Qualification
● Bachelor's or Master's degree in Computer Science or Information Technology or equivalent. Responsibilities
Must-Have:
● Should have a minimum of 0.3 - 0.6 months experience in guest blogging and all off-page activities
● Should have experience working for international clients and a good track record of link-building success
● Creating high quality backlinks from relevant and authority sources using ethical SEO techniques
● Creating and implementing an in-depth link-building strategy
● Decent English communication & writing skills would be an added advantage
● Should have worked earlier in a Digital Marketing Agency/SEO Agency
Need to have:
● Keyword analysis and competitor link-building analysis
● Must have advanced level of link-building knowledge
● Must know how to do link submission, web 2.0, review posting, content curation, anchor text analysis, brand mentioning, social media marketing, etc.
● Should know how to create link-building reports
● Proficient in MS Excel and MS Office
● Must have knowledge of Algorithmic updates and SEO Tools
● Highly motivated and able to work independently and as part of a team
● Basic Knowledge of On-page Optimization
● Basic OnPage SEO, Google Analytics and Google Search Console skills will be a plus point
Good to have:
● Must be able to manage multiple priorities and meet deadlines
● Excellent multitasking abilities, technical skills and good verbal and written communication skills
● Experience and ability to thrive in a fast-paced company preferred.
Subodh Popalwar
Software Engineer, Memorres
About Webcodegenie Technology Pvt Ltd
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About Company
Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.
About the role:
As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.
Roles & responsilibilities:
- Creating & executing effective convertible performance marketing campaigns.
- Managing budget & campaigns across all digital platforms to drive the desired return on investment.
- Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
- Plan and manage paid social media campaigns and assist content and brand teams.
- Working closely with management to discuss conversion improvement strategies, feedback & results.
- Analyzing sales funnels, trends & understanding customer behaviour.
- Research & implement marketing tools to boost our promotional efforts
- Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
Requirements:
- 1-3 years of experience who has a deep understanding of all facets of content marketing.
- Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
- You are a highly goal-oriented individual with good communication skills.
- Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
- Expertise with Firebase, GTM, and Google Analytics.
- Experience in generating leads and achieving long-term sustainable growth.
- Experience in working with creative teams to give constructive feedback for performance marketing.
- A strong portfolio to demonstrate your skillset
Google AnalyticsWe are looking for self-motivated and result-driven individuals for the role of Sr. SEO Executive. This person will define long-term goals and identify opportunities.
Designation: – Sr. SEO Executive
Location: – Gandhinagar, Gujarat.
Qualification: – B.tech, M.tech, BCA, MCA, BSC, MSC (IT, CE), MBA.
Experience:– 5+ Years
Working Days:– 5 Days (Mon- Fri)
Roles & Responsibilities:-
- A strong understanding of all aspects of on-page and off-page optimization techniques of SEO
- Must know how to use Google Analytics and Google Search Console tools to create a report
- Must be able to identify SEO-related issues on the website and fix them
- Must be able to proofread articles to ensure that they are SEO friendly
- Must know how to do a competitor analysis and derive insights from it to improve the website performance
- Must perform keyword research on a regular basis
- Must perform link building for critical pages to increase website traffic.
Roles and responsibilities:-
- Implement best practices of SEO on websites to increase organic traffic from different sources such as Google.
- Ensure we are generating a targeted number of qualified leads from the website monthly.
- Optimize existing websites to improve their performance in search engines.
- Coordinate with web developers to get the new content updated on the website.
- Coordinate with content developers to get the content at the scheduled time.
- Perform keyword research for targeted services and countries and suggested topics that need to be written and published in the scheduled time.
- Use marketing tools such as SEMrush to do a competitor analysis and create quality backlinks from different sources.
- Keep track of all the latest updates from Google and ensure that website abides by those updates.
- Perform market research on a regular basis to implement new and productive things on the website.
Basic understanding of SEO, Search, Display, and Remarketing campaigns knowledge.
Should be ready to learn new things and take on challenges.
Should have a professional approach towards work.
Basic Knowledge -
Creating back-link
Competitors backlink
Local Business Listing
Bookmarking
profile submission
Link building through guest blogging
Submitting images on relevant image submission websites
Knowledge of Analytics/Webmaster
Classified Ad Submission
Q/A on Quora
Web 2.0 Submission
PPT Creation and Submission
We, at GlobalShiksha, are on a mission to Make Learning Fun for the K-12 segment by delivering high-quality, affordable supplementary educational products. The GlobalShiksha team of 150+ people works out of offices in Bengaluru. We- re backed by the top investor of the world, Accel Partners. Founded in 2011 by an IIT Graduate, GlobalShiksha is among top five Ed-tech companies of India and has the trust of 1 million parents.
Responsibilities:
- Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.
- Handle the entire digital marketing to bring direct website conversion.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Requirements:
- Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.
- Proven track record in generating online orders/ direct website conversion.
- Candidates from the e-commerce industry or marketing agencies will be preferred.
- Candidate must be a graduate preferably B-Tech or MBA preferably from tier-1 or tier-2 colleges
We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred
The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.
Responsibilities:
- Responsible for the 360-degree digital aspect of digital business
- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.
- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.
- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.
- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth
- Constantly optimize marketing activities to improve return on investment.
- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.
The ideal Fit:
- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan
What's on Offer
- Lead the performance marketing for a D2C brand
- To be a front runner to make the brand a success
Today we partner with 400+ organizations to extend financial assistance to their members and this number is growing every single day. Our go to market efforts are concentrated in high density industrial clusters where we develop a network or partners and foster local community relationships.
We are an early-stage Startup with Seed Funding from reputed VCs and Angel Investors and have a credible roadmap for future fundraising.
What we offer:
Your Role in Our Journey :
If you live and breathe community engagement and marketing, we have something that will excite you. We're looking for a flexible and versatile growth marketer who will develop and manage community engagement programs across online & offline channels, support business objectives, drive acquisition, provide sales support, and advance brand building.
Your Responsibilities :
- Own Findeed Branding across online and offline platforms including messaging, positioning, and PR strategies
- Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
- Design and Execution of Community Outreach Campaigns/Events to drive Growth outcomes and customer retention including growth loops like referrals and events
- Work closely with sales and support team to build & optimize go-to-market strategy & drive its operations
If you are passionate about working in these areas and looking to play a key part in driving a start-up's growth, we would love to talk to you.
What are the requirements and qualifications?
- You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them.
- Further, if you have real history driving growth, strong user adoption and great engagement. Ideally you would have 2-5 years of experience.
- If you don't, you could yet be right if you can collaborate effectively across teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive.
- You should love data, be both analytical & creative at the same time and should enjoy a dynamic work environment, experimenting & rolling up your sleeves to get things done.
- In addition to English, proficiency in more than one Hindi, Kannada and Tamil will be extremely advantageous as we expect the campaigns to be executed in these languages.
The day-to-day
Typically, a digital marketing executive will:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
Key skills
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video editing skills:Website and social media content will not just be text but frequently visual as well
- Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
- Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
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Software Engineer, Memorres