About Espresso Technologies Pvt. Ltd
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Digital Marketing / Lead Generation
at Recibo Technologies Pvt Ltd
Key Responsibilities
- Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media
- Understanding how to use all research and lead generation tools available including Internet sources such as social and business media
- Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation
- Linkedin Marketing / Social selling / Lead Generation
- Social Media Marketing
- Content creation & Posting
- Getting Reviews & Ratings in Key Websites
- Analysis and presentation of digital marketing results
- Achieve effective web-based marketing that allows the business to generate & sell leads
- Deliver campaigns on time and to a high standard
- Improve performance through reporting & analytics
Key Requirements
- A clear understanding and hands on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics
- Understanding of customer segmentation
-Experience working with external agencies and managing the creative process through from briefing to implementation
-Experience managing websites within WordPress with a knowledge of HTML
Digital Marketing Manager
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Minimum experience required: 4 years
Job Role : SEO Specialist
Job Location : Bangalore (Remote working)
Job Description
We are looking for ambitious and experienced SEO experts who will work with us to think strategically of a long-term plan and implement it with the help of internal and external constituents. The SEO and content marketer is a key role within our Growth team who will be responsible for looking at the industry landscape, understanding our competitors and roadmap, and then coming up with a plan to increase organic traffic to our website with effective SEO strategies. Within this role, you will also be responsible for coming up with a content strategy to complement SEO initiatives.
Minimum qualifications:
- Minimum 3+ years of experience with SEO either at a B2C company or at an agency
- Experience with building and executing an end-to-end SEO initiative
- Experience in writing external-facing content with publicly available examples
- Experience in using SEO tools and platforms like BrightEdge, SEMRush, etc.
- Deep understanding of organic search and SEO best practices, as well as pitfalls that hinder SEO efforts
- Comfort with data analysis and ability to articulate the results in written and spoken formats
- Either a business, writing, or communications degree
- Any experience in writing code is strongly preferred
About us:
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- End to end execution of marketing plan and the marketing operational activities to achieve marketing goals
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Hands-on experience working with marketing automation tools such as Zoho.
- Team management capabilities and work extremely well with colleagues and also stakeholders across different products and geos.
Today we partner with 400+ organizations to extend financial assistance to their members and this number is growing every single day. Our go to market efforts are concentrated in high density industrial clusters where we develop a network or partners and foster local community relationships.
We are an early-stage Startup with Seed Funding from reputed VCs and Angel Investors and have a credible roadmap for future fundraising.
What we offer:
Your Role in Our Journey :
If you live and breathe community engagement and marketing, we have something that will excite you. We're looking for a flexible and versatile growth marketer who will develop and manage community engagement programs across online & offline channels, support business objectives, drive acquisition, provide sales support, and advance brand building.
Your Responsibilities :
- Own Findeed Branding across online and offline platforms including messaging, positioning, and PR strategies
- Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
- Design and Execution of Community Outreach Campaigns/Events to drive Growth outcomes and customer retention including growth loops like referrals and events
- Work closely with sales and support team to build & optimize go-to-market strategy & drive its operations
If you are passionate about working in these areas and looking to play a key part in driving a start-up's growth, we would love to talk to you.
What are the requirements and qualifications?
- You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them.
- Further, if you have real history driving growth, strong user adoption and great engagement. Ideally you would have 2-5 years of experience.
- If you don't, you could yet be right if you can collaborate effectively across teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive.
- You should love data, be both analytical & creative at the same time and should enjoy a dynamic work environment, experimenting & rolling up your sleeves to get things done.
- In addition to English, proficiency in more than one Hindi, Kannada and Tamil will be extremely advantageous as we expect the campaigns to be executed in these languages.
Digital Marketing Job Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints