Write for brand’s social media advertising campaigns.
Formulating high-quality still and visual content for each social media
campaign.
Building a social media presence by maintaining a solid online presence by
having a strong social media strategy and planning.
Monitoring the company's brand on social media.
Building brand awareness by engaging relevant influencers.
Managing our online communities to ensure respectful and appropriate
engagement.
Responding to comments on each of our accounts.
Overseeing customer service provided via social media.
Analyzing data to determine whether social media campaigns have achieved
their objectives.
Subodh Popalwar
Software Engineer, Memorres
About MBWorld Exim Pvt Ltd
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Job Description - Content Writer:
An Executive of Corporate Communication team is required to communicate with all the levels of the organization, understand requirements and work with different verticals of the company to deliver clear communication as per business requirements. An understanding in branding is crucial to the success of this role and to adhere to the brand guidelines of FAI.
Competencies
- Gather stakeholder feedback on corporate brand & organization awareness levels using various modes of media and personal interaction.
- Analyze the voice of stakeholders and feed into a concise communication plan to convey the same.
- Monitors own work to ensure delivery within the desired performance standards. Understands the importance of delivery within expected time and brand standards and displays concern in case of deviation.
- Is open to feedback, different perspectives and ideas, and constantly improving one’s craft based on the feedbacks and discussions.
- Possesses excellent verbal and written communication skills to interact with all India-based business verticals as well as offshore partners.
- Must also display excellent inter-personal skills required to interact with colleagues including different teams, SMTs, offshore partners etc. for understanding business requirements and communicating the same.
- Encourages teamwork and collaboration by promoting openness and dialogue, facilitates participation of self and other team members in organizational decisions and motivates other team members and drives pride and positivity in work. Exhibits professionalism in conduct of work and respects others’ views.
Technical Skills
- Should be familiar with the ethos of marketing & branding.
- Should have excellent creative writing skills.
- Should be well versed with both short form and long form copy.
- Should have a relatively good understanding of social media channels and be able to craft clear, precise copy for the same.
- Should be aware of or willing to learn about emerging trends in corporate communication.
- Would be required to gather information & be aware of data gathering sources, techniques etc.
- Should be able to understand and work with relevant SOPs.
- Should be able to identify key messages and develop communication plan/campaigns accordingly.
- Should be able to articulate presentations for strategy & draft communications as per the requirements.
Qualifications
Graduate from any discipline with a strong portfolio. Relevant experience of 5 - 10 years will be preferred.
We're a fast growing startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes. The ideal candidate would need to ace the following responsibilities:
1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.
2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.
3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.
4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.
5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.
6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.
7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.
We would also expect the candidate to demonstrate:
1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.
2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.
3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.
Join us and watch the campaigns you design come to fruition. Plan it, build it, deploy it, scale it and sip coffee while you watch it grow!
Conduct thorough research on mental health topics, including but not limited to depression, anxiety, stress management, self-care, mindfulness, therapy techniques, and other related subjects. Develop compelling and well-researched content based on the latest industry trends and scientific findings.
Readmore our website : <a href="https://hwscenter.com/">https://hwscenter.com/<;/a>
Job description
Social Media Manager
Company Profile: PinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled, API-enabled pension administration and delivery platform, our unique deployment model and a simple and intuitive UI/UX to make access to regulated pension, savings and insurance products easy and simple for non-salaried informal sector workers. We're working actively with governments, regulators, multilateral aid agencies and leading financial inclusion stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023. Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use our plug-and-play pensionTech to instantly offer an integrated social protection solution to their clients, members and employees without any new investments in IT or capacity enhancement. We’ve recently completed our first equity fundraise to enhance our engineering, business and delivery capacity and embark on the next stage of pinBox pensionTech development and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to start saving for their old age in a secure, affordable and well-regulated environment. We are looking for a passionate and creative Social Media Manager who will enhance our brand and build strong online communities through various social media and digital platforms.
The social media manager will deploy innovative ideas to build mass-scale retail traction and adoption of our micro-pension solution, as well as for our social initiatives such as “Gift-a-Pension”.
Responsibilities:
1. Work closely with internal and external content teams to co-create original text and video content, manage posts, respond effectively to followers and manage the pinBox image and brand in a cohesive way to achieve our mission and goals,
2. Use creative strategies to amplify new concepts and ideas to pinBox target segments using a variety of social media and digital platforms including Facebook, Instagram, Twitter, LinkedIn as well as digital content and news platforms,
3. Design and implement innovative social media campaigns to motivate and encourage mass-scale voluntary micro-pension enrollments — both by self-employed individuals, as well by households for family members and domestic help,
4. Analyze and track emerging social media trends, monitor SEO and user engagement and present weekly and monthly reports that help to shape and optimize pinBox content, communications and digital marketing efforts, and
5. Handle our retail and corporate social media presence ensuring high levels of customer and key stakeholder engagement.
The ideal candidate processes
1. An undergraduate degree in Marketing, Communications or a related field,
2. At least 3 years’ experience in social media management, preferably for a retail brand (retail financial services experience is preferred though not mandatory),
3. Ability to convey complex concepts and ideas in a simple and interesting way,
4. Excellent knowledge of Google Analytics, and of Facebook, Instagram, Twitter and other social media platforms and best practices,
5. Exceptional critical/ lateral thinking, problem-solving and multi-tasking skills, and
6. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to function effectively and proactively under tight deadlines
Location Delhi (Work from home)
Experience: Min 3 yrs
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.
As a Copywriter, you will strategize, plan and execute integrated marketing, digital and social media campaigns with seamless and effective communication across retention and acquisition channels
What you will do:
- Working directly with the art and social team to further strengthen the content strategy across social media platforms and building brand affinity with creative work
- Reassessing the content strategy and injecting new ideas to improve the brand’s digital presence
- Ensuring end-to-end execution of a tournament theme across channels
- Improving the hygiene content with new and innovative organic + inorganic ideas
- Creating concise, eye-catching, and innovative headlines and body copy
- Researching and organizing facts and sources
- Interviewing sources/ consumers
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Additionally, writing website content, blogs, articles, etc.
Required Candidate profile
What you need to have:- Excellent verbal and written communication skills
- Excellent grasp of English language
- Creative and innovative thinker and planner
- Knowledge of Poker, Rummy and Fantasy Sports would be an added advantage
- Confident in producing work across multiple platforms
- Able to align multiple brand strategies and ideas
- Be able to assist team members when needed to accomplish team goals
- Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- High school degree or equivalent; Bachelor’s degree in creative writing, journalism, English, or related field preferred
- Ability to work independently or as an active member of a team
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment
- Extensive knowledge of the company, brand, and product preferred
- Ideal candidate will have a positive attitude and be a problem-solver
- Familiarity with keyword placement and SEO
- Must be fluent in writing high-quality and error-free content in English.
- Should have excellent grammar skills and vocabulary.
- Willingness to learn and adapt quickly.
- Notable research and time management skills.
We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.
To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.
Content Writer Responsibilities:
- Conducting in-depth research on industry-related topics in order to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Content Writer Requirements:
- Bachelor's degree in communications, marketing, english, journalism, or related field.
- Proven content writing or copywriting experience.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- A portfolio of published articles.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills.
What you’ll be doing:
● Write content for the blog and large story pieces. Interview senior facility management executives and real-estate leaders.
● Product content: Create an educational product and solution content across platforms.
● Customer marketing: Become an expert on our customers and their unique cases. Write compelling case study content in multiple formats (webpage, blog, video, social) that highlights how Facilio helps enterprises transform facilities experience.
● Sales Enablement: Communicate value proposition and high-value sales materials, presentations, partner training, and feature collaterals.
● Optimize all content for SEO for better reach, measure and improve content programs
What type of skills you’ll need:
● Previous experience: 1-3 yrs of experience of content writing or marketing experience, preferably at B2B tech product company
● You love writing stories. Have many examples to show. Can work with consistent feedback.
● You love to research, to dig below the surface, and uncover the truth.
● Customers are always your main focus and priority.
1. Creating content for the website that is relatable and gives ample information that can help the customer.
2. Writing clear and informative blogs.
3. Proofreading content for errors or additions and ensure that content is written per instructions.
4. Conducting simple keyword research and use SEO guidelines to increase web traffic
5. Developing a strong grasp on brand's tone within a short time span.
6. Developing campaign ideas for various digital and offline campaigns.
7. He/She will work closely with technical & business development members of our organization.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres