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Role Description
This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.
Qualifications
- Digital Marketing and Online Marketing skills
- Social Media Marketing skills
- Web Analytics skills
- Strong experience in PPC management
- Ability to collaborate and communicate with cross-functional teams
- Knowledge of SEO and SEM principles
- Experience with Google Analytics, AdWords, and social media analytics platforms
- Bachelor's degree in Marketing, Communications, or a related field
As A campaign manager (DMA) at WWS you will be responsible for campaign management to formulate and manage the strategic functions of marketing the product through diversified channels.
What We Expect
- Have strong quantitative skills.
- Fluency in English. (Read, write, and speak).
- Bachelor’s degree in business domain is required with 2 years of experience preferred.
- Strong project management, organizational, and communication skills.
- Experience working in a B2B marketing team would be an added advantage.
- Proficiency in MS Excel or Google Sheets.
- Experience in omnichannel marketing automation, targeting, and personalization strategies .
A campaign manager’s Ideal Day At WWS
Campaign Plans. Create and manage workspace providing campaign plans which require convenient strategies that allows the process to end up in a unified goal of management.
Implementation of Marketing Strategy. Strategize, execute, and optimize a data-driven demand generation campaign.Use marketing automation and omnichannel nurturing to engage and convert prospects and customers.
Compile and Analyze reports. Compile regular reports of campaign performance and results suggesting improvement in new campaigns using data and feedback nurtured by the market.
Marketing Automation. Interact with customers using various channels,educate respective of their demands/requirements such as to improvise on our development and marketing strategy.
What You Can Expect
- Full-time, salaried position creamed with welfare programs.
- Competitive salary and tailored training in the core space with recognition potential and annual bonus.
- Performance appraisals.
- Attendance Incentives.
- Working with the best talent in the industry
- Conducive intangible environment with dynamic benefits.
Why Consider a Campaign Management Career With WWS?
With a very appealing work environment at WWS, our setting made it easier to build relationships with other staff members and clients. You may also have an opportunity to learn other aspects of medical office work on the job, which can enhance your experience and qualifications.
Today’s world of digitalization has led a million things to fall at a place enabling each one to have a wide prospect and reach.As a campaign manager the scope to devise the strategies in various fields has a firm potential, nevertheless so healthcare industry. WWS has always been an exquisite example to count on the odds, summing up its constructive growth even in grounds of hospitality. The process which defines us being the stand out from competitors is the progress of our entitled entity which takes a leap from your services on a hone marketing strategies.
Applications are welcome from fresh graduates too!!
Please attach your resume and let us know through email your current address, phone number, and the best time to contact you by phone.
To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
- Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
- Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
- Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
- Providing full execution of all core SEM activities and tactics.
- Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
- Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
- Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
- Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
- Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
- Analyzing cross-channel traffic and attribution.
- Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
- Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
- Ensuring accurate billing of all paid digital media.
Desired Candidate Profile
What you need to have:- Bachelor's Degree
- Google Analytics and Adwords Certification(s)
- Experience with digital advertising for apps
- Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
- Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
- Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
- Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
- Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
- Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
- Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements- 2 years of experience as a Digital Marketing Executive
- 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Must Have Solar Industries Exerience in Digital Marketing
· Manage all social media channels (Telegram, Facebook, Instagram, LinkedIN, Twitter and YouTube) and campaigns to sustain an engaging audience experience.
· Ensure user engagement across all social media channels.
· Research and analyze social media trends, including social media and web visitor data, to improve social media presence and campaign efficacy.
· Implement social media strategies across all online platforms.
· Conduct research on blockchain, cryptocurrency and digital asset trends/insights and stay updated with latest developments/happenings.
· Experience in marketing tools like Hubspot, Zoho Marketing etc.
· Experience in digital marketing in cryptocurrency and blockchain, crypto exchange platforms, NFTs, online market research industry, ed-tech industry, digital advertising industry, e-commerce industry etc. is certainly a bonus.
· Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders.
Job Type: Full-time
Salary: Negotiable
Location: Delhi NCR
Experience: 1-2 years
Note: By applying to this job position you will have an opportunity to work with a blockchain and cryptocurrency tech start-up.
Roles & Responsibilities:
- Responsible for improving the company's organic search results.
- Creates and launches SEO campaigns, identifies areas of improvement.
- Expertise in building high-quality links from reputed sites.
- Strong experience in on-page and off-page link building activities.
- Ability to build/manage a team and motivate them to achieve the team objective.
- Review and analyze areas that need to be improved, deleted, or revised, prepare detailed strategy reports.
- Compile and present SEO performance reports.
- Identify the least expensive but most powerful and profitable keywords for the website.
- Ensure websites are filled with optimal keywords and Consult with the Tech team to improve SEO wherever required.
- Executing weekly technical audits to identify issues and bugs.
- Perform keyword research to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
- Help to create and support marketing content to socialize and use for social media purposes.
- Should be an individual contributor as well as the ability to manage a team.
Requirement:
- Any BE Graduate or Equivalent degree holder.
- 3 to 8 years of experience.
- Candidates with previous Ed-tech /E-learning/ E-Commerce experience will be preferred.
- Should be a self contributor.
- Excellent verbal and written communication skills.
- Ability to multitask and remain organized in a fast -paced environment.
Remuneration: Best in the Industry.
Job Location: Bommanahalli, Hosur Road, Bengaluru
Notice Period: Immediate
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
- Performing research and data analysis in coordination with the client business needs and optimising website content accordingly.
- Providing SEO analysis of websites and web pages.
- Performing research and analysis on competitor ranking positions.
- Providing recommendations and strategies for content development in coordination with SEO goals.
- Implementing link building campaigns in coordination with client SEO goals.
- Assisting in preparing content strategies for posting in different platforms
- Establishing partnerships at scale for link building
- Monitoring client Analytics Dashboard and prepare reports for clients in easy to understand format.
- Working closely with technical team to meet client goals.
- Tracking and evaluating SEO performance of clients across all major search engines.
- Keeping abreast with latest trends in SEO as well as new marketing tools entering
- Maintaining quality standards of work output of SEO technical and content team.
What you need to have:
- 4 to 6 years previous experience in SEO, Digital marketing
- Experience in various SEO techniques and tools
- Excellent written and verbal communication skills
- Ability to identify and resolve problems
- Ability to organize, manage, and prioritize tasks.
- Proficient computer skills, including Microsoft Office Suite