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We are seeking a dynamic, creative, and result-oriented Digital Marketing Executive to manage and execute the company’s digital marketing initiatives. The ideal candidate will be responsible for planning, implementing, and optimizing marketing campaigns across various digital platforms to enhance brand visibility, generate quality leads, and support overall business growth.
The role requires a strong understanding of digital marketing tools, content creation, SEO strategies, social media management, and marketing analytics. The candidate should be proactive, analytical, and capable of managing multiple marketing activities independently while collaborating with internal teams.
Key Responsibilities
Digital Marketing Strategy
- Develop, plan, and implement comprehensive digital marketing strategies aligned with the company’s business objectives.
- Identify new digital marketing opportunities to increase brand awareness, website traffic, and lead generation.
- Monitor industry trends and competitor activities to optimize marketing strategies.
Social Media Management
- Manage and optimize company social media platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
- Plan and execute performance-driven social media campaigns to increase engagement and brand reach.
- Create engaging posts, creatives, and campaign strategies to maintain a consistent brand presence online.
Content Creation & Marketing
- Develop, curate, and manage high-quality marketing content such as blogs, articles, case studies, newsletters, and social media posts.
- Work with design and creative teams to produce compelling visual content and marketing creatives.
- Ensure all content aligns with the company’s branding guidelines and marketing objectives.
Search Engine Optimization (SEO)
- Conduct keyword research and implement effective SEO strategies to improve website rankings and organic traffic.
- Optimize website content, landing pages, and blogs to enhance search engine visibility.
- Monitor SEO performance and suggest improvements based on analytics and search trends.
Email Marketing & Automation
- Plan and execute email marketing campaigns, newsletters, and promotional mailers.
- Manage marketing automation tools to nurture leads and maintain engagement with prospects and customers.
Campaign Performance & Analytics
- Track and analyze marketing campaign performance using digital analytics tools such as Google Analytics and social media insights.
- Generate MIS reports and present actionable insights to improve campaign performance and ROI.
- Optimize campaigns based on data-driven analysis.
Video Marketing & Creative Development
- Edit and produce high-quality videos and digital creatives for social media and marketing campaigns.
- Collaborate with internal teams to develop innovative visual content that enhances brand engagement.
Exhibition & Event Marketing
- Coordinate company participation in exhibitions, trade shows, and marketing events.
- Manage stall planning, branding materials, promotional activities, and lead management during events.
- Support post-event marketing activities and follow-up campaigns.
Cross-functional Collaboration
- Work closely with sales and internal teams to align marketing strategies with business goals and revenue targets.
- Assist in creating marketing materials and presentations to support the sales team.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- A Mechanical Engineering background will be an added advantage.
Solid Fundamentals and exceptional problem-solving skills
Solid and fluent understanding of algorithm and data structures
Proficiency in Scala + Spark
Experience Range: 3 to 7 Years
Requirement Some or all of them – because we believe intelligent people can pick up whatever they need in a short period of time. You just need to prove that you can:
Excellent programming skills and knowledge of Java / Scala
Excellent software design, problem solving and debugging skills
Experience with modern Big data technologies such as Spark, NoSQL, Cassandra, Kafka, Map Reduce, Hadoop ecosystem is a must have
Experience with data analytics and ability to mine data to obtain insights is much appreciated
JOB DESCRIPTION/PREFERRED QUALIFICATIONS:
REQUIRED SKILLS/COMPETENCIES:
Programming Languages:
- Strong in Python, data structures, and algorithms.
- Hands-on with NumPy, Pandas, Scikit-learn for ML prototyping.
Machine Learning Frameworks:
- Understanding of supervised/unsupervised learning, regularization, feature engineering, model selection, cross-validation, ensemble methods (XGBoost, LightGBM).
Deep Learning Techniques:
- Proficiency with PyTorch or TensorFlow/Keras
- Knowledge of CNNs, RNNs, LSTMs, Transformers, Attention mechanisms.
- Familiarity with optimization (Adam, SGD), dropout, batch norm.
LLMs & RAG:
- Hugging Face Transformers (tokenizers, embeddings, model fine-tuning).
- Vector databases (Milvus, FAISS, Pinecone, ElasticSearch).
- Prompt engineering, function/tool calling, JSON schema outputs.
Data & Tools:
- SQL fundamentals; exposure to data wrangling and pipelines.
