Content Writer

• To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
• Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
• To prepare and own content calendar for the content marketing team
• To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
• To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
• To write clear marketing copy to promote our products/services
• To prepare well-structured drafts using Content Management Systems
• To proofread and edit blog posts before publication
• To coordinate with marketing and design teams to illustrate articles
• To conduct extensive keyword research and use SEO guidelines to scale web traffic
• To ensure all-around consistency (style, fonts, images, and tone)
• To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
• To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas

Resource: Content Manager

Location: Mumbai(On-site)

Qualification: BA/MA(English)/Degree in Mass Communication/Bachelor's degree in Engineering

No. of years of Experience: Min. 2 years experience in Website maintenance and Content Management

Certification / Knowledge :

• Should be proficient in all of the following languages : English, Hindi and Marathi
• Exposure to content management for Government websites preferred.

We're seeking a full-time, in-house employee to write Search Engine Optimized Website Content and social media. The ideal candidate must be able to write according to the language of different industries our company handles. Knowledge of writing articles, blog posts, press releases, website content pertaining to digital media.

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts

Think you know your way around the Indian+ Global Culture, entertainment world, films, pop culture, memes and OTT? 

If Content and Content Strategy is your thing, this one’s for you.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to help build our Brand across various platforms.

We need someone who can give all our long-form content, scripts and videos a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Help carve out and build our Youtube channels (for two brands) with fun content in the health and wellness space using unique and creative ways.
• Find out-of-the-box topics based on competitor analysis, trending topics in the digital space ( youtube/ instagram)

Requirements:

• Speaks Memes, gifs and Pop Culture 
• Is familiar with writing creative content
• Is familiar with online brands and Youtube Channels
• Excellent writing and editing skills in English, Hinglish
• Has an innate ability to think laterally and literally
• Motivation and the desire to execute every job to the highest standards
• Adept with basic formatting, eye for detail, thorough research and analysis
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines
• Portfolio of work- published articles will be preferred

• Create content marketing campaigns to drive leads and subscribers 
• Regularly produce various content types, including email, social media posts, and blogs
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Collaborate with other departments to create innovative content ideas
  Create quirky content for Insta, Facebook posts.

Skills-

• Bachelor’s degree in English, Journalism or related field
• Knowledge of digital marketing tactics, including SEO, email marketing, and social media marketing (Preferred)
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• The ability to consistently meet tight deadlines