the content published across the company
• Hungry to learn and grow -- Passion to learn, add skillsets & be a better professional
• SEO and SEM knowledge (good to have)
Desired Candidate:
● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content
Key Functions:
● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation
• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.Requirements
• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
- Being a part of the Acquisition team & working on building new strategies to maximize the output from Influencers.
- Reaching out to new influencers & leading the entire activity with the objective of maximum SOV.
- Reviewing & managing of existing influencers that are already on board.
- Raising the creative & content requirements internally.
- Making daily, weekly & monthly performance reports.
- The individual needs to be a good negotiator & well-versed with the social media influencer space.
- Being a cricket follower will be a good plus.
- Min 1 year+ working experience in marketing (influencer)
- Thorough knowledge of key performance measurement metrics.
- Extraordinary communication/ negotiation skills.
- A keen eye to design & communications.
- Above-average writing skills
- Overseeing development of Social Posts with writing and communications teams
- Developing Social Graphics with the design team (profile covers, post imagery, thumbnails)
- Creating Paid Social Ads with writing and design teams
- Managing Social Media websites/ microsites with the brand and digital teams
- Handling Analytics with digital and SEO teams
- Orchestrating the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.
- Analyzing key metrics and A/B test strategy as needed.
- Becoming an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.
- Demonstrating ability to map out a comprehensive social marketing plan. Driving strategies that are proven by testing and metrics.
- Monitoring trends in social media tools, applications, channels, design, and strategy.
- Identifying reputational risks and opportunities in user-generated content surrounding the company. Reporting notable risks to appropriate management.
- Maintaining an annual strategic social media calendar and coordinating and aligning with the PR and corporate communication teams
What you will do:
- Marketing degree is welcome, but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media.
- Proficient in digital content marketing.
- Experience sourcing and managing digital content development and publishing.
- Able to articulate and demonstrate why ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.
- Can effectively communicate information and ideas through written, audio, and video formats.
- Thrives in a fast-paced environment.
- Possesses functional knowledge working within a CMS.
- Influencer recruitment and management are a must.
- Content curation and blogging skills as a plus.
To build brand’s advocacy on social media with creative conceptualization and execution of
memorable campaigns
Apply if you have
▪ Social media custodian with extensive experience in adapting the brand brief into
shareable social content
▪ Experience in unique social media content creation, implementation, and optimization
▪ Ability to work with cross functional teams for end-to-end solutions.
▪ Excellent creative thinking and communication skills, both verbal and written.
▪ High proficiency in using social media tools like buffer/ sprout social etc
We are looking for a Content Strategist/Writer who has experience in creating content for branding and digital marketing, and an ability to stay up to date with the latest trends. He/she will be responsible for creating, and improving content across our business verticals.
The role will include generating content for branding projects, websites, improving social media interaction by ideating on creative concepts and campaigns, driving engagement, creating content calendars etc.
The Content Manager/Writer will work closely with the rest of the team to achieve overall marketing goals.
Responsibilities:
Creating original & creative content that drives traffic to a website and social media platforms:
- Create social media strategy aligned with short-term and long-term marketing targets
- Write research-based content that is original and engaging
- Edit/proofread and quality check content
- Develop creative concepts for digital media, including social media creatives (This includes copy for creatives, infographics, and captions for social media)
- Develop authentic social media campaigns
- Tie-in editorial calendars with trending digital initiatives and campaigns
- Promote the business's brand identity via trendy, authentic and creative content
- Create content for other marketing collateral as and when needed
- Write content for web pages, ebooks, and video scripts as and when required
- Assist with creating content for business pitches as and when required
- Create original, witty, on-trend concepts for social media creatives and campaigns
- Work with the design team to ensure creatives are based on the brief and lead to online engagement