- Git/GitHub, Jupyter, basic Docker.
WHAT ARE WE LOOKING FOR?
- Solid academic foundation with strong applied ML/DL exposure.
- Curiosity to learn cutting-edge AI and willingness to experiment.
- Clear communicator who can explain ML/LLM trade-offs simply.
- Strong problem-solving and ownership mindset.
MINIMUM QUALIFICATIONS:
- Doctorate (Academic) Degree and 2 years related work experience; Master's Level Degree and related work experience of 5 years; Bachelor's Level Degree and related work experience of 7 years in building AI systems/solutions with Machine Learning, Deep Learning, and LLMs.
MUST-HAVES:
- Education/qualification: Preferably from premier Institute like IIT, IISC, IIIT, NIT and BITS. Also regional tier 1 colleges.
- Doctorate (Academic) Degree and 2 years related work experience; or Master's Level Degree and related work experience of 5 years; or Bachelor's Level Degree and related work experience of 7 years
- Min 5 yrs experience in the Mandatory Skills: Python, Deep Learning, Machine Learning, Algorithm Development and Image Processing
- 3.5 to 4 yrs proficiency with PyTorch or TensorFlow/Keras
- Candidates from engineering product companies have higher chances of getting shortlisted (current company or past experience)
QUESTIONNAIRE:
Do you have at least 5 years of experience with Python, Deep Learning, Machine Learning, Algorithm Development, and Image Processing? Please mention the skills and years of experience:
Do you have experience with PyTorch or TensorFlow / Keras?
- PyTorch
- TensorFlow / Keras
- Both
How many years of experience do you have with PyTorch or TensorFlow / Keras?
- Less than 3 years
- 3 to 3.5 years
- 3.5 to 4 years
- More than 4 years
Is the candidate willing to relocate to Chennai?
- Ready to relocate
- Based in Chennai
What type of company have you worked for in your career?
- Service-based IT company
- Product company
- Semiconductor company
- Hardware manufacturing company
- None of the above
Requirements / Experience:
- Min 4 Years of Experience
- Experience in cross-platform mobile software development (Android/iOS) using technologies such as React Native, Flutter, GO/ Golang, Xamarin, Blazor, JavaScript, TypeScript, Dart, C#
- Familiarity with API Development (REST, Web API, WCF, SOAP)
- Experience with full-lifecycle design, development, and testing of critical business applications
- Good problem-solving skills with attention to detail
- Strong verbal, written, interpersonal, and organizational skills
- Ability to work independently and in a team environment
- Ability to multi-task effectively
- Reliable, highly motivated, with a positive attitude
- Experience with MsSQL, MariaDB
Required Qualifications
- Bachelor’s degree Commerce background / MBA Finance (mandatory).
- 3+ years of hands-on implementation/project management experience
- Proven experience delivering projects in Fintech, SaaS, or ERP environments
- Strong expertise in accounting principles, R2R (Record-to-Report), treasury, and financial workflows.
- Hands-on SQL experience, including the ability to write and debug complex queries (joins, CTEs, subqueries)
- Experience working with ETL pipelines or data migration processes
- Proficiency in tools like Jira, Confluence, Excel, and project tracking systems
- Strong communication and stakeholder management skills
- Ability to manage multiple projects simultaneously and drive client success
Preferred Qualifications
- Prior experience implementing financial automation tools (e.g., SAP, Oracle, Anaplan, Blackline)
- Familiarity with API integrations and basic data mapping
- Experience in agile/scrum-based implementation environments
- Exposure to reconciliation, book closure, AR/AP, and reporting systems
- PMP, CSM, or similar certifications
Job Description for flutter developer
Role/Project Description Will be responsible for User Interface development of various android/IOS based mobile applications for HCIN clients and partners. The candidate will work in a global, highly innovative and agile environment made up both by talented youngsters and senior professionals.
Job Responsibilities:
- Design and develop high-volume, low-latency applications for mission-critical systems, delivering high-availability and performance
- Contribute in all phases of the development lifecycle: concept, design, build, deploy, test, release to app stores and support.
- Diagnose performance issues, fix bugs (including crashes and ANRs) to increase the functionality of the application
- Write well designed, testable, efficient code
- Ensure designs are in compliance with specifications
- Prepare and produce releases of software components
- Support continuous improvement by investigating alternatives and technologies and presenting these for architectural review
- Collaborate with team members (product managers, developers, designers) to brainstorm about new features and functionalities.
Desired Profile:
- Experience required 1 year
- B. Tech, MCA, M. Tech degree in Computer Science Engineering or a related subject
- Proficient in Java/Kotlin programming
- Knowledge and experience in Flutter Framework and DART programming
- Hands on experience in using RESTful APIs
- Hands on experience in designing and developing microservices architecture and containers
- Object oriented analysis, UML and design using common design patterns.
- Hands on experience in development IDE Android Studio, Android SDK, Firebase Test Lab
- Experience with offline storage, threading, and performance tuning
- Familiarity with push notifications
- Familiarity with IOS integration with Flutter
- Experience using GitHub or similar environment
- Complete understanding of SDLC
- Experience with Agile development
- Experience with Material Design and Android UI design principles, patterns and best practices
- Good knowledge of adding third-party libraries
About Us
upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build careers of tomorrow.
• upGrad was awarded the Best Tech for Education by IAMAI for 2018-19 • upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India
• upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
• We were also covered by the Financial Times along with other disruptors in Ed-Tech • upGrad is the official education partner for the Government of India - Startup India program
• Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning \
Role Summary
This role will primarily be responsible for envisioning, defining, and owning the execution of upGrad's product design strategy. As the strategic design leader, team coach, and customer champion you'll galvanize people to solve complex problems, developing strategies, and ensuring product designers have the space to create products that deliver enduring value. You will also lead change cross-functionally to drive better experiences and influence our company's product, operations, content, and data to unlock the unrealized wants of learners and coaches across new subjects and fields.
You’ll lead your team through the design process, help build a vision, and navigate ambiguity through partnering with research and enabling experimentation, all while mentoring, and growing a hardworking and capable design team.
You’ll run design critiques, host collaboration & brainstorming sessions, drive design execution excellence, identify areas of process efficiency, and promote a high-output and fast-paced design practice.
Roles & Responsibilities
- Work closely with your team and other designers in defining, designing, and iterating on product features across web and mobile platforms
- Get out of the Office and work with research to observe the impact of your work in the real world, and take that input back to your work as a designer to be constantly improving our products.
- Invest in design standards, documentation, and processes alongside your team members to further our design practice
- Shape product strategy and vision together with product managers and have a significant impact across all the product teams
- Bring consistency to all the platforms and products
- Drive and support cross-team initiatives that make the Design practice better at upGrad such as improving our hiring processes, expanding our community presence, interviewing potential new team members
- Work in the way that works for you and what you're designing, whether that's spending time sketching or jumping straight into pixels and code.
- Work with other members of the Design team to help them deliver great work and develop their own skills. This could be as a mentor, a coach, or a collaborator.
Skills Required::
- 7 years of Product Design experience with at least 2 years of experience leading product design teams
- Consistent track record of leading highly collaborative cross-functional teams thought ambiguity and deliver the best products possible to our customers are an experienced mentor and coachable to give and receive honest, thoughtful, and direct feedback that removes roadblocks encourages growth, and accelerates delivery
- Are intent on crafting psychologically optimistic spaces where your direct reports and your collaborators are confident in sharing their ideas, opinions, and reservations in order to get to the best customer-focused solution
- Experienced recruiting, hiring, and retaining multi-disciplinary design teams
- Ability to understand complex feature sets and their dependencies while being able to deliver a design strategy that accounts for capabilities and limitations of the product
- Methodology rich, including standard approaches for design deliverables including user journeys, research plans, mocks, prototypes, documentation, and quality checks
- Have the ability to communicate research findings and design decisions openly and confidently, regardless of the audience
- Have partnered with research teams or led research experiments to validate and inform product thinking
- Have a proven history of partnering with engineering in a continuous delivery environment
- Expertise in Web API is most preferable.
- Good experience needed in Angular 4+ implementation.
- Must have very good exposure and experience working with C#,ASP.Net,MVC, Entity Framework,Web Service,Java Script, jQuery and SQL Server.
- Strong Knowledge of software implementation best practices.
- Strong experience in debugging and working with n-tier arctitecture (UI,Business layer and Data Access layer) along some experience with service oriented arctitectures(SOA)
- Ablity to design and optimise SQL server stored procedures.
- Solid understanding of object oriented programming (OOP)








