Marketing internship

About Us

We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’.

Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year.

This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale.

But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem.

That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc.

We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.

We are not the largest in terms of enrollments. Nowhere close, actually. Not yet.

However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements.

And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 4 years, we have placed more than 2000+ students with a Placement Rate of 94% (and improving).

This is our long game- to Scale with Soul. We invite you to join us for the play. 

Funding:

Kraftshala is backed by a number of eminent investors, including:

• Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
• Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
• Sujayathi Ali, Co-founder at ShopUp and Voonik
• Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)
• Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies)

What we Value (the Kraftshala Kode):

Kraftshala is on a mission to become the largest career launchpad in the world.

Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger.

Joining Kraftshala now means becoming part of a story still in its early chapters- one you’ll help shape with your ideas, actions, and leadership. Here are things we care for: 

• We seek a value-adding mindset in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and are willing to go the extra mile to deliver on that, fit right in.  
• We value problem solving skills. We look at problems objectively, work backwards from the user, solve for root causes and optimise for their long-term good instead of our short-term gain. We don’t let processes or hierarchies get in the way of adding value.
• We believe speed matters enormously in business. We value people who move with urgency, have a bias for action and are willing to take calculated risks in the face of uncertainty.
• We look for people with high learning agility, those truth seekers who pursue the best data, ideas, and solutions with rigour and open mindedness, and are constantly working to become better today than yesterday.
• We admire people with ambition & courage to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership.
• We aim for consistency and reliability and expect the same from others. Predictability just makes everyone’s life a lot smoother.
• We believe people who demonstrate candour with care are the most effective: real, open and direct in communication, while still being highly empathetic.
• We have learnt that Scaling with Soul requires frugality. Resource constraints help sharpen focus and breed inventiveness.
• We are practical optimists. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.

Role Overview

We are looking for an English Communication Trainer to design and deliver a focused English communication course for adult learners. The course will cater to students at the A1/A2 level on the CEFR scale, aiming to enhance their proficiency to a B2 level, improving their readiness for professional communication and job placements.

Key Responsibilities:

• Curriculum Development: Design or adapt a Spoken English curriculum specifically tailored for adult learners with beginner-level (A1) communication skills.
• Training Delivery: Conduct engaging and interactive spoken English sessions, focusing on practical communication skills, including grammar, vocabulary, pronunciation, and fluency.
• Personality Development: Incorporate personality development modules to build student confidence and enhance their ability to present themselves effectively in professional environments.
• Student Assessment: Regularly assess and monitor student progress, offering constructive feedback to foster improvement and help them achieve course goals.
• Outcome Achievement: Ensure students attain at least a B2 proficiency on the CEFR scale, equipping them for successful job interviews and placement opportunities.

Must Haves

• 2 years of experience in training learners in Spoken English, particularly those with limited communication skills (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for)
• Experience in curriculum development or the ability to adapt existing content to meet the specific needs of the learners.
• The ability to help students progress to higher levels of English proficiency (for example from A1/A2 to B2 proficiency)

Good to Haves

• Strong knowledge of the CEFR framework
• Experience with voice and accent training

What is the recruitment process:

As a small team, it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. The process will occur over a mix of virtual and in-person meetings.

• Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
• Technical conversation 1: This will be a conversation with our Head of Human Skills Training Team wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
• Technical Exercise: This is a specific assessment designed to evaluate your fit for this role 
• Technical conversation 2: This will be a detailed assessment review conversation to go over your submission for the technical exercise, along with other competencies required for the role.
• Culture fit conversation: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.

Location:

Delhi

• Email Marketing Executive Job Description:

We’re seeking an Email Marketing Executive with at least 1 year of prior experience in email marketing, who has hands-on expertise in lead generation and email list management. The ideal candidate will be skilled in creating compelling email templates, sourcing leads, and utilizing email marketing strategies to drive engagement and conversions.

• _ Key Responsibilities:_

Minimum 1 year of experience in email marketing. Proven knowledge of lead generation through email and list-building techniques.

Proficient in email sourcing for IT Services/Software industries or websites and mobile apps. Strong ability to write engaging email templates.

A minimum of 100 email addresses of relevant contacts for outreach.

Social Media Executive  

Experience: 3+ years 

Location : Bangalore (Work From Office)   

ROLES AND RESPONSIBILITIES 

• Excellent written and verbal communication skills  
• Strong understanding of social media platforms, tools, and best practices  
• Social media content strategy  
• Social media handles creation and optimisation  
• All social media platforms maintenance, fanbase, engagement, insights improvements and growth plan ideation and execution 
• Calendar preparation and performance tracking 
• Performance tracking and insights analysis 
• Experience with latest tools  and reporting  
• Ability to work independently and in a team environment  
• Passion for social media and staying up-to-date with the latest trends and best practices  

More than 3 years of experience with C# and .Net development, .net 4.5, Asp.Net MVC, Angular. .net Core.  

Must have strong knowledge of Object-Oriented Programming (OOP)

Must have work experience with Angular, React

Working experience on Webservices, WebAPI, and REST are most preferred

Must have basic knowledge of SQL Server database with SQL query designing, procedure, functions, indexing, and triggers designing.

Strong analytical skills and problem-solving aptitude(Desirable)

Knowledge on HTML, HTML5, CSS, BootStrap, XML, JavaScript, JQuery is most preferred

Experience in working with source code repositories like TFS, GIT, Azure, etc

Experience in code release, merge, and conflict resolution

Experience in web publishing with IIS and Azure web Applications.

Your duties include

• Database development using T-SQL on MS SQL Server
• API Development using ASP.Net WEB API and C#
• R & D for available solutions and 3rd party API integrations
• Comparative Analysis of different approaches and finding optimal solutions
• Supporting existing applications in SQL, ASP.NET WEB API, C#, Angular or TypeScript

SKILLS

• Should have hands-on Experience in .NET Core, Asp.Net, MVC, Entity Framework, SQL Server with Good Communication skills.
• Use Microsoft technologies: C#, ASP.NET, SQL, MVC, and Microsoft Workflow to develop technical solutions to complex problems that require the regular use of ingenuity and creativity
• Design, code, test, debug and document software according to the functional requirements
• Develop, maintain and support programs/tools for internal and external clients
• Analyse, diagnose and resolve errors related to their applications
• Help define project plans requiring software development and hardware installations
• Provide technical and project management expertise across multiple areas of application development
• Investigate operational or systematic problems and user queries as required.
• If the candidate has experience in MVC / Angular / Azure / Xamarin, it would be an added advantage.

Education

Bachelor’s or Master’s degree in Computer engineering or relevant field
Students working towards their degree and with sufficient experience will be considered.
Qualifications-BCA, BE/B.Tech(Information Science/Technology (IS/IT)), MCA, ME/M.Tech(Information Science/Technology)

User Experience Designer

CAST is the market leader in Software Intelligence. Its unique technology thoroughly examines the structure of complex software systems, with MRI-like precision. It delivers accurate, actionable, and automated views of software architecture, critical flaws, quality grades, sizing metrics, open source usage, and cloud readiness levels. Hundreds of companies rely on CAST for greater objectivity in crucial business decisions, faster application modernization for Cloud, raising the quality and security of their custom software. CAST operates globally with offices in North America, Europe, India, China.

Title: UX Designer

Location: Bangalore

Job definition

Working at CAST R&D means being an important part of a highly-talented, fast-paced, multicultural and Agile team based in Paris (France) and Bangalore (India). The team builds sophisticated source code analysis platform leveraging parsing, control flow, data flow and others mechanisms to fully understand the inner structure of the complex IT Systems developed and used by the Fortune 500 companies.

