Regional Sales Executive

Head – Offline Marketing, Business Development & Branding

Location: Delhi

Reports To: CEO / CMO / Business Head

Experience: 12–18 years

Department: Marketing & Business Development

Industry: Healthcare & Wellness, Retail, Hospitality etc.

Job Summary:

We are looking for a visionary and execution-driven professional to lead our Offline Marketing, Business Development, and Branding initiatives across regions. This multifaceted leadership role combines strategic offline branding, business growth via partnerships and sales enablement, and improving the physical aesthetic appeal of our assets (studio, outstation events etc). The ideal candidate will be responsible for driving footfalls, revenue, brand visibility, and a superior on-ground client experience.

Key Responsibilities:

1. Offline Marketing Strategy & Execution:

• Lead all traditional marketing activities including print, outdoor, radio, in-store branding, and event sponsorships.
• Plan and implement ATL & BTL campaigns to increase visibility and foot traffic.
• Manage geo-targeted campaigns based on regional demand and client profiles.

2. Business Development:

• Identify and develop strategic B2B partnerships, alliances, and business opportunities.
• Collaborate with sales teams to generate leads and support local revenue goals.
• Support new market entry and studio openings with local marketing and branding plans.

3. Branding & On-ground Experience:

• Lead branding projects across physical locations (in studio, public spaces, malls, etc.).
• Improve visual merchandising, signage, landscape branding, lighting, and brand touchpoints.
• Work with designers, architects, and vendors to ensure high-impact physical brand presence.

4. Vendor, Agency & Stakeholder Management:

• Collaborate with creative agencies, event partners, and media buying agencies for campaign rollouts.
• Source and manage vendors for branding materials and execution.
• Liaise with internal stakeholders including operations, facilities, and design teams.

5. Budget & Performance Management:

• Own and manage marketing and branding budgets.
• Track KPIs for marketing campaigns (footfall, leads, brand recall), BD initiatives (partnerships, conversions), and branding impact (customer feedback, visual standards).
• Provide regular reports and insights to leadership.

Key Skills & Competencies:

• Strategic thinking with hands-on execution ability.
• Deep understanding of offline marketing channels and consumer behavior.
• Strong sense of design, branding, and attention to detail.
• Business acumen and proven success in driving partnerships or sales enablement.
• Excellent leadership, project management, and vendor negotiation skills.
• Willingness to travel as required.

Educational Qualifications:

• MBA/PGDM in Marketing, Business, or related field.

Location: GK1

Package: 12L plus incentives

Required Qualifications

• Bachelor’s degree Commerce background / MBA Finance (mandatory).
• 3+ years of hands-on implementation/project management experience
• Proven experience delivering projects in Fintech, SaaS, or ERP environments
• Strong expertise in accounting principles, R2R (Record-to-Report), treasury, and financial workflows.
• Hands-on SQL experience, including the ability to write and debug complex queries (joins, CTEs, subqueries)
• Experience working with ETL pipelines or data migration processes
• Proficiency in tools like Jira, Confluence, Excel, and project tracking systems
• Strong communication and stakeholder management skills
• Ability to manage multiple projects simultaneously and drive client success

Preferred Qualifications

• Prior experience implementing financial automation tools (e.g., SAP, Oracle, Anaplan, Blackline)
• Familiarity with API integrations and basic data mapping
• Experience in agile/scrum-based implementation environments
• Exposure to reconciliation, book closure, AR/AP, and reporting systems
• PMP, CSM, or similar certifications

MUST HAVE SKILLS

1. Minimum 5 +years of experience in.Net, MVC, and Web API.c#.

2. Minimum 2-3 years of experience in Angular 5, Angular6+.

3. Very good communication skills.

4. Experience with RESTful APIs to connect other backend services.

5. Should have developed more than 2 applications.

6. CI/CD, GIT

7. Good with Threading

8. Experience with performance improvement of applications.

Job Profile

Purpose of Role: To support and maintain the existing and future applications managed by ABD (Agile Business Development) Team.

Main Responsibilities:

• To work on existing and future applications as required
• Work with ABD India Application Support and Business Support team to address production issues and/or to do development work
• Work with US ABD team to coordinate the on-going support and monthly release of C-Hub (Customer-Hub) application and other ABD Applications
• Report status to management on project progress
• Identify and escalate related issues and risks
• Coordinate with others in Development and Business Support team to implement new features of SQL Server/ MS Web based technologies 
• Assess current modules and offer performance improvements techniques  
• Make sure Database Design Standards/coding standards established by ABD are followed
• Constant communication with ABD leadership team in US.
• Problem Solving ability with “Can-do” attitude
• IT experience in Banking industry is preferred

Candidate Profile:

• Minimum 10 years of experience at least 3-5 years of experience in Corporate & Investment Banking area and Bachelor's degree in Engineering, Accounting, Finance, or equivalent
• Expertise with MS SQL Server development including SSIS and SSRS, Proficient in development of Stored procedure, Views, Functions etc in MS SQL Server
• Experienced with DBA kind tasks such as replication, linked server, query analyzer, DBCC commands, data transfer from one DB server to other DB Server etc
• Experienced in MS Excel VBA and macro scripting
• Knowledge of data Encryption in database

• Develop frontend components on ReactJS with Redux as state management library
• Should have good knowledge of tailwind CSS
• Must have expertise in JavaScript, ES6, React-Redux, HTML/CSS
• Familiarity with build tools such as Webpack, Babel
• Experience with testing tools such as Jest
• Experience in web security and performance on mobile and desktop
• Familiarity with Git.
• Should be able to make mobile responsive designs
• Knowledge on PWA would be an added advantage

• Develop backend APIs on Express.js and NodeJS
• Should be good with SQL database and perform DDL,DRL,DQL,DCL on database ,preferably PostgresDb.
• Should have familarity with ORM such as sequilize.
• Knowledge on server-less architecture is good
• Experience with monitoring tools web performance and caching techniques
• Experience working in agile methodology projects
• Should have knowledge of design patterns, design practices
• Should have the ability to design and write reusable code
• Ready to work in a challenging and fast-paced environment
• Experience in building Cloud Native applications
• Experience in test-driven development

• Monitoring patient’s condition and assessing their needs to provide the best possible care and advice
• Observing and interpreting patient’s symptoms and communicating them to physicians
• Collaborating with physicians and nurses to devise individualized care plans for patients

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