We are looking for a talented designer who exhibits user empathy, big picture focus; and has mature design craftsmanship and problem-solving skills, who will work collaboratively with UX researchers, product managers and engineers while driving design from concept to final implementation

Profile

• Generate ideas, from foundational concepts with big ripple effects to small UI interactions, with fellow designers, product managers, and developers. Bring a user focus to these brainstorming sessions.
• Take initial concepts and mock-ups and own the process of building them out into entire end-to-end experiences within the product.
• Quickly iterate on concepts to bring them to life.
• Create & maintain design systems that are simple to understand but help us to move faster as we scale.
• Conduct user research and usability testing to discover the problems we need to focus on and to validate design changes.
• Critique and iterate on design ideas with other team members, proactively opening up your own ideas for critique.
• Partner with us to develop a visual language that is consistent, clear, and understandable across platforms. Work in interaction details that make the product not only usable but also enjoyable to use.
• Help us mould our culture into one that relentlessly focuses on the customers who use CAST, encouraging design thinking across the organization.

Portfolio

• Portfolio showcasing your proficiency in translating research insights into great product experiences, reflecting the synthesis of good visual and interaction design principles.
• A strong portfolio is critical for this role, both in terms of demonstrating your experience and as an example of your ability to create a compelling design presentation and be indicative of problem solving, creative thinking and the delivery of solid end to end scenarios
• 2+ years of experience shipping products in a product/software environment
• Passion for design and a strong command of interaction and visual design capabilities
• Proven experience in creatively solving hard problems, driving complex design issues across multidisciplinary groups such as engineering, product management, research and marketing; and shipping relevant experiences within deadlines.
• User-centric approach to design and an understanding of how to apply research insights into design and development of the product experience.

• Should have demonstrable User Interference and User Experience design skills with a strong portfolio.
• Should have solid experience in creating wireframes, storyboards, user flows, process flows and site maps.
• Should have proficiency in Figma, Invision, Sketch, Adobe XD, Illustrator or any Visual design and Wire-framing tools.
• Should have proficiency in responsive web designing and knowledge about HTML and CSS.
• Should have knowledge about material design guidelines.

• Oversees all company social media accounts management and reporting.
• Plan strategies to drive traffic and engagement to generate leads.
• Develop engaging, creative, innovative content and graphics for regularly scheduled posts, which promote brand-focused messages.
• Coordinate with other departments to plan social media activities.
• Design and handle paid advertising campaigns on LinkedIn and Facebook.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Monitor and develop reports on competitor activity within social media spaces.
• Monitoring users' engagement with and feedback on every post.
• Exploring the potential value of social media sites that are not yet in our repertoire.
• In-depth understanding of all the latest and familiar social media sites with their associated algorithms.
• Finding relevant groups on social channels and contribute.
• Connecting with potential leads, and influencers to build a connection.
• Stay up to date with social media trends.
• Connect with social media influencers to improve brand reputation.

• Experience – 3+ years of experience
• Minimum a bachelor's degree
• Prior social media handling experience min 3 years
• Experience in handling social media automation tools such as Hoot suite, Hub spot, Buffer etc.
• Expert knowledge of all leading social media sites.
• Good communication skills.
• Flexible and engaging writing style.
• Experience with a designing tool (Canva, Illustrator, etc)

• 3 to 6 years of experience as a Salesforce Developer.
• Extensive experience in developing Lightning Components (SLDS as well as custom)
• Experience in Lightning Web Components must
• Aura component
• Good functional understanding of Sales and Service Cloud
• Hands-on experience in point and click features such as Workflows, Approval Process, Validation Rules, Data Migration, Data Loader
• Should have one additional skill along with the custom development
• Good understanding of scenarios to use Process Builder, Visual Workflow, Lightning App Builder, etc.
• Apex, Apex data loader, Apex Classes, Apex Triggers and declarative platform-tools
• Ability to take client calls independently and clearly articulate and discuss project status and requirements regarding the project.
• Open to travel abroad for short term / long term assignments
• Good knowledge of APIs/integration preferred
• Preferred Certification (Platform Developer I App Builder | Admin 201